How to cite this paper
Azad, N & Hassanabadi, M. (2013). An empirical investigation on factors influencing on brand loyalty.Management Science Letters , 3(7), 2113-2118.
Refrences
Aaker, D. A. (2003). The power of the branded differentiator. MIT Sloan Management Review, 45(1),
83-87.
Aaker, D. A. (2004). Leveraging the corporate brand. California Management Review, 46(3), 6-18.
Berry, L. L. (2000). Cultivating service brand equity. Journal of the Academy of Marketing
Science, 28(1), 128-137.
Capizzi, M. T., & Ferguson, R. (2005). Loyalty trends for the twenty-first century. Journal of
Consumer Marketing, 22(2), 72-80.
de Chernatony, L., & Cottam, S. (2006). Why are all financial services brands not great?. Journal of
Product & Brand Management, 15(2), 88-97.
De Chernatony, L., & Dall & apos; Olmo Riley, F. (1999). Experts & apos; views about defining services brands and
the principles of services branding. Journal of Business Research, 46(2), 181-192.
Ehigie, B. O. (2006). Correlates of customer loyalty to their bank: a case study in
Nigeria. International Journal of Bank Marketing, 24(7), 494-508.
Fornell, C., & Wernerfelt, B. (1987). Defensive marketing strategy by customer complaint
management: a theoretical analysis. Journal of Marketing research, 337-346.
Gill, A. S., Flaschner, A. B., & Shachar, M. (2006). Factors that affect the trust of business clients in
their banks. International Journal of Bank Marketing,24(6), 384-405.
Grace, D., & O & apos; Cass, A. (2005). Examining the effects of service brand communications on brand
evaluation. Journal of Product & Brand Management,14(2), 106-116.
Hallowell, R. (1996). The relationships of customer satisfaction, customer loyalty, and profitability:
an empirical study. International Journal of Service Industry Management, 7(4), 27-42.
Hankinson, P., & Hankinson, G. (1999). Managing successful brands: An empirical study which
compares the corporate cultures of companies managing the world & apos; s top 100 brands with those
managing outsider brands. Journal of Marketing Management, 15(1-3), 135-155.
Janiszewski, C., & Van Osselaer, S. M. (2000). A connectionist model of brand–quality
associations. Journal of Marketing Research, 37(3), 331-350.
Jacoby, J., & Chestnut, R. W. (1978). Brand loyalty: Measurement and management (p. 157). New
York: Wiley.
Jones, H., & Farquhar, J. D. (2007). Putting it right: service failure and customer loyalty in UK
banks. International Journal of Bank Marketing, 25(3), 161-172.
Keiningham, T. L., Aksoy, L., Andreassen, T. W., Cooil, B., & Wahren, B. J. (2006). Call center
satisfaction and customer retention in a co-branded service context. Managing Service
Quality, 16(3), 269-289.
Keller, K. L., & Aaker, D. A. (1992). The effects of sequential introduction of brand
extensions. Journal of marketing research, 35-50.
Kotler, P. (2003). Marketing insights from A to Z: 80 concepts every manager needs to know. Wiley.
Kotler, P., & Armstrong, G. (2009). Principles of marketing. Pearson Education.
Lambkin, M., & Muzellec, L. (2008). Rebranding in the banking industry following mergers and
acquisitions. International Journal of Bank Marketing,26(5), 328-352.
Lee, J. S., & Back, K. J. (2009). An examination of attendee brand loyalty: Understanding the
moderator of behavioral brand loyalty. Journal of Hospitality & Tourism Research, 33(1), 30-50.
Mitchell, V. W., & Greatorex, M. (1993). Risk perception and reduction in the purchase of consumer
services. Service Industries Journal, 13(4), 179-200.
Oliver, R. L. (1980). A cognitive model of the antecedents and consequences of satisfaction
decisions. Journal of marketing research, 17(4), 460-469.
Oliver, R. L. (1999). Whence consumer loyalty?. the Journal of Marketing, 33-44.
Oliver, R. L. (2010). Satisfaction: A behavioral perspective on the consumer. ME Sharpe
Incorporated.
Reicbheld, F. P., & Sasser, W. E. (1990). 7ero Defeciions: Quolify Comes to Services. Harvard
business review.
Schiffenbauer, A. (2001). Study all of a brand & apos; s constituencies. Marketing News, 35(11), 17.
Stern, W. (1983). A good name could mean a brand of fame. Advertising Age,17, M53-M54.
Szmigin, I., & Carrigan, M. (2001). Wherefore customer loyalty. Journal of Financial Services
Marketing, 6(1), 6-8.
Zeithaml, V. A., Rust, R. T., & Lemon, K. N. (2001). The customer pyramid: creating and serving
profitable customers. California Management Review,43(4), 118-142.
Zins, A. H. (2001). Relative attitudes and commitment in customer loyalty models: some experiences
in the commercial airline industry. International Journal of Service Industry Management, 12(3),
269-294.
83-87.
Aaker, D. A. (2004). Leveraging the corporate brand. California Management Review, 46(3), 6-18.
Berry, L. L. (2000). Cultivating service brand equity. Journal of the Academy of Marketing
Science, 28(1), 128-137.
Capizzi, M. T., & Ferguson, R. (2005). Loyalty trends for the twenty-first century. Journal of
Consumer Marketing, 22(2), 72-80.
de Chernatony, L., & Cottam, S. (2006). Why are all financial services brands not great?. Journal of
Product & Brand Management, 15(2), 88-97.
De Chernatony, L., & Dall & apos; Olmo Riley, F. (1999). Experts & apos; views about defining services brands and
the principles of services branding. Journal of Business Research, 46(2), 181-192.
Ehigie, B. O. (2006). Correlates of customer loyalty to their bank: a case study in
Nigeria. International Journal of Bank Marketing, 24(7), 494-508.
Fornell, C., & Wernerfelt, B. (1987). Defensive marketing strategy by customer complaint
management: a theoretical analysis. Journal of Marketing research, 337-346.
Gill, A. S., Flaschner, A. B., & Shachar, M. (2006). Factors that affect the trust of business clients in
their banks. International Journal of Bank Marketing,24(6), 384-405.
Grace, D., & O & apos; Cass, A. (2005). Examining the effects of service brand communications on brand
evaluation. Journal of Product & Brand Management,14(2), 106-116.
Hallowell, R. (1996). The relationships of customer satisfaction, customer loyalty, and profitability:
an empirical study. International Journal of Service Industry Management, 7(4), 27-42.
Hankinson, P., & Hankinson, G. (1999). Managing successful brands: An empirical study which
compares the corporate cultures of companies managing the world & apos; s top 100 brands with those
managing outsider brands. Journal of Marketing Management, 15(1-3), 135-155.
Janiszewski, C., & Van Osselaer, S. M. (2000). A connectionist model of brand–quality
associations. Journal of Marketing Research, 37(3), 331-350.
Jacoby, J., & Chestnut, R. W. (1978). Brand loyalty: Measurement and management (p. 157). New
York: Wiley.
Jones, H., & Farquhar, J. D. (2007). Putting it right: service failure and customer loyalty in UK
banks. International Journal of Bank Marketing, 25(3), 161-172.
Keiningham, T. L., Aksoy, L., Andreassen, T. W., Cooil, B., & Wahren, B. J. (2006). Call center
satisfaction and customer retention in a co-branded service context. Managing Service
Quality, 16(3), 269-289.
Keller, K. L., & Aaker, D. A. (1992). The effects of sequential introduction of brand
extensions. Journal of marketing research, 35-50.
Kotler, P. (2003). Marketing insights from A to Z: 80 concepts every manager needs to know. Wiley.
Kotler, P., & Armstrong, G. (2009). Principles of marketing. Pearson Education.
Lambkin, M., & Muzellec, L. (2008). Rebranding in the banking industry following mergers and
acquisitions. International Journal of Bank Marketing,26(5), 328-352.
Lee, J. S., & Back, K. J. (2009). An examination of attendee brand loyalty: Understanding the
moderator of behavioral brand loyalty. Journal of Hospitality & Tourism Research, 33(1), 30-50.
Mitchell, V. W., & Greatorex, M. (1993). Risk perception and reduction in the purchase of consumer
services. Service Industries Journal, 13(4), 179-200.
Oliver, R. L. (1980). A cognitive model of the antecedents and consequences of satisfaction
decisions. Journal of marketing research, 17(4), 460-469.
Oliver, R. L. (1999). Whence consumer loyalty?. the Journal of Marketing, 33-44.
Oliver, R. L. (2010). Satisfaction: A behavioral perspective on the consumer. ME Sharpe
Incorporated.
Reicbheld, F. P., & Sasser, W. E. (1990). 7ero Defeciions: Quolify Comes to Services. Harvard
business review.
Schiffenbauer, A. (2001). Study all of a brand & apos; s constituencies. Marketing News, 35(11), 17.
Stern, W. (1983). A good name could mean a brand of fame. Advertising Age,17, M53-M54.
Szmigin, I., & Carrigan, M. (2001). Wherefore customer loyalty. Journal of Financial Services
Marketing, 6(1), 6-8.
Zeithaml, V. A., Rust, R. T., & Lemon, K. N. (2001). The customer pyramid: creating and serving
profitable customers. California Management Review,43(4), 118-142.
Zins, A. H. (2001). Relative attitudes and commitment in customer loyalty models: some experiences
in the commercial airline industry. International Journal of Service Industry Management, 12(3),
269-294.