Processing, Please wait...

  • Home
  • About Us
  • Search:
  • Advanced Search

Growing Science » Management Science Letters » A study on ranking ethical factors influencing customer loyalty

Journals

  • IJIEC (747)
  • MSL (2643)
  • DSL (668)
  • CCL (508)
  • USCM (1092)
  • ESM (413)
  • AC (562)
  • JPM (271)
  • IJDS (912)
  • JFS (96)
  • HE (32)
  • SCI (26)

MSL Volumes

    • Volume 1 (70)
      • Issue 1 (10)
      • Issue 2 (15)
      • Issue 3 (20)
      • Issue 4 (25)
    • Volume 2 (365)
      • Issue 1 (51)
      • Issue 2 (32)
      • Issue 3 (40)
      • Issue 4 (44)
      • Issue 5 (42)
      • Issue 6 (52)
      • Issue 7 (53)
      • Issue 8 (51)
    • Volume 3 (426)
      • Issue 1 (40)
      • Issue 2 (47)
      • Issue 3 (40)
      • Issue 4 (40)
      • Issue 5 (27)
      • Issue 6 (50)
      • Issue 7 (51)
      • Issue 8 (30)
      • Issue 9 (24)
      • Issue 10 (25)
      • Issue 11 (25)
      • Issue 12 (27)
    • Volume 4 (387)
      • Issue 1 (34)
      • Issue 2 (30)
      • Issue 3 (34)
      • Issue 4 (42)
      • Issue 5 (33)
      • Issue 6 (43)
      • Issue 7 (42)
      • Issue 8 (40)
      • Issue 9 (39)
      • Issue 10 (20)
      • Issue 11 (18)
      • Issue 12 (12)
    • Volume 5 (129)
      • Issue 1 (15)
      • Issue 2 (10)
      • Issue 3 (10)
      • Issue 4 (12)
      • Issue 5 (14)
      • Issue 6 (14)
      • Issue 7 (8)
      • Issue 8 (8)
      • Issue 9 (11)
      • Issue 10 (8)
      • Issue 11 (9)
      • Issue 12 (10)
    • Volume 6 (74)
      • Issue 1 (9)
      • Issue 2 (6)
      • Issue 3 (6)
      • Issue 4 (7)
      • Issue 5 (6)
      • Issue 6 (6)
      • Issue 7 (8)
      • Issue 8 (6)
      • Issue 9 (5)
      • Issue 10 (5)
      • Issue 11 (5)
      • Issue 12 (5)
    • Volume 7 (54)
      • Issue 1 (5)
      • Issue 2 (5)
      • Issue 3 (5)
      • Issue 4 (5)
      • Issue 5 (5)
      • Issue 6 (5)
      • Issue 7 (4)
      • Issue 8 (4)
      • Issue 9 (4)
      • Issue 10 (4)
      • Issue 11 (4)
      • Issue 12 (4)
    • Volume 8 (119)
      • Issue 1 (5)
      • Issue 2 (5)
      • Issue 3 (5)
      • Issue 4 (5)
      • Issue 5 (22)
      • Issue 6 (20)
      • Issue 7 (6)
      • Issue 8 (6)
      • Issue 9 (8)
      • Issue 10 (10)
      • Issue 11 (11)
      • Issue 12 (16)
    • Volume 9 (208)
      • Issue 1 (16)
      • Issue 2 (14)
      • Issue 3 (11)
      • Issue 4 (12)
      • Issue 5 (12)
      • Issue 6 (16)
      • Issue 7 (16)
      • Issue 8 (16)
      • Issue 9 (16)
      • Issue 10 (16)
      • Issue 11 (19)
      • Issue 12 (20)
      • Issue 13 (24)
    • Volume 10 (448)
      • Issue 1 (24)
      • Issue 2 (25)
      • Issue 3 (24)
      • Issue 4 (25)
      • Issue 5 (26)
      • Issue 6 (26)
      • Issue 7 (25)
      • Issue 8 (27)
      • Issue 9 (27)
      • Issue 10 (30)
      • Issue 11 (33)
      • Issue 12 (30)
      • Issue 13 (30)
      • Issue 14 (30)
      • Issue 15 (30)
      • Issue 16 (36)
    • Volume 11 (251)
      • Issue 1 (36)
      • Issue 2 (39)
      • Issue 3 (40)
      • Issue 4 (40)
      • Issue 5 (29)
      • Issue 6 (27)
      • Issue 7 (20)
      • Issue 8 (12)
      • Issue 9 (8)
    • Volume 12 (33)
      • Issue 1 (6)
      • Issue 2 (6)
      • Issue 3 (8)
      • Issue 4 (13)
    • Volume 13 (27)
      • Issue 1 (7)
      • Issue 2 (8)
      • Issue 3 (5)
      • Issue 4 (7)
    • Volume 14 (22)
      • Issue 1 (6)
      • Issue 2 (6)
      • Issue 3 (5)
      • Issue 4 (5)
    • Volume 15 (24)
      • Issue 1 (5)
      • Issue 2 (5)
      • Issue 3 (5)
      • Issue 4 (9)
    • Volume 16 (6)
      • Issue 1 (6)

Keywords

Supply chain management(166)
Jordan(161)
Vietnam(149)
Customer satisfaction(120)
Performance(113)
Supply chain(111)
Service quality(98)
Competitive advantage(95)
Tehran Stock Exchange(94)
SMEs(87)
optimization(86)
Trust(83)
TOPSIS(83)
Financial performance(83)
Sustainability(82)
Job satisfaction(80)
Factor analysis(78)
Social media(78)
Artificial intelligence(77)
Knowledge Management(77)


» Show all keywords

Authors

Naser Azad(82)
Mohammad Reza Iravani(64)
Zeplin Jiwa Husada Tarigan(63)
Endri Endri(45)
Muhammad Alshurideh(42)
Hotlan Siagian(39)
Jumadil Saputra(36)
Dmaithan Almajali(36)
Muhammad Turki Alshurideh(35)
Barween Al Kurdi(32)
Ahmad Makui(32)
Basrowi Basrowi(31)
Hassan Ghodrati(31)
Mohammad Khodaei Valahzaghard(30)
Sautma Ronni Basana(29)
Shankar Chakraborty(29)
Ni Nyoman Kerti Yasa(29)
Sulieman Ibraheem Shelash Al-Hawary(28)
Prasadja Ricardianto(28)
Haitham M. Alzoubi(27)


» Show all authors

Countries

Iran(2184)
Indonesia(1290)
India(788)
Jordan(786)
Vietnam(504)
Saudi Arabia(453)
Malaysia(441)
United Arab Emirates(220)
China(206)
Thailand(153)
United States(111)
Turkey(106)
Ukraine(104)
Egypt(98)
Canada(92)
Peru(88)
Pakistan(85)
United Kingdom(80)
Morocco(79)
Nigeria(78)


» Show all countries

Management Science Letters

ISSN 1923-9343 (Online) - ISSN 1923-9335 (Print)
Quarterly Publication
Volume 3 Issue 10 pp. 2597-2602 , 2013

A study on ranking ethical factors influencing customer loyalty Pages 2597-2602 Right click to download the paper Download PDF

Authors: Ebrahim Abedini, Abdollah Naami, Mahmood Modiri

DOI: 10.5267/j.msl.2013.09.011

Keywords: ANP, Customer loyalty, Ethical values, VIKOR

Abstract: Having loyal customer is the primary objective of any business owner since loyal customers purchase on regular basis, create sustainable growth and reduce risk of bankruptcy. During the past few years, many people argue that customer loyalty must be established through ethical values. In this paper, we present an empirical investigation to detect ethical factors influencing customer loyalty. The proposed study determines five criteria including customer repurchase, interest in brand, recommending brand to others, positive attitude toward brand and cognitive loyalty to brand. These criteria have been ranked using fuzzy analytical network process. The study determines 14 different ethical values, which may play essential role on customer loyalty and using VIKOR, different ethical values are ranked. The study indicates that welcoming customers is the most important factor followed by cheerfulness, on time delivery, being informative and having appropriate standards.

How to cite this paper
Abedini, E., Naami, A & Modiri, M. (2013). A study on ranking ethical factors influencing customer loyalty.Management Science Letters , 3(10), 2597-2602.

Refrences
Afsharkazemi, M.A., Khodabakhsh, M., & Motadel, M.R. (2012). Applying fuzzy analytic network process in quality function deployment model. Management Science Letters, 2(4), 1325-1340.

Alvandi, M., Fazli, S., Yazdani, L., & Aghaee, M. (2012). An Integrated MCDM Method in Ranking BSC Perspectives and key Performance Indicators (KPIs). Management Science Letters, 2(3), 995-1004.

Chen, L. Y., & Wang, T.-C. (2009). Optimizing partners & apos; choice in IS/IT outsourcing projects: The strategic decision of fuzzy VIKOR. International Journal of Production Economics, 120(1), 233-242.

Chu, M.T., Shyu, J., Tzeng, G.H., & Khosla, R. (2007). Comparison among three analytic method for knowledge communication group decision analysis. Expert Systems with Applications, 33(4), 1011–1024.

Fazli, S., & Jafari, H. (2012). Developing a hybrid multi-criteria model for investment in stock exchange. Management Science Letters, 2(2), 457-468.

Lin, C. T., & Tsai, M. C. (2009). Development of an expert selection system to choose ideal cities for medical service ventures. Expert Systems with Applications, 36(2), 2266-2274.

Opricovic, S. (1998). Multiple criteria Optimization of Civil Engineering Systems, Faculty of Civil Engineering, Belgrade.

Opricovic, S. (2008). A compromise solution in water resources planning. Water resource management, 23, 1549–1561.

Opricovic, S., & Tzeng, G.H. (2004). Compromise solution by MCDM method: A comparative analysis of VIKOR and TOPSIS. European Journal of Operational Research, 156 (2), 445–455.

Saaty, T. L. (1996). The analytic network process-decision making with dependence and feedback. Pittsburgh, PA: RWS Publications.

Saaty, T. L. (2004). Decision making—the analytic hierarchy and network processes (AHP/ANP). Journal of systems science and systems engineering, 13(1), 1-35.

Sekitani, K., & Takahashi, I. (2001). A unified model and analysis for AHP and ANP. Journal of the Operations Research Society of Japan, 44(1), 67–89.

Serkani, E. S., Mardi, M., Najafi, E., Jahanian, K., & Herat, A. T. (2013). Using AHP and ANP approaches for selecting improvement projects of Iranian Excellence Model in healthcare sector. African Journal of Business Management, 7(23), 2271-2283.

Trajkovic, S., Avakumovic, D., & Opricovic S. (1997). Multi criteria optimization of an irrigation system. Architecture and Civil Engineering, 1(4), 547 – 552.

Tzeng G.H., Lin C.W., & Opricovic, S. (2005). Multi criteria analysis alternative fuel buses for public transportation. Energy Policy, 33, 1373–1383.

Ware, N.R., Sing, S.P., & Banwet, D.K. (2012). Supplier selection problem: A state-of-the-art review. Management Science Letters, 2(5), 1465-1490.

Wu, H.Y., Tzeng, G.H., & Chen, Y.H. (2009). A fuzzy MCDM approach for evaluating banking performance based on Balanced Scorecard. Expert Systems with Applications, 36(6), 10135-10147.

Yadollahi Farsi, J., Siahkali Moradi, J., Jamali, B. (2012). Which product would be chosen? A fuzzy VIKOR method for evaluation and selection of products in terms of customers & apos; point of view; Case study: Iranian cell phone market. Decision Science Letters, 1(1), 23-32.
  • 0
  • 1
  • 2
  • 3
  • 4
  • 5

Journal: Management Science Letters | Year: 2013 | Volume: 3 | Issue: 10 | Views: 2182 | Reviews: 0

Related Articles:
  • A study on factors influencing customer satisfaction: A case study of hospi ...
  • Evaluation of university performance using BSC and ANP
  • Which product would be chosen? A fuzzy VIKOR method for evaluation and sele ...
  • Developing a hybrid multi-criteria model for investment in stock exchange
  • Quality management systems selection using FAHP and mixed integer programmi ...

Add Reviews

Name:*
E-Mail:
Review:
Bold Italic Underline Strike | Align left Center Align right | Insert smilies Insert link URLInsert protected URL Select color | Add Hidden Text Insert Quote Convert selected text from selection to Cyrillic (Russian) alphabet Insert spoiler
winkwinkedsmileam
belayfeelfellowlaughing
lollovenorecourse
requestsadtonguewassat
cryingwhatbullyangry
Security Code: *
Include security image CAPCHA.
Refresh Code

® 2010-2026 GrowingScience.Com