How to cite this paper
Handranata, Y., Herlina, M., Soendoro, L & Kamiliya, Q. (2024). Beyond the swipe: Understanding the power of TikTok marketing-interaction, entertainment, and trendiness in shaping purchase intentions.International Journal of Data and Network Science, 8(4), 2519-2526.
Refrences
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Alalwan, A. A. (2018). Investigating the impact of social media advertising features on customer purchase intention. International Journal of Information Management, 42(June), 65–77. https://doi.org/10.1016/j.ijinfomgt.2018.06.001
Algharabat, R. S. (2017). Kybernetes Article information :Linking social media marketing activities with brand love The mediating role of self-expressive brands. Marketing, 46(10), 1801–1819. https://doi.org/10.1108/K-04-2017-0130
Artanto, F. A., Fahlevi, R., & Rachmayani, N. A. (2021). Partial Least Square-Structural Equation Modeling (PLS-SEM) Pada Hubungan Kepuasan Konsumen Terhadap Produk (Studi Kasus Perkumpulan Penggiat Programmer Indonesia). Surya Informatika, VOL 11 NO.(SSN: 2477-3042), 4045.
Ashley, C., & Tuten, T. (2015). Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement. Psychology & Marketing, 32(1), 15–27. https://doi.org/10.1002/mar
Barhemmati, N., & Ahmad, A. (2015). Effects of Social Network Marketing (SNM) on Consumer Purchase Behavior through Customer Engagement. Journal of Advanced Management Science, 3(4), 307–311. https://doi.org/10.12720/joams.3.4.307-311
Bilal, M., Jianqu, Z., & Ming, J. (2021). How Consumer Brand Engagement Effect on Purchase Intention? The Role of Social Media Elements. Journal of Business Strategy Finance and Management, 2(1), 44–55. https://doi.org/10.12944/jbsfm.02.01.06
Cheung, M. L., Pires, G., & Rosenberger, P. J. (2020). The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge. Asia Pacific Journal of Marketing and Logistics, 32(3), 695–720. https://doi.org/10.1108/APJML-04-2019-0262
Cheung, M. L., Pires, G., Rosenberger, P. J., & De Oliveira, M. J. (2020). Driving consumer–brand engagement and co-creation by brand interactivity. Marketing Intelligence and Planning, 38(4), 523–541. https://doi.org/10.1108/MIP-12-2018-0587
Choedon, T., & Lee, Y. (2020). The Effect of Social Media Marketing Activities on Purchase Intention with Brand Equity and Social Brand Engagement: Empirical Evidence from Korean Cosmetic Firms. Knowledge Management in Modern Organizations, 21(3), 141–160. https://doi.org/10.4018/978-1-59904-261-9.ch004
Choi, E. K. (Cindy), Fowler, D., Goh, B., & Yuan, J. (Jessica). (2016). Social Media Marketing: Applying the Uses and Gratifications Theory in the Hotel Industry. Journal of Hospitality Marketing and Management, 25(7), 771–796. https://doi.org/10.1080/19368623.2016.1100102
Constantinides, E. (2009). Social Media / Web 2.0 as Marketing Parameter: An Introduction. Proceedings of 8th International Congress Marketing Trends, 15–17.
De Vries, L., Gensler, S., & Leeflang, P. S. H. (2012). Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing. Journal of Interactive Marketing, 26(2), 83–91. https://doi.org/10.1016/j.intmar.2012.01.003
Dehghani, M., & Tumer, M. (2015). A research on effectiveness of Facebook advertising on enhancing purchase intention of consumers. Computers in Human Behavior, 49, 597–600. https://doi.org/10.1016/j.chb.2015.03.051
Ebrahimi, P., Basirat, M., Yousefi, A., Nekmahmud, M., Gholampour, A., & Fekete‐farkas, M. (2022). Social Networks Marketing and Consumer Purchase Behavior: The Combination of SEM and Unsupervised Machine Learning Approaches. Big Data and Cognitive Computing, 6(2). https://doi.org/10.3390/bdcc6020035
Estefania, E., & Yuwono, W. (2023). Peran Media Sosial Terhadap Consumer Brand Engagement pada Purchase Intention Smartphone di Kota Batam. Journal of Economic, Management, Accounting and Technology, 6(1), 103–114. https://ojs.unsiq.ac.id/index.php/jematech/article/view/3930
Firohmatillah, A. R., & Arisena, A. (2020). Pengaruh Stress Kerja dan Kepuasan Kerja terhadap Turnover Intention Pada Koperasi X di Jawa Barat Menggunakan Pendekatan Partial Least Square (PLS). Jurnal Co Management, 3(2), 508–517. https://doi.org/10.32670/comanagement.v3i2.429
Hair Jr, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021). Review of Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R: A Workbook. In Springer Nature. https://doi.org/10.1080/10705511.2022.2108813
Harshini, C. S. (2015). Influence of social media ads on consumer’s purchase intention. International Journal of Current Engineering and Scientific Research, 2(10), 110–115.
Ismail, A. R. (2017). The influence of perceived social media marketing activities on brand loyalty: The mediation effect of brand and value consciousness. Asia Pacific Journal of Marketing and Logistics, 29(1), 129–144. https://doi.org/10.1108/APJML-10-2015-0154
Kemp, S. (2023). DIGITAL 2023: INDONESIA. Datareportal. https://datareportal.com/reports/digital-2023-indonesia
Khan, Z., Yang, Y., Shafi, M., & Yang, R. (2019). Role of social media marketing activities (SMMAs) in apparel brands customer response: A moderated mediation analysis. Sustainability (Switzerland), 11(19), 15–17. https://doi.org/10.3390/su11195167
Kujur, F., & Singh, S. (2017). Engaging customers through online participation in social networking sites. Asia Pacific Management Review, 22(1), 16–24. https://doi.org/10.1016/j.apmrv.2016.10.006
Kurniawan, B., & Puspitaningtyas, Z. (2012). (2016). Metode Penelitian Kuantitatif.
Kuvykaite, R., & Piligrimiene, Z. (2014). Consumer Engagement into Brand Equity Creation. Procedia - Social and Behavioral Sciences, 156(April), 479–483. https://doi.org/10.1016/j.sbspro.2014.11.225
Lee, J. K., Hansen, S. S., & Lee, S. Y. (2020). The effect of brand personality self-congruity on brand engagement and purchase intention: The moderating role of self-esteem in Facebook. Current Psychology, 39(6), 2116–2128. https://doi.org/10.1007/s12144-018-9898-3
Liu, X., Shin, H., & Burns, A. C. (2021). Examining the impact of luxury brand’s social media marketing on customer engagement: Using big data analytics and natural language processing. Journal of Business Research, 125(April), 815–826. https://doi.org/10.1016/j.jbusres.2019.04.042
Merrilees, B. (2016). Journal of Product & Brand Management. Marketing Intelligence & Planning, 25(5), 402–408. https://doi.org/10.1108/EUM0000000001126
Naaman, M., Becker, H., & Gravano, L. (2013). Hip andTrendy: Characterizing EmergingTrends onTwitter. Journal of the American Society for Information Science and Technology, 64(July), 1852–1863. https://doi.org/10.1002/asi
Onuorah, C. P., Ojiaku, O. C., & Olise, M. C. (2022). Effect of Social Media Marketing on Customer Brand Engagement in the Banking Industry: Evidence From an Emerging Economy. Management & Marketing, 20(2), 125–140. https://doi.org/10.52846/mnmk.20.2.01
Osei-Frimpong, K., & McLean, G. (2018). Examining online social brand engagement: A social presence theory perspective. Technological Forecasting and Social Change, 128(March 2017), 10–21. https://doi.org/10.1016/j.techfore.2017.10.010
Seo, E. J., & Park, J. W. (2018). A study on the effects of social media marketing activities on brand equity and customer response in the airline industry. Journal of Air Transport Management, 66(September 2017), 36–41. https://doi.org/10.1016/j.jairtraman.2017.09.014
Shofiya, N. A., & Fachira, I. (2021). Effects of Social Media Marketing Towards Probiotic Chicken Customers’ Purchase Intention: Customer Engagement as a Mediator. Malaysian Journal of Social Sciences and Humanities (MJSSH), 6(8), 518–531. https://doi.org/10.47405/mjssh.v6i8.943
Toor, A., Husnain, M., & Hussain, T. (2017). The impact of e-payment service quality on consumer action in Pakistan: Intentions as a mediator. Asian Journal of Business and Accounting, 10(1), 167–199.
Wang, Y., Ahmed, S. C., Deng, S., & Wang, H. (2019). Success of social media marketing efforts in retaining sustainable online consumers: An empirical analysis on the online fashion retail market. Sustainability (Switzerland), 11(13). https://doi.org/10.3390/su11133596
Yati, R. (2023). Survei APJII: Pengguna Internet di Indonesia Tembus 215 Juta Orang. Bisnis Tekno. https://teknologi.bisnis.com/read/20230308/101/1635219/survei-apjii-pengguna-internet-di-indonesia-tembus-215-juta-orang
Alalwan, A. A. (2018). Investigating the impact of social media advertising features on customer purchase intention. International Journal of Information Management, 42(June), 65–77. https://doi.org/10.1016/j.ijinfomgt.2018.06.001
Algharabat, R. S. (2017). Kybernetes Article information :Linking social media marketing activities with brand love The mediating role of self-expressive brands. Marketing, 46(10), 1801–1819. https://doi.org/10.1108/K-04-2017-0130
Artanto, F. A., Fahlevi, R., & Rachmayani, N. A. (2021). Partial Least Square-Structural Equation Modeling (PLS-SEM) Pada Hubungan Kepuasan Konsumen Terhadap Produk (Studi Kasus Perkumpulan Penggiat Programmer Indonesia). Surya Informatika, VOL 11 NO.(SSN: 2477-3042), 4045.
Ashley, C., & Tuten, T. (2015). Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement. Psychology & Marketing, 32(1), 15–27. https://doi.org/10.1002/mar
Barhemmati, N., & Ahmad, A. (2015). Effects of Social Network Marketing (SNM) on Consumer Purchase Behavior through Customer Engagement. Journal of Advanced Management Science, 3(4), 307–311. https://doi.org/10.12720/joams.3.4.307-311
Bilal, M., Jianqu, Z., & Ming, J. (2021). How Consumer Brand Engagement Effect on Purchase Intention? The Role of Social Media Elements. Journal of Business Strategy Finance and Management, 2(1), 44–55. https://doi.org/10.12944/jbsfm.02.01.06
Cheung, M. L., Pires, G., & Rosenberger, P. J. (2020). The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge. Asia Pacific Journal of Marketing and Logistics, 32(3), 695–720. https://doi.org/10.1108/APJML-04-2019-0262
Cheung, M. L., Pires, G., Rosenberger, P. J., & De Oliveira, M. J. (2020). Driving consumer–brand engagement and co-creation by brand interactivity. Marketing Intelligence and Planning, 38(4), 523–541. https://doi.org/10.1108/MIP-12-2018-0587
Choedon, T., & Lee, Y. (2020). The Effect of Social Media Marketing Activities on Purchase Intention with Brand Equity and Social Brand Engagement: Empirical Evidence from Korean Cosmetic Firms. Knowledge Management in Modern Organizations, 21(3), 141–160. https://doi.org/10.4018/978-1-59904-261-9.ch004
Choi, E. K. (Cindy), Fowler, D., Goh, B., & Yuan, J. (Jessica). (2016). Social Media Marketing: Applying the Uses and Gratifications Theory in the Hotel Industry. Journal of Hospitality Marketing and Management, 25(7), 771–796. https://doi.org/10.1080/19368623.2016.1100102
Constantinides, E. (2009). Social Media / Web 2.0 as Marketing Parameter: An Introduction. Proceedings of 8th International Congress Marketing Trends, 15–17.
De Vries, L., Gensler, S., & Leeflang, P. S. H. (2012). Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing. Journal of Interactive Marketing, 26(2), 83–91. https://doi.org/10.1016/j.intmar.2012.01.003
Dehghani, M., & Tumer, M. (2015). A research on effectiveness of Facebook advertising on enhancing purchase intention of consumers. Computers in Human Behavior, 49, 597–600. https://doi.org/10.1016/j.chb.2015.03.051
Ebrahimi, P., Basirat, M., Yousefi, A., Nekmahmud, M., Gholampour, A., & Fekete‐farkas, M. (2022). Social Networks Marketing and Consumer Purchase Behavior: The Combination of SEM and Unsupervised Machine Learning Approaches. Big Data and Cognitive Computing, 6(2). https://doi.org/10.3390/bdcc6020035
Estefania, E., & Yuwono, W. (2023). Peran Media Sosial Terhadap Consumer Brand Engagement pada Purchase Intention Smartphone di Kota Batam. Journal of Economic, Management, Accounting and Technology, 6(1), 103–114. https://ojs.unsiq.ac.id/index.php/jematech/article/view/3930
Firohmatillah, A. R., & Arisena, A. (2020). Pengaruh Stress Kerja dan Kepuasan Kerja terhadap Turnover Intention Pada Koperasi X di Jawa Barat Menggunakan Pendekatan Partial Least Square (PLS). Jurnal Co Management, 3(2), 508–517. https://doi.org/10.32670/comanagement.v3i2.429
Hair Jr, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021). Review of Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R: A Workbook. In Springer Nature. https://doi.org/10.1080/10705511.2022.2108813
Harshini, C. S. (2015). Influence of social media ads on consumer’s purchase intention. International Journal of Current Engineering and Scientific Research, 2(10), 110–115.
Ismail, A. R. (2017). The influence of perceived social media marketing activities on brand loyalty: The mediation effect of brand and value consciousness. Asia Pacific Journal of Marketing and Logistics, 29(1), 129–144. https://doi.org/10.1108/APJML-10-2015-0154
Kemp, S. (2023). DIGITAL 2023: INDONESIA. Datareportal. https://datareportal.com/reports/digital-2023-indonesia
Khan, Z., Yang, Y., Shafi, M., & Yang, R. (2019). Role of social media marketing activities (SMMAs) in apparel brands customer response: A moderated mediation analysis. Sustainability (Switzerland), 11(19), 15–17. https://doi.org/10.3390/su11195167
Kujur, F., & Singh, S. (2017). Engaging customers through online participation in social networking sites. Asia Pacific Management Review, 22(1), 16–24. https://doi.org/10.1016/j.apmrv.2016.10.006
Kurniawan, B., & Puspitaningtyas, Z. (2012). (2016). Metode Penelitian Kuantitatif.
Kuvykaite, R., & Piligrimiene, Z. (2014). Consumer Engagement into Brand Equity Creation. Procedia - Social and Behavioral Sciences, 156(April), 479–483. https://doi.org/10.1016/j.sbspro.2014.11.225
Lee, J. K., Hansen, S. S., & Lee, S. Y. (2020). The effect of brand personality self-congruity on brand engagement and purchase intention: The moderating role of self-esteem in Facebook. Current Psychology, 39(6), 2116–2128. https://doi.org/10.1007/s12144-018-9898-3
Liu, X., Shin, H., & Burns, A. C. (2021). Examining the impact of luxury brand’s social media marketing on customer engagement: Using big data analytics and natural language processing. Journal of Business Research, 125(April), 815–826. https://doi.org/10.1016/j.jbusres.2019.04.042
Merrilees, B. (2016). Journal of Product & Brand Management. Marketing Intelligence & Planning, 25(5), 402–408. https://doi.org/10.1108/EUM0000000001126
Naaman, M., Becker, H., & Gravano, L. (2013). Hip andTrendy: Characterizing EmergingTrends onTwitter. Journal of the American Society for Information Science and Technology, 64(July), 1852–1863. https://doi.org/10.1002/asi
Onuorah, C. P., Ojiaku, O. C., & Olise, M. C. (2022). Effect of Social Media Marketing on Customer Brand Engagement in the Banking Industry: Evidence From an Emerging Economy. Management & Marketing, 20(2), 125–140. https://doi.org/10.52846/mnmk.20.2.01
Osei-Frimpong, K., & McLean, G. (2018). Examining online social brand engagement: A social presence theory perspective. Technological Forecasting and Social Change, 128(March 2017), 10–21. https://doi.org/10.1016/j.techfore.2017.10.010
Seo, E. J., & Park, J. W. (2018). A study on the effects of social media marketing activities on brand equity and customer response in the airline industry. Journal of Air Transport Management, 66(September 2017), 36–41. https://doi.org/10.1016/j.jairtraman.2017.09.014
Shofiya, N. A., & Fachira, I. (2021). Effects of Social Media Marketing Towards Probiotic Chicken Customers’ Purchase Intention: Customer Engagement as a Mediator. Malaysian Journal of Social Sciences and Humanities (MJSSH), 6(8), 518–531. https://doi.org/10.47405/mjssh.v6i8.943
Toor, A., Husnain, M., & Hussain, T. (2017). The impact of e-payment service quality on consumer action in Pakistan: Intentions as a mediator. Asian Journal of Business and Accounting, 10(1), 167–199.
Wang, Y., Ahmed, S. C., Deng, S., & Wang, H. (2019). Success of social media marketing efforts in retaining sustainable online consumers: An empirical analysis on the online fashion retail market. Sustainability (Switzerland), 11(13). https://doi.org/10.3390/su11133596
Yati, R. (2023). Survei APJII: Pengguna Internet di Indonesia Tembus 215 Juta Orang. Bisnis Tekno. https://teknologi.bisnis.com/read/20230308/101/1635219/survei-apjii-pengguna-internet-di-indonesia-tembus-215-juta-orang