How to cite this paper
Cao, K & Su, Y. (2024). Introduce free replacement extended warranty and bundle it? Optimal new extended warranty introduction strategy.International Journal of Industrial Engineering Computations , 15(3), 791-812.
Refrences
Amazon.com (2022). 2-Year Protection Plan plus Accident Protection for Fire HD 8: Amazon Devices ma Accessories. Available at https://www.amazon.com/Protection-Accident-Generation-release-delivered/dp/B01IQD9OKO/ref=sr_1_3?crid=3QA1ZGAER59FW& keywords=warranty&qid=1661843599&rnid=2941120011&s=fiona-hardware&sprefix =extended+warranty%2Caps%2C709&sr=1-3 (accessed date August. 29, 2022)
Apple.com (2022). AppleCare+ product website. Available at https://www.apple.com.cn/support/products/ (accessed date August. 29, 2022)
Banciu, M., Ødegaard, F., & Stanciu, A. (2022). Price and revenue bounds for bundles of information goods. Naval Research Logistics (NRL), 69(3), 371-389. https://doi.org/10.1002/nav.22018
Bhargava, H. K. (2013). Mixed bundling of two independently valued goods. Management Science, 59(9), 2170-2185. https://doi.org/10.1287/mnsc.1120.1663
Bian, Y., Xie, J., Archibald, T. W., & Sun, Y. (2019). Optimal extended warranty strategy: Offering trade-in service or not?. European Journal of Operational Research, 278(1), 240-254. https://doi.org/10.1016/j.ejor.2019.04.015
Cao, K., & Choi, T. M. (2022). Optimal trade‐in return policies: is it wise to be generous?. Production and Operations Management, 31(3), 1309-1331. https://doi.org/10.1111/poms.13612
Cao, K., & He, P. (2018). Price and warranty competition in a supply chain with a common retailer. INFOR: Information Systems and Operational Research, 56(2), 225-246. https://doi.org/10.1080/03155986.2017.1363590
Cao, K., Su, Y., Xu, Y., & Wang, J. (2022a) “Free replacement extended warranty” or “traditional extended warranty”: Optimal extended warranty selection strategy. Managerial and Decision Economics, 43(7), 3130-3146. https://doi.org/10.1002/mde.3586
Cao, Q., Geng, X., & Zhang, J. (2022b). Impact of channel structure on a manufacturer's bundling decision with an application to digital goods. Production and Operations Management, 31(4), 1679-1697. https://doi.org/10.1111/poms.13638
Chang, C. C., Chen, Y. L., Yin, X., & Zhang, Z. G. (2019). Generalized multi-parameter preventive replacement policy for systems with random processing times. INFOR: Information Systems and Operational Research, 57(2), 187-203. https://doi.org/10.1080/03155986.2018.1533210
Chen, C.-J. (2019). Developing a model for supply chain agility and innovativeness to enhance firms’ competitive advantage. Management Decision, 57(7), 1511-1534. https://doi.org/10.1108/MD-12-2017-1236
Chen, T., Yang, F., & Guo, X. (2020). Retailer-driven bundling when valuation discount exists. Journal of the Operational Research Society, 71(12), 2027-2041. https://doi.org/10.1080/01605682.2019.1650620
Chen, T., Yang, F., & Guo, X. (2021). Optimal bundling in a distribution channel in the presence of substitutability and complementarity. International Journal of Production Research, 59(4), 1145-1165. https://doi.org/10.1080/00207543.2020.1720930
Chien, Y. H. (2008). A general age-replacement model with minimal repair under renewing free-replacement warranty. European Journal of Operational Research, 186(3), 1046-1058. https://doi.org/10.1016/j.ejor.2007.02.030
Derdenger, T., & Kumar, V. (2013). The dynamic effects of bundling as a product strategy. Marketing Science, 32(6), 827-859. https://doi.org/10.1287/mksc.2013.0810
Desai, P. S., & Padmanabhan, P. (2004). Durable good, extended warranty and channel coordination. Review of Marketing Science, 2(1). https://doi.org/10.2202/1546-5616.1004
Dybvig, P. H., & Lutz, N. A. (1993). Warranties, durability, and maintenance: Two-sided moral hazard in a continuous-time model. The Review of Economic Studies, 60(3), 575-597. https://doi.org/10.2307/2298125
Fu, W., Atasu, A., & Tereyağoğlu, N. (2022). Warranty length, product reliability, and secondary markets. Manufacturing & Service Operations Management, 24(4), 2240-2255. https://doi.org/10.1287/msom.2021.1062
Gallego, G., Wang, R., Ward, J., Hu, M., & Beltran, J. L. (2014). Flexible‐duration extended warranties with dynamic reliability learning. Production and Operations Management, 23(4), 645-659. https://doi.org/10.1111/poms.12178
Girju, M., Prasad, A., & Ratchford, B. T. (2013). Pure components versus pure bundling in a marketing channel. Journal of Retailing, 89(4), 423-437. https://doi.org/10.1016/j.jretai.2013.06.001
Guo, X., Zheng, S., Yu, Y., & Zhang, F. (2021). Optimal bundling strategy for a retail platform under agency selling. Production and Operations Management, 30(7), 2273-2284. https://doi.org/10.1111/poms.13366
Hartman, J. C., & Laksana, K. (2009). Designing and pricing menus of extended warranty contracts. Naval Research Logistics (NRL), 56(3), 199-214. https://doi.org/10.1002/nav.20333
Hooti, F., Ahmadi, J., & Longobardi, M. (2020). Optimal extended warranty length with limited number of repairs in the warranty period. Reliability Engineering & System Safety, 203, 107111. https://doi.org/10.1016/j.ress.2020.107111
Iyer, G., & Soberman, D. A. (2016). Social responsibility and product innovation. Marketing Science, 35(5), 727-742. https://doi.org/10.1287/mksc.2015.0975
JD.com (2022). JD extended warranty product website. Available at https://item.jd.com/100038054304.html (accessed date. August. 29, 2022)
Jiang, B., & Zhang, X. (2011). How does a retailer's service plan affect a manufacturer's warranty?. Management Science, 57(4), 727-740. https://doi.org/10.1287/mnsc.1110.1308
Jindal, P. (2015). Risk preferences and demand drivers of extended warranties. Marketing Science, 34(1), 39-58. https://doi.org/10.1287/mksc.2014.0879
Jung, K. M., Park, M., & Park, D. H. (2015). Cost optimization model following extended renewing two-phase warranty. Computers & Industrial Engineering, 79, 188-194. https://doi.org/10.1016/j.cie.2014.10.016
Kelley, C. A., & Conant, J. S. (1991). Extended warranties: consumer and manufacturer perceptions. Journal of Consumer Affairs, 25(1), 68-83. https://doi.org/10.1111/j.1745-6606.1991.tb00281.x
Li, K., Mallik, S., & Chhajed, D. (2012). Design of extended warranties in supply chains under additive demand. Production and Operations Management, 21(4), 730-746. https://doi.org/10.1111/j.1937-5956.2011.01300.x
Li, K., Wang, L., Chhajed, D., & Mallik, S. (2019). The impact of quality perception and consumer valuation change on manufacturer's optimal warranty, pricing, and market coverage strategies. Decision Sciences, 50(2), 311-339. https://doi.org/10.1111/deci.12331
Liu, B., Wu, J., & Xie, M. (2015). Cost analysis for multi-component system with failure interaction under renewing free-replacement warranty. European Journal of Operational Research, 243(3), 874-882. https://doi.org/10.1016/j.ejor.2015.01.030
Liu, P., Wang, G., & Su, P. (2021). Optimal replacement strategies for warranty products with multiple failure modes after warranty expiry. Computers & Industrial Engineering, 153, 107040. https://doi.org/10.1016/j.cie.2020.107040
Liu, Z., Diallo, C., Chen, J., & Zhang, M. (2020). Optimal pricing and production strategies for new and remanufactured products under a non-renewing free replacement warranty. International Journal of Production Economics, 226, 107602. https://doi.org/10.1016/j.ijpe.2019.107602
Lou, Y., He, Z., Li, Y., & He, S. (2019). Should short warranty always be interpreted as low quality: the effect of brand advantages on warranty’s signalization. International Journal of Production Research, 57(14), 4468-4479. https://doi.org/10.1080/00207543.2018.1436791
Lu, Z., & Shang, J. (2019). Warranty mechanism for pre-owned tech products: Collaboration between E-tailers and online warranty provider. International journal of production economics, 211, 119-131. https://doi.org/10.1016/j.ijpe.2019.01.028
Ma, J., Ai, X., Yang, W., & Pan, Y. (2019). Decentralization versus coordination in competing supply chains under retailers’ extended warranties. Annals of Operations Research, 275(2), 485-510. https://doi.org/10.1007/s10479-018-2871-6
Mai, D. T., Liu, T., Morris, M. D., & Sun, S. (2017). Quality coordination with extended warranty for store-brand products. European Journal of Operational Research, 256(2), 524-532. https://doi.org/10.1016/j.ejor.2016.06.042
Ozbilge, A., Hassini, E., & Parlar, M. (2022). A review of bricks-and-clicks dual-channels literature: trends and opportunities. INFOR: Information Systems and Operational Research, 60(4), 436-472. https://doi.org/10.1080/03155986.2022.2066404
Prasad, A., Venkatesh, R., & Mahajan, V. (2010). Optimal bundling of technological products with network externality. Management Science, 56(12), 2224-2236. https://doi.org/10.1287/mnsc.1100.1259
Qiao, P., Shen, J., Zhang, F., & Ma, Y. (2022). Optimal warranty policy for repairable products with a three-dimensional renewable combination warranty. Computers & Industrial Engineering, 168, 108056. https://doi.org/10.1016/j.cie.2022.108056
Rao, B. M. (2021). Cumulative free replacement warranty with phase type lifetime distributions. Computers & Industrial Engineering, 162, 107771. https://doi.org/10.1016/j.cie.2021.107771
Samsung.com (2022). Samsung Care+ product website. Available at https://www.samsung.com/us/support/samsung-care-plus/ (accessed date. August. 29, 2022)
Shao, L., & Li, S. (2019). Bundling and product strategy in channel competition. International Transactions in Operational Research, 26(1), 248-269. https://doi.org/10.1111/itor.12382
Shi, P., Han, K., & Hou, R. (2023). Modeling and analysis of a sustainable supply chain with fairness concerns and green-sensitive consumer demand. Management Decision, 61(5), 1298-1319. https://doi.org/10.1108/MD-03-2022-0347
Soberman, D. A. (2003). Simultaneous signaling and screening with warranties. Journal of Marketing Research, 40(2), 176-192. https://doi.org/10.1509/jmkr.40.2.176.19228
Suning.com (2022). Suning sunshine Service Package website. Available at www.suning.cn/cms/sunshineServicePackge/index.htm (accessed date August. 29, 2022)
Tsoukalas, M. Z., & Agrafiotis, G. K. (2013). A new replacement warranty policy indexed by the product’s correlated failure and usage time. Computers & Industrial Engineering, 66(2), 203-211. https://doi.org/10.1016/j.cie.2013.07.013
Vafaeinejad, K., & Sajadieh, M. S. (2022). Trade-in price and base warranty length: A heuristic algorithm for concurrent optimization. Computers & Industrial Engineering, 171, 108504. https://doi.org/10.1016/j.cie.2022.108504
Wang, J., Zhou, Z., & Peng, H. (2017). Flexible decision models for a two-dimensional warranty policy with periodic preventive maintenance. Reliability Engineering & System Safety, 162, 14-27. https://doi.org/10.1016/j.ress.2017.01.012
Wang, X., & Ye, Z. S. (2020). Design of customized two-dimensional extended warranties considering use rate and heterogeneity. Iise Transactions, 53(3), 341-351. https://doi.org/10.1080/24725854.2020.1768455
Wang, X., He, K., He, Z., Li, L., & Xie, M. (2019). Cost analysis of a piece-wise renewing free replacement warranty policy. Computers & Industrial Engineering, 135, 1047-1062. https://doi.org/10.1016/j.cie.2019.07.015
Wu, C. C., Chou, C. Y., & Huang, C. (2009). Optimal price, warranty length and production rate for free replacement policy in the static demand market. Omega, 37(1), 29-39. https://doi.org/10.1016/j.omega.2006.07.005
Yuan, Y., & Xiao, T. (2022). Retailer's decoy strategy versus consumers' reference price effect in a retailer-Stackelberg supply chain. Journal of Retailing and Consumer Services, 68, 103081. https://doi.org/10.1016/j.jretconser.2022.103081
Zhang, Q., & Gao, J. (2021). Transferability of extended warranty in the presence of a P2P secondary market. Computers & Industrial Engineering, 160, 107541. https://doi.org/10.1016/j.cie.2021.107541
Zhang, Z., Nan, G., Li, M., & Tan, Y. (2016). Duopoly pricing strategy for information products with premium service: Free product or bundling?. Journal of Management Information Systems, 33(1), 260-295. https://doi.org/10.1080/07421222.2016.1172457
Zheng, B., Bian, Y., Sun, Y., & Ding, H. (2021). Optimal extended warranty strategy: uniform or nonuniform pricing?. International Transactions in Operational Research, 28(3), 1441-1464. https://doi.org/10.1111/itor.12611
Apple.com (2022). AppleCare+ product website. Available at https://www.apple.com.cn/support/products/ (accessed date August. 29, 2022)
Banciu, M., Ødegaard, F., & Stanciu, A. (2022). Price and revenue bounds for bundles of information goods. Naval Research Logistics (NRL), 69(3), 371-389. https://doi.org/10.1002/nav.22018
Bhargava, H. K. (2013). Mixed bundling of two independently valued goods. Management Science, 59(9), 2170-2185. https://doi.org/10.1287/mnsc.1120.1663
Bian, Y., Xie, J., Archibald, T. W., & Sun, Y. (2019). Optimal extended warranty strategy: Offering trade-in service or not?. European Journal of Operational Research, 278(1), 240-254. https://doi.org/10.1016/j.ejor.2019.04.015
Cao, K., & Choi, T. M. (2022). Optimal trade‐in return policies: is it wise to be generous?. Production and Operations Management, 31(3), 1309-1331. https://doi.org/10.1111/poms.13612
Cao, K., & He, P. (2018). Price and warranty competition in a supply chain with a common retailer. INFOR: Information Systems and Operational Research, 56(2), 225-246. https://doi.org/10.1080/03155986.2017.1363590
Cao, K., Su, Y., Xu, Y., & Wang, J. (2022a) “Free replacement extended warranty” or “traditional extended warranty”: Optimal extended warranty selection strategy. Managerial and Decision Economics, 43(7), 3130-3146. https://doi.org/10.1002/mde.3586
Cao, Q., Geng, X., & Zhang, J. (2022b). Impact of channel structure on a manufacturer's bundling decision with an application to digital goods. Production and Operations Management, 31(4), 1679-1697. https://doi.org/10.1111/poms.13638
Chang, C. C., Chen, Y. L., Yin, X., & Zhang, Z. G. (2019). Generalized multi-parameter preventive replacement policy for systems with random processing times. INFOR: Information Systems and Operational Research, 57(2), 187-203. https://doi.org/10.1080/03155986.2018.1533210
Chen, C.-J. (2019). Developing a model for supply chain agility and innovativeness to enhance firms’ competitive advantage. Management Decision, 57(7), 1511-1534. https://doi.org/10.1108/MD-12-2017-1236
Chen, T., Yang, F., & Guo, X. (2020). Retailer-driven bundling when valuation discount exists. Journal of the Operational Research Society, 71(12), 2027-2041. https://doi.org/10.1080/01605682.2019.1650620
Chen, T., Yang, F., & Guo, X. (2021). Optimal bundling in a distribution channel in the presence of substitutability and complementarity. International Journal of Production Research, 59(4), 1145-1165. https://doi.org/10.1080/00207543.2020.1720930
Chien, Y. H. (2008). A general age-replacement model with minimal repair under renewing free-replacement warranty. European Journal of Operational Research, 186(3), 1046-1058. https://doi.org/10.1016/j.ejor.2007.02.030
Derdenger, T., & Kumar, V. (2013). The dynamic effects of bundling as a product strategy. Marketing Science, 32(6), 827-859. https://doi.org/10.1287/mksc.2013.0810
Desai, P. S., & Padmanabhan, P. (2004). Durable good, extended warranty and channel coordination. Review of Marketing Science, 2(1). https://doi.org/10.2202/1546-5616.1004
Dybvig, P. H., & Lutz, N. A. (1993). Warranties, durability, and maintenance: Two-sided moral hazard in a continuous-time model. The Review of Economic Studies, 60(3), 575-597. https://doi.org/10.2307/2298125
Fu, W., Atasu, A., & Tereyağoğlu, N. (2022). Warranty length, product reliability, and secondary markets. Manufacturing & Service Operations Management, 24(4), 2240-2255. https://doi.org/10.1287/msom.2021.1062
Gallego, G., Wang, R., Ward, J., Hu, M., & Beltran, J. L. (2014). Flexible‐duration extended warranties with dynamic reliability learning. Production and Operations Management, 23(4), 645-659. https://doi.org/10.1111/poms.12178
Girju, M., Prasad, A., & Ratchford, B. T. (2013). Pure components versus pure bundling in a marketing channel. Journal of Retailing, 89(4), 423-437. https://doi.org/10.1016/j.jretai.2013.06.001
Guo, X., Zheng, S., Yu, Y., & Zhang, F. (2021). Optimal bundling strategy for a retail platform under agency selling. Production and Operations Management, 30(7), 2273-2284. https://doi.org/10.1111/poms.13366
Hartman, J. C., & Laksana, K. (2009). Designing and pricing menus of extended warranty contracts. Naval Research Logistics (NRL), 56(3), 199-214. https://doi.org/10.1002/nav.20333
Hooti, F., Ahmadi, J., & Longobardi, M. (2020). Optimal extended warranty length with limited number of repairs in the warranty period. Reliability Engineering & System Safety, 203, 107111. https://doi.org/10.1016/j.ress.2020.107111
Iyer, G., & Soberman, D. A. (2016). Social responsibility and product innovation. Marketing Science, 35(5), 727-742. https://doi.org/10.1287/mksc.2015.0975
JD.com (2022). JD extended warranty product website. Available at https://item.jd.com/100038054304.html (accessed date. August. 29, 2022)
Jiang, B., & Zhang, X. (2011). How does a retailer's service plan affect a manufacturer's warranty?. Management Science, 57(4), 727-740. https://doi.org/10.1287/mnsc.1110.1308
Jindal, P. (2015). Risk preferences and demand drivers of extended warranties. Marketing Science, 34(1), 39-58. https://doi.org/10.1287/mksc.2014.0879
Jung, K. M., Park, M., & Park, D. H. (2015). Cost optimization model following extended renewing two-phase warranty. Computers & Industrial Engineering, 79, 188-194. https://doi.org/10.1016/j.cie.2014.10.016
Kelley, C. A., & Conant, J. S. (1991). Extended warranties: consumer and manufacturer perceptions. Journal of Consumer Affairs, 25(1), 68-83. https://doi.org/10.1111/j.1745-6606.1991.tb00281.x
Li, K., Mallik, S., & Chhajed, D. (2012). Design of extended warranties in supply chains under additive demand. Production and Operations Management, 21(4), 730-746. https://doi.org/10.1111/j.1937-5956.2011.01300.x
Li, K., Wang, L., Chhajed, D., & Mallik, S. (2019). The impact of quality perception and consumer valuation change on manufacturer's optimal warranty, pricing, and market coverage strategies. Decision Sciences, 50(2), 311-339. https://doi.org/10.1111/deci.12331
Liu, B., Wu, J., & Xie, M. (2015). Cost analysis for multi-component system with failure interaction under renewing free-replacement warranty. European Journal of Operational Research, 243(3), 874-882. https://doi.org/10.1016/j.ejor.2015.01.030
Liu, P., Wang, G., & Su, P. (2021). Optimal replacement strategies for warranty products with multiple failure modes after warranty expiry. Computers & Industrial Engineering, 153, 107040. https://doi.org/10.1016/j.cie.2020.107040
Liu, Z., Diallo, C., Chen, J., & Zhang, M. (2020). Optimal pricing and production strategies for new and remanufactured products under a non-renewing free replacement warranty. International Journal of Production Economics, 226, 107602. https://doi.org/10.1016/j.ijpe.2019.107602
Lou, Y., He, Z., Li, Y., & He, S. (2019). Should short warranty always be interpreted as low quality: the effect of brand advantages on warranty’s signalization. International Journal of Production Research, 57(14), 4468-4479. https://doi.org/10.1080/00207543.2018.1436791
Lu, Z., & Shang, J. (2019). Warranty mechanism for pre-owned tech products: Collaboration between E-tailers and online warranty provider. International journal of production economics, 211, 119-131. https://doi.org/10.1016/j.ijpe.2019.01.028
Ma, J., Ai, X., Yang, W., & Pan, Y. (2019). Decentralization versus coordination in competing supply chains under retailers’ extended warranties. Annals of Operations Research, 275(2), 485-510. https://doi.org/10.1007/s10479-018-2871-6
Mai, D. T., Liu, T., Morris, M. D., & Sun, S. (2017). Quality coordination with extended warranty for store-brand products. European Journal of Operational Research, 256(2), 524-532. https://doi.org/10.1016/j.ejor.2016.06.042
Ozbilge, A., Hassini, E., & Parlar, M. (2022). A review of bricks-and-clicks dual-channels literature: trends and opportunities. INFOR: Information Systems and Operational Research, 60(4), 436-472. https://doi.org/10.1080/03155986.2022.2066404
Prasad, A., Venkatesh, R., & Mahajan, V. (2010). Optimal bundling of technological products with network externality. Management Science, 56(12), 2224-2236. https://doi.org/10.1287/mnsc.1100.1259
Qiao, P., Shen, J., Zhang, F., & Ma, Y. (2022). Optimal warranty policy for repairable products with a three-dimensional renewable combination warranty. Computers & Industrial Engineering, 168, 108056. https://doi.org/10.1016/j.cie.2022.108056
Rao, B. M. (2021). Cumulative free replacement warranty with phase type lifetime distributions. Computers & Industrial Engineering, 162, 107771. https://doi.org/10.1016/j.cie.2021.107771
Samsung.com (2022). Samsung Care+ product website. Available at https://www.samsung.com/us/support/samsung-care-plus/ (accessed date. August. 29, 2022)
Shao, L., & Li, S. (2019). Bundling and product strategy in channel competition. International Transactions in Operational Research, 26(1), 248-269. https://doi.org/10.1111/itor.12382
Shi, P., Han, K., & Hou, R. (2023). Modeling and analysis of a sustainable supply chain with fairness concerns and green-sensitive consumer demand. Management Decision, 61(5), 1298-1319. https://doi.org/10.1108/MD-03-2022-0347
Soberman, D. A. (2003). Simultaneous signaling and screening with warranties. Journal of Marketing Research, 40(2), 176-192. https://doi.org/10.1509/jmkr.40.2.176.19228
Suning.com (2022). Suning sunshine Service Package website. Available at www.suning.cn/cms/sunshineServicePackge/index.htm (accessed date August. 29, 2022)
Tsoukalas, M. Z., & Agrafiotis, G. K. (2013). A new replacement warranty policy indexed by the product’s correlated failure and usage time. Computers & Industrial Engineering, 66(2), 203-211. https://doi.org/10.1016/j.cie.2013.07.013
Vafaeinejad, K., & Sajadieh, M. S. (2022). Trade-in price and base warranty length: A heuristic algorithm for concurrent optimization. Computers & Industrial Engineering, 171, 108504. https://doi.org/10.1016/j.cie.2022.108504
Wang, J., Zhou, Z., & Peng, H. (2017). Flexible decision models for a two-dimensional warranty policy with periodic preventive maintenance. Reliability Engineering & System Safety, 162, 14-27. https://doi.org/10.1016/j.ress.2017.01.012
Wang, X., & Ye, Z. S. (2020). Design of customized two-dimensional extended warranties considering use rate and heterogeneity. Iise Transactions, 53(3), 341-351. https://doi.org/10.1080/24725854.2020.1768455
Wang, X., He, K., He, Z., Li, L., & Xie, M. (2019). Cost analysis of a piece-wise renewing free replacement warranty policy. Computers & Industrial Engineering, 135, 1047-1062. https://doi.org/10.1016/j.cie.2019.07.015
Wu, C. C., Chou, C. Y., & Huang, C. (2009). Optimal price, warranty length and production rate for free replacement policy in the static demand market. Omega, 37(1), 29-39. https://doi.org/10.1016/j.omega.2006.07.005
Yuan, Y., & Xiao, T. (2022). Retailer's decoy strategy versus consumers' reference price effect in a retailer-Stackelberg supply chain. Journal of Retailing and Consumer Services, 68, 103081. https://doi.org/10.1016/j.jretconser.2022.103081
Zhang, Q., & Gao, J. (2021). Transferability of extended warranty in the presence of a P2P secondary market. Computers & Industrial Engineering, 160, 107541. https://doi.org/10.1016/j.cie.2021.107541
Zhang, Z., Nan, G., Li, M., & Tan, Y. (2016). Duopoly pricing strategy for information products with premium service: Free product or bundling?. Journal of Management Information Systems, 33(1), 260-295. https://doi.org/10.1080/07421222.2016.1172457
Zheng, B., Bian, Y., Sun, Y., & Ding, H. (2021). Optimal extended warranty strategy: uniform or nonuniform pricing?. International Transactions in Operational Research, 28(3), 1441-1464. https://doi.org/10.1111/itor.12611