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Growing Science » International Journal of Industrial Engineering Computations » Manufacturer encroachment with consumer digital privacy in dual-channel supply chains

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International Journal of Industrial Engineering Computations
ISSN 1923-2934 (Online) - ISSN 1923-2926 (Print)
Quarterly Publication
Volume 16 Issue 4 pp. 825-846, 2025

Manufacturer encroachment with consumer digital privacy in dual-channel supply chains Pages 825-846 PDF Download PDF

Authors: Hao Li, Jizhou Lu, Nina Yan, Kin Keung Lai

📋 Author Affiliations:
Hao Li ORCID 1, Jizhou Lu2, Nina Yan ORCID 1, Kin Keung Lai ORCID 1
1 Business School, Central University of Finance and Economics, 39 South College Road, Haidian District, Beijing, 100081, China
2 International Business School, Shanxi Normal University, Xi’an, China
doi 10.5267/j.ijiec.2025.8.014
3 Source: Scopus
Crossref 1 Source: CrossRef

🔑 Keywords: Supply chain management, Dual channels, Consumer privacy, Encroachment, Media richness

Abstract: Utilizing a game-theoretic model, this study distinguishes between privacy-protecting and privacy-disclosing consumers, examining the impact of digital privacy on manufacturers’ channel strategies, including no encroachment, encroachment, and shifting. The results indicate that when consumers prefer privacy disclosure, manufacturers consistently opt for the shifting strategy. In contrast, when privacy protection is prioritized, the outcome depends on the intensity of consumer preferences. Specifically, weak preferences lead to encroachment, whereas strong preferences favor no-encroachment. This contingency framework illustrates how privacy preference thresholds shape channel strategy selection. From a practical perspective, the findings offer actionable guidance for manufacturers. First, a win-win outcome depends on the manufacturer’s cost-efficiency in channel-shifting operations, suggesting that firms should assess their operational capabilities before implementation. Second, consumer benefits under encroachment imply manufacturers can adopt this strategy for competitive advantage while addressing privacy concerns. These insights equip practitioners with a decision-making toolkit for balancing privacy compliance, channel efficiency, and stakeholder value creation in digital transformation initiatives.

How to cite this paper
APA: Li, H., Lu, J., Yan, N & Lai, K. (2025). Manufacturer encroachment with consumer digital privacy in dual-channel supply chains. International Journal of Industrial Engineering Computations, 16(4), 825-846.
Chicago/Turabian: Li, H., Lu, J., Yan, N & Lai, K. 2025. "Manufacturer encroachment with consumer digital privacy in dual-channel supply chains." International Journal of Industrial Engineering Computations 16, no. 4 (2025): 825-846.
AMA: Li, H., Lu, J., Yan, N & Lai, K. Manufacturer encroachment with consumer digital privacy in dual-channel supply chains. International Journal of Industrial Engineering Computations. 2025;16(4):825-846.

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📚 Journal: International Journal of Industrial Engineering Computations | 📅 Year: 2025 | 📖 Volume: 16 | 📄 Issue: 4 | 👁️ Views: 2941 | 📊 Crossref: 1

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