How to cite this paper
Mabkhot, H., Salleh, S & Shaari, H. (2016). The mediating effect of brand satisfaction on the relationship between brand personality and brand loyalty: Evidence from Malaysia.Management Science Letters , 6(1), 87-98.
Refrences
Aaker David, A. (2011). Building strong brands: Free Press.
Aaker, J. (1997). Dimensions of brand personality. Journal of Marketing research, 347-356.
Abbasi, A. S., Aqeel, A. M. B., & Awan, A. N. (2011). The impact of advertising on brand loyalty with the moderation of consumer buying behavior; a conceptual framework. Interdisciplinary Journal of Contemporary Research in Business 3(4), 14.
Achouri, M. A., & Bouslama, N. (2010). The Effect of the Congruence between Brand Personality and Self-Image on Consumer’s Satisfaction and Loyalty: A Conceptual Framework. IBIMA Business Review, 2, 34-49.
Ahmed, M., Sandhu,.A.R ., Zulkarnain,M., & Gulzar, T.,I. (2011). Factors behind the brand loyalty, developing And proposing a conceptual model. Journal of Contemporary Research in Business, 3(3), 14.
Al-shami, S. S. A., Izaidin, M., Nurulizwa, R. F., & Rashid, A. (2012). Inter-Firm Knowledge Transfer to the Capability of Local Parts Firms in the Malaysian Automobile Industry. European Journal of Business and Management, 4(18), 156-163.
Andreani, F., Taniaji, T. L., & Puspitasari, R. N. M. (2012). The Impact of Brand Image Towards Loyalty with Satisfaction as A Mediator in McDonald’s. Jurnal Manajemen dan Kewirausahaan, 14(1), 64-71.
Andreassen, T. W., & Lindestad, B. (1998). Customer loyalty and complex services: the impact of corporate image on quality, customer satisfaction and loyalty for customers with varying degrees of service expertise. International Journal of Service Industry Management, 9(1), 7-23.
Anisimova, T. A. (2007). The effects of corporate brand attributes on attitudinal and behavioral consumer loyalty. Journal of consumer marketing, 24(7), 395-405.
Bejan, A. (2012). Creating Brand Loyalty through Virtual Brand Communities. Aarhus University
Belaid, S., & Behi, A. T. (2011). The role of attachment in building consumer-brand relationships: an empirical investigation in the utilitarian consumption context. Journal of Product & Brand Management, 20(1), 37-47.
Bennett. (2001). A study of brand loyalty in the Business-to-Business services sector.
Bennett, & Bove, L. (2002). Identifying the key issues for measuring loyalty. Australasian Journal of Market Research, 9(2), 27-44.
Bennett, H?rtel, C. E. J., & McColl-Kennedy, J. R. (2005). Experience as a moderator of involvement and satisfaction on brand loyalty in a business-to-business setting 02-314R. Industrial Marketing Management, 34(1), 97-107.
Bennett, & Rundel-Thiele, S. (2005). The brand loyalty life cycle: Implications for marketers. The Journal of Brand Management, 12(4), 250-263.
Bennett, & Rundle-Thiele, S. (2002). A comparison of attitudinal loyalty measurement approaches. The Journal of Brand Management, 9(3), 193-209.
Bolton, R. N. (1998). A dynamic model of the duration of the customer & apos; s relationship with a continuous service provider: the role of satisfaction. Marketing Science, 45-65.
Brakus, J. J., Schmitt, B. H., & Zarantonello, L. (2009). Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? Journal of marketing, 73(3), 52-68.
Brexendorf, T. O., Mühlmeier, S., Tomczak, T., & Eisend, M. (2010). The impact of sales encounters on brand loyalty. Journal of Business Research, 63(11), 1148-1155.
Choi, Y. G., Ok, C., & Hyun, S. S. (2011). Evaluating Relationships among Brand Experience, Brand Personality, Brand Prestige, Brand Relationship Quality, and Brand Loyalty: An Empirical Study of Coffeehouse Brands.
Copeland, M. T. (1923). Relation of Consumers & apos; buying Habits To Marketing Methods. Harvard Business Review, 1(3), 282-289.
Dehdashti, Z., Kenari, M. J., & Bakhshizadeh, A. (2012). The impact of social identity of brand on brand loyalty development. Management Science Letters, 2, 1425–1434
Doyle, P. (2012). Building successful brands.
Ekinci, Y., & Dawes, P. L. (2009). Consumer perceptions of frontline service employee personality traits, interaction quality, and consumer satisfaction. The Service Industries Journal, 29(4), 503-521.
Fornell, C., Johnson, M. D., Anderson, E. W., Cha, J., & Bryant, B. E. (1996). The American customer satisfaction index: nature, purpose, and findings. the Journal of Marketing, 7-18.
Fournier, S. (1998). Consumers and their brands: Developing relationship theory in consumer research. Journal of consumer research, 24(4), 343-353.
Fournier, S., & Yao, J. L. (1997). Reviving brand loyalty: A reconceptualization within the framework of consumer-brand relationships. International Journal of Research in Marketing, 14(5), 451-472.
Ganesan, S. (1994). Determinants of long-term orientation in buyer-seller relationships. the Journal of Marketing, 1-19.
Ghani, N. H. A. (2012). Relationship Marketing In Branding: The Automobile Authorized Independent Dealers in Malaysia. International Journal of Business and Social Science, 3(5), 11.
Giese, J., & Cote, J. (2000). Defining consumer satisfaction. Academy of marketing science review, 1(1), 1-22.
Gocek, I., Kursun, S., & Beceren, Y. I. (2007). The Perception of Customer Satisfaction in Textile Industry According to Genders in Turkey. International Journal of Human and Social Sciences, 1, 2.
Grace, D., & O & apos; Cass, A. (2005). Examining the effects of service brand communications on brand evaluation. Journal of Product & Brand Management, 14(2), 106-116.
Hair, J. F., Wolfinbarger, M. F., Ortinau, D. J., & Bush, R. P. (2008). Essentials of marketing research: McGraw-Hill Irwin.
Hameed, F. (2013). The Effect of Advertising Spending on Brand Loyalty Mediated by Store Image, Perceived Quality and Customer Satisfaction: A Case of Hypermarkets. Asian Journal of Business Management, 5(1), 181-192.
Han, L., & Li, B. (2012, 20-21 Oct. 2012 ). The effects of brand experience on customer brand loyalty: An empirical study of dairy products in the Western Liaoning Province. Paper presented at the Information Management, Innovation Management and Industrial Engineering (ICIII), 2012 International Conference on.
Hanna, R., & Kuhnert, F. (2014). How to be No. 1: facing future challenges in the automotive industry. http://www.pwc.com/us/en/cfodirect/industries/automotive/how-to-be-no-1-facing-challenges-in-the-automotive-industry.jhtml
Harris, L. C., & Goode, M. M. H. (2004). The four levels of loyalty and the pivotal role of trust: a study of online service dynamics. Journal of Retailing, 80(2), 139-158.
Harris, P. (2015). A Survey of the U.S. General Public and Opinion Elites Using the Reputation Quotient (pp. 25).
He, H., Li, Y., & Harris, L. (2012). Social identity perspective on brand loyalty. Journal of Business Research, 65(5), 648-657.
Johar, G. V., Sengupta, J., & Aaker, J. (2005). Two roads to updating brand personality impressions: Trait versus evaluative inferencing. Journal of Marketing research, 458-469.
Jonathan, L., Janghyuk, L., & Lawrence, F. (2001). The impact of switching costs on the customer satisfaction-loyalty link: mobile phone service in France. Journal of Services Marketing, 15(1), 35-48.
Jones, M. A., & Suh, J. (2000). Transaction-specific satisfaction and overall satisfaction: an empirical analysis. Journal of Services Marketing, 14(2), 147-159.
Kapferer. (1994). Strategic brand management: New approaches to creating and evaluating brand equity: Free Press (New York and Toronto).
Keller. (1998). Strategic BrandManagement : building, measuring, and managing brand equity. New Jersey: Prentice-Hall. .
Keller, & Lehmann, D. R. (2006). Brands and branding: Research findings and future priorities. Marketing Science, 25(6), 740-759.
Keller, Parameswaran, M., & Jacob, I. (2011). Strategic Brand Management: Building, Measuring, and Managing Brand Equity: Pearson Publishing.
Keriinger, F. N., & Pedhazur, E. J. (1973). Multiple regression in behavioral research. New York: Holt, Rinehart, and Winston.
Knox, S., & Walker, D. (2003). Empirical developments in the measurement of involvement, brand loyalty and their relationship in grocery markets. Journal of Strategic marketing, 11(4), 271-286.
Kock, N. (2014). Advanced mediating effects tests, multi-group analyses, and measurement model assessments in PLS-based SEM. International Journal of e-Collaboration (IJeC), 10(1), 1-13.
Kuikka, A., & Laukkanen, T. (2012). Brand loyalty and the role of hedonic value. Journal of Product & Brand Management, 21(7), 529-537.
Kumar, R., Luthra, A., & Datta, G. (2006). Linkages between Brand Personality and Brand Loyalty: A Qualitative Study in an Emerging Market in the Indian Context. South Asian Journal of Management, 13(2), 11-35.
Light, L. (1994). Brand loyalty marketing: Today’s marketing mandate. Editor & Publisher, 127(50).
Lin, L.-Y. (2010). The relationship of consumer personality trait, brand personality and brand loyalty: an empirical study of toys and video games buyers. Journal of Product & Brand Management, 19(1), 4-17.
Liu, F., Li, J., Mizerski, D., & Soh, H. (2012). Self-congruity, brand attitude, and brand loyalty: a study on luxury brands. European Journal of Marketing, 46(7/8), 922-937.
Louis, D., & Lombart, C. (2010). Impact of brand personality on three major relational consequences (trust, attachment, and commitment to the brand). Journal of Product & Brand Management, 19(2), 114-130.
Mark, M. (2011). Brand Loyalty and the Recession: It & apos; s All About Passionistas vs. Frugalistas. Brandchannel.
Matzler, K., Grabner-Kr?uter, S., & Bidmon, S. (2008). Risk aversion and brand loyalty: the mediating role of brand trust and brand affect. Journal of Product & Brand Management, 17(3), 154-162.
Mengxia, Z. (2007). Impact of brand personality on PALI: a comparative research between two different brands. International Management Review, 3(3), 36-46.
Mohammad, A. A. S. (2012). The Effect of Brand Trust and Perceived Value in Building Brand Loyalty. International Research Journal of Finance and Economics(85).
Nam, J., Ekinci, Y., & Whyatt, G. (2011). Brand equity, brand loyalty and consumer satisfaction. Annals of Tourism Research, 38(3), 1009-1030.
Nawaz, N., & Usman, A. (2011). What Makes Customers Brand Loyal: A Study on Telecommunication Sector of Pakistan. International Journal of Business and Social Science, 2(14), 213-221.
Nelloh, L., Goh, A. F., & Mulia, J. A. (2011). Analysis Of The Congruency Between Brand Personality With Self Image And Service Quality To Build Customer Satisfaction And Loyalty In Hotel Sector. Proceedings of The 1 st International Conference on Information Systems For Business Competitiveness (ICISBC)
Nysveen, H., Pedersen, P. E., & Skard, S. (2013). Brand experiences in service organizations: Exploring the individual effects of brand experience dimensions. Journal of Brand Management, 20(5).
OICA. (2014). 2013 Production Statistics. http://www.oica.net/category/production-statistics/2013-statistics/
Oliver, R. L. (1997). Satisfaction: A behavioral perspective on the consumer.
Oliver, R. L. (1999). Whence consumer loyalty? the Journal of Marketing, 33-44.
Olsen, S. O. (2007). Repurchase loyalty: the role of involvement and satisfaction. Psychology and Marketing, 24(4), 315-341.
Ouwersloot, H., & Tudorica, A. (2001). Brand personality creation through advertising: Maastricht Accounting and Auditing Research and Education Center (MARC).
Passikoff, R. (2012). The 2012 Brand Keys Loyalty Leaders List IDs New Categories, New Brands, New Engagement Levels – Consumers Opt For Social, Emotional, and Electronic Connections (212-532-6028, x12 ). http://brandkeys.com/syndicated-studies/loyalty-leaders-list/
Preacher, K. J., & Hayes, A. F. (2008). Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models. Behavior research methods, 40(3), 879-891.
Rachael. (2013). It’s a Fight For Brand Loyalty! http://www.rachaelmcbrearty.com/?p=561
Ringham, L., Johnson, L., & Morton, C. (1994). Customer satisfaction and loyalty for a continuous consumer service. Australasian Journal of Market Research, 2(2), 43-48.
Ringle, C. M., Wende, S., & Becker, J.-M. (2014). SmartPLS 3.0: SmartPLS.
Rosli, M., Ariffin, M., Sapuan, S., & Sulaiman, S. (2014). Survey of Malaysian Car owner needs of a Car Interior. International Journal of Mechanical & Mechatronics Engineering, 14(1).
Sahin, A., Zehir, C., & Kitapç?, H. (2011). The Effects of Brand Experiences, Trust and Satisfaction on Building Brand Loyalty; An Empirical Research On Global Brands. Procedia-Social and Behavioral Sciences, 24, 1288-1301.
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Abbasi, A. S., Aqeel, A. M. B., & Awan, A. N. (2011). The impact of advertising on brand loyalty with the moderation of consumer buying behavior; a conceptual framework. Interdisciplinary Journal of Contemporary Research in Business 3(4), 14.
Achouri, M. A., & Bouslama, N. (2010). The Effect of the Congruence between Brand Personality and Self-Image on Consumer’s Satisfaction and Loyalty: A Conceptual Framework. IBIMA Business Review, 2, 34-49.
Ahmed, M., Sandhu,.A.R ., Zulkarnain,M., & Gulzar, T.,I. (2011). Factors behind the brand loyalty, developing And proposing a conceptual model. Journal of Contemporary Research in Business, 3(3), 14.
Al-shami, S. S. A., Izaidin, M., Nurulizwa, R. F., & Rashid, A. (2012). Inter-Firm Knowledge Transfer to the Capability of Local Parts Firms in the Malaysian Automobile Industry. European Journal of Business and Management, 4(18), 156-163.
Andreani, F., Taniaji, T. L., & Puspitasari, R. N. M. (2012). The Impact of Brand Image Towards Loyalty with Satisfaction as A Mediator in McDonald’s. Jurnal Manajemen dan Kewirausahaan, 14(1), 64-71.
Andreassen, T. W., & Lindestad, B. (1998). Customer loyalty and complex services: the impact of corporate image on quality, customer satisfaction and loyalty for customers with varying degrees of service expertise. International Journal of Service Industry Management, 9(1), 7-23.
Anisimova, T. A. (2007). The effects of corporate brand attributes on attitudinal and behavioral consumer loyalty. Journal of consumer marketing, 24(7), 395-405.
Bejan, A. (2012). Creating Brand Loyalty through Virtual Brand Communities. Aarhus University
Belaid, S., & Behi, A. T. (2011). The role of attachment in building consumer-brand relationships: an empirical investigation in the utilitarian consumption context. Journal of Product & Brand Management, 20(1), 37-47.
Bennett. (2001). A study of brand loyalty in the Business-to-Business services sector.
Bennett, & Bove, L. (2002). Identifying the key issues for measuring loyalty. Australasian Journal of Market Research, 9(2), 27-44.
Bennett, H?rtel, C. E. J., & McColl-Kennedy, J. R. (2005). Experience as a moderator of involvement and satisfaction on brand loyalty in a business-to-business setting 02-314R. Industrial Marketing Management, 34(1), 97-107.
Bennett, & Rundel-Thiele, S. (2005). The brand loyalty life cycle: Implications for marketers. The Journal of Brand Management, 12(4), 250-263.
Bennett, & Rundle-Thiele, S. (2002). A comparison of attitudinal loyalty measurement approaches. The Journal of Brand Management, 9(3), 193-209.
Bolton, R. N. (1998). A dynamic model of the duration of the customer & apos; s relationship with a continuous service provider: the role of satisfaction. Marketing Science, 45-65.
Brakus, J. J., Schmitt, B. H., & Zarantonello, L. (2009). Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? Journal of marketing, 73(3), 52-68.
Brexendorf, T. O., Mühlmeier, S., Tomczak, T., & Eisend, M. (2010). The impact of sales encounters on brand loyalty. Journal of Business Research, 63(11), 1148-1155.
Choi, Y. G., Ok, C., & Hyun, S. S. (2011). Evaluating Relationships among Brand Experience, Brand Personality, Brand Prestige, Brand Relationship Quality, and Brand Loyalty: An Empirical Study of Coffeehouse Brands.
Copeland, M. T. (1923). Relation of Consumers & apos; buying Habits To Marketing Methods. Harvard Business Review, 1(3), 282-289.
Dehdashti, Z., Kenari, M. J., & Bakhshizadeh, A. (2012). The impact of social identity of brand on brand loyalty development. Management Science Letters, 2, 1425–1434
Doyle, P. (2012). Building successful brands.
Ekinci, Y., & Dawes, P. L. (2009). Consumer perceptions of frontline service employee personality traits, interaction quality, and consumer satisfaction. The Service Industries Journal, 29(4), 503-521.
Fornell, C., Johnson, M. D., Anderson, E. W., Cha, J., & Bryant, B. E. (1996). The American customer satisfaction index: nature, purpose, and findings. the Journal of Marketing, 7-18.
Fournier, S. (1998). Consumers and their brands: Developing relationship theory in consumer research. Journal of consumer research, 24(4), 343-353.
Fournier, S., & Yao, J. L. (1997). Reviving brand loyalty: A reconceptualization within the framework of consumer-brand relationships. International Journal of Research in Marketing, 14(5), 451-472.
Ganesan, S. (1994). Determinants of long-term orientation in buyer-seller relationships. the Journal of Marketing, 1-19.
Ghani, N. H. A. (2012). Relationship Marketing In Branding: The Automobile Authorized Independent Dealers in Malaysia. International Journal of Business and Social Science, 3(5), 11.
Giese, J., & Cote, J. (2000). Defining consumer satisfaction. Academy of marketing science review, 1(1), 1-22.
Gocek, I., Kursun, S., & Beceren, Y. I. (2007). The Perception of Customer Satisfaction in Textile Industry According to Genders in Turkey. International Journal of Human and Social Sciences, 1, 2.
Grace, D., & O & apos; Cass, A. (2005). Examining the effects of service brand communications on brand evaluation. Journal of Product & Brand Management, 14(2), 106-116.
Hair, J. F., Wolfinbarger, M. F., Ortinau, D. J., & Bush, R. P. (2008). Essentials of marketing research: McGraw-Hill Irwin.
Hameed, F. (2013). The Effect of Advertising Spending on Brand Loyalty Mediated by Store Image, Perceived Quality and Customer Satisfaction: A Case of Hypermarkets. Asian Journal of Business Management, 5(1), 181-192.
Han, L., & Li, B. (2012, 20-21 Oct. 2012 ). The effects of brand experience on customer brand loyalty: An empirical study of dairy products in the Western Liaoning Province. Paper presented at the Information Management, Innovation Management and Industrial Engineering (ICIII), 2012 International Conference on.
Hanna, R., & Kuhnert, F. (2014). How to be No. 1: facing future challenges in the automotive industry. http://www.pwc.com/us/en/cfodirect/industries/automotive/how-to-be-no-1-facing-challenges-in-the-automotive-industry.jhtml
Harris, L. C., & Goode, M. M. H. (2004). The four levels of loyalty and the pivotal role of trust: a study of online service dynamics. Journal of Retailing, 80(2), 139-158.
Harris, P. (2015). A Survey of the U.S. General Public and Opinion Elites Using the Reputation Quotient (pp. 25).
He, H., Li, Y., & Harris, L. (2012). Social identity perspective on brand loyalty. Journal of Business Research, 65(5), 648-657.
Johar, G. V., Sengupta, J., & Aaker, J. (2005). Two roads to updating brand personality impressions: Trait versus evaluative inferencing. Journal of Marketing research, 458-469.
Jonathan, L., Janghyuk, L., & Lawrence, F. (2001). The impact of switching costs on the customer satisfaction-loyalty link: mobile phone service in France. Journal of Services Marketing, 15(1), 35-48.
Jones, M. A., & Suh, J. (2000). Transaction-specific satisfaction and overall satisfaction: an empirical analysis. Journal of Services Marketing, 14(2), 147-159.
Kapferer. (1994). Strategic brand management: New approaches to creating and evaluating brand equity: Free Press (New York and Toronto).
Keller. (1998). Strategic BrandManagement : building, measuring, and managing brand equity. New Jersey: Prentice-Hall. .
Keller, & Lehmann, D. R. (2006). Brands and branding: Research findings and future priorities. Marketing Science, 25(6), 740-759.
Keller, Parameswaran, M., & Jacob, I. (2011). Strategic Brand Management: Building, Measuring, and Managing Brand Equity: Pearson Publishing.
Keriinger, F. N., & Pedhazur, E. J. (1973). Multiple regression in behavioral research. New York: Holt, Rinehart, and Winston.
Knox, S., & Walker, D. (2003). Empirical developments in the measurement of involvement, brand loyalty and their relationship in grocery markets. Journal of Strategic marketing, 11(4), 271-286.
Kock, N. (2014). Advanced mediating effects tests, multi-group analyses, and measurement model assessments in PLS-based SEM. International Journal of e-Collaboration (IJeC), 10(1), 1-13.
Kuikka, A., & Laukkanen, T. (2012). Brand loyalty and the role of hedonic value. Journal of Product & Brand Management, 21(7), 529-537.
Kumar, R., Luthra, A., & Datta, G. (2006). Linkages between Brand Personality and Brand Loyalty: A Qualitative Study in an Emerging Market in the Indian Context. South Asian Journal of Management, 13(2), 11-35.
Light, L. (1994). Brand loyalty marketing: Today’s marketing mandate. Editor & Publisher, 127(50).
Lin, L.-Y. (2010). The relationship of consumer personality trait, brand personality and brand loyalty: an empirical study of toys and video games buyers. Journal of Product & Brand Management, 19(1), 4-17.
Liu, F., Li, J., Mizerski, D., & Soh, H. (2012). Self-congruity, brand attitude, and brand loyalty: a study on luxury brands. European Journal of Marketing, 46(7/8), 922-937.
Louis, D., & Lombart, C. (2010). Impact of brand personality on three major relational consequences (trust, attachment, and commitment to the brand). Journal of Product & Brand Management, 19(2), 114-130.
Mark, M. (2011). Brand Loyalty and the Recession: It & apos; s All About Passionistas vs. Frugalistas. Brandchannel.
Matzler, K., Grabner-Kr?uter, S., & Bidmon, S. (2008). Risk aversion and brand loyalty: the mediating role of brand trust and brand affect. Journal of Product & Brand Management, 17(3), 154-162.
Mengxia, Z. (2007). Impact of brand personality on PALI: a comparative research between two different brands. International Management Review, 3(3), 36-46.
Mohammad, A. A. S. (2012). The Effect of Brand Trust and Perceived Value in Building Brand Loyalty. International Research Journal of Finance and Economics(85).
Nam, J., Ekinci, Y., & Whyatt, G. (2011). Brand equity, brand loyalty and consumer satisfaction. Annals of Tourism Research, 38(3), 1009-1030.
Nawaz, N., & Usman, A. (2011). What Makes Customers Brand Loyal: A Study on Telecommunication Sector of Pakistan. International Journal of Business and Social Science, 2(14), 213-221.
Nelloh, L., Goh, A. F., & Mulia, J. A. (2011). Analysis Of The Congruency Between Brand Personality With Self Image And Service Quality To Build Customer Satisfaction And Loyalty In Hotel Sector. Proceedings of The 1 st International Conference on Information Systems For Business Competitiveness (ICISBC)
Nysveen, H., Pedersen, P. E., & Skard, S. (2013). Brand experiences in service organizations: Exploring the individual effects of brand experience dimensions. Journal of Brand Management, 20(5).
OICA. (2014). 2013 Production Statistics. http://www.oica.net/category/production-statistics/2013-statistics/
Oliver, R. L. (1997). Satisfaction: A behavioral perspective on the consumer.
Oliver, R. L. (1999). Whence consumer loyalty? the Journal of Marketing, 33-44.
Olsen, S. O. (2007). Repurchase loyalty: the role of involvement and satisfaction. Psychology and Marketing, 24(4), 315-341.
Ouwersloot, H., & Tudorica, A. (2001). Brand personality creation through advertising: Maastricht Accounting and Auditing Research and Education Center (MARC).
Passikoff, R. (2012). The 2012 Brand Keys Loyalty Leaders List IDs New Categories, New Brands, New Engagement Levels – Consumers Opt For Social, Emotional, and Electronic Connections (212-532-6028, x12 ). http://brandkeys.com/syndicated-studies/loyalty-leaders-list/
Preacher, K. J., & Hayes, A. F. (2008). Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models. Behavior research methods, 40(3), 879-891.
Rachael. (2013). It’s a Fight For Brand Loyalty! http://www.rachaelmcbrearty.com/?p=561
Ringham, L., Johnson, L., & Morton, C. (1994). Customer satisfaction and loyalty for a continuous consumer service. Australasian Journal of Market Research, 2(2), 43-48.
Ringle, C. M., Wende, S., & Becker, J.-M. (2014). SmartPLS 3.0: SmartPLS.
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