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Growing Science » Management Science Letters » A study on different factors influencing customer satisfaction on industrial market

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Management Science Letters
ISSN 1923-9343 (Online) - ISSN 1923-9335 (Print)
Quarterly Publication
Volume 4 Issue 1 pp. 139-144, 2014

A study on different factors influencing customer satisfaction on industrial market Pages 139-144 PDF Download PDF

Authors: Alireza Shirani, Habibollah Danaei, Anahita Shirvani

📋 Author Affiliations:
Alireza Shirani1
1 Department of Management and accounting , Allame Tabatabaee University , Tehran, Iran
doi 10.5267/j.msl.2013.11.022
1 Source: Scopus
Crossref 4 Source: CrossRef

🔑 Keywords: Customer satisfaction, Dairy product, Price, Quality of product

Abstract: Customer satisfaction plays essential role on the success of industrial products such as milk in todays’ marketing planning. In this paper, we present a conceptual model to measure the relative impact of various factors on customer satisfaction. The proposed study of this paper designs a questionnaire and distributes it among managers of a dairy producer named Pegah in city of Esfahan, Iran. Using Pearson correlation ratio as well as stepwise regression technique, the study has found positive and meaningful relationship between customer satisfaction and price, quality of product, distribution and compatibility with customer expectation. In addition, the study detects a negative and meaningful relationship between conflict and customer satisfaction.

How to cite this paper
APA: Shirani, A., Danaei, H & Shirvani, A. (2014). A study on different factors influencing customer satisfaction on industrial market. Management Science Letters, 4(1), 139-144.
Chicago/Turabian: Shirani, A., Danaei, H & Shirvani, A. 2014. "A study on different factors influencing customer satisfaction on industrial market." Management Science Letters 4, no. 1 (2014): 139-144.
AMA: Shirani, A., Danaei, H & Shirvani, A. A study on different factors influencing customer satisfaction on industrial market. Management Science Letters. 2014;4(1):139-144.

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📚 Journal: Management Science Letters | 📅 Year: 2014 | 📖 Volume: 4 | 📄 Issue: 1 | 👁️ Views: 5288 | 📊 Crossref: 4

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