How to cite this paper
Aminiroshan, Z., Sharifian, E & Siyadat, S. (2014). Sport promotion and sales management.Management Science Letters , 4(6), 1177-1180.
Refrences
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Deng, T. (2009). “Just Done It”---Nike’s New Advertising Plan Facing Global Economic Crisis. International Journal of Business and Management, 4(3), 102.
Irwin, R. L., Sutton, W. A., & McCarthy, L. M. (2002). Sport promotion and sales management. Human Kinetics.
James, J. D. (2009). Enhancing advertising communications: Developing a model of beliefs about advertising through sport. International Journal of Sport Communication, 2(1), 1-20.
Lee, J., & Ferreira, M. (2013). A role of team and organizational identification in the success of cause-related sport marketing. Sport Management Review,16(2), 161-172.
Liu, M. T., Huang, Y. Y., & Minghua, J. (2007). Relations among attractiveness of endorsers, match-up, and purchase intention in sport marketing in China. Journal of Consumer Marketing, 24(6), 358-365.
Park, M., Turner, B. A., & Pastore, D. L. (2008). Effective public service advertisements to attract volunteers for the special Olympics: An elaboration likelihood perspective. Sport Management Review, 11(2), 165-192.
Ratten, V., & Ratten, H. (2011). International sport marketing: practical and future research implications. Journal of Business & Industrial Marketing, 26(8), 614-620.
Shapiro, S. L., & Drayer, J. (2013). An examination of dynamic ticket pricing and secondary market price determinants in Major League Baseball. Sport Management Review, 17(2), 145-159.
Tsiotsou, R., & Alexandris, K. (2009). Delineating the outcomes of sponsorship: sponsor image, word of mouth, and purchase intentions. International Journal of Retail & Distribution Management, 37(4), 358-369.
Deng, T. (2009). “Just Done It”---Nike’s New Advertising Plan Facing Global Economic Crisis. International Journal of Business and Management, 4(3), 102.
Irwin, R. L., Sutton, W. A., & McCarthy, L. M. (2002). Sport promotion and sales management. Human Kinetics.
James, J. D. (2009). Enhancing advertising communications: Developing a model of beliefs about advertising through sport. International Journal of Sport Communication, 2(1), 1-20.
Lee, J., & Ferreira, M. (2013). A role of team and organizational identification in the success of cause-related sport marketing. Sport Management Review,16(2), 161-172.
Liu, M. T., Huang, Y. Y., & Minghua, J. (2007). Relations among attractiveness of endorsers, match-up, and purchase intention in sport marketing in China. Journal of Consumer Marketing, 24(6), 358-365.
Park, M., Turner, B. A., & Pastore, D. L. (2008). Effective public service advertisements to attract volunteers for the special Olympics: An elaboration likelihood perspective. Sport Management Review, 11(2), 165-192.
Ratten, V., & Ratten, H. (2011). International sport marketing: practical and future research implications. Journal of Business & Industrial Marketing, 26(8), 614-620.
Shapiro, S. L., & Drayer, J. (2013). An examination of dynamic ticket pricing and secondary market price determinants in Major League Baseball. Sport Management Review, 17(2), 145-159.
Tsiotsou, R., & Alexandris, K. (2009). Delineating the outcomes of sponsorship: sponsor image, word of mouth, and purchase intentions. International Journal of Retail & Distribution Management, 37(4), 358-369.