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Growing Science » Journal of Project Management » Exploring the bridge between digital transformation and sustainable supply chain performance: An empirical study based on Yunnan fresh cut flower supply chain

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Journal of Project Management

ISSN 2371-8374 (Online) - ISSN 2371-8366 (Print)
Quarterly Publication
Volume 10 Issue 2 pp. 185-200 , 2025

Exploring the bridge between digital transformation and sustainable supply chain performance: An empirical study based on Yunnan fresh cut flower supply chain Pages 185-200 Right click to download the paper Download PDF

Authors: Ni Li, Boonsub Panichakarn, Tao Xin

DOI: 10.5267/j.jpm.2025.3.002

Keywords: Digital transformation, Sustainable supply chain performance, Organizational readiness, Technological readiness, Innovation capabilities

Abstract: Rapid global economic expansion and ongoing technological advancements have made digital transformation an essential tactic for businesses looking to boost their competitiveness and accomplish sustainable development. The study aims to explore how digital transformation (DT) indirectly affects the sustainable supply chain performance (SSCP) of fresh-cut flower supply chains in Yunnan Province through organizational readiness (OR) and innovation capability (IC) and to examine the moderating role of technology readiness (TR) in this process. This study adopted the survey method of the questionnaire, and the final valid sample was 354. Based on the RBV and the philosophy of sustainable development, the PLS-SEM approach is used in this study to assess the fresh-cut flower supply chain in Yunnan Province. It was found that OR and IC played a significant mediating role in DT and SSCP. Furthermore, the link between DT and OR, IC and SSCP, was significantly moderated by TR. The empirical results suggest that high technological readiness and innovativeness help firms assimilate and apply new technologies faster and thus achieve better results in digital transformation. This paper provides valuable guidance for firms and policymakers, suggesting active investment in digital technologies and infrastructure development, and focusing on the combination of innovation capability and sustainability to promote the sustainable development of agricultural supply chains.



How to cite this paper
Li, N., Panichakarn, B & Xin, T. (2025). Exploring the bridge between digital transformation and sustainable supply chain performance: An empirical study based on Yunnan fresh cut flower supply chain.Journal of Project Management, 10(2), 185-200.

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Journal: Journal of Project Management | Year: 2025 | Volume: 10 | Issue: 2 | Views: 688 | Reviews: 0

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