How to cite this paper
Khanfar, I., Mohammad, S., Vasudevan, A & Fei, Z. (2024). Impact of online marketing tools on customers' purchasing decisions.International Journal of Data and Network Science, 8(4), 2285-2290.
Refrences
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Al-Shaikh, M. S., & Khanfar, I. A. (2022). Delivery service via electronic applications and its impact on customers satis-faction at retail stores in Amman City/Jordan. In The Implementation of Smart Technologies for Business Success and Sustainability: During COVID-19 Crises in Developing Countries (pp. 827-837). Cham: Springer International Pub-lishing.
Al-Zyoud, M. F. (2018). Does social media marketing enhance impulse purchasing among female customers case study of Jordanian female shoppers. Journal of Business and Retail Management Research, 13(2).
Bansal, R., Masood, R., & Dadhich, V. (2014). Social media marketing-a tool of innovative marketing. Journal of Organi-zational Management, 3(1), 1-7.
Budiman, S. (2021). The effect of social media on brand image and brand loyalty in generation Y. The Journal of Asian Finance, Economics and Business, 8(3), 1339-1347.
Churchill, G. A., & Iacobucci, D. (2006). Marketing research: methodological foundations (Vol. 199, No. 1). New York: Dryden Press.
Garg, M., Bansal, A., & Single, K. (2021). Impact of Digital Marketing on Consumer Decision Making. International Journal for Scientific Research & Development, 8(3), 213-218.
Hair, J., Black, W., Babin, B., Anderson, R., & Tatham, R. (2006). Multivariate data analysis (6th ed.), Upper Sadle River, NJ: Prentice Hall.
Iskandar, M. S., & Komara, D. (2018, August). Application marketing strategy search engine optimization (SEO). In IOP Conference Series: Materials Science and Engineering (Vol. 407, No. 1, p. 012011). IOP Publishing.
Kaukoranta, M. (2015). How to reach more target customers by search engine optimization (SEO) and search engine ad-vertising (SEA): Case: Clean Solutions Finland Kb.
Khanfar, I. A., Dalbah, I., Atteyh, A. A., & Al-Shaikh, M. S. (2022). The Impact of Choosing Distribution Channels Fac-tors During the Coronavirus Pandemic on the Wholesaler’s Satisfaction. In The Implementation of Smart Technologies for Business Success and Sustainability: During COVID-19 Crises in Developing Countries (pp. 65-79). Cham: Springer International Publishing.
Kotler, P.H., & Keller, K.L. (2013). Marketing management, (14th edition). Pearson Education: England.
Lodhi, S., & Shoaib, M. (2017). Impact of E-marketing on consumer behaviour: A case of Karachi, Pakistan. Iosr journal of business and management, 19(01), 90-101.
Lopezosa, C., Codina, L., Díaz-Noci, J., & Ontalba, J. A. (2020). SEO and the digital news media: From the workplace to the classroom. Comunicar, 28(63), 65-75.
Lou, C., & Xie, Q. (2021). Something social, something entertaining? How digital content marketing augments consumer experience and brand loyalty. International Journal of Advertising, 40(3), 376-402.
Mohr, L. B. (1990). Understanding significance testing (Vol. 73). Sage.
NUR DP, E. (2021). The impact of social media on firm value: A case study of oil and gas firms in Indonesia. The Journal of Asian Finance, Economics and Business, 8(3), 987-996.
Omar, A. M., & Atteya, N. (2020). The impact of digital marketing on consumer buying decision process in the Egyptian market. International Journal of Business and Management, 15(7), 120.
Pulizzi, J. (2014). Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Cus-tomers by Marketing Less: How to Tell a Different Story,... and Win More Customers by Marketing Less.
Rafiq, M. Y., & Javeid, H. M. U. (2018). Impact of social media on purchasing decision of consumer-with special refer-ence to Lahore, Pakistan. Journal of Social Sciences, 4(2), 268-273.
Rai, M. (2018). A Study of efficacy of digital marketing on consumer purchase behavior in Allahabad district. Interna-tional Journal for Research in Applied Science & Engineering Technology, 6(11), 1136-1144.
Reimers, V., Chao, C. W., & Gorman, S. (2016). Permission email marketing and its influence on online shopping. Asia Pacific Journal of Marketing and Logistics, 28(2).
Saunders, M., & Lewis, P. (2012). Doing research in business and management. An Essential Guide to Planning Your Pro-ject. Harlow, UK: Financial Times Prentice Hall.
Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill building approach. John Wiley & sons.
Stefan, S. (2019). Factors affecting purchasing decision and operation of alternative fuel powered heavy duty trucks in German. Transportation Research, 5(4), 87-107.
Ugonna, I. A., Okolo, V. O., Nebo, G. N., & Ojieze, J. (2017). Effects of online marketing on the behaviour of consumers in selected online companies in Owerri, Imo State, Nigeria. International Journal of Business and Management Inven-tion, 6(6), 32-43.
Al-Shaikh, M. S., & Khanfar, I. A. (2022). Delivery service via electronic applications and its impact on customers satis-faction at retail stores in Amman City/Jordan. In The Implementation of Smart Technologies for Business Success and Sustainability: During COVID-19 Crises in Developing Countries (pp. 827-837). Cham: Springer International Pub-lishing.
Al-Zyoud, M. F. (2018). Does social media marketing enhance impulse purchasing among female customers case study of Jordanian female shoppers. Journal of Business and Retail Management Research, 13(2).
Bansal, R., Masood, R., & Dadhich, V. (2014). Social media marketing-a tool of innovative marketing. Journal of Organi-zational Management, 3(1), 1-7.
Budiman, S. (2021). The effect of social media on brand image and brand loyalty in generation Y. The Journal of Asian Finance, Economics and Business, 8(3), 1339-1347.
Churchill, G. A., & Iacobucci, D. (2006). Marketing research: methodological foundations (Vol. 199, No. 1). New York: Dryden Press.
Garg, M., Bansal, A., & Single, K. (2021). Impact of Digital Marketing on Consumer Decision Making. International Journal for Scientific Research & Development, 8(3), 213-218.
Hair, J., Black, W., Babin, B., Anderson, R., & Tatham, R. (2006). Multivariate data analysis (6th ed.), Upper Sadle River, NJ: Prentice Hall.
Iskandar, M. S., & Komara, D. (2018, August). Application marketing strategy search engine optimization (SEO). In IOP Conference Series: Materials Science and Engineering (Vol. 407, No. 1, p. 012011). IOP Publishing.
Kaukoranta, M. (2015). How to reach more target customers by search engine optimization (SEO) and search engine ad-vertising (SEA): Case: Clean Solutions Finland Kb.
Khanfar, I. A., Dalbah, I., Atteyh, A. A., & Al-Shaikh, M. S. (2022). The Impact of Choosing Distribution Channels Fac-tors During the Coronavirus Pandemic on the Wholesaler’s Satisfaction. In The Implementation of Smart Technologies for Business Success and Sustainability: During COVID-19 Crises in Developing Countries (pp. 65-79). Cham: Springer International Publishing.
Kotler, P.H., & Keller, K.L. (2013). Marketing management, (14th edition). Pearson Education: England.
Lodhi, S., & Shoaib, M. (2017). Impact of E-marketing on consumer behaviour: A case of Karachi, Pakistan. Iosr journal of business and management, 19(01), 90-101.
Lopezosa, C., Codina, L., Díaz-Noci, J., & Ontalba, J. A. (2020). SEO and the digital news media: From the workplace to the classroom. Comunicar, 28(63), 65-75.
Lou, C., & Xie, Q. (2021). Something social, something entertaining? How digital content marketing augments consumer experience and brand loyalty. International Journal of Advertising, 40(3), 376-402.
Mohr, L. B. (1990). Understanding significance testing (Vol. 73). Sage.
NUR DP, E. (2021). The impact of social media on firm value: A case study of oil and gas firms in Indonesia. The Journal of Asian Finance, Economics and Business, 8(3), 987-996.
Omar, A. M., & Atteya, N. (2020). The impact of digital marketing on consumer buying decision process in the Egyptian market. International Journal of Business and Management, 15(7), 120.
Pulizzi, J. (2014). Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Cus-tomers by Marketing Less: How to Tell a Different Story,... and Win More Customers by Marketing Less.
Rafiq, M. Y., & Javeid, H. M. U. (2018). Impact of social media on purchasing decision of consumer-with special refer-ence to Lahore, Pakistan. Journal of Social Sciences, 4(2), 268-273.
Rai, M. (2018). A Study of efficacy of digital marketing on consumer purchase behavior in Allahabad district. Interna-tional Journal for Research in Applied Science & Engineering Technology, 6(11), 1136-1144.
Reimers, V., Chao, C. W., & Gorman, S. (2016). Permission email marketing and its influence on online shopping. Asia Pacific Journal of Marketing and Logistics, 28(2).
Saunders, M., & Lewis, P. (2012). Doing research in business and management. An Essential Guide to Planning Your Pro-ject. Harlow, UK: Financial Times Prentice Hall.
Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill building approach. John Wiley & sons.
Stefan, S. (2019). Factors affecting purchasing decision and operation of alternative fuel powered heavy duty trucks in German. Transportation Research, 5(4), 87-107.
Ugonna, I. A., Okolo, V. O., Nebo, G. N., & Ojieze, J. (2017). Effects of online marketing on the behaviour of consumers in selected online companies in Owerri, Imo State, Nigeria. International Journal of Business and Management Inven-tion, 6(6), 32-43.