How to cite this paper
Albarq, A. (2024). Mobile services sector in Saudi Arabia: A systematic literature review of the effective strategies for enhancing customer satisfaction.International Journal of Data and Network Science, 8(1), 585-596.
Refrences
Abdulfattah, F. (2012). The effect of electronic customer relationship on customer satisfaction a study in web banking in Saudi Arabia. university of huddersfield,
Al-Aali, A., Khurshid, M. A., Nasir, N. M., & Al-Aali, H. (2011a). Measuring the service quality of mobile phone companies in Saudi Arabia. King Saud University Journal-Administrative Sciences, 22(2), 43-55.
Al-Aali, A., Khurshid, M. A., Nasir, N. M., & Al-Aali, H. J. K. S. U. J.-A. S. (2011b). Measuring the service quality of mobile phone companies in Saudi Arabia. 22(2), 43-55.
Albarq, A. N. (2023). The Impact of CKM and Customer Satisfaction on Customer Loyalty in Saudi Banking Sector: The Mediating Role of Customer Trust. Administrative Sciences, 13(3), 90.
Al-Maghrabi, T., Dennis, C. J. I. J. o. C. R. M., & Management. (2010). The factors driving continuance online shopping in Saudi Arabia: Regional and behavioral differences among women. 1(2), 11-34.
Al-Otaibi, S., Aljohani, N. R., Hoque, M. R., & Alotaibi, F. S. J. J. o. G. I. M. (2018). The satisfaction of Saudi customers toward mobile banking in Saudi Arabia and the United Kingdom. 26(1), 85-103.
Al-Shehri, S. J. Q. P. (2013). An outlook on future mobile learning in Saudi Arabia. 2013(3), 9.
Al Shehri, M., McLaughlin, P., Al-Ashaab, A., & Hamad, R. (2017). The impact of organizational culture on employee engagement in Saudi banks. Journal of Human Resources Management Research, 1, 1-23.
Alalwan, A. A., Algharabat, R. S., Baabdullah, A. M., Rana, N. P., Qasem, Z., & Dwivedi, Y. K. J. J. o. E. I. M. (2020). Examining the impact of mobile interactivity on customer engagement in the context of mobile shopping.
Algethmi, M. A. (2014). Mobile commerce innovation in the airline sector: an investigation of mobile services acceptance in Saudi Arabia. Brunel University School of Engineering and Design PhD Theses,
Alharbi, B. (2012). Customer choice in mobile service providers in Saudi Arabia. International Journal of Business and Social Science, 3(18).
Alharthi, M., & Islam, M. M. J. T. E. J. o. I. S. i. D. C. (2021). How can mobile phone usage affect micro and small enterprises' performance in Saudi Arabia? , 87(2), e12157.
Ali, A. (2017). Service quality and customers’ satisfaction level in telecommunication sector: A comparative study of Kingdom of Saudi Arabia & India. Population, 29897741, 1282390303.
Ali, A., Haque, M. J. A. o. A., & Journal, F. S. (2017). Telecommunication sector of Saudi Arabia: Internal and external analysis. 21(3), 2017.
Ali, A. J. P. (2017). Service quality and customers’ satisfaction level in telecommunication sector: A comparative study of Kingdom of Saudi Arabia & India. 29897741, 1282390303.
Almalki, F. A., & Angelides, M. C. (2016). Considering near space platforms to close the coverage gap in wireless communications: The case of the Kingdom of Saudi Arabia. Paper presented at the 2016 Future Technologies Conference (FTC).
Almossawi, M. M. (2012). Customer satisfaction in the mobile telecom industry in Bahrain: Antecedents and consequences. International Journal of Marketing Studies, 4(6), 139.
Almuhanna, N., & Alharbi, Z. H. (2023). Factors Affecting Customer Satisfaction with The Telecommunication Industry in Saudi Arabia.
Alqahtani, S. S., & Al Farraj, H. (2016). Customer satisfaction with mobile services in telecommunication companies. Journal of Competitiveness Studies, 24(3), 128.
Alshurideh, M., Masa'deh, R., & Alkurdi, B. (2012). The effect of customer satisfaction upon customer retention in the Jordanian mobile market: An empirical investigation. European Journal of Economics, Finance and Administrative Sciences, 47(12), 69-78.
ALTHONAYAN, A., ALHABIB, A., ALRASHEEDI, E., ALQAHTANI, G., & SALEH, M. A. H. J. E. J. o. M. (2015). Customer satisfaction and brand switching intention: A study of mobile services in Saudi Arabia. 3(2).
Alwahaishi, S., Amine, N. T. J. I. J. o. M., Communication, & Media, N. (2018). The efficiency of listening tools’ usage in customer relationship management: The case of telecom companies. 11(6), 31-51.
Alzaydi, Z. (2021). The effect of intangible service quality on retailing during the COVID-19 pandemic in Saudi Arabia. Management Science Letters, 11(8), 2279-2290.
Anderson, E. W., Fornell, C., & Mazvancheryl, S. K. (2004). Customer satisfaction and shareholder value. Journal of marketing, 68(4), 172-185.
Baabdullah, A. M., Alalwan, A. A., Al Qadi, N. S. J. E. M. f. a. M. P. C., Opportunities, & Agenda, R. (2018). Evaluating the current situation of Mobile services (M-services) in the Kingdom of Saudi Arabia. 149-160.
Bamufleh, D., Alshamari, A. S., Alsobhi, A. S., Ezzi, H. H., & Alruhaili, W. S. (2021). Exploring public attitudes toward e-government health applications used during the COVID-19 pandemic: Evidence from Saudi Arabia. Computer and Information Science, 14(3), 1.
Bawa, P., Gupta, B., & Sharma, B. (2013). Retail Service Quality's Impact on Value Delivery & Customer Satisfaction in a Retail Store Environment. Journal of Marketing & Communication, 8(4).
Boohene, R., & Agyapong, G. K. (2011). Analysis of the antecedents of customer loyalty of telecommunication industry in Ghana: The case of Vodafone (Ghana). International Business Research, 4(1), 229-240.
Bügel, M. S., Verhoef, P. C., & Buunk, A. P. (2011). Customer intimacy and commitment to relationships with firms in five different sectors: Preliminary evidence. Journal of Retailing and Consumer Services, 18(4), 247-258.
Calvo-Porral, C., & Lévy-Mangin, J.-P. (2015). Switching behavior and customer satisfaction in mobile services: Analyzing virtual and traditional operators. Computers in Human Behavior, 49, 532-540.
Chi, C. G.-Q., & Qu, H. J. T. m. (2008). Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach. 29(4), 624-636.
Chih‐Hung Wang, M. (2012). Determinants and consequences of consumer satisfaction with self‐service technology in a retail setting. Managing service quality: an international journal, 22(2), 128-144.
Eid, M. I. J. J. o. e. c. r. (2011). Determinants of e-commerce customer satisfaction, trust, and loyalty in Saudi Arabia. 12(1), 78.
Elder, J. P., Ayala, G. X., Slymen, D. J., Arredondo, E. M., & Campbell, N. R. (2009). Evaluating psychosocial and behavioral mechanisms of change in a tailored communication intervention. Health Education & Behavior, 36(2), 366-380.
Eshghi, A., Haughton, D., & Topi, H. (2007). Determinants of customer loyalty in the wireless telecommunications industry. Telecommunications policy, 31(2), 93-106.
Faryabi, M., Sadeghzadeh, K., & Saed, M. J. J. o. b. s. q. (2012). The effect of price discounts and store image on consumer's purchase intention in online shopping context case study: Nokia and HTC. 4(1), 197.
Gustafsson, A., Johnson, M. D., & Roos, I. (2005). The effects of customer satisfaction, relationship commitment dimensions, and triggers on customer retention. Journal of marketing, 69(4), 210-218.
Hafeez, S., & Hasnu, S. (2010). Customer satisfaction for cellular phones in Pakistan: A case study of Mobilink. Business and economics research journal, 1(3), 35.
Hanif, M., Hafeez, S., & Riaz, A. (2010). Factors affecting customer satisfaction. International research journal of finance and economics, 60(1), 44-52.
Hennig‐Thurau, T., & Klee, A. (1997). The impact of customer satisfaction and relationship quality on customer retention: A critical reassessment and model development. Psychology & marketing, 14(8), 737-764.
Hossain, M., & Suchy, N. J. (2013). Influence of customer satisfaction on loyalty: A study on mobile telecommunication industry. Journal of Social Sciences, 9(2), 73-80.
Hu, P. J.-H., Al-Gahtani, S. S., & Hu, H.-f. J. J. o. G. I. M. (2014). Arabian workers' acceptance of computer technology: A model comparison perspective. 22(2), 1-22.
Jahanzeb, S., Fatima, T., & Khan, M. B. (2011). An empirical analysis of customer loyalty in Pakistan's telecommunication industry. Journal of Database Marketing & Customer Strategy Management, 18, 5-15.
Jain, R., Sahney, S., & Sinha, G. (2013). Developing a scale to measure students’ perception of service quality in the Indian context. The TQM Journal, 25(3), 276-294.
Kassim, N., Asiah Abdullah, N. J. A. p. j. o. m., & logistics. (2010). The effect of perceived service quality dimensions on customer satisfaction, trust, and loyalty in e‐commerce settings: A cross cultural analysis. 22(3), 351-371.
Khan, A. S., Manthiri, A. A. J. A. J. o. B., & Review, M. (2012). Quality of service in mobile phone industry in Madurai district. 1(9), 60.
Khizindar, T. M., Al-Azzam, A., & Khanfar, I. (2015). An empirical study of factors affecting customer loyalty of telecommunication industry in the kingdom of Saudi Arabia. British Journal of Marketing Studies, 3(5), 98-115.
Kim, M.-K., Park, M.-C., & Jeong, D.-H. (2004). The effects of customer satisfaction and switching barrier on customer loyalty in Korean mobile telecommunication services. Telecommunications policy, 28(2), 145-159.
Kreuter, M. W., Farrell, D. W., Olevitch, L. R., & Brennan, L. K. (2013). Tailoring health messages: Customizing communication with computer technology: Routledge.
Liao, K.-H. J. C.-U. B. R. (2012). The casual effects of service quality, brand image, customer satisfaction on customer loyalty in the leisure resort enterprise. 11(5).
Madhi, S. T., & Barrientos, A. J. C. D. I. (2003). Saudisation and employment in Saudi Arabia. 8(2), 70-77.
Malik, M. E., Naeem, B., Munawar, M. J. J. o. B., & Research, A. S. (2012). Brand image: Past, present and future. 2(12), 13069-13075.
Mokhtar, S. S. M., Maiyaki, A. A., & Noor, N. (2011). The relationship between service quality and satisfaction on customer loyalty in Malaysian mobile communication industry. School of doctoral studies (European union) journal, 2(3), 32-38.
Oh, H., & Kim, K. (2017). Customer satisfaction, service quality, and customer value: years 2000-2015. International Journal of Contemporary Hospitality Management, 29(1), 2-29.
Okedu, K. E., Salmani, A., & Waleed, Z. (2019). Smart Grid Technologies in Gulf Cooperation Council Countries: Challenges and Opportunities. International Journal of Smart Grid, 3(2), 92-102.
Oliver, R. L., & Linda, G. (1981). Effect of satisfaction and its antecedents on consumer preference and intention. ACR North American Advances.
Ponsignon, F. (2023). Making the customer experience journey more hedonic in a traditionally utilitarian service context: a case study. Journal of Service Management, 34(2), 294-315.
Power, J. (2020). Retail Banks Face Major Customer Satisfaction Challenge as World Shifts to Digital-Only Engagement.
Rahman, H. (2014). Factors affecting customer satisfaction in mobile telecommunication industry in Bangladesh. Business, Management and Education, 12(1), 74-93.
Rahman, S., Haque, A., & Ahmad, M. I. S. (2011). Choice criteria for mobile telecom operator: Empirical investigation among Malaysian customers. International Management Review, 7(1), 50-57.
Russell-Bennett, R., McColl-Kennedy, J. R., & Coote, L. V. (2007). Involvement, satisfaction, and brand loyalty in a small business services setting. Journal of business research, 60(12), 1253-1260.
Sanjuq, G. J. I. J. o. B. A. (2014). The impact of service quality delivery on customer satisfaction in the banking sector in Riyadh, Saudi Arabia. 5(4), 77.
Santa, R., MacDonald, J. B., & Ferrer, M. (2019). The role of trust in e-Government effectiveness, operational effectiveness and user satisfaction: Lessons from Saudi Arabia in e-G2B. Government Information Quarterly, 36(1), 39-50.
Santa, R., MacDonald, J. B., & Ferrer, M. J. G. I. Q. (2019). The role of trust in e-Government effectiveness, operational effectiveness and user satisfaction: Lessons from Saudi Arabia in e-G2B. 36(1), 39-50.
Saunders, S. G., & Petzer, D. J. J. M. D. J. o. t. S. A. I. f. M. S. (2010). The interrelationship between service quality, satisfaction and behavioural intention by customer stage in the service delivery process. 19(1), 25-34.
Saxena, S., & Al-Tamimi, T. A. S. M. (2018). Visioning “smart city” across the Gulf Cooperation Council (GCC) countries. foresight, 20(3), 237-251.
Sharma, R. B. (2014). Customers satisfaction in telecom sector in Saudi Arabia: An empirical investigation. European Scientific Journal, 10(13).
Sharma, R. B. J. E. S. J. (2014). Customers satisfaction in telecom sector in Saudi Arabia: An empirical investigation. 10(13).
Simester, D. I., Hauser, J. R., Wernerfelt, B., & Rust, R. T. (2000). Implementing quality improvement programs designed to enhance customer satisfaction: Quasi-experiments in the United States and Spain. Journal of Marketing Research, 37(1), 102-112.
Sohail, M. S. (2018). The impact of internal marketing on employee job satisfaction and customer satisfaction: empirical evidence from restaurant industry of Saudi Arabia. Middle East Journal of Management, 5(4), 321-339.
Sohail, M. S., & Jang, J. (2017). Understanding the relationships among internal marketing practices, job satisfaction, service quality and customer satisfaction: An empirical investigation of Saudi Arabia’s service employees. International Journal of Tourism Sciences, 17(2), 67-85.
Srinuan, C., Srinuan, P., Bohlin, E. J. T., & informatics. (2012). An analysis of mobile Internet access in Thailand: Implications for bridging the digital divide. 29(3), 254-262.
Talet, A. N., Shawosh, M. H., & Al-Saeed, S. A. (2011). The perception of customer relationship management adoption case of mobile companies in Saudi Arabia. Journal of Mobile Technologies, Knowledge & Society, 2011, p1-13.
Thokoa, K. E., & Kalebe, K. M. (2015). Students’ satisfaction with mobile phone services at National University of Lesotho. Research Journal of Finance and Accounting, 6(10), 84-92.
Tung, F.-C. (2013). Customer satisfaction, perceived value and customer loyalty: the mobile services industry in China. African Journal of Business Management, 7(18), 1730-1737.
Uddin, M. B., & Akhter, B. (2012). Customer satisfaction in mobile phone services in Bangladesh: A survey research. Management & Marketing Journal, 10(1).
Al-Aali, A., Khurshid, M. A., Nasir, N. M., & Al-Aali, H. (2011a). Measuring the service quality of mobile phone companies in Saudi Arabia. King Saud University Journal-Administrative Sciences, 22(2), 43-55.
Al-Aali, A., Khurshid, M. A., Nasir, N. M., & Al-Aali, H. J. K. S. U. J.-A. S. (2011b). Measuring the service quality of mobile phone companies in Saudi Arabia. 22(2), 43-55.
Albarq, A. N. (2023). The Impact of CKM and Customer Satisfaction on Customer Loyalty in Saudi Banking Sector: The Mediating Role of Customer Trust. Administrative Sciences, 13(3), 90.
Al-Maghrabi, T., Dennis, C. J. I. J. o. C. R. M., & Management. (2010). The factors driving continuance online shopping in Saudi Arabia: Regional and behavioral differences among women. 1(2), 11-34.
Al-Otaibi, S., Aljohani, N. R., Hoque, M. R., & Alotaibi, F. S. J. J. o. G. I. M. (2018). The satisfaction of Saudi customers toward mobile banking in Saudi Arabia and the United Kingdom. 26(1), 85-103.
Al-Shehri, S. J. Q. P. (2013). An outlook on future mobile learning in Saudi Arabia. 2013(3), 9.
Al Shehri, M., McLaughlin, P., Al-Ashaab, A., & Hamad, R. (2017). The impact of organizational culture on employee engagement in Saudi banks. Journal of Human Resources Management Research, 1, 1-23.
Alalwan, A. A., Algharabat, R. S., Baabdullah, A. M., Rana, N. P., Qasem, Z., & Dwivedi, Y. K. J. J. o. E. I. M. (2020). Examining the impact of mobile interactivity on customer engagement in the context of mobile shopping.
Algethmi, M. A. (2014). Mobile commerce innovation in the airline sector: an investigation of mobile services acceptance in Saudi Arabia. Brunel University School of Engineering and Design PhD Theses,
Alharbi, B. (2012). Customer choice in mobile service providers in Saudi Arabia. International Journal of Business and Social Science, 3(18).
Alharthi, M., & Islam, M. M. J. T. E. J. o. I. S. i. D. C. (2021). How can mobile phone usage affect micro and small enterprises' performance in Saudi Arabia? , 87(2), e12157.
Ali, A. (2017). Service quality and customers’ satisfaction level in telecommunication sector: A comparative study of Kingdom of Saudi Arabia & India. Population, 29897741, 1282390303.
Ali, A., Haque, M. J. A. o. A., & Journal, F. S. (2017). Telecommunication sector of Saudi Arabia: Internal and external analysis. 21(3), 2017.
Ali, A. J. P. (2017). Service quality and customers’ satisfaction level in telecommunication sector: A comparative study of Kingdom of Saudi Arabia & India. 29897741, 1282390303.
Almalki, F. A., & Angelides, M. C. (2016). Considering near space platforms to close the coverage gap in wireless communications: The case of the Kingdom of Saudi Arabia. Paper presented at the 2016 Future Technologies Conference (FTC).
Almossawi, M. M. (2012). Customer satisfaction in the mobile telecom industry in Bahrain: Antecedents and consequences. International Journal of Marketing Studies, 4(6), 139.
Almuhanna, N., & Alharbi, Z. H. (2023). Factors Affecting Customer Satisfaction with The Telecommunication Industry in Saudi Arabia.
Alqahtani, S. S., & Al Farraj, H. (2016). Customer satisfaction with mobile services in telecommunication companies. Journal of Competitiveness Studies, 24(3), 128.
Alshurideh, M., Masa'deh, R., & Alkurdi, B. (2012). The effect of customer satisfaction upon customer retention in the Jordanian mobile market: An empirical investigation. European Journal of Economics, Finance and Administrative Sciences, 47(12), 69-78.
ALTHONAYAN, A., ALHABIB, A., ALRASHEEDI, E., ALQAHTANI, G., & SALEH, M. A. H. J. E. J. o. M. (2015). Customer satisfaction and brand switching intention: A study of mobile services in Saudi Arabia. 3(2).
Alwahaishi, S., Amine, N. T. J. I. J. o. M., Communication, & Media, N. (2018). The efficiency of listening tools’ usage in customer relationship management: The case of telecom companies. 11(6), 31-51.
Alzaydi, Z. (2021). The effect of intangible service quality on retailing during the COVID-19 pandemic in Saudi Arabia. Management Science Letters, 11(8), 2279-2290.
Anderson, E. W., Fornell, C., & Mazvancheryl, S. K. (2004). Customer satisfaction and shareholder value. Journal of marketing, 68(4), 172-185.
Baabdullah, A. M., Alalwan, A. A., Al Qadi, N. S. J. E. M. f. a. M. P. C., Opportunities, & Agenda, R. (2018). Evaluating the current situation of Mobile services (M-services) in the Kingdom of Saudi Arabia. 149-160.
Bamufleh, D., Alshamari, A. S., Alsobhi, A. S., Ezzi, H. H., & Alruhaili, W. S. (2021). Exploring public attitudes toward e-government health applications used during the COVID-19 pandemic: Evidence from Saudi Arabia. Computer and Information Science, 14(3), 1.
Bawa, P., Gupta, B., & Sharma, B. (2013). Retail Service Quality's Impact on Value Delivery & Customer Satisfaction in a Retail Store Environment. Journal of Marketing & Communication, 8(4).
Boohene, R., & Agyapong, G. K. (2011). Analysis of the antecedents of customer loyalty of telecommunication industry in Ghana: The case of Vodafone (Ghana). International Business Research, 4(1), 229-240.
Bügel, M. S., Verhoef, P. C., & Buunk, A. P. (2011). Customer intimacy and commitment to relationships with firms in five different sectors: Preliminary evidence. Journal of Retailing and Consumer Services, 18(4), 247-258.
Calvo-Porral, C., & Lévy-Mangin, J.-P. (2015). Switching behavior and customer satisfaction in mobile services: Analyzing virtual and traditional operators. Computers in Human Behavior, 49, 532-540.
Chi, C. G.-Q., & Qu, H. J. T. m. (2008). Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach. 29(4), 624-636.
Chih‐Hung Wang, M. (2012). Determinants and consequences of consumer satisfaction with self‐service technology in a retail setting. Managing service quality: an international journal, 22(2), 128-144.
Eid, M. I. J. J. o. e. c. r. (2011). Determinants of e-commerce customer satisfaction, trust, and loyalty in Saudi Arabia. 12(1), 78.
Elder, J. P., Ayala, G. X., Slymen, D. J., Arredondo, E. M., & Campbell, N. R. (2009). Evaluating psychosocial and behavioral mechanisms of change in a tailored communication intervention. Health Education & Behavior, 36(2), 366-380.
Eshghi, A., Haughton, D., & Topi, H. (2007). Determinants of customer loyalty in the wireless telecommunications industry. Telecommunications policy, 31(2), 93-106.
Faryabi, M., Sadeghzadeh, K., & Saed, M. J. J. o. b. s. q. (2012). The effect of price discounts and store image on consumer's purchase intention in online shopping context case study: Nokia and HTC. 4(1), 197.
Gustafsson, A., Johnson, M. D., & Roos, I. (2005). The effects of customer satisfaction, relationship commitment dimensions, and triggers on customer retention. Journal of marketing, 69(4), 210-218.
Hafeez, S., & Hasnu, S. (2010). Customer satisfaction for cellular phones in Pakistan: A case study of Mobilink. Business and economics research journal, 1(3), 35.
Hanif, M., Hafeez, S., & Riaz, A. (2010). Factors affecting customer satisfaction. International research journal of finance and economics, 60(1), 44-52.
Hennig‐Thurau, T., & Klee, A. (1997). The impact of customer satisfaction and relationship quality on customer retention: A critical reassessment and model development. Psychology & marketing, 14(8), 737-764.
Hossain, M., & Suchy, N. J. (2013). Influence of customer satisfaction on loyalty: A study on mobile telecommunication industry. Journal of Social Sciences, 9(2), 73-80.
Hu, P. J.-H., Al-Gahtani, S. S., & Hu, H.-f. J. J. o. G. I. M. (2014). Arabian workers' acceptance of computer technology: A model comparison perspective. 22(2), 1-22.
Jahanzeb, S., Fatima, T., & Khan, M. B. (2011). An empirical analysis of customer loyalty in Pakistan's telecommunication industry. Journal of Database Marketing & Customer Strategy Management, 18, 5-15.
Jain, R., Sahney, S., & Sinha, G. (2013). Developing a scale to measure students’ perception of service quality in the Indian context. The TQM Journal, 25(3), 276-294.
Kassim, N., Asiah Abdullah, N. J. A. p. j. o. m., & logistics. (2010). The effect of perceived service quality dimensions on customer satisfaction, trust, and loyalty in e‐commerce settings: A cross cultural analysis. 22(3), 351-371.
Khan, A. S., Manthiri, A. A. J. A. J. o. B., & Review, M. (2012). Quality of service in mobile phone industry in Madurai district. 1(9), 60.
Khizindar, T. M., Al-Azzam, A., & Khanfar, I. (2015). An empirical study of factors affecting customer loyalty of telecommunication industry in the kingdom of Saudi Arabia. British Journal of Marketing Studies, 3(5), 98-115.
Kim, M.-K., Park, M.-C., & Jeong, D.-H. (2004). The effects of customer satisfaction and switching barrier on customer loyalty in Korean mobile telecommunication services. Telecommunications policy, 28(2), 145-159.
Kreuter, M. W., Farrell, D. W., Olevitch, L. R., & Brennan, L. K. (2013). Tailoring health messages: Customizing communication with computer technology: Routledge.
Liao, K.-H. J. C.-U. B. R. (2012). The casual effects of service quality, brand image, customer satisfaction on customer loyalty in the leisure resort enterprise. 11(5).
Madhi, S. T., & Barrientos, A. J. C. D. I. (2003). Saudisation and employment in Saudi Arabia. 8(2), 70-77.
Malik, M. E., Naeem, B., Munawar, M. J. J. o. B., & Research, A. S. (2012). Brand image: Past, present and future. 2(12), 13069-13075.
Mokhtar, S. S. M., Maiyaki, A. A., & Noor, N. (2011). The relationship between service quality and satisfaction on customer loyalty in Malaysian mobile communication industry. School of doctoral studies (European union) journal, 2(3), 32-38.
Oh, H., & Kim, K. (2017). Customer satisfaction, service quality, and customer value: years 2000-2015. International Journal of Contemporary Hospitality Management, 29(1), 2-29.
Okedu, K. E., Salmani, A., & Waleed, Z. (2019). Smart Grid Technologies in Gulf Cooperation Council Countries: Challenges and Opportunities. International Journal of Smart Grid, 3(2), 92-102.
Oliver, R. L., & Linda, G. (1981). Effect of satisfaction and its antecedents on consumer preference and intention. ACR North American Advances.
Ponsignon, F. (2023). Making the customer experience journey more hedonic in a traditionally utilitarian service context: a case study. Journal of Service Management, 34(2), 294-315.
Power, J. (2020). Retail Banks Face Major Customer Satisfaction Challenge as World Shifts to Digital-Only Engagement.
Rahman, H. (2014). Factors affecting customer satisfaction in mobile telecommunication industry in Bangladesh. Business, Management and Education, 12(1), 74-93.
Rahman, S., Haque, A., & Ahmad, M. I. S. (2011). Choice criteria for mobile telecom operator: Empirical investigation among Malaysian customers. International Management Review, 7(1), 50-57.
Russell-Bennett, R., McColl-Kennedy, J. R., & Coote, L. V. (2007). Involvement, satisfaction, and brand loyalty in a small business services setting. Journal of business research, 60(12), 1253-1260.
Sanjuq, G. J. I. J. o. B. A. (2014). The impact of service quality delivery on customer satisfaction in the banking sector in Riyadh, Saudi Arabia. 5(4), 77.
Santa, R., MacDonald, J. B., & Ferrer, M. (2019). The role of trust in e-Government effectiveness, operational effectiveness and user satisfaction: Lessons from Saudi Arabia in e-G2B. Government Information Quarterly, 36(1), 39-50.
Santa, R., MacDonald, J. B., & Ferrer, M. J. G. I. Q. (2019). The role of trust in e-Government effectiveness, operational effectiveness and user satisfaction: Lessons from Saudi Arabia in e-G2B. 36(1), 39-50.
Saunders, S. G., & Petzer, D. J. J. M. D. J. o. t. S. A. I. f. M. S. (2010). The interrelationship between service quality, satisfaction and behavioural intention by customer stage in the service delivery process. 19(1), 25-34.
Saxena, S., & Al-Tamimi, T. A. S. M. (2018). Visioning “smart city” across the Gulf Cooperation Council (GCC) countries. foresight, 20(3), 237-251.
Sharma, R. B. (2014). Customers satisfaction in telecom sector in Saudi Arabia: An empirical investigation. European Scientific Journal, 10(13).
Sharma, R. B. J. E. S. J. (2014). Customers satisfaction in telecom sector in Saudi Arabia: An empirical investigation. 10(13).
Simester, D. I., Hauser, J. R., Wernerfelt, B., & Rust, R. T. (2000). Implementing quality improvement programs designed to enhance customer satisfaction: Quasi-experiments in the United States and Spain. Journal of Marketing Research, 37(1), 102-112.
Sohail, M. S. (2018). The impact of internal marketing on employee job satisfaction and customer satisfaction: empirical evidence from restaurant industry of Saudi Arabia. Middle East Journal of Management, 5(4), 321-339.
Sohail, M. S., & Jang, J. (2017). Understanding the relationships among internal marketing practices, job satisfaction, service quality and customer satisfaction: An empirical investigation of Saudi Arabia’s service employees. International Journal of Tourism Sciences, 17(2), 67-85.
Srinuan, C., Srinuan, P., Bohlin, E. J. T., & informatics. (2012). An analysis of mobile Internet access in Thailand: Implications for bridging the digital divide. 29(3), 254-262.
Talet, A. N., Shawosh, M. H., & Al-Saeed, S. A. (2011). The perception of customer relationship management adoption case of mobile companies in Saudi Arabia. Journal of Mobile Technologies, Knowledge & Society, 2011, p1-13.
Thokoa, K. E., & Kalebe, K. M. (2015). Students’ satisfaction with mobile phone services at National University of Lesotho. Research Journal of Finance and Accounting, 6(10), 84-92.
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