How to cite this paper
Tarigan, Z. (2024). The influence of social media marketing on customer loyalty through perceived usefulness of streaming technology, perceived enjoyment, and brand loyalty.International Journal of Data and Network Science, 8(2), 1001-1016.
Refrences
Al-Youzbaky, B.A. and Hanna, R.D. (2022). The effect of information overload, and social media fatigue on online consumers purchasing decisions: the mediating role of technostress and information anxiety. Journal of System and Management Sciences, 12(2), 195-220, doi: 10.33168/JSMS.2022.0209
Attar, R.W., Amidi, A. & Hajli, N. (2023). The role of social presence and trust on customer loyalty. British Food Journal, 125(1), 96-111. https://doi.org/10.1108/BFJ-11-2021-1218
Baek, H., Oh, S., Yang, H.-D., & Ahn, J. (2017). Electronic word-of-mouth, box office revenue and social me-dia. Electronic Commerce Research and Applications, 22, 13-23, http://dx.doi.org/10.1016/j.elerap.2017.02.001
Basana, S.R., Malelak, M.I. & Tarigan, Z.J.H. (2024). The effect of excessive social networking sites on credit overuse behavior through money trust, money anxiety, and money power. International Journal of Data and Network Science, 8(1), 655-666, doi: 10.5267/j.ijdns.2023.8.020
Bassiouni, D.H.B., Hackley, C., and Meshreki, H. (2019). The integration of video games in family-life dy-namics: An adapted technology acceptance model of family intention to consume video games. Information Technology & People, 32(6), 1376-1396, DOI 10.1108/ITP-11-2017-0375
Basuki, R., Tarigan, Z.J.H., Siagian, H., Limanta, L.S., Setiawan, D., & Mochtar, J. (2022). The effects of per-ceived ease of use, usefulness, enjoyment, and intention to use online platforms on behavioral intention in online movie watching during the pandemic era. International Journal of Data and Network Science, 6(1), 253-262, DOI: 10.5267/j.ijdns.2021.9.003
Bazi, S., Hajli, A., Hajli, N., Shanmugam, M. & Lin, X. (2020). Winning engaged consumers: The rules of brand engagement and intention of co-creation in social commerce. Information Technology & People, 33(2), 456-476. https://doi.org/10.1108/ITP-09-2018-0415
Bogaert, M., Ballings, M., Van den Poel, D., & Oztekin, A. (2021). Box office sales and social media: A cross-platform comparison of predictive ability and mechanisms. Decision Support Systems, 147, 113517, https://doi.org/10.1016/j.dss.2021.113517
Cabosky, J. (2016). Social media opinion sharing: beyond volume. Journal of Consumer Marketing, 33(3), 172-181. https://doi.org/10.1108/JCM-02-2015-1323
Chen, Z. & Cheng, Y. (2019). Consumer response to fake news about brands on social media: the effects of self-efficacy, media trust, and persuasion knowledge on brand trust. Journal of Product and Brand Man-agement, 29(2), 188-198, DOI 10.1108/JPBM-12-2018-2145
Chong, A.Y.L., Lacka, E., Li, B. & Chan, H.K. (2018). The role of social media in enhancing guanxi and per-ceived effectiveness of E-commerce institutional mechanisms in online marketplace. Information and Man-agement, 55(5), 621-632, https://doi.org/10.1016/j.im.2018.01.003
Divakaran, P.K.P. & Nørskov, S. (2016). Are online communities on par with experts in the evaluation of new movies? Evidence from the Fandango community. Information Technology & People, 29(1), 120-145. https://doi.org/10.1108/ITP-02-2014-0042
Frasquet, M., Mollá Descals, A. and Ruiz-Molina, M.E. (2017). Understanding loyalty in multichannel retail-ing: the role of brand trust and brand attachment. International Journal of Retail & Distribution Manage-ment, 45(6), 608-625. https://doi.org/10.1108/IJRDM-07-2016-0118
Gao, L. and Bai, X. (2014). A unified perspective on the factors influencing consumer acceptance of internet of things technology. Asia Pacific Journal of Marketing and Logistics, 26(2), 211-231. https://doi.org/10.1108/APJML-06-2013-0061
Gupta, G. and Singharia, K. (2021). Consumption of OTT Media Streaming in COVID-19 Lockdown Insights from PLS Analysis. Vision, 25(1), 36-46, DOI: 10.1177/0972262921989118
Hair, J.F., Risher, J.J., Sarstedt, M. and Ringle, C.M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2-24. https://doi.org/10.1108/EBR-11-2018-0203
Hajli, N., Shanmugam, M., Powell, P. and Love, P.E. (2015). A study on the continuance participation in online communities with social commerce perspective. Technological Forecasting and Social Change, 96, 232-241. https://doi.org/10.1016/j.techfore.2015.03.014
Hajli, N., Sims, J., Zadeh, A. & Richard, M. (2017). A social commerce investigation of the role of trust in a social networking site on purchase intentions. Journal of Business Research, 71, 133-141, doi: 10.1016/j.jbusres.2016.10.004.
Johnson, B.K. & Ranzini, G. (2018). Click here to look clever: Self-presentation via selective sharing of music and film on social media. Computers in Human Behavior, 82, 148-158, https://doi.org/10.1016/j.chb.2018.01.008
Khan, G.F., Sarstedt, M., Shiau, W.-L., Hair, J.F., Ringle, C.M. and Fritze, M.P. (2019). Methodological re-search on partial least squares structural equation modeling (PLS-SEM): An analysis based on social net-work approaches. Internet Research, 29(3), 407-429. https://doi.org/10.1108/IntR-12-2017-0509.
Khan, M.L. (2017). Social media engagement: What motivates user participation and consumption on YouTube? Computers in Human Behavior, 66, 236-247, http://dx.doi.org/10.1016/j.chb.2016.09.024
Koay, K.Y., Ong, D.L.T., Khoo, K.L. & Yeoh, H.J. (2020). Perceived social media marketing activities and consumer-based brand equity: Testing a moderated mediation model. Asia Pacific Journal of Marketing and Logistics, 33(1), 53-72. https://doi.org/10.1108/APJML-07-2019-0453
Kunz, R. E., and Santomier, J. P. (2020). Sport content and virtual reality technology acceptance. Sport, Busi-ness and Management, Bingley 10(1), 83-103. DOI:10.1108/SBM-11-2018-0095
Lam, H.K.S., Yeung, A.C.L., & Cheng, T.C.E. (2016). The impact of firms’ social media initiatives on opera-tional efficiency and innovativeness. Journal of Operations Management, 47/48, 28-43, http://dx.doi.org/10.1016/j.jom.2016.06.001
Liao, L. & Huang, T. (2021). The effect of different social media marketing channels and events on movie box office: An elaboration likelihood model perspective. Information & Management, 58(7), 103481, https://doi.org/10.1016/j.im.2021.103481
Lin, X., Wang, X. & Hajli, N. (2019). Building E-commerce satisfaction and boosting sales: the role of social commerce trust and its antecedents. International Journal of Electronic Commerce, 23(3), 328-363, doi: 10.1080/10864415.2019.1619907.
Mainardes, E. and Cardoso, M. (2019). Effect of the use of social media in trust, loyalty and purchase intention in physical stores. The International Review of Retail, Distribution and Consumer Research, 29(4), 456-477. https://doi.org/10.1080/09593969.2019.1583593
Molinillo, S., Rafael, A.S. & Francisco, L.C. (2020). Analysing the effect of social support and community fac-tors on customer engagement and its impact on loyalty behaviors toward social commerce websites. Com-puters in Human Behavior, 108, 105980, doi: 10.1016/j.chb.2019.04.004.
Moon, J., Song, M., Lee, W.S. & Shim, J.M. (2023). Structural relationship between food quality, usefulness, ease of use, convenience, brand trust and willingness to pay: the case of Starbucks. British Food Journal, 125(1), 65-81. https://doi.org/10.1108/BFJ-07-2021-0772
Mulia, D., Usman, H. & Parwanto, N.B. (2021). The role of customer intimacy in increasing Islamic bank cus-tomer loyalty in using e-banking and m-banking. Journal of Islamic Marketing, 12(6), 1097-1123. https://doi.org/10.1108/JIMA-09-2019-0190
Nadeem, W., Amir, H.K., Carsten, D.S., Nawal, A.A., Razaz, W.A. & Hajli, N. (2020). How social presence drives commitment and loyalty with online brand communities? the role of social commerce trust. Journal of Retailing and Consumer Services, 55, 102136, doi: 10.1016/j.jretconser.2020.102136
Nam, J., Ro, D. & Jung, Y. (2023). Netflix's presence: Investigating content producers' understanding of Net-flix in the Korean media industry. Telecommunications Policy, 47(4), 102525, https://doi.org/10.1016/j.telpol.2023.102525
Nanda, M., Pattnaik, C. and Lu, Q.(S). (2018). Innovation in social media strategy for movie success: A study of the Bollywood movie industry. Management Decision, 56(1), 233-251. https://doi./10.1108/MD-04-2017-0429
Nevzat, R., Amca, Y., Tanova, C. & Amca, H. (2016). Role of social media community in strengthening trust and loyalty for a university. Computers in Human Behavior, 65, 550-559, http://dx.doi.org/10.1016/j.chb.2016.09.018
Novitasari, M. & Tarigan, Z.J.H. (2022). The role of green innovation in the effect of corporate social responsi-bility on firm performance. Economies, 10(5), 117. https://doi.org/10.3390/economies10050117
Nugroho, A., Siagian, A., Oktavio, A., & Tarigan, Z.J.H. (2023). The effect of e-WOM on customer satisfac-tion through ease of use, perceived usefulness and e-wallet payment. International Journal of Data and Network Science, 7(1), 153-162, DOI: 10.5267/j.ijdns.2022.11.007
Oh, C., Roumani, Y., Nwankpa, J.K. & Hu, H.-F. (2017). Beyond likes and tweets: Consumer engagement be-havior and movie box office in social media. Information & Management, 54, 25-37, http://dx.doi.org/10.1016/j.im.2016.03.004
Qiu, J., Lin, Z. & Shuai, Q. (2019). Investigating the opinions distribution in the controversy on social media. Information Sciences, 489, 274-288, https://doi.org/10.1016/j.ins.2019.03.041
Ruiz-Mafe, C., Tronch, J. and Sanz-Blas, S. (2016). The role of emotions and social influences on consumer loyalty towards online travel communities. Journal of Service Theory and Practice, 26(5), 534-558. https://doi.org/10.1108/JSTP-12-2014-0294
Samarah, T., Bayram, P., Aljuhmani, H.Y. and Elrehail, H. (2022). The role of brand interactivity and involve-ment in driving social media consumer brand engagement and brand loyalty: the mediating effect of brand trust. Journal of Research in Interactive Marketing, 16(4), 648-664. https://doi.org/10.1108/JRIM-03-2021-0072
Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill building approach. United Kingdom: John Wiley & Sons
Shiau, W.-L., Sarstedt, M. and Hair, J.F. (2019). Internet research using partial least squares structural equation modeling (PLS-SEM). Internet Research, 29(3), 398-406. https://doi.org/10.1108/IntR-10-2018-0447
Shin, J., Park, Y., & Lee, D. (2016). Strategic management of over-the-top services: Focusing on Korean con-sumer adoption behavior. Technological Forecasting and Social Change, 112, 329–337. https://doi.org/10.1016/j.techfore.2016.08.004
Siagian, H., Tarigan, Z.J.H., Basana, S.R. & Basuki, R. (2022a). The effect of perceived security, perceived ease of use, and perceived usefulness on consumer behavioral intention through trust in digital payment plat-form. International Journal of Data and Network Science, 7(4), 861-874, doi: 10.5267/j.ijdns.2022.2.010
Siagian, H., Tarigan, Z.J.H., & Ubud, S. (2022b). The effect of electronic word of mouth on online customer loyalty through perceived ease of use and information sharing. International Journal of Data and Network Science, 6(4), 1155-1168. doi: 10.5267/j.ijdns.2022.7.004
Siagian, H., Tarigan, Z.J.H., Basuki, R. & Basana, S.R. (2023). The effect of excessive use of social network-ing sites on customer loyalty, mediating role of perceived usefulness, essential information, behavioral in-tention. International Journal of Data and Network Science, 7(4), 1669-1682, doi: 10.5267/j.ijdns.2023.7.022
Ståhl, M. & Kaihovirta, H. (2019). Exploring visual communication and competencies through interaction with images in social media. Learning, Culture and Social Interaction, 21, 250-266, https://doi.org/10.1016/j.lcsi.2019.03.003
Tarigan, Z.J.H., Basuki, R., & Siagian, H. (2020). The impact of information technology quality on electronic customer satisfaction in the movie industry. International Journal of Data and Network Science, 4(3), 263-270, DOI 10.5267/j.ijdns.2020.8.001
Tarigan, Z.J.H., Jonathan, M., Siagian, H., & Basana, S.R. (2022). The effect of e-WOM through intention to use technology and social media community for mobile payments during the COVID-19. International Journal of Data and Network Science, 6(2), 563-572, DOI: 10.5267/j.ijdns.2021.11.008
Warner-Soderholm, G., Bertsch, A., Sawe, E., Lee, D., Wolfe, T., Meyer, J., Engel, J. & Fatilua, U. (2018). Who trusts social media? Computers in Human Behavior, 81, 303-315, https://doi.org/10.1016/j.chb.2017.12.026
Wei, L.H., Huat, O.C. and Arumugam, P.V. (2023). Social media communication with intensified pandemic fears: evaluating the relative impact of user- and firm-generated content on brand loyalty. Asia-Pacific Jour-nal of Business Administration, 15(2), 161-187. https://doi.org/10.1108/APJBA-07-2021-0319
Wu, J., Liu, L., & Huang, L. (2017). Consumer acceptance of mobile payment across time: Antecedents and moderating role of diffusion stages. Industrial Management & Data Systems, 117(8), 1761-1776, DOI 10.1108/IMDS-08-2016-0312
Xuan, Q.T, Truong, H.T.H. & Vo Quang, T. (2023). Omnichannel retailing with brand engagement, trust and loyalty in banking: the moderating role of personal innovativeness. International Journal of Bank Marketing, 41(3), 663-694. https://doi.org/10.1108/IJBM-07-2022-0292
Zha, T., Aw, E.C.-X., Dastane, O. & Fernando, A.G. (2023). Social media marketing for luxury brands: par-asocial interactions and empowerment for enhanced loyalty and willingness to pay a premium. Marketing Intelligence & Planning, 41(8), 1138-1161. https://doi.org/10.1108/MIP-05-2023-0192
Attar, R.W., Amidi, A. & Hajli, N. (2023). The role of social presence and trust on customer loyalty. British Food Journal, 125(1), 96-111. https://doi.org/10.1108/BFJ-11-2021-1218
Baek, H., Oh, S., Yang, H.-D., & Ahn, J. (2017). Electronic word-of-mouth, box office revenue and social me-dia. Electronic Commerce Research and Applications, 22, 13-23, http://dx.doi.org/10.1016/j.elerap.2017.02.001
Basana, S.R., Malelak, M.I. & Tarigan, Z.J.H. (2024). The effect of excessive social networking sites on credit overuse behavior through money trust, money anxiety, and money power. International Journal of Data and Network Science, 8(1), 655-666, doi: 10.5267/j.ijdns.2023.8.020
Bassiouni, D.H.B., Hackley, C., and Meshreki, H. (2019). The integration of video games in family-life dy-namics: An adapted technology acceptance model of family intention to consume video games. Information Technology & People, 32(6), 1376-1396, DOI 10.1108/ITP-11-2017-0375
Basuki, R., Tarigan, Z.J.H., Siagian, H., Limanta, L.S., Setiawan, D., & Mochtar, J. (2022). The effects of per-ceived ease of use, usefulness, enjoyment, and intention to use online platforms on behavioral intention in online movie watching during the pandemic era. International Journal of Data and Network Science, 6(1), 253-262, DOI: 10.5267/j.ijdns.2021.9.003
Bazi, S., Hajli, A., Hajli, N., Shanmugam, M. & Lin, X. (2020). Winning engaged consumers: The rules of brand engagement and intention of co-creation in social commerce. Information Technology & People, 33(2), 456-476. https://doi.org/10.1108/ITP-09-2018-0415
Bogaert, M., Ballings, M., Van den Poel, D., & Oztekin, A. (2021). Box office sales and social media: A cross-platform comparison of predictive ability and mechanisms. Decision Support Systems, 147, 113517, https://doi.org/10.1016/j.dss.2021.113517
Cabosky, J. (2016). Social media opinion sharing: beyond volume. Journal of Consumer Marketing, 33(3), 172-181. https://doi.org/10.1108/JCM-02-2015-1323
Chen, Z. & Cheng, Y. (2019). Consumer response to fake news about brands on social media: the effects of self-efficacy, media trust, and persuasion knowledge on brand trust. Journal of Product and Brand Man-agement, 29(2), 188-198, DOI 10.1108/JPBM-12-2018-2145
Chong, A.Y.L., Lacka, E., Li, B. & Chan, H.K. (2018). The role of social media in enhancing guanxi and per-ceived effectiveness of E-commerce institutional mechanisms in online marketplace. Information and Man-agement, 55(5), 621-632, https://doi.org/10.1016/j.im.2018.01.003
Divakaran, P.K.P. & Nørskov, S. (2016). Are online communities on par with experts in the evaluation of new movies? Evidence from the Fandango community. Information Technology & People, 29(1), 120-145. https://doi.org/10.1108/ITP-02-2014-0042
Frasquet, M., Mollá Descals, A. and Ruiz-Molina, M.E. (2017). Understanding loyalty in multichannel retail-ing: the role of brand trust and brand attachment. International Journal of Retail & Distribution Manage-ment, 45(6), 608-625. https://doi.org/10.1108/IJRDM-07-2016-0118
Gao, L. and Bai, X. (2014). A unified perspective on the factors influencing consumer acceptance of internet of things technology. Asia Pacific Journal of Marketing and Logistics, 26(2), 211-231. https://doi.org/10.1108/APJML-06-2013-0061
Gupta, G. and Singharia, K. (2021). Consumption of OTT Media Streaming in COVID-19 Lockdown Insights from PLS Analysis. Vision, 25(1), 36-46, DOI: 10.1177/0972262921989118
Hair, J.F., Risher, J.J., Sarstedt, M. and Ringle, C.M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2-24. https://doi.org/10.1108/EBR-11-2018-0203
Hajli, N., Shanmugam, M., Powell, P. and Love, P.E. (2015). A study on the continuance participation in online communities with social commerce perspective. Technological Forecasting and Social Change, 96, 232-241. https://doi.org/10.1016/j.techfore.2015.03.014
Hajli, N., Sims, J., Zadeh, A. & Richard, M. (2017). A social commerce investigation of the role of trust in a social networking site on purchase intentions. Journal of Business Research, 71, 133-141, doi: 10.1016/j.jbusres.2016.10.004.
Johnson, B.K. & Ranzini, G. (2018). Click here to look clever: Self-presentation via selective sharing of music and film on social media. Computers in Human Behavior, 82, 148-158, https://doi.org/10.1016/j.chb.2018.01.008
Khan, G.F., Sarstedt, M., Shiau, W.-L., Hair, J.F., Ringle, C.M. and Fritze, M.P. (2019). Methodological re-search on partial least squares structural equation modeling (PLS-SEM): An analysis based on social net-work approaches. Internet Research, 29(3), 407-429. https://doi.org/10.1108/IntR-12-2017-0509.
Khan, M.L. (2017). Social media engagement: What motivates user participation and consumption on YouTube? Computers in Human Behavior, 66, 236-247, http://dx.doi.org/10.1016/j.chb.2016.09.024
Koay, K.Y., Ong, D.L.T., Khoo, K.L. & Yeoh, H.J. (2020). Perceived social media marketing activities and consumer-based brand equity: Testing a moderated mediation model. Asia Pacific Journal of Marketing and Logistics, 33(1), 53-72. https://doi.org/10.1108/APJML-07-2019-0453
Kunz, R. E., and Santomier, J. P. (2020). Sport content and virtual reality technology acceptance. Sport, Busi-ness and Management, Bingley 10(1), 83-103. DOI:10.1108/SBM-11-2018-0095
Lam, H.K.S., Yeung, A.C.L., & Cheng, T.C.E. (2016). The impact of firms’ social media initiatives on opera-tional efficiency and innovativeness. Journal of Operations Management, 47/48, 28-43, http://dx.doi.org/10.1016/j.jom.2016.06.001
Liao, L. & Huang, T. (2021). The effect of different social media marketing channels and events on movie box office: An elaboration likelihood model perspective. Information & Management, 58(7), 103481, https://doi.org/10.1016/j.im.2021.103481
Lin, X., Wang, X. & Hajli, N. (2019). Building E-commerce satisfaction and boosting sales: the role of social commerce trust and its antecedents. International Journal of Electronic Commerce, 23(3), 328-363, doi: 10.1080/10864415.2019.1619907.
Mainardes, E. and Cardoso, M. (2019). Effect of the use of social media in trust, loyalty and purchase intention in physical stores. The International Review of Retail, Distribution and Consumer Research, 29(4), 456-477. https://doi.org/10.1080/09593969.2019.1583593
Molinillo, S., Rafael, A.S. & Francisco, L.C. (2020). Analysing the effect of social support and community fac-tors on customer engagement and its impact on loyalty behaviors toward social commerce websites. Com-puters in Human Behavior, 108, 105980, doi: 10.1016/j.chb.2019.04.004.
Moon, J., Song, M., Lee, W.S. & Shim, J.M. (2023). Structural relationship between food quality, usefulness, ease of use, convenience, brand trust and willingness to pay: the case of Starbucks. British Food Journal, 125(1), 65-81. https://doi.org/10.1108/BFJ-07-2021-0772
Mulia, D., Usman, H. & Parwanto, N.B. (2021). The role of customer intimacy in increasing Islamic bank cus-tomer loyalty in using e-banking and m-banking. Journal of Islamic Marketing, 12(6), 1097-1123. https://doi.org/10.1108/JIMA-09-2019-0190
Nadeem, W., Amir, H.K., Carsten, D.S., Nawal, A.A., Razaz, W.A. & Hajli, N. (2020). How social presence drives commitment and loyalty with online brand communities? the role of social commerce trust. Journal of Retailing and Consumer Services, 55, 102136, doi: 10.1016/j.jretconser.2020.102136
Nam, J., Ro, D. & Jung, Y. (2023). Netflix's presence: Investigating content producers' understanding of Net-flix in the Korean media industry. Telecommunications Policy, 47(4), 102525, https://doi.org/10.1016/j.telpol.2023.102525
Nanda, M., Pattnaik, C. and Lu, Q.(S). (2018). Innovation in social media strategy for movie success: A study of the Bollywood movie industry. Management Decision, 56(1), 233-251. https://doi./10.1108/MD-04-2017-0429
Nevzat, R., Amca, Y., Tanova, C. & Amca, H. (2016). Role of social media community in strengthening trust and loyalty for a university. Computers in Human Behavior, 65, 550-559, http://dx.doi.org/10.1016/j.chb.2016.09.018
Novitasari, M. & Tarigan, Z.J.H. (2022). The role of green innovation in the effect of corporate social responsi-bility on firm performance. Economies, 10(5), 117. https://doi.org/10.3390/economies10050117
Nugroho, A., Siagian, A., Oktavio, A., & Tarigan, Z.J.H. (2023). The effect of e-WOM on customer satisfac-tion through ease of use, perceived usefulness and e-wallet payment. International Journal of Data and Network Science, 7(1), 153-162, DOI: 10.5267/j.ijdns.2022.11.007
Oh, C., Roumani, Y., Nwankpa, J.K. & Hu, H.-F. (2017). Beyond likes and tweets: Consumer engagement be-havior and movie box office in social media. Information & Management, 54, 25-37, http://dx.doi.org/10.1016/j.im.2016.03.004
Qiu, J., Lin, Z. & Shuai, Q. (2019). Investigating the opinions distribution in the controversy on social media. Information Sciences, 489, 274-288, https://doi.org/10.1016/j.ins.2019.03.041
Ruiz-Mafe, C., Tronch, J. and Sanz-Blas, S. (2016). The role of emotions and social influences on consumer loyalty towards online travel communities. Journal of Service Theory and Practice, 26(5), 534-558. https://doi.org/10.1108/JSTP-12-2014-0294
Samarah, T., Bayram, P., Aljuhmani, H.Y. and Elrehail, H. (2022). The role of brand interactivity and involve-ment in driving social media consumer brand engagement and brand loyalty: the mediating effect of brand trust. Journal of Research in Interactive Marketing, 16(4), 648-664. https://doi.org/10.1108/JRIM-03-2021-0072
Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill building approach. United Kingdom: John Wiley & Sons
Shiau, W.-L., Sarstedt, M. and Hair, J.F. (2019). Internet research using partial least squares structural equation modeling (PLS-SEM). Internet Research, 29(3), 398-406. https://doi.org/10.1108/IntR-10-2018-0447
Shin, J., Park, Y., & Lee, D. (2016). Strategic management of over-the-top services: Focusing on Korean con-sumer adoption behavior. Technological Forecasting and Social Change, 112, 329–337. https://doi.org/10.1016/j.techfore.2016.08.004
Siagian, H., Tarigan, Z.J.H., Basana, S.R. & Basuki, R. (2022a). The effect of perceived security, perceived ease of use, and perceived usefulness on consumer behavioral intention through trust in digital payment plat-form. International Journal of Data and Network Science, 7(4), 861-874, doi: 10.5267/j.ijdns.2022.2.010
Siagian, H., Tarigan, Z.J.H., & Ubud, S. (2022b). The effect of electronic word of mouth on online customer loyalty through perceived ease of use and information sharing. International Journal of Data and Network Science, 6(4), 1155-1168. doi: 10.5267/j.ijdns.2022.7.004
Siagian, H., Tarigan, Z.J.H., Basuki, R. & Basana, S.R. (2023). The effect of excessive use of social network-ing sites on customer loyalty, mediating role of perceived usefulness, essential information, behavioral in-tention. International Journal of Data and Network Science, 7(4), 1669-1682, doi: 10.5267/j.ijdns.2023.7.022
Ståhl, M. & Kaihovirta, H. (2019). Exploring visual communication and competencies through interaction with images in social media. Learning, Culture and Social Interaction, 21, 250-266, https://doi.org/10.1016/j.lcsi.2019.03.003
Tarigan, Z.J.H., Basuki, R., & Siagian, H. (2020). The impact of information technology quality on electronic customer satisfaction in the movie industry. International Journal of Data and Network Science, 4(3), 263-270, DOI 10.5267/j.ijdns.2020.8.001
Tarigan, Z.J.H., Jonathan, M., Siagian, H., & Basana, S.R. (2022). The effect of e-WOM through intention to use technology and social media community for mobile payments during the COVID-19. International Journal of Data and Network Science, 6(2), 563-572, DOI: 10.5267/j.ijdns.2021.11.008
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