Despite the increased dissemination of online tools to execute financial transactions, the level of credit card usage adoption among consumers still encounters many challenges. The dissemination and adoption of credit cards to execute online purchases is influenced by certain factors that impact customers' consumption behavior. Exploring and perceiving these factors and challenges is imperative for enhancing the operations of online businesses. This study aims to examine specific factors that affect the adoption of credit cards among customers within the Jordanian online market. The factors this study explores are: Expenditure Level, Welfare of the Individual, Psychological Behavior, Credit Card Knowledge, Regulations and Laws and, finally, Theft and Fraud. This research was conducted through employing the quantitative approach; utilizing a questionnaire on a total of (335) credit card users in Jordan. The research subjects were credit card users (customers) from three Jordanian banks: Arab Banking Corporation, Housing Bank for Trade and Finance, and the Bank of Jordan. The study findings indicated that ‘Individual Welfare’ and ‘Psychological Behavior’ are the strongest influential factors on individuals' adoption of credit cards, followed by ‘Theft and Fraud’, ‘Laws and Legislation’, ‘Credit Card Knowledge’ and ‘Expenditure Level’ respectively in influence. The study recommendation encourages banks to focus more on increasing their clients' awareness regarding credit cards usage in order to enhance their perception of how to behave in case of fraud and theft and increasing their clients' awareness of the financial burdens, pitfalls, and tricks while using a credit card. Moreover, it suggests that banks should increase their marketing efforts for credit cards which can change the behavior and acceptance of individuals towards credit cards adoption.

The use of social media becomes a common habit in today's community and routinely used to interact with the community member. Also, many companies used social media to create a social media community concerning the products and services provided to strengthen the company's brand. This study surveys as many as 231 respondents and data analysis uses the PLS method utilizing smart PLS software. The result reveals that the use of information technology that is getting faster with high-speed data accessibility enhances the intensity of interaction between the community member with the path coefficient value of 0.605. Furthermore, the use of information technology with high-speed data accessibility also increase the satisfaction of movie trailer viewers with the path coefficient value of 0.392 since it can provide excitement and entertainment. Besides, the increased use of information technology provides higher satisfaction to the audience. The results also show that the presence of a social media community could provide satisfaction for movie trailer viewers with a coefficient of 0.332. The availability of films in the community provides excellent interactive communication between users. This research has focused only on the use of information technology in the respondents who watch movie trailers and is limited to a region of East Java province, Indonesia. Further research is required to be performed, which focuses on different types of social media and context and needs to analyze the comment of the film viewer in order to provide a better benefit on the latest films and for the entertainment company.

Several studies in the past have reviewed numerous factors that become the consideration of the customers in performing transactions through online sites. In this study, the researcher investigates whether consumer review, web design and online advertisement variables are important for customers in performing transaction through e-commerce. The results of the study contribute for the providers of the online shopping sites in defining the future strategies. At the same time, the results of the study are also expected to provide contributions for the future studies that focus on the e-commerce from the perspective of consumer review, web design and online advertisement. Furthermore, in analyzing the respondents’ characteristics the researcher runs the SPSS Software and for analyzing the data the researcher runs the PLS 3.0. Then, the survey technique in the form of questionnaire distribution implemented toward the respondents who used to perform transactions through online shopping sites. The research finds that consumer review, web design and online advertisement influence on online purchase intention.

The study sought to find out the effect of Technological Readiness Index (TRI) on the adoption of the inDubai application by potential tourists to Dubai. The finding showed a distinct relationship between TRI dimensions and the intention to make use of the inDubai mobile application. The findings of the study further proved that the TRI model as developed by Parasuraman can indeed prove the intention of individuals to adopt a new technology. The study showed that if the first two dimensions (Optimism and Innovation) are present, then a traveler will most likely see the perceived benefits of using the product or technology which in turn will lead to a positive intention to adopt such a technology. The findings also showed that if the last two dimensions (Insecurity and Discomfort) are present then such individuals exhibiting these behaviors are less likely to want to adopt this new technology. This implies that applications like the inDubai application and other similar applications need to address issues that lead to insecurity and discomfort among users if they are to attract a lot of adopters.

Although e-learning management-related research has been pursued in many parts of the world, there is dearth of research that integrates this concept with the increasing trend of smartphone usage for educational purposes. Furthermore, research in the area shows a general lack of contextualizing the concept in the Middle Eastern context. Therefore, the aim of this study is twofold: (i) to explore the everyday use and role of smartphones among university students in Kuwait; and (ii) to identify if there are any socio-demographic differences in smartphone usage among university students. A questionnaire was completed by 376 students in order to achieve the study objectives. The results showed that students frequently used their smartphones at home and that they sometimes used these phones in recreation places and on transportation, at university, and when walking. Also, they always used their smartphones to complete fourteen non-learning activities, such as making phone calls, using it as a watch and as an alarm clock, and ten learning activities, such as checking their exam schedules, checking class timetables, and checking their grades. Moreover, social networking, learning, privacy, and safety were important reasons offered by students for owning/using smartphones. Furthermore, the study found that at least one of eight socio-demographic variables (i.e., gender, marital status, major/subject, nationality, smartphone brand, using it for the first time, age range, and level of study) has an effect on at least one pattern of smartphone usage. Several recommendations were made based on these findings that may improve the effectiveness of smartphone usage among university students in Kuwait.

The paper reflects the importance of social networks in the organization of social communication processes in public administration. The essence of communication in public administration and its paradigm is determined. The main differences between public administration and object-oriented public administration are shown. The paper also describes the importance of social networks in the conduct of communication processes compared to other communication channels. Research on the use of social networks in public administration is conducted based on the results of research of the Ukrainian Government and users of the Ukrainian social networks. The main trends in the use of social networks in public administration in Ukraine are described. According to the results of the study, the possible directions of social networks development in public administration in the context of preserving democratic values were proposed.

The development of the internet infrastructure has generated a new phenomenon and lead to some changes in business strategies as it allowed two-way communications among consumers and companies. At present, social media play a key role in communicating information to people around the world and clearly play a vital role in increasing interaction and awareness in an important way. At present, awareness of diseases has disappeared with new methods. Social networking sites like Twitter, Snapchat and Facebook may change the roles the meanings of information delivery and play a superior in that scope. This research investigates the main factors of the power of social media activities (customization, and e-WOM) towards in-creasing Saudi’s awareness on using m-healthcare apps. The results indicate that customization had a positive and direct influence on increasing Saudi’s awareness towards using m-healthcare apps (Brand Awareness). e-WOM had a positive and direct influence on increasing Saudi’s awareness toward using m-healthcare apps (brand awareness), confirming that the power of social media activities was an imperative contributor to brand equity (brand awareness).

This study attempts to investigate whether Social Media Marketing Activity (SMMA) carried out by companies / brands have a positive impact on their brand equity, e-WOM distribution on social media and customers' purchase intention. The objective of this paper is to investigate the impact of SMMA towards customers' purchase intention. The researchers tried to survey the results of previous studies to give more benefits to the readers and researchers in this area of study. Research data was collected using an online questionnaire survey of 114 participants of Instagram users in Indonesia. The results of structural equation modelling supported the current model’s validity and indicated a positive effect of SMMA towards brand equity. Moreover, brand equity had a positive impact on e-WOM; and e-WOM maintained a positive influence towards customers' purchase intention. Finally, SMMA also has showed a direct impact to customers' purchase intention.

Even though nowadays the concept of entrepreneurship has become popular in Vietnam, there are a few researches on starting up a business and the factors effect on the desirability of becoming an entrepreneur. The purpose of this study is to examine the effects of entre-preneurial aptitudes, the need of getting higher income and lifestyle on the desirability of starting a business. In the theory and hypothesis section, the principal factors associated with the entrepreneurial desirability are indicated. After that, the overview of entrepreneurship in Vietnam is presented. In addition, by collecting data from 289 students in Vietnam, authors used quantitative analyses by some tools such as such as descriptive statistics, factor analysis, ANOVA test and linear regressions to test the hypothesis of the relationship between entrepreneurial aptitudes, the need of getting higher income and lifestyle with entre-preneurial desirability. As a result, all three independent variables positively affect the Vietnamese students’ desirability of starting a business. Specially, the need of increasing income is seen as the most influential factor on entrepreneurial desirability, followed by lifestyle en-trepreneurial aptitudes.