The objective of this paper was to identify aspects of pricing strategy that impact customer experience within the construction industries. A literature review examined the antecedents driving customer satisfaction. A conceptual framework relating two dimensions namely, pricing strategy and customer experience was developed to evaluate customer satisfaction. Several latent variables related to the marketing mix and customer experience were introduced. Latent variables were measured through a 5-point Likert Scale questionnaire and analyzed by Structural Equation Modelling. Three aspects of pricing strategy and four aspects of customer experience were identified as parameters pertinent to customer satisfaction. Findings showed that price value, price advantage and price penetration influenced pricing strategy. Reputation, confidence, information and expertise influenced customer experience. This paper contributes to understanding the significance of pricing strategy and customer experience as the foundation for customer satisfaction and business profitability. These findings were presented as recommendations to the construction industry.

This study aims to investigate the implications of service quality and brand credibility on passenger satisfaction and behavioral intentions in the air transportation industry in Indonesia, especially at Lion Air. This research is motivated by the high level of passenger complaints against Lion Air services in seven years, according to the Indonesian Consumers Foundation (YLKI). The most common complaints include frequent flight delays, less timely return of tickets, damage and lost luggage, even lower safety guarantees. This is considered not only as a manifestation of poor service quality, but also affects brand credibility in the long run. In addition, poor service quality and brand credibility show low passenger satisfaction and influence changes in their behavioral intentions in the future. Respondents in this study were Lion Air passengers at least once several times using Lion Air in the last two years. The study uses Structural Equation Modeling and Partial Least Square (SEM-PLS) to examine the hypotheses of the survey. Data analysis techniques are carried out through three stages, such as inner models, external models, and hypothesis testing. Then, this study states that there is a positive and significant impact of service quality and brand credibility on behavioral intentions with passenger satisfaction as a mediating variable.

Despite the importance of the relationship between E-banking service quality and customer loyalty in the banking sector, little research has been devoted to Arabian regions. This paper investigates the relationship between e-banking service quality (i.e., efficiency, requirement fulfillment, accessibility and, Privacy) and customer loyalty by mediating customer satisfaction in UAE. Two steps sampling techniques are used and the researchers rely on cluster sampling in the region of Ras Al Khaimah (RAK) randomly. Again, random sampling techniques are used to choose 28 branches out off the 34 branches operating within this geographic area. 1500 surveys are distributed and 397 valid surveys are collected with a response rate of 26.5%. A partial least squares structural equation modeling (PLS-SEM) is applied to the data and the results show that the direct and indirect path coefficient between E-banking service quality and customer loyalty were statistically significant. Moreover, customer satisfaction mediates the relationship between E-banking service quality and customer loyalty. To sum up, the findings corroborate existing work in Western settings and underscore the importance of E-banking service quality in the Arabian banking context.

The purpose of this study is to investigate the importance of factors that influence entrepreneurial intention among tourism undergraduate students in Vietnam. A research framework based on Theory of Planned Behavior (TPB) was proposed to understand the relationship between the TPB factors and entrepreneurial intention. Additionally, the relationship between entrepreneurship education and entrepreneurial intention was also investigated. A questionnaire was administered to a sample of 388 tourism undergraduate students at different universities across Vietnam. The partial least squares structural equation modeling (PLS-SEM) method was utilized to test the hypotheses of this research. The study findings show that subjective norms (SN), attitude toward entrepreneurship (AE), perceived behavioral control (PBC) and entrepreneurship education (EE) had direct effects on entrepreneurial intention (EI); however, perceived behavioral control had the strongest influence on entrepreneurial intention. The findings provide educators with insights into how to promote entrepreneurship activities among tourism undergraduate students in Vietnam through educational programs and training.

Based on the context of Thanh Hoa province, the research proposes the model of policy related factors from the action of government (at all level) influencing on the survival and the development of SMEs. The research was conducted by collecting data from 512 SMEs in Thanh Hoa province. The results indicate that tax supporting policy and the preferential policies of the bank were crucial factors affecting the development of enterprises during the Covid 19 pandemic, directly. Other factors included insurance policy, capital support packages of Government, the act of public administration and the role of professional association which were considered as important elements affecting the enterprise’s development. Based on the results, the study proposes policy implication in order to support SMEs overcome difficulties during the coronavirus pandemic.

This study aims to examine and analyze the influence of work-life balance and emotional intelligence on turnover intention with organizational commitment as an intervening variable. The research method used in this research is descriptive method. The population of this study is employees in a computer spare parts distribution company with a sample of 60 respondents. The approach used in this research is Structural Equation Model (SEM) with Smart-PLS analysis tool 3.2.8. The results show that work-life balance had a positive and significant effect on organizational commitment. Emotional intelligence had a positive and significant effect on organizational commitment. Work-life balance had a negative and significant effect on turnover intention. Emotional intelligence had a positive and significant effect on turnover intention and finally, organizational commitment has a negative and significant effect on turnover intention.

This paper aims to evaluate the awareness and behavior of using environmentally friendly products in case of plastic straws using the theory of planned behavior. Exploratory Factor Analysis (EFA) and linear regression analysis were employed to determine and evaluate the influential factors on the intention of using environmentally friendly straws and alternatives among young people in Mekong Delta provinces. The data were randomly collected from 150 interviewees as research respondents who are aged from 18 to 33. The results show that the intention to use environmentally friendly straws depends on factors including (1) Attitude, (2) Environmental awareness, (3) Subjective norm, (4) Perceived behavioral control and (5) Perceived effectiveness.

This research aimed to investigate the effect of leader-member exchange and employee motivation on organizational commitment, and the effect of organizational commitment on job performance. The research also examines the moderating effect of generation on the relationship between organizational commitment and job performance. The population of this research is the employees working in private organizations in Thailand. Data collection was performed using a convenient random method. 400 usable questionnaires were used for statistical analysis. The author analyzed Descriptive statistics by SPSS program version 25 while the SmartPLS 3.3.0 program was used to test the research hypotheses in Partial Least Square-Structural Equations Model (PLS-SEM). The finding revealed that leader-member exchange positively affected organizational commitment but employee motivation had no significant effect on organizational commitment. It also found that leader-member exchange had a positive effect on employee motivation. Another key point was organizational commitment significantly influenced on job performance. In addition, the study found the moderating effect of Generation on the relationship between commitment and job performance.

The objective of this research was to investigate the impacts of the perceived service quality on passengers’ satisfaction towards the service quality of the Nakhon Phanom Municipality, Thailand - Thakhek, Lao People's Democratic Republic ferry. The sample group comprised Thai and Lao passengers who used the ferry’s service. A questionnaire was used to collect data from 505 samples who were selected using the simple random sampling method. The collected data was analyzed using the confirmatory factor analysis (CFA), structural equation model-ling (SEM), and partial least squares (PLS) regression with the ADANCO 2.1.1 software. The results showed that the perceived service quality consisted of tangibles, reliability, responsiveness, assurance, and empathy, which had the same impact with the passengers’ satisfaction towards the service quality. The most influential factors were the tangibles and responsiveness. Therefore, entrepreneurs should priorities the improvement and development of the ferry’s tangibles. Furthermore, the government sector or relevant agencies should promote the implementation of technology into the development in order to fulfill the passengers’ demand and create an impression that would lead to satisfaction and repurchasing.

This study attempts to conceptualize the direct implications of entrepreneurial orientation and knowledge management on innovation performance and seeks to determine the mediation effect of marketing orientation on these relationships. This is the first attempt to construct such a model. The study empirically examines the conceptual model using a sample of 221 CEOs and owners of Small and Medium Enterprises (SMEs) in Kuwait. The data was collected using a close ended self-administered questionnaire. The validity and reliability of the model is tested using a measurement model and the structural model is constructed to understand the significance of the conceptual relationship posited in the hypotheses of the study. The findings of the study indicate that entrepreneurial orientation and knowledge management had a considerable effect on innovation performance and that marketing orientation had a considerable influence on innovation performance. In addition, the findings indicate that marketing orientation mediated the effect of entrepreneurial orientation and knowledge management on innovation performance. This study has provided some empirical evidence for the importance of entrepreneurship and innovation as well as knowledge management in ensuring the success of SMEs; it also provides an explanation on the manner in which entrepreneurial orientation and knowledge management improve the innovation performance of SMEs.