How to cite this paper
Alirezaei, A & khoshAlhan, F. (2014). Coordination of pricing and co-op advertising models in supply chain: A game theoretic approach.International Journal of Industrial Engineering Computations , 5(1), 23-40.
Refrences
Ahmadi-Javid, A., & Hoseinpour, P. (2012). On a cooperative advertising model for a supply chain with one manufacturer and one retailer. European Journal of Operational Research, 458–466.
Aust, G., & Buscher, U. (2012). Vertical cooperative advertising and pricing decision in a manufacturer-retailer supply chain: A game-theoretic approach. European journal of Operational Research, 473-482.
Bergen, M., & John, G. (1997). Understanding cooperative advertising participation rates in conventional channels. Journal of Marketing Research 34 (3), 357–369.
Berger, P. (1972). Vertical cooperative advertising ventures. Journal of Marketing research 9 (3), 309-312.
Brennan, L. (1988). How retailers are putting it all together? Sales and Marketing Management, 62-65. May.
Cachon, G. (2003). Supply chain coordination with contracts. Handbooks in Operations Research and Management Science, 229–339.
Cachon, G.P., & Lariviere, M.A. (2005). Supply chain coordination with revenue-sharing contracts: strengths and limitations. . Management Science 51 (1), 30-44.
Choi, S. (1991). Price competition in a channel structure with a common retailer. Marketing Science, 271-296.
He, X., Prasad, A., & Sethi, S. (2009). Cooperative advertising and pricing in a dynamic stochastic supply chain: Feedback Stackelberg strategies. Production and Operations Management 18 (1), 78–94.
Huang Z, & Li, S. X. (2001). Co-op advertising models in manufacturer–retailer supply chains: A game theory approach. European Journal of Operational Research 135, 527–544.
Huang, Z., & Li, S. (2005). Coordination and cooperation in manufacturer–retailer supply chains. In: Shi, Y., Xu, W., Chen, Z., et al. Data Mining and Knowledge Management. Springer, Berlin, 174–186 (chapter 19).
Huang, Z., Li, S.X., & Mahajan, V. (2002). An analysis of manufacturer–retailer supply chain coordination in cooperative advertising. Decision Sciences 33 (3), 469–494.
Jorgensen, S., SiguT, S.P., & Zaccour, G. (2000). Dynamic cooperative advertising in a channel. Journal of Retailing 76 (1), 71-92.
Jorgensen, S., & Zaccour. (2003). A differential game of retailer promotions. Automatica 39 (7), 1145–1155.
Jorgensen, S., & Zaccour, G. (1999). Equilibrium pricing and advertising strategies in a marketing channel. Journal of optimization theory and applications 102 (1), 111-125.
Jorgenson, S. & Zaccour, G. (2013). Cooperative advertising in marketing channels: game theoretic analysis. Les cahiers du GERAD, 1-22.
Karray, S., & Zaccour, G. (2006). Could co-op advertising be a manufacturer’s counterstrategy to store brands? . Journal of Business Research 59 (9), 1008–1015.
Kebing Chen, T. X. (2011). Ordering policy and coordination of a supply chain with two-period demand uncertainty. European Journal of Operational Research, 347-357.
Li, S.X., Huang, Z., Zhu, J., & Chau, P.Y.K. (2002). Cooperative advertising, game theory and manufacturer–retailer supply chains. Omega 30 (5), 347–357.
Luo, P. L. (2006). The theory of industrial organization. shanghai: Fundan university Press.
Mingming Leng, A. Z. (2009). Side-payment contracts in two-person nonzero-sum supply chain games:Review, discussion and applications. European Journal of Operational Research, 600-618.
SeyedEsfahani, M.M., Biazaran, M., & Gharakhani, M. (2011). A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer–retailer supply chains. European Journal of Operational Research, 263-273.
Nash, J. (1950). The bargaining problem. Econometrica 18 (2), 155-162.
Roslow, S., Laskey, H.A., & Nicholls, J.A.F. (1993). The enigma of cooperative advertising. Journal of Business & Industrial Marketing 8, 70-79.
Wang, S.D., Zhou, Y.W., Min, J., & Zhong, Y.G. (2011). Coordination of cooperative advertising models in a one-manufacturertwo-retailer supply chain system. Computers & Industrial Engineering, 1053-1071.
Szmerekovsky, J., & Zhang, J. (2009). Pricing and two-tier advertising with one manufacturer and one retailer. European Journal of Operational Research, 904-917.
Xie J., & Neyret A. (2009). Co-op advertising and pricing models in manufacturer retailer supply chains. Computers & Industrial Engineering, 1375–1385.
Xie, J. A. (2009). Coordinating advertising and pricing in a manufacturer–retailer channel. European Journal of Operational Research, 758-791.
Yang, S.L., & Zhou, Y.W. (2006). Two-echelon supply chain models: considering duopolistic retailers’ different competitive behaviors. International Journal of Production Economics 103, 104–-116.
Yue, J., Austin, J., Wang, M.C., & Huang, Z. (2006). Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount. European Journal of Operational Research 168, 65-85.
Aust, G., & Buscher, U. (2012). Vertical cooperative advertising and pricing decision in a manufacturer-retailer supply chain: A game-theoretic approach. European journal of Operational Research, 473-482.
Bergen, M., & John, G. (1997). Understanding cooperative advertising participation rates in conventional channels. Journal of Marketing Research 34 (3), 357–369.
Berger, P. (1972). Vertical cooperative advertising ventures. Journal of Marketing research 9 (3), 309-312.
Brennan, L. (1988). How retailers are putting it all together? Sales and Marketing Management, 62-65. May.
Cachon, G. (2003). Supply chain coordination with contracts. Handbooks in Operations Research and Management Science, 229–339.
Cachon, G.P., & Lariviere, M.A. (2005). Supply chain coordination with revenue-sharing contracts: strengths and limitations. . Management Science 51 (1), 30-44.
Choi, S. (1991). Price competition in a channel structure with a common retailer. Marketing Science, 271-296.
He, X., Prasad, A., & Sethi, S. (2009). Cooperative advertising and pricing in a dynamic stochastic supply chain: Feedback Stackelberg strategies. Production and Operations Management 18 (1), 78–94.
Huang Z, & Li, S. X. (2001). Co-op advertising models in manufacturer–retailer supply chains: A game theory approach. European Journal of Operational Research 135, 527–544.
Huang, Z., & Li, S. (2005). Coordination and cooperation in manufacturer–retailer supply chains. In: Shi, Y., Xu, W., Chen, Z., et al. Data Mining and Knowledge Management. Springer, Berlin, 174–186 (chapter 19).
Huang, Z., Li, S.X., & Mahajan, V. (2002). An analysis of manufacturer–retailer supply chain coordination in cooperative advertising. Decision Sciences 33 (3), 469–494.
Jorgensen, S., SiguT, S.P., & Zaccour, G. (2000). Dynamic cooperative advertising in a channel. Journal of Retailing 76 (1), 71-92.
Jorgensen, S., & Zaccour. (2003). A differential game of retailer promotions. Automatica 39 (7), 1145–1155.
Jorgensen, S., & Zaccour, G. (1999). Equilibrium pricing and advertising strategies in a marketing channel. Journal of optimization theory and applications 102 (1), 111-125.
Jorgenson, S. & Zaccour, G. (2013). Cooperative advertising in marketing channels: game theoretic analysis. Les cahiers du GERAD, 1-22.
Karray, S., & Zaccour, G. (2006). Could co-op advertising be a manufacturer’s counterstrategy to store brands? . Journal of Business Research 59 (9), 1008–1015.
Kebing Chen, T. X. (2011). Ordering policy and coordination of a supply chain with two-period demand uncertainty. European Journal of Operational Research, 347-357.
Li, S.X., Huang, Z., Zhu, J., & Chau, P.Y.K. (2002). Cooperative advertising, game theory and manufacturer–retailer supply chains. Omega 30 (5), 347–357.
Luo, P. L. (2006). The theory of industrial organization. shanghai: Fundan university Press.
Mingming Leng, A. Z. (2009). Side-payment contracts in two-person nonzero-sum supply chain games:Review, discussion and applications. European Journal of Operational Research, 600-618.
SeyedEsfahani, M.M., Biazaran, M., & Gharakhani, M. (2011). A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer–retailer supply chains. European Journal of Operational Research, 263-273.
Nash, J. (1950). The bargaining problem. Econometrica 18 (2), 155-162.
Roslow, S., Laskey, H.A., & Nicholls, J.A.F. (1993). The enigma of cooperative advertising. Journal of Business & Industrial Marketing 8, 70-79.
Wang, S.D., Zhou, Y.W., Min, J., & Zhong, Y.G. (2011). Coordination of cooperative advertising models in a one-manufacturertwo-retailer supply chain system. Computers & Industrial Engineering, 1053-1071.
Szmerekovsky, J., & Zhang, J. (2009). Pricing and two-tier advertising with one manufacturer and one retailer. European Journal of Operational Research, 904-917.
Xie J., & Neyret A. (2009). Co-op advertising and pricing models in manufacturer retailer supply chains. Computers & Industrial Engineering, 1375–1385.
Xie, J. A. (2009). Coordinating advertising and pricing in a manufacturer–retailer channel. European Journal of Operational Research, 758-791.
Yang, S.L., & Zhou, Y.W. (2006). Two-echelon supply chain models: considering duopolistic retailers’ different competitive behaviors. International Journal of Production Economics 103, 104–-116.
Yue, J., Austin, J., Wang, M.C., & Huang, Z. (2006). Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount. European Journal of Operational Research 168, 65-85.