How to cite this paper
Shneikat, B., Masaeid, T., Alami, R., Agarwal, S & Nasir, A. (2024). The impact of social media engagement on enrolment intention: The moderating role of the student type.International Journal of Data and Network Science, 8(4), 2205-2218.
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Hong, J.-C., & Pei-Hsin Lin, &. P.-C. (2017, February). The effect of consumer innovativeness on perceived value and continuance intention to use smartwatch. Computers in Human Behavior, 67.
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Khoa, B. T., & Khanh, T. (2020, june). The Impact of Electronic Word-Of-Mouth on Admission Intention to Private University. Test engineering & management, 83, 14956 – 14970.
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Kinsky, E. S., & Karen Freberg, C. K. (2016, february 1). Hootsuite University: Equipping Academics and Future. journal of Public Relations Education, 2(1).
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Barker, V., & David M Dozier, A. S. (2015). Harnessing peer potency: Predicting positive outcomes from social capital affinity and online engagement with participatory websites. New Media, 17(10).
Barnes, N. G., & Mattson, E. (2009). Social Media and College Admissions: The First Longitudinal Study .
Berg, T., & Tracey Bowen, C. S. (2017, May 16). Visualising the future: surfacing student perspectives on post-graduation prospects using rich pictures. Higher Education Research & Development, 36(7).
Blaj-Ward, L., & Winter, &. K. (2019, April 23). Engaging students as digital citizens. Higher Education Research & Development, 38(5).
Bock, D. E., & Mathew Joseph, &. S. (2014, May). Does branding impact student recruitment: a critical evaluation. Journal of Marketing for Higher Education, 24(1).
Bouhlel, O., & Nabil Mzoughi, D. H. (2011, September). Brand Personality’s Influence on the Purchase Intention: A Mobile Marketing Case. International Journal of Business and Management, 6(9).
Brendan J. & Gray, K. S. (2003, April 1). Branding universities in Asian markets. Journal of Product & Brand Management, 12(2), 1061-0421.
Brodie, R. J., Hollebeek, L. D., Jurić, B., & Ilić, A. (2011). Customer engagement: Conceptual domain, fundamental propositions, and implications for research. Journal of service research, 14(3), 252-271.
Bronner, F., & Hoog, R. d. (2014, january 1). Social media and consumer choice. International journal of market research, 56(1).
Burgoon, J., & J.A. Bonito, B. B. (2000, November 1). Interactivity in human–computer interaction: a study of credibility, understanding, and influence. Computers in Human Behavior, 16(6).
Chau, P. Y., & Melissa Cole, A. P.-W. (2002, October). Cultural differences in the online behavior of consumers. Communications of the ACM, 45(10).
Chauhan, K., & Pillai, A. (2013, february 22). Role of content strategy in social media brand communities: a case of higher education institutes in India. Journal of Product & Brand Management, 22(1).
Chen, C.‐H., & Zimitat, C. (2006, february 1). Understanding Taiwanese students' decision‐making factors regarding Australian international higher education. International Journal of Educational Management, 20 (2).
Cheong, K.-C., & Christopher Hill, Y.-C. L. (2018, September 10). “Parents just don’t understand” – generational perceptions of education and work. Higher Education Evaluation and Development, 12(2).
Chugh, R. (2012). Social Networking for Businesses: Is it a Boon or Bane? Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions.
Chugh, R., & Ruhi, U. (2017, june 22). Social media in higher education: A literature review of Facebook. Education and Information Technologies, 23, 605-616.
Clements, M., & Lawley, M. G. (2015). Social media's use in postgraduate students' decision-making journey: an exploratory study. Journal of Marketing for Higher Education, 25(2).
Conduit, J., & Farrelly, I. O. (2016, May 15). Student Engagement: A Multiple Layer Phenomenon. Making a Difference Through Marketing.
Constantinides, E., & Stagno, &. M. (2011, March 16). Potential of the social media as instruments of higher education marketing: a segmentation study. Journal of Marketing for Higher Education, 21(1).
Constantinides, E., & Stagno, M. C. Z. (2012). Higher education marketing: A study on the impact of social media on study selection and university choice. International journal of technology and educational marketing (IJTEM), 2(1), 41-58.
Dunne, Á., & Margaret‐Anne Lawlor &, J. R. (2010, March 26). Young people's use of online social networking sites – a uses and gratifications perspective. Journal of Research in Interactive Marketing, 4(1).
Dunne, Á., & Margaret‐Anne Lawlor, J. R. (2010, march 26). Young people's use of online social networking sites – a uses and gratifications perspective. Journal of Research in Interactive Marketing, 4(1).
Dunne, D. M., & Carmen Lefevre, ,. C. (2019, june 13). Performance Nutrition in the digital era – An exploratory study into the use of social media by sports nutritionists. Journal of Sports Sciences, 37(21), 2467-2474.
Eastin, M. S. (2001, July 1). Credibility Assessments of Online Health Information: the Effects of Source Expertise and Knowledge of Content. Journal of Computer-Mediated Communication, 6(4).
Eriksson, M., & Larsson, E. (2014). Facebook as a tool for building customer relationships in the hospitality industry: A quantitative study on the effects of Facebook activities on relationship drivers and relational benefits. p. 88.
Eysenbach, G., & Köhler, C. (2002). How do consumers search for and appraise health information on the world wide web? Qualitative study using focus groups, usability tests, and in-depth interviews. Bmj, 324(7337), 573-577.
Flanagin, A. J., & Metzger, &. M. (2000, September 1). Perceptions of Internet Information Credibility. Journalism & Mass Communication Quarterly, 77(3).
Freeman, & Krisandra S, S. J. (2004, May). An Examination of Factors That Affect the Credibility of Online Health Information. Technical Communication, 51(2).
Fritz, J. P. (2019). The university brand and social media: using data analytics to assess brand authenticity. Journal of Marketing for Higher Education, 29(1).
Gross, D., & Fogg, W. J. (2001, July). What Motivates Participation and Dropout Among Low‐Income Urban Families of Color in a Prevention Intervention?;. Interdisciplinary Journal of Applied Family Science, 50(3).
Hajli, M. N. (2014, may 1). A study of the impact of social media on consumers. International Journal of Market Research, 56(3).
Hajli, N., & Xiaolin Lin, M. F. (2014, september 1). Social Word of Mouth: How Trust Develops in the Market. International Journal of Market Research, 56(5).
Hamid, S., & Waycott, J. S. C. (2011, december). Appropriating Online Social Networking (OSN) Activities for Higher.
Hayes, T. J., & Doug Ruschman, &. M. (2009, December 22). Social Networking as an Admission Tool: A Case Study in Success. Journal of Marketing for Higher Education, 19(2).
Hayes, T. J., & Walker, D. R. (2009). Social Networking as an Admission Tool: A Case Study in Success. Journal of Marketing for Higher Education, 19(2).
Higgins, & Tory, E. (2006, july). Value from hedonic experience and engagement. Psychological Review, 113(3), 439-460.
Higgins, B., & Tory, &. E. (2006, July). Value from hedonic experience and engagement. Psychological Review, 113(3).
Hong, J.-C., & Pei-Hsin Lin, &. P.-C. (2017, February). The effect of consumer innovativeness on perceived value and continuance intention to use smartwatch. Computers in Human Behavior, 67.
Idomi, I., & Sahibzada Hamza, &. Z. (2018, March 2). Effect of Facebook in Influencing Student Intentions to Enroll Foreign Degree Programme in Malaysia. International Journal of Education, Learning and Training, 2(1).
Ismail, N., Leow, Y. M., Chen, C. H., Lim, C. T. M., & Ng, F. L. (2007). Choice criteria for private tertiary programs at a private higher education institution. Asian Journal of University Education, 3(2), 101-121.
Johnson, T. J., & Kaya, &. B. (2000, December 1). Using Is Believing: The Influence of Reliance on the Credibility of Online Political Information among Politically Interested Internet Users. Journalism & Mass Communication Quarterly, 77(4).
Joseph, M., & Josep, B. (2000, february 1). indonisian students' perception of choice criteria in the selection ofa tertiary institution: strategic implications. International Journal of Educational Management, 14(1).
Judith Eder & Wayne W. Smith, R. E. (2010, August 25). Exploring Factors Influencing Student Study Abroad Destination Choice. Journal of Teaching in Travel & Tourism, 10(3).
Kahu, E. R. (2011, August 18). Framing student engagement in higher education. Studies in Higher Education, 38(Issue 5).
Khoa, B. T., & Khanh, T. (2020, june). The Impact of Electronic Word-Of-Mouth on Admission Intention to Private University. Test engineering & management, 83, 14956 – 14970.
Kim, D.-H.P. (2007). The effects of consumer knowledge on message processing of electronic word-of-mouth via online consumer reviews. ScienceDirect, 7(4), 399-410.
Kinsky, E. S., & Karen Freberg, C. K. (2016, february 1). Hootsuite University: Equipping Academics and Future. journal of Public Relations Education, 2(1).
Kiousis, S. (2001). Public Trust or Mistrust? Perceptions of Media Credibility in the Information Age. Mass Communication and Society, 4(4).
Kuh, G. D. (2009, December). What Student Affairs Professionals Need to Know About Student Engagement. Journal of College Student Development, 50(6).
Kuh, G. D., & Robert M. Gonyea, J. K. (2016, October 21). Unmasking the Effects of Student Engagement on First-Year College Grades and Persistence. The Journal of Higher Education, 79(5).
Kusumawati, A. (2019, August). Evaluation of social media role as an information source in decision-making process of Higher Education Institution’s (HEIs) selection. In Annual International Conference of Business and Public Administration (AICoBPA 2018) (pp. 44-47). Atlantis Press.
Laurence, D. (2017, february 16). Social media engagement: a model of antecedents and relational outcomes. Journal of Marketing Management, 33(5-6), 375-399.
Law, M.Y.K., & Shuang Geng, T. L. (2019, july). Student enrollment, motivation and learning performance in a blended learning environment: The mediating effects of social, teaching, and cognitive presence. ScienceDirect, 136, 1-12.
Lenhart, A., Purcell, K., Smith, A., & Kathryn, Z. &. (2010, february 10). Social Media & Mobile Internet Use among Teens and Young Adults. Millennials. Pew Internet & American Life Project, 51.
Lundin, M., & Annika Bergviken Rensfeldt, T. H.-A. (2018, may 28). Higher education dominance and siloed knowledge: a systematic review of flipped classroom research. International Journal of Educational Technology in Higher Education, 15(20).
Luo, C., & Xin (Robert) Luo, L. S. (2013, December). Impact of informational factors on online recommendation credibility: The moderating role of source credibility. Decision Support Systems, 56.
MacKie-Mason, J. K. (2018). Economic FAQs About the Internet. Journal of Economic Perspectives, 8(3), 75-96.
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