How to cite this paper
Nuseir, M & Refae, G. (2024). The impact of digital advertising channels on the customer buying behavior: The moderating task of advertising strategies.International Journal of Data and Network Science, 8(4), 2435-2444.
Refrences
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Aljumah, A. (2021). The e-Learning of students and university's brand image (Post COVID-19): How successfully Al-Ain University has embraced the paradigm shift in digital learning. Studies in Systems, Decision and Control, 2021, 334, 171–187
Aljumah, A.I., Nuseir, M.T., & El Refae, G.A. (2023). Examining the effect of social media interaction, E-WOM, and public relations: Assessing the mediating role of brand awareness. International Journal of Data and Network Sci-ence, 7(1), 467–476.
Almeida, M.C., & Banaji, S. (2019). Digital use and mistrust in the aftermath of the Arab Spring: beyond narratives of liberation and disillusionment. Media, Culture & Society, 41(8), 1125-1141.
Alshawabkeh, A., Nuseir, M.T., & Aljumah, A. (2021). Impacts of social media on the buying intention of the consumers in Edinburgh, UK. International Journal of Procurement Management, 14(4), 470–486
Aziz, A.D.K. (2020). The effect of abuse of the use of husband for his right to discipline his wife (comparative study be-tween fiqh and law). AAU Journal of Business and Law, 3(2).
Bang, V. V., Joshi, S. L., & Singh, M. C. (2016). Marketing strategy in emerging markets: a conceptual framework. Jour-nal of Strategic Marketing, 24(2), 104-117.
Berman, B. (2016). Planning and implementing effective mobile marketing programs. Business Horizons, 59(4), 431–439.
Buchanan, L., Kelly, B., & Yeatman, H. (2017). Exposure to digital marketing enhances young adults' interest in energy drinks: An exploratory investigation. PloS one, 12(2),e0171226.
Calinescu, I. (2019). Ultrasonically Assisted Extraction (UAE) and Microwave Assisted Extraction (MAE) of functional compounds from plant materials. TrAC Trends in Analytical Chemistry, 97, 159-178.
Charfeddine, L., & Khediri, K.B. (2016). Financial development and environmental quality in UAE: Cointegration with structural breaks. Renewable and Sustainable Energy Reviews, 55, 1322-1335.
Chen, H.A. (2018). When marketing strategy meets culture: The role of culture in product evaluations. Journal of the Academy of Marketing Science, 46(3), 384–402.
de Ruyter, K., Isobel Keeling, D., & Ngo, L. V. (2018). When nothing is what it seems: A digital marketing research agen-da. Australasian marketing journal, 26(3), 199-203.
Dellaert, B.G. (2019). The consumer production journey: Marketing to consumers as co-producers in the sharing econo-my. Journal of the Academy of Marketing Science, 47(2), 238-254.
Donaldson, J. (2016). Gamification and mobile marketing effectiveness. Journal of Interactive Marketing, pp. 34, 25–36.
Elsaadani, M.A. (2020). Investigating the effect of e-management on customer service performance. AAU Journal of Business and Law, 3(2).
Erkan, I., & Evans, C. (2016). The influence of eWOM in social media on consumers' purchase intentions: A compre-hensive approach to information adoption. Computers in Human Behavior, 61, 47-55.
Fritz, W., Sohn, S., & Seegebarth, B. (2017). Broadening the perspective on mobile marketing: an introduction. Psycholo-gy & Marketing, 34(2), 113-118.
Hair Jr, J.F., Babin, B.J., & Krey, N. (2017). Covariance-based structural equation modeling in the Journal of Advertis-ing: Review and recommendations. Journal of Advertising, 46(1), 163-177.
Hanssens, D.M., & Pauwels, K.H. (2016). Demonstrating the value of marketing. Journal of Marketing, 80(6), 173-190.
Hartemo, M. (2016). Email marketing in the era of the empowered consumer. Journal of Research in Interactive Market-ing, 10(3), 212-230.
Holthof, C. (2016). Digital marketing strategies, online reviews, and hotel performance. International Journal of Hospi-tality Management, pp. 72, 47–55.
Injadat, E., Alshehadeh, A. R., & Kourtel, F. (2023). The impact of liquidity on the financial growth of industrial compa-nies listed on the Amman Stock Exchange. AAU Journal of Business and Law, 7(2).
Jackson, G., & Ahuja, V. (2016). Dawn of the digital age and the evolution of the marketing mix. Journal of Direct, Da-ta, and Digital Marketing Practice, 17(3), 170-186.
Jianjun, H., Yao, Y., Hameed, J., Hafiz, W.K., Nawaz, M.A., Aqdas, R., & Patwary, A.K. (2021). The role of artificial and nonartificial intelligence in the new product success with the moderating role of new product innovation: A Case of Manufacturing Companies in China. Complexity, 2021.
Kannan, P. (2017). Digital marketing: A framework, review, and research agenda. International Journal of Research in Marketing, 34(1), 22–45.
Key, T.M., & Czaplewski, A.J. (2017). Upstream social marketing strategy: An integrated marketing communications approach. Business Horizons, 60(3), 325-333.
Lettieri, E. (2020). A role for startups in unleashing the disruptive power of social media. International Journal of In-formation Management, 36(6), 1152–1159.
Lin, J.Y. (2020). Identifying the critical factors of customer behavior: An integration perspective of marketing strategy and components of attitudes. Journal of Retailing and Consumer Services, 55, 102113.
Mukerji, R. (2019). Social media marketing: Comparative effect of advertisement sources. Journal of Retailing and Consumer Services, pp. 46, 58–69.
Nawaz, M. A., Ahmad, T. I., Hussain, M. S., & Bhatti, M. A. (2020). How Energy Use, Financial Development and Eco-nomic Growth Affect Carbon Dioxide Emissions in Selected Association of South East Asian Nations?. Paradigms, (S1), 159-164.
Nayal, P., & Pandey, N. (2020). Redemption intention of coupons: A meta-analytical review and future directions. Journal of Promotion Management, 26(3), 372-395.
Nuseir, M. T., & Aljumah, A. (2020). Digital marketing adoption influenced by relative advantage and competitive in-dustry: a UAE tourism case study. Marketing, 11(2), 23-37.
Nuseir, M. T., Aljumah, A. I., & El Refae, G. A. (2022, November). The influence of E-iearning, M-learning, and D-learning on the student performance: Moderating role of institutional support. In 2022 International Arab Conference on Information Technology (ACIT) (pp. 1-9). IEEE.
Nuseir, M.T. (2021a). How the business intelligence in the new startup performance in UAE during COVID-19: The me-diating role of innovativeness. Studies in Systems, Decision, and Control, pp. 334, 63–79.
Nuseir, M.T. (2021b). The impact of social media marketing communications on consumer response during the covid-19: Does the Brand Equity of a University Matter? The Effect of Coronavirus Disease (COVID19) on Business In-telligenc-e, 367.
Olson, E.M., Slater, S.F., Hult, G.T.M., & Olson, K.M. (2018). Applying human resource management policies within the marketing organization: The impact on business and marketing strategy implementation. Industrial Marketing Management, 69, 62–73.
Scholz, J., & Duffy, K. (2018). We are at home: How augmented reality reshapes mobile marketing and consumer-brand relationships. Journal of Retailing and Consumer Services, pp. 44, 11–23.
Smadi, S., Aslam, N., & Zhang, L. (2018). Detection of online phishing e-mail using dynamic evolving neural network based on reinforcement learning. Decision Support Systems, pp. 107, 88–102.
Téllez, S.J. (2017). Marketing and Corporate Social Responsibility (CSR). Moving between broadening the concept of marketing and social factors as a marketing strategy. Spanish Journal of marketing-ESIC, pp. 21, 4–25.
Zhang, X., Kumar, V., & Cosguner, K. (2017). Dynamically managing a profitable e-mail marketing program. Journal of marketing research, 54(6), 851–866.
Aljumah, A. (2021). The e-Learning of students and university's brand image (Post COVID-19): How successfully Al-Ain University has embraced the paradigm shift in digital learning. Studies in Systems, Decision and Control, 2021, 334, 171–187
Aljumah, A.I., Nuseir, M.T., & El Refae, G.A. (2023). Examining the effect of social media interaction, E-WOM, and public relations: Assessing the mediating role of brand awareness. International Journal of Data and Network Sci-ence, 7(1), 467–476.
Almeida, M.C., & Banaji, S. (2019). Digital use and mistrust in the aftermath of the Arab Spring: beyond narratives of liberation and disillusionment. Media, Culture & Society, 41(8), 1125-1141.
Alshawabkeh, A., Nuseir, M.T., & Aljumah, A. (2021). Impacts of social media on the buying intention of the consumers in Edinburgh, UK. International Journal of Procurement Management, 14(4), 470–486
Aziz, A.D.K. (2020). The effect of abuse of the use of husband for his right to discipline his wife (comparative study be-tween fiqh and law). AAU Journal of Business and Law, 3(2).
Bang, V. V., Joshi, S. L., & Singh, M. C. (2016). Marketing strategy in emerging markets: a conceptual framework. Jour-nal of Strategic Marketing, 24(2), 104-117.
Berman, B. (2016). Planning and implementing effective mobile marketing programs. Business Horizons, 59(4), 431–439.
Buchanan, L., Kelly, B., & Yeatman, H. (2017). Exposure to digital marketing enhances young adults' interest in energy drinks: An exploratory investigation. PloS one, 12(2),e0171226.
Calinescu, I. (2019). Ultrasonically Assisted Extraction (UAE) and Microwave Assisted Extraction (MAE) of functional compounds from plant materials. TrAC Trends in Analytical Chemistry, 97, 159-178.
Charfeddine, L., & Khediri, K.B. (2016). Financial development and environmental quality in UAE: Cointegration with structural breaks. Renewable and Sustainable Energy Reviews, 55, 1322-1335.
Chen, H.A. (2018). When marketing strategy meets culture: The role of culture in product evaluations. Journal of the Academy of Marketing Science, 46(3), 384–402.
de Ruyter, K., Isobel Keeling, D., & Ngo, L. V. (2018). When nothing is what it seems: A digital marketing research agen-da. Australasian marketing journal, 26(3), 199-203.
Dellaert, B.G. (2019). The consumer production journey: Marketing to consumers as co-producers in the sharing econo-my. Journal of the Academy of Marketing Science, 47(2), 238-254.
Donaldson, J. (2016). Gamification and mobile marketing effectiveness. Journal of Interactive Marketing, pp. 34, 25–36.
Elsaadani, M.A. (2020). Investigating the effect of e-management on customer service performance. AAU Journal of Business and Law, 3(2).
Erkan, I., & Evans, C. (2016). The influence of eWOM in social media on consumers' purchase intentions: A compre-hensive approach to information adoption. Computers in Human Behavior, 61, 47-55.
Fritz, W., Sohn, S., & Seegebarth, B. (2017). Broadening the perspective on mobile marketing: an introduction. Psycholo-gy & Marketing, 34(2), 113-118.
Hair Jr, J.F., Babin, B.J., & Krey, N. (2017). Covariance-based structural equation modeling in the Journal of Advertis-ing: Review and recommendations. Journal of Advertising, 46(1), 163-177.
Hanssens, D.M., & Pauwels, K.H. (2016). Demonstrating the value of marketing. Journal of Marketing, 80(6), 173-190.
Hartemo, M. (2016). Email marketing in the era of the empowered consumer. Journal of Research in Interactive Market-ing, 10(3), 212-230.
Holthof, C. (2016). Digital marketing strategies, online reviews, and hotel performance. International Journal of Hospi-tality Management, pp. 72, 47–55.
Injadat, E., Alshehadeh, A. R., & Kourtel, F. (2023). The impact of liquidity on the financial growth of industrial compa-nies listed on the Amman Stock Exchange. AAU Journal of Business and Law, 7(2).
Jackson, G., & Ahuja, V. (2016). Dawn of the digital age and the evolution of the marketing mix. Journal of Direct, Da-ta, and Digital Marketing Practice, 17(3), 170-186.
Jianjun, H., Yao, Y., Hameed, J., Hafiz, W.K., Nawaz, M.A., Aqdas, R., & Patwary, A.K. (2021). The role of artificial and nonartificial intelligence in the new product success with the moderating role of new product innovation: A Case of Manufacturing Companies in China. Complexity, 2021.
Kannan, P. (2017). Digital marketing: A framework, review, and research agenda. International Journal of Research in Marketing, 34(1), 22–45.
Key, T.M., & Czaplewski, A.J. (2017). Upstream social marketing strategy: An integrated marketing communications approach. Business Horizons, 60(3), 325-333.
Lettieri, E. (2020). A role for startups in unleashing the disruptive power of social media. International Journal of In-formation Management, 36(6), 1152–1159.
Lin, J.Y. (2020). Identifying the critical factors of customer behavior: An integration perspective of marketing strategy and components of attitudes. Journal of Retailing and Consumer Services, 55, 102113.
Mukerji, R. (2019). Social media marketing: Comparative effect of advertisement sources. Journal of Retailing and Consumer Services, pp. 46, 58–69.
Nawaz, M. A., Ahmad, T. I., Hussain, M. S., & Bhatti, M. A. (2020). How Energy Use, Financial Development and Eco-nomic Growth Affect Carbon Dioxide Emissions in Selected Association of South East Asian Nations?. Paradigms, (S1), 159-164.
Nayal, P., & Pandey, N. (2020). Redemption intention of coupons: A meta-analytical review and future directions. Journal of Promotion Management, 26(3), 372-395.
Nuseir, M. T., & Aljumah, A. (2020). Digital marketing adoption influenced by relative advantage and competitive in-dustry: a UAE tourism case study. Marketing, 11(2), 23-37.
Nuseir, M. T., Aljumah, A. I., & El Refae, G. A. (2022, November). The influence of E-iearning, M-learning, and D-learning on the student performance: Moderating role of institutional support. In 2022 International Arab Conference on Information Technology (ACIT) (pp. 1-9). IEEE.
Nuseir, M.T. (2021a). How the business intelligence in the new startup performance in UAE during COVID-19: The me-diating role of innovativeness. Studies in Systems, Decision, and Control, pp. 334, 63–79.
Nuseir, M.T. (2021b). The impact of social media marketing communications on consumer response during the covid-19: Does the Brand Equity of a University Matter? The Effect of Coronavirus Disease (COVID19) on Business In-telligenc-e, 367.
Olson, E.M., Slater, S.F., Hult, G.T.M., & Olson, K.M. (2018). Applying human resource management policies within the marketing organization: The impact on business and marketing strategy implementation. Industrial Marketing Management, 69, 62–73.
Scholz, J., & Duffy, K. (2018). We are at home: How augmented reality reshapes mobile marketing and consumer-brand relationships. Journal of Retailing and Consumer Services, pp. 44, 11–23.
Smadi, S., Aslam, N., & Zhang, L. (2018). Detection of online phishing e-mail using dynamic evolving neural network based on reinforcement learning. Decision Support Systems, pp. 107, 88–102.
Téllez, S.J. (2017). Marketing and Corporate Social Responsibility (CSR). Moving between broadening the concept of marketing and social factors as a marketing strategy. Spanish Journal of marketing-ESIC, pp. 21, 4–25.
Zhang, X., Kumar, V., & Cosguner, K. (2017). Dynamically managing a profitable e-mail marketing program. Journal of marketing research, 54(6), 851–866.