How to cite this paper
APA: Rezaei, S & Alikhani, A. (2014). An assessment on employees’ business intelligence and CRM on customer satisfaction: A case study of Auto industry. Management Science Letters, 4(2), 273-276.
Chicago/Turabian: Rezaei, S & Alikhani, A. 2014. "An assessment on employees’ business intelligence and CRM on customer satisfaction: A case study of Auto industry." Management Science Letters 4, no. 2 (2014): 273-276.
AMA: Rezaei, S & Alikhani, A. An assessment on employees’ business intelligence and CRM on customer satisfaction: A case study of Auto industry. Management Science Letters. 2014;4(2):273-276.
References
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Mithas, S., Krishnan, M. S., & Fornell, C. (2005). Why do customer relationship management applications affect customer satisfaction?. 69(4), Journal of Marketing, 201-209.
Negash, S. (2004). Business intelligence. Communications of the Association for Information Systems, 13(1), 177-195.
Ranjan, J. (2009). Business intelligence: concepts, components, techniques and benefits. Journal of Theoretical and Applied Information Technology, 9(1), 60-70.
Sin, L. Y., Alan, C. B., & Yim, F. H. (2005). CRM: conceptualization and scale development. European Journal of Marketing, 39(11/12), 1264-1290.
Tarokh, M. J., & Ghahremanloo, H. (2007, August). Intelligence CRM: a contact center model. In Service Operations and Logistics, and Informatics, 2007. SOLI 2007. IEEE International Conference on (pp. 1-6). IEEE.
Verhoef, P. C. (2003). Understanding the effect of customer relationship management efforts on customer retention and customer share development. Journal of Marketing, 67(4), 30-45.
Vitt, E., Luckevich, M., & Misner, S. (2010). Business intelligence. O & apos; Reilly.
Chung, W., Chen, H., & Nunamaker Jr, J. F. (2005). A visual framework for knowledge discovery on the Web: An empirical study of business intelligence exploration. Journal of Management Information Systems, 21(4), 57-84.
Gangadharan, G. R., & Swami, S. N. (2004, June). Business intelligence systems: design and implementation strategies. In Information Technology Interfaces, 2004. 26th International Conference on (pp. 139-144). IEEE.
Hall, J. (2004). Business intelligence: The missing link in your CRM strategy. DM REVIEW, 14, 36-40.
Hallowell, R. (1996). The relationships of customer satisfaction, customer loyalty, and profitability: an empirical study. International Journal of Service Industry Management, 7(4), 27-42.
Lawton, G. (2006). Making business intelligence more useful. Computer, 39(9), 14-16.
Loshin, D. (2012). Business intelligence. Access Online via Elsevier.
Mithas, S., Krishnan, M. S., & Fornell, C. (2005). Why do customer relationship management applications affect customer satisfaction?. 69(4), Journal of Marketing, 201-209.
Negash, S. (2004). Business intelligence. Communications of the Association for Information Systems, 13(1), 177-195.
Ranjan, J. (2009). Business intelligence: concepts, components, techniques and benefits. Journal of Theoretical and Applied Information Technology, 9(1), 60-70.
Sin, L. Y., Alan, C. B., & Yim, F. H. (2005). CRM: conceptualization and scale development. European Journal of Marketing, 39(11/12), 1264-1290.
Tarokh, M. J., & Ghahremanloo, H. (2007, August). Intelligence CRM: a contact center model. In Service Operations and Logistics, and Informatics, 2007. SOLI 2007. IEEE International Conference on (pp. 1-6). IEEE.
Verhoef, P. C. (2003). Understanding the effect of customer relationship management efforts on customer retention and customer share development. Journal of Marketing, 67(4), 30-45.
Vitt, E., Luckevich, M., & Misner, S. (2010). Business intelligence. O & apos; Reilly.