How to cite this paper
Prasetio, A & Azmi, M. (2024). The role of engagement intention in mediating the relationship between brand equity and engagement behavior moderated by social media context.International Journal of Data and Network Science, 8(2), 1047-1058.
Refrences
Algharabat, R., Rana, N. P., Abdallah, A., & Baabdullah, A. (2020). Journal of Retailing and Consumer Services Investigating the antecedents of customer brand engagement and consumer- based brand equity in social media. Journal of Retailing and Consumer Services, 53(January 2019), 101767. https://doi.org/10.1016/j.jretconser.2019.01.016
Aloqool, A., & Alsmairat, M. (2022). The impact of social commerce on online purchase intention: The mediation role of trust in social network sites. International Journal of Data and Network Science, 6(2), 509-516. https://doi.org/10.5267/j.ijdns.2021.12.003
Amabile, T. (1996). Creativity in context: Update to “The Social Psychology of Creativity.” Westview Press.
Ambarsari, R. (2023). Menghitung Engagement Rate Instagram. Mashmosem.Co.Id. https://mashmoshem.co.id/cara-menghitung-engagement-rate-instagram/
Baas, M., Dreu, C. K. W. De, & Nijstad, B. A. (2008). A Meta-Analysis of 25 Years of Mood – Creativity Research : Hedonic Tone , Activation , or Regulatory Focus ? Psychological Bulletin, 134(6), 779–785. https://doi.org/10.1037/a0012815
Balakrishnan, B. K. (2019). Examining antecedents and outcomes of social media engagement behavior in the context of brand pages. Journal of Product & Brand Management, 28(1), 19–33. https://doi.org/https://doi.org/10.1016/j.jbusres.2019.113778
Brodie, R. J., Hollebeek, L. D., Jurić, B., & Ilić, A. (2011). Customer engagement: Conceptual domain, fundamental propositions, and implications for research. Journal of service research, 14(3), 252-271.
Bryła, P., Chatterjee, S., & Ciabiada-Bryła, B. (2022). The impact of social media marketing on consumer engagement in sustainable consumption: A systematic literature review. International Journal of Environmental Research and Public Health, 19(24), 16637. https://doi.org/10.3390/ijerph192416637
Buffer. (2020). State of Social Media (2020).
Cao, D., Meadows, M., Wong, D., & Xia, S. (2021). Understanding consumers ’ social media engagement behaviour : An examination of the moderation effect of social media context. Journal of Business Research, 122(June 2020), 835–846. https://doi.org/10.1016/j.jbusres.2020.06.025
Coursaris, C. K., Van Osch, W., & Balogh, B. A. (2016, January). Do Facebook likes lead to shares or sales? Exploring the empirical links between social media content, brand equity, purchase intention, and engagement. In 2016 49th Hawaii international conference on system sciences (HICSS) (pp. 3546-3555). IEEE.
Dawson, J. F. (2014). Moderation in Management Research : What , Why , When , and How. 1–19. https://doi.org/10.1007/s10869-013-9308-7
Deci, E. L. (1985). Conceptualizations of Intrinsic · Motivation and Self-Determination. Springer Science+Business Media New York, 11–40. https://doi.org/https://doi.org/10.1007/978-1-4899-2271-7_2
Dolan, R. M., & Hons, B. C. (2015). SOCIAL MEDIA ENGAGEMENT BEHAVIOUR : A USES AND GRATIFICATIONS PERSPECTIVE.
Fagundes, L., Munaier, C. G., Paulo, U. D. S., & Paulo, S. (2021). The influence of social media and brand equity on business-to- business marketing. https://doi.org/10.1108/REGE-07-2021-0114
Flanagin, A. J., & Metzger, M. J. (2013). Trusting expert- versus user-generated ratings online: The role of information volume, valence, and consumer characteristics. Computers in Human Behavior, 29(4). https://doi.org/https://doi.org/10.1002/asi.20672
Ghozali. (2014). Aplikasi analisis Multivariate dengan Program SPSS. Badan Penerbit UNDIP.
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2016). A primer on partial least squares structural equation modeling (PLS-SEM). Sage Publications.
Homburg, C., Wieseke, J., & Hoyer, W. D. (2009). Social Identity and the Service – Profit. 73(March), 38–54.
Huang, G., & Liang, H. (2021). Uncovering the effects of textual features on trustworthiness of online consumer reviews : A computational-experimental approach. Journal of Business Research, 126(December 2020), 1–11. https://doi.org/10.1016/j.jbusres.2020.12.052
Iskamto, D., Yapentra, A., Gultom, E., & Syahsudarmi, S. (2021). The Exploratory Factor Analysis on Firms Performance of Micro and Small The Exploratory Factor Analysis on Firms Performance of Micro and Small Enterprises in Indonesia. March 2022.
Jeng, W., Mahmud, J. U., & Al Hasan, M. (2018). Detecting reliable information from social media: A survey. ACM Computing Surveys.
Ji, C., Mieiro, S., & Huang, G. (2022). How social media advertising features influence consumption and sharing intentions: The mediation of customer engagement. Journal of Research in Interactive Marketing, 16(1), 137-153. https://doi.org/10.1108/JRIM-04-2020-0067
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business horizons, 53(1), 59-68.
Keller, K.L., & Lehmann, D. . (2006). Brands and branding: research findings and future priorities. Marketing Science, 25(6), 740–757.
Kelly, L., Kerr, G., & Drennan, J. (2010). Avoidance of advertising in social networking sites: The teenage perspective. Journal of interactive advertising, 10(2), 16-27. https://doi.org/10.1080/15252019.2010.10722167
Kemkes. (2023). COVID-19. Kemkes.Go.Id. https://www.kemkes.go.id/
Kim, A. J., & Ko, E. (2012). Do Social Media Marketing Activities Enhance Customer Equity? Journal of Business Research, 65, 1480–1486. https://doi.org/https://doi.org/10.1109/HICSS.2016.444
Kim, B., & Kim, D. (2020). Understanding the key antecedents of users’ disclosing behaviors on social networking sites: The privacy paradox. Sustainability, 12(12), 5163. https://doi.org/https://doi.org/10.3390/su12125163
Kock, N. (2005). Media naturalness and media richness: A theoretical model. In International Conference on Mobile Business. IEEE International Conference on Industrial Engineering and Engineering Management, 350–355.
Kottler, P., & Keller, K. L. (2017). Marketing management. Jakarta: Erlangga.
Kotler, P., & Keller, K. L. (2016). Manajemen Pemasaran (12th ed.). PT. Indeks.
Lashgari, Y. S., & Shahab, S. (2022). The impact of the COVID-19 pandemic on retail in city centres. Sustainability, 14(18), 11463. https://doi.org/https://doi.org/10.3390/su141811463
Lestari, U. D. (2022). Antecedents of Customer Brand Engagement Affecting Customer Satisfaction , Trust , and Commitments in Forming Loyalty and Word of Mouth in Indonesia. 14(1). https://doi.org/10.21002/amj.v14i1.1152
Lin, C. A. (2015). Why people use social networking sites: An empirical study integrating network externalities and motivation theory. Computers in Human Behavior, 45, 100–109.
Liu, S., Liao, H., & Pratt, J. A. (2009). Computers & Education Impact of media richness and flow on e-learning technology acceptance. Computers & Education, 52(3), 599–607. https://doi.org/10.1016/j.compedu.2008.11.002
Luo, Q., Forscher, T., Shaheen, S., Deakin, E., & Walker, J. L. (2023). Impact of the COVID-19 pandemic and generational heterogeneity on ecommerce shopping styles–A case study of Sacramento, California. Communications in Transportation Research, 3, 100091. https://doi.org/10.1016/j.commtr.2023.100091
Metzger, M. J. (2007). Making sense of credibility on the web: Models for evaluating online information and recommendations for future research. Journal of the American Society for Information Science and Technology, 58(13), 2078–2091. https://doi.org/https://doi.org/10.1002/asi.20672
Mishra, A. S. (2019). Antecedents of consumers’ engagement with brand-related content on social media. Marketing Intelligence & Planning, 37(4), 386-400. https://doi.org/10.1108/MIP-04-2018-0130
Muntinga, D., Moorman, M., & Smit, E. (2011). Introducing COBRAs: Exploring motivations for brand-related social media use. International Journal of Advertising, 30(1), 13–46. https://doi.org/https://doi.org/10.2501/IJA-30-1-013-046
Onofrei, G., Filieri, R., & Kennedy, L. (2022). Social media interactions , purchase intention , and behavioural engagement : The mediating role of source and content factors. Journal of Business Research, 142(December 2021), 100–112. https://doi.org/10.1016/j.jbusres.2021.12.031
Pahmi, M. A., Ayob, A. F. M., & Suprayitno, G. (2022). Review : Dampak Disrupsi ICT dan Covid 19 Terhadap Perubahan Perilaku Konsumen dan Digital E-Commerce di Indonesia A Review : ICT Disruptions and Covid 19 Impacted on Customer Behavior and Digital E-Commerce Growth in Indonesia. 3, 22–32. https://doi.org/10.37373/jenius.v3i1.234
Phua, J., Jin, S. V., & Kim, J. J. (2017). Uses and Gratifications of Social Networking Sites for Bridging and Bonding Social Capital: A Comparison of Facebook, Twitter, Instagram, and Snapchat. Computers in Human Behavior. https://doi.org/10.1016/j.chb.2017.02.041
Prasetio, A., Rahman, D., Sary, F., Pasaribu, R., & Sutjipto, M. (2022). The role of Instagram social media marketing activities and brand equity towards airlines customer response. International Journal of Data and Network Science, 6(4), 1195-1200. https://doi.org/10.5267/j.ijdns.2022.6.014
Purnomo, K. (2021). Penjualan Digital Matahari Departemen Store. Kompas.Com. https://money.kompas.com/read/2021/09/10/181342126/matahari-department-store-lirik-konsep-penjualan-digital
Qualman, E. (2009). Socialnomics: How social media transforms the way we live and do business. John Wiley & Sons.
Rika, H. (2021). Rumor Matahari Departemen Store. Cnnindonesia.Com. https://www.cnnindonesia.com/ekonomi/20210426203653-92-635060/rumor-soal-investor-baru-matahari-tidak-ada-diskusi
Sandria, F. (2021). Matahari Cetak Laba Rp 532 M, Sinyal Bisnis Ritel Bangkit? Cnbcindonesia.Com. https://www.cnbcindonesia.com/market/20210826172854-17-271549/matahari-cetak-laba-rp-532-m-sinyal-bisnis-ritel-bangkit
Seo, E. J., & Park, J. W. (2018). A study on the effects of social media marketing activities on brand equity and customer response in the airline industry. Journal of Air Transport Management, 66, 36-41. https://doi.org/DOI:10.1016/j.jairtraman.2017.09.014
Sethuraman, P. (2023). Social Media's Effect on Millennials and Generation Z's Green Purchasing Habits. International Journal of Professional Business Review, 8(5), 16.
Shahbaznezhad, H., Dolan, R., & Rashidirad, M. (2020). The Role of Social Media Content Format and Platform in Users ’ Engagement ScienceDirect The Role of Social Media Content Format and Platform in Users ’ Engagement Behavior. Journal of Interactive Marketing, 53(March 2022), 47–65. https://doi.org/10.1016/j.intmar.2020.05.001
Shemi, H. (2020). Matahari Departement Store Tutup 13 Gerai hingga Akhir Tahun. Idntimes.Com. https://www.idntimes.com/business/economy/helmi/matahari-departement-store-tutup-13-gerai-hingga-akhir-tahun/1
Shneiderman, B. (2007). Creativity Support Tools Accelerating Discovery and Innovation. Communications of the ACM, 50(12). https://doi.org/10.1145/1323688.1323689
Simon, F., & Tossan, V. (2018). Does brand-consumer social sharing matter ? A relational framework of customer engagement to brand-hosted social media. Journal of Business Research, 85(December 2017), 175–184. https://doi.org/10.1016/j.jbusres.2017.12.050
Suherman, U. D. (2021). Jurnal Manajemen Indonesia Effect of Relationship Marketing and Competitive Advantage on Marketing Performance ( Survey on Cellphone Customers in Bandung ). 21(2), 191–197. https://doi.org/10.25124/jmi.v21i2.2293
Wang, J., Shahzad, F., Ahmad, Z., Abdullah, M., & Hassan, N. M. (2022). Trust and consumers’ purchase intention in a social commerce platform: A meta-analytic approach. Sage Open, 12(2), 21582440221091262. https://doi.org/10.1177/21582440221091262
Warbung, C. J. E., Wowor, M. C., Walean, R. H., & Mandagi, D. W. (2023). The impact of social media marketing on beauty clinic brand equity: the Case of Zap Manado. International Journal of Professional Business Review, 8(4), 8.
Aloqool, A., & Alsmairat, M. (2022). The impact of social commerce on online purchase intention: The mediation role of trust in social network sites. International Journal of Data and Network Science, 6(2), 509-516. https://doi.org/10.5267/j.ijdns.2021.12.003
Amabile, T. (1996). Creativity in context: Update to “The Social Psychology of Creativity.” Westview Press.
Ambarsari, R. (2023). Menghitung Engagement Rate Instagram. Mashmosem.Co.Id. https://mashmoshem.co.id/cara-menghitung-engagement-rate-instagram/
Baas, M., Dreu, C. K. W. De, & Nijstad, B. A. (2008). A Meta-Analysis of 25 Years of Mood – Creativity Research : Hedonic Tone , Activation , or Regulatory Focus ? Psychological Bulletin, 134(6), 779–785. https://doi.org/10.1037/a0012815
Balakrishnan, B. K. (2019). Examining antecedents and outcomes of social media engagement behavior in the context of brand pages. Journal of Product & Brand Management, 28(1), 19–33. https://doi.org/https://doi.org/10.1016/j.jbusres.2019.113778
Brodie, R. J., Hollebeek, L. D., Jurić, B., & Ilić, A. (2011). Customer engagement: Conceptual domain, fundamental propositions, and implications for research. Journal of service research, 14(3), 252-271.
Bryła, P., Chatterjee, S., & Ciabiada-Bryła, B. (2022). The impact of social media marketing on consumer engagement in sustainable consumption: A systematic literature review. International Journal of Environmental Research and Public Health, 19(24), 16637. https://doi.org/10.3390/ijerph192416637
Buffer. (2020). State of Social Media (2020).
Cao, D., Meadows, M., Wong, D., & Xia, S. (2021). Understanding consumers ’ social media engagement behaviour : An examination of the moderation effect of social media context. Journal of Business Research, 122(June 2020), 835–846. https://doi.org/10.1016/j.jbusres.2020.06.025
Coursaris, C. K., Van Osch, W., & Balogh, B. A. (2016, January). Do Facebook likes lead to shares or sales? Exploring the empirical links between social media content, brand equity, purchase intention, and engagement. In 2016 49th Hawaii international conference on system sciences (HICSS) (pp. 3546-3555). IEEE.
Dawson, J. F. (2014). Moderation in Management Research : What , Why , When , and How. 1–19. https://doi.org/10.1007/s10869-013-9308-7
Deci, E. L. (1985). Conceptualizations of Intrinsic · Motivation and Self-Determination. Springer Science+Business Media New York, 11–40. https://doi.org/https://doi.org/10.1007/978-1-4899-2271-7_2
Dolan, R. M., & Hons, B. C. (2015). SOCIAL MEDIA ENGAGEMENT BEHAVIOUR : A USES AND GRATIFICATIONS PERSPECTIVE.
Fagundes, L., Munaier, C. G., Paulo, U. D. S., & Paulo, S. (2021). The influence of social media and brand equity on business-to- business marketing. https://doi.org/10.1108/REGE-07-2021-0114
Flanagin, A. J., & Metzger, M. J. (2013). Trusting expert- versus user-generated ratings online: The role of information volume, valence, and consumer characteristics. Computers in Human Behavior, 29(4). https://doi.org/https://doi.org/10.1002/asi.20672
Ghozali. (2014). Aplikasi analisis Multivariate dengan Program SPSS. Badan Penerbit UNDIP.
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2016). A primer on partial least squares structural equation modeling (PLS-SEM). Sage Publications.
Homburg, C., Wieseke, J., & Hoyer, W. D. (2009). Social Identity and the Service – Profit. 73(March), 38–54.
Huang, G., & Liang, H. (2021). Uncovering the effects of textual features on trustworthiness of online consumer reviews : A computational-experimental approach. Journal of Business Research, 126(December 2020), 1–11. https://doi.org/10.1016/j.jbusres.2020.12.052
Iskamto, D., Yapentra, A., Gultom, E., & Syahsudarmi, S. (2021). The Exploratory Factor Analysis on Firms Performance of Micro and Small The Exploratory Factor Analysis on Firms Performance of Micro and Small Enterprises in Indonesia. March 2022.
Jeng, W., Mahmud, J. U., & Al Hasan, M. (2018). Detecting reliable information from social media: A survey. ACM Computing Surveys.
Ji, C., Mieiro, S., & Huang, G. (2022). How social media advertising features influence consumption and sharing intentions: The mediation of customer engagement. Journal of Research in Interactive Marketing, 16(1), 137-153. https://doi.org/10.1108/JRIM-04-2020-0067
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business horizons, 53(1), 59-68.
Keller, K.L., & Lehmann, D. . (2006). Brands and branding: research findings and future priorities. Marketing Science, 25(6), 740–757.
Kelly, L., Kerr, G., & Drennan, J. (2010). Avoidance of advertising in social networking sites: The teenage perspective. Journal of interactive advertising, 10(2), 16-27. https://doi.org/10.1080/15252019.2010.10722167
Kemkes. (2023). COVID-19. Kemkes.Go.Id. https://www.kemkes.go.id/
Kim, A. J., & Ko, E. (2012). Do Social Media Marketing Activities Enhance Customer Equity? Journal of Business Research, 65, 1480–1486. https://doi.org/https://doi.org/10.1109/HICSS.2016.444
Kim, B., & Kim, D. (2020). Understanding the key antecedents of users’ disclosing behaviors on social networking sites: The privacy paradox. Sustainability, 12(12), 5163. https://doi.org/https://doi.org/10.3390/su12125163
Kock, N. (2005). Media naturalness and media richness: A theoretical model. In International Conference on Mobile Business. IEEE International Conference on Industrial Engineering and Engineering Management, 350–355.
Kottler, P., & Keller, K. L. (2017). Marketing management. Jakarta: Erlangga.
Kotler, P., & Keller, K. L. (2016). Manajemen Pemasaran (12th ed.). PT. Indeks.
Lashgari, Y. S., & Shahab, S. (2022). The impact of the COVID-19 pandemic on retail in city centres. Sustainability, 14(18), 11463. https://doi.org/https://doi.org/10.3390/su141811463
Lestari, U. D. (2022). Antecedents of Customer Brand Engagement Affecting Customer Satisfaction , Trust , and Commitments in Forming Loyalty and Word of Mouth in Indonesia. 14(1). https://doi.org/10.21002/amj.v14i1.1152
Lin, C. A. (2015). Why people use social networking sites: An empirical study integrating network externalities and motivation theory. Computers in Human Behavior, 45, 100–109.
Liu, S., Liao, H., & Pratt, J. A. (2009). Computers & Education Impact of media richness and flow on e-learning technology acceptance. Computers & Education, 52(3), 599–607. https://doi.org/10.1016/j.compedu.2008.11.002
Luo, Q., Forscher, T., Shaheen, S., Deakin, E., & Walker, J. L. (2023). Impact of the COVID-19 pandemic and generational heterogeneity on ecommerce shopping styles–A case study of Sacramento, California. Communications in Transportation Research, 3, 100091. https://doi.org/10.1016/j.commtr.2023.100091
Metzger, M. J. (2007). Making sense of credibility on the web: Models for evaluating online information and recommendations for future research. Journal of the American Society for Information Science and Technology, 58(13), 2078–2091. https://doi.org/https://doi.org/10.1002/asi.20672
Mishra, A. S. (2019). Antecedents of consumers’ engagement with brand-related content on social media. Marketing Intelligence & Planning, 37(4), 386-400. https://doi.org/10.1108/MIP-04-2018-0130
Muntinga, D., Moorman, M., & Smit, E. (2011). Introducing COBRAs: Exploring motivations for brand-related social media use. International Journal of Advertising, 30(1), 13–46. https://doi.org/https://doi.org/10.2501/IJA-30-1-013-046
Onofrei, G., Filieri, R., & Kennedy, L. (2022). Social media interactions , purchase intention , and behavioural engagement : The mediating role of source and content factors. Journal of Business Research, 142(December 2021), 100–112. https://doi.org/10.1016/j.jbusres.2021.12.031
Pahmi, M. A., Ayob, A. F. M., & Suprayitno, G. (2022). Review : Dampak Disrupsi ICT dan Covid 19 Terhadap Perubahan Perilaku Konsumen dan Digital E-Commerce di Indonesia A Review : ICT Disruptions and Covid 19 Impacted on Customer Behavior and Digital E-Commerce Growth in Indonesia. 3, 22–32. https://doi.org/10.37373/jenius.v3i1.234
Phua, J., Jin, S. V., & Kim, J. J. (2017). Uses and Gratifications of Social Networking Sites for Bridging and Bonding Social Capital: A Comparison of Facebook, Twitter, Instagram, and Snapchat. Computers in Human Behavior. https://doi.org/10.1016/j.chb.2017.02.041
Prasetio, A., Rahman, D., Sary, F., Pasaribu, R., & Sutjipto, M. (2022). The role of Instagram social media marketing activities and brand equity towards airlines customer response. International Journal of Data and Network Science, 6(4), 1195-1200. https://doi.org/10.5267/j.ijdns.2022.6.014
Purnomo, K. (2021). Penjualan Digital Matahari Departemen Store. Kompas.Com. https://money.kompas.com/read/2021/09/10/181342126/matahari-department-store-lirik-konsep-penjualan-digital
Qualman, E. (2009). Socialnomics: How social media transforms the way we live and do business. John Wiley & Sons.
Rika, H. (2021). Rumor Matahari Departemen Store. Cnnindonesia.Com. https://www.cnnindonesia.com/ekonomi/20210426203653-92-635060/rumor-soal-investor-baru-matahari-tidak-ada-diskusi
Sandria, F. (2021). Matahari Cetak Laba Rp 532 M, Sinyal Bisnis Ritel Bangkit? Cnbcindonesia.Com. https://www.cnbcindonesia.com/market/20210826172854-17-271549/matahari-cetak-laba-rp-532-m-sinyal-bisnis-ritel-bangkit
Seo, E. J., & Park, J. W. (2018). A study on the effects of social media marketing activities on brand equity and customer response in the airline industry. Journal of Air Transport Management, 66, 36-41. https://doi.org/DOI:10.1016/j.jairtraman.2017.09.014
Sethuraman, P. (2023). Social Media's Effect on Millennials and Generation Z's Green Purchasing Habits. International Journal of Professional Business Review, 8(5), 16.
Shahbaznezhad, H., Dolan, R., & Rashidirad, M. (2020). The Role of Social Media Content Format and Platform in Users ’ Engagement ScienceDirect The Role of Social Media Content Format and Platform in Users ’ Engagement Behavior. Journal of Interactive Marketing, 53(March 2022), 47–65. https://doi.org/10.1016/j.intmar.2020.05.001
Shemi, H. (2020). Matahari Departement Store Tutup 13 Gerai hingga Akhir Tahun. Idntimes.Com. https://www.idntimes.com/business/economy/helmi/matahari-departement-store-tutup-13-gerai-hingga-akhir-tahun/1
Shneiderman, B. (2007). Creativity Support Tools Accelerating Discovery and Innovation. Communications of the ACM, 50(12). https://doi.org/10.1145/1323688.1323689
Simon, F., & Tossan, V. (2018). Does brand-consumer social sharing matter ? A relational framework of customer engagement to brand-hosted social media. Journal of Business Research, 85(December 2017), 175–184. https://doi.org/10.1016/j.jbusres.2017.12.050
Suherman, U. D. (2021). Jurnal Manajemen Indonesia Effect of Relationship Marketing and Competitive Advantage on Marketing Performance ( Survey on Cellphone Customers in Bandung ). 21(2), 191–197. https://doi.org/10.25124/jmi.v21i2.2293
Wang, J., Shahzad, F., Ahmad, Z., Abdullah, M., & Hassan, N. M. (2022). Trust and consumers’ purchase intention in a social commerce platform: A meta-analytic approach. Sage Open, 12(2), 21582440221091262. https://doi.org/10.1177/21582440221091262
Warbung, C. J. E., Wowor, M. C., Walean, R. H., & Mandagi, D. W. (2023). The impact of social media marketing on beauty clinic brand equity: the Case of Zap Manado. International Journal of Professional Business Review, 8(4), 8.