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How to cite this paper
APA: Udayana, A., Fatmawaty, A., Makbul, Y., Priowirjanto, E., Ani, L., Siswanto, E., Susanti, W & Andriani, S. (2024). Investigating the role of e-commerce application and digital marketing implementation on the financial and sustainability performance: An empirical study on Indonesian SMEs. International Journal of Data and Network Science, 8(1), 167-178.
Chicago/Turabian: Udayana, A., Fatmawaty, A., Makbul, Y., Priowirjanto, E., Ani, L., Siswanto, E., Susanti, W & Andriani, S. 2024. "Investigating the role of e-commerce application and digital marketing implementation on the financial and sustainability performance: An empirical study on Indonesian SMEs." International Journal of Data and Network Science 8, no. 1 (2024): 167-178.
AMA: Udayana, A., Fatmawaty, A., Makbul, Y., Priowirjanto, E., Ani, L., Siswanto, E., Susanti, W & Andriani, S. Investigating the role of e-commerce application and digital marketing implementation on the financial and sustainability performance: An empirical study on Indonesian SMEs. International Journal of Data and Network Science. 2024;8(1):167-178.
References
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Amiri, A. M., Kushwaha, B. P., & Singh, R. (2023). Visualisation of global research trends and future research directions of digital marketing in small and medium enterprises using bibliometric analysis. Journal of Small Business and En-terprise Development, 30(3), 621-641.
Bâra, A., Oprea, S. V., Bucur, C., & Tudorică, B. G. (2023). Unraveling the Impact of Lockdowns on E-commerce: An Em-pirical Analysis of Google Analytics Data during 2019–2022. Journal of Theoretical and Applied Electronic Commerce Research, 18(3), 1484-1510.
Comia, M. V. D. (2023). Examining the effect of E-commerce adoption on the Performance of microentrepreneurial ven-tures through food delivery apps. Examining the effect of E-commerce adoption on the Performance of microentrepre-neurial ventures through food delivery apps, 130(1), 16-16.
Dumitriu, D., Militaru, G., Deselnicu, D. C., Niculescu, A., & Popescu, M. A. M. (2019). A perspective over modern SMEs: Managing brand equity, growth and sustainability through digital marketing tools and techniques. Sustainabil-ity, 11(7), 2111.
Fahmi, K., Sihotang, M., Hadinegoro, R. H., Sulastri, E., Cahyono, Y., & Megah, S. I. (2022). Health Care SMEs Products Marketing Strategy: How the Role of Digital Marketing Technology through Social Media?. UJoST- Universal Journal of Science and Technology, 1(1), 16–22. https://doi.org/10.11111/ujost.v1i1.55
Fonseka, K., Jaharadak, A. A., & Raman, M. (2022). Impact of E-commerce adoption on business performance of SMEs in Sri Lanka; moderating role of artificial intelligence. International Journal of Social Economics, 49(10), 1518-1531.
Gao, J., Siddik, A. B., Khawar Abbas, S., Hamayun, M., Masukujjaman, M., & Alam, S. S. (2023). Impact of E-commerce and digital marketing adoption on the financial and sustainability performance of MSMEs during the COVID-19 pan-demic: An empirical study. Sustainability, 15(2), 1594.
Giantari, I. G. A. K., Yasa, N., Suprasto, H., & Rahmayanti, P. (2022). The role of digital marketing in mediating the effect of the COVID-19 pandemic and the intensity of competition on business performance. International Journal of Data and Network Science, 6(1), 217-232.
Hakim, A., Madjid, R., Sukotjo, E., & Yusuf, Y. (2022). The effect of entrepreneurial orientation on digital marketing per-formance: A case study of small enterprises in Kendari City, Indonesia. The Journal of Asian Finance, Economics and Business, 9(3), 295-302.
Haudi, H., Rahadjeng, E., Santamoko, R., Putra, R., Purwoko, D., Nurjannah, D., ... & Purwanto, A. (2022). The role of e-marketing and e-CRM on e-loyalty of Indonesian companies during Covid pandemic and digital era. Uncertain Supply Chain Management, 10(1), 217-224.
Ho, S. C., & Chen, J. L. (2023). Developing the e-commerce competency for entrepreneurship education from a gamified competition. The International Journal of Management Education, 21(1), 100737.
Homburg, C., & Wielgos, D. M. (2022). The value relevance of digital marketing capabilities to firm performance. Jour-nal of the Academy of Marketing Science, 50(4), 666-688.
Juwaini, A., Chidir, G., Novitasari, D., Iskandar, J., Hutagalung, D., Pramono, T., ... & Purwanto, A. (2022). The role of customer e-trust, customer e-service quality and customer e-satisfaction on customer e-loyalty. International journal of data and network science, 6(2), 477-486.
Kamkankaew, P., Sribenjachot, S., Wongmahatlek, J., Phattarowas, V., & Khumwongpin, S. (2022). Reconsidering the Mystery of Digital Marketing Strategy in the Technological Environment: Opportunities and Challenges in Digital Consumer Behavior. International Journal of Sociologies and Anthropologies Science Reviews, 2(4), 43-60.
Khalayleh, M., & Al-Hawary, S. (2022). The impact of digital content of marketing mix on marketing performance: An experimental study at five-star hotels in Jordan. International Journal of Data and Network Science, 6(4), 1023-1032.
Khiong, K. (2022). Impact and Challenges of Digital Marketing in Healthcare Industries during Digital Era and Covid-19 Pandemic. Journal of Industrial Engineering & Management Research, 3(5), 112-118. https://doi.org/10.7777/jiemar.v3i5.408
Kurniawan, A. (2022). Digital Marketing-Based Tourism Planning Policy in Order to Realize Regional Tourism Competi-tiveness: (Study on Regional Tourism Development in East Java). Journal of Industrial Engineering & Management Research, 3(6), 185-190. https://doi.org/10.7777/jiemar.v3i6.425
Lestari, R., Pradani, T., & Digdowiseiso, K. (2022). The Effects of Digital Marketing, Entrepreneurship Orientation, and Product Innovation on Competitive Advantage and Its Impact on the Marketing Performance of Talas Bolu Sangku-riang in Bogor City. Budapest International Research and Critics Institute-Journal (BIRCI-Journal), 5(1), 2081-2087.
Lukiyаnа, L., & Yusuf, N. M. (2022). The Influence of Digital Marketing and E-commerce on MSME Marketing Perfor-mance with Entrepreneurship Orientation as Moderating. Budapest International Research and Critics Institute-Journal (BIRCI-Journal), 5(2), 13473-13487.
Novitasari, D. (2022). SMEs E-commerce Buying Intention: How the Effect of Perceived Value, Service Quality, Online Customer Review , Digital Marketing and Influencer Marketing. Journal of Information Systems and Management (JISMA), 1(5), 61–69. https://doi.org/10.4444/jisma.v1i5.256
Nuseir, M., & Refae, G. E. (2022). The effect of digital marketing capabilities on business performance enhancement: Mediating the role of customer relationship management (CRM). International Journal of Data and Network Sci-ence, 6(2), 295-304.
Nyarko, B., Oppong Mensah, N., Boateng, K. A., & Donkor, A. (2022). Influences of E-commerce Adoption on Sales per-formance among agrochemical input dealers in the Ghanaian City. Cogent Business & Management, 9(1), 2038763.
Phumpa, P., Satchapappichit, S., & Phanniphong, K. (2022). The Impact Of Digital Marketing On Hospitality Industry Performance In Thailand During COVID-19: Eastern Economic Corridor. Journal of Positive School Psychology, 6(9), 1995-2004.
Saura, J. R., Palos-Sanchez, P., & Rodríguez Herráez, B. (2020). Digital marketing for sustainable growth: Business mod-els and online campaigns using sustainable strategies. Sustainability, 12(3), 1003.
Tolstoy, D., Nordman, E. R., & Vu, U. (2022). The indirect effect of online marketing capabilities on the international per-formance of e-commerce SMEs. International Business Review, 31(3), 101946.
Zhang, L., Yang, W., Yang, L., & Gao, L. (2022). How does the value co-creation of e-commerce platform and manufactur-ers affect channel performance? The moderating role of innovation capability and market turbulence. Electronic Com-merce Research and Applications, 52, 101120.
Alwan, M., & Alshurideh, M. (2022). The effect of digital marketing on purchase intention: Moderating effect of brand equity. International Journal of Data and Network Science, 6(3), 837-848.
Amiri, A. M., Kushwaha, B. P., & Singh, R. (2023). Visualisation of global research trends and future research directions of digital marketing in small and medium enterprises using bibliometric analysis. Journal of Small Business and En-terprise Development, 30(3), 621-641.
Bâra, A., Oprea, S. V., Bucur, C., & Tudorică, B. G. (2023). Unraveling the Impact of Lockdowns on E-commerce: An Em-pirical Analysis of Google Analytics Data during 2019–2022. Journal of Theoretical and Applied Electronic Commerce Research, 18(3), 1484-1510.
Comia, M. V. D. (2023). Examining the effect of E-commerce adoption on the Performance of microentrepreneurial ven-tures through food delivery apps. Examining the effect of E-commerce adoption on the Performance of microentrepre-neurial ventures through food delivery apps, 130(1), 16-16.
Dumitriu, D., Militaru, G., Deselnicu, D. C., Niculescu, A., & Popescu, M. A. M. (2019). A perspective over modern SMEs: Managing brand equity, growth and sustainability through digital marketing tools and techniques. Sustainabil-ity, 11(7), 2111.
Fahmi, K., Sihotang, M., Hadinegoro, R. H., Sulastri, E., Cahyono, Y., & Megah, S. I. (2022). Health Care SMEs Products Marketing Strategy: How the Role of Digital Marketing Technology through Social Media?. UJoST- Universal Journal of Science and Technology, 1(1), 16–22. https://doi.org/10.11111/ujost.v1i1.55
Fonseka, K., Jaharadak, A. A., & Raman, M. (2022). Impact of E-commerce adoption on business performance of SMEs in Sri Lanka; moderating role of artificial intelligence. International Journal of Social Economics, 49(10), 1518-1531.
Gao, J., Siddik, A. B., Khawar Abbas, S., Hamayun, M., Masukujjaman, M., & Alam, S. S. (2023). Impact of E-commerce and digital marketing adoption on the financial and sustainability performance of MSMEs during the COVID-19 pan-demic: An empirical study. Sustainability, 15(2), 1594.
Giantari, I. G. A. K., Yasa, N., Suprasto, H., & Rahmayanti, P. (2022). The role of digital marketing in mediating the effect of the COVID-19 pandemic and the intensity of competition on business performance. International Journal of Data and Network Science, 6(1), 217-232.
Hakim, A., Madjid, R., Sukotjo, E., & Yusuf, Y. (2022). The effect of entrepreneurial orientation on digital marketing per-formance: A case study of small enterprises in Kendari City, Indonesia. The Journal of Asian Finance, Economics and Business, 9(3), 295-302.
Haudi, H., Rahadjeng, E., Santamoko, R., Putra, R., Purwoko, D., Nurjannah, D., ... & Purwanto, A. (2022). The role of e-marketing and e-CRM on e-loyalty of Indonesian companies during Covid pandemic and digital era. Uncertain Supply Chain Management, 10(1), 217-224.
Ho, S. C., & Chen, J. L. (2023). Developing the e-commerce competency for entrepreneurship education from a gamified competition. The International Journal of Management Education, 21(1), 100737.
Homburg, C., & Wielgos, D. M. (2022). The value relevance of digital marketing capabilities to firm performance. Jour-nal of the Academy of Marketing Science, 50(4), 666-688.
Juwaini, A., Chidir, G., Novitasari, D., Iskandar, J., Hutagalung, D., Pramono, T., ... & Purwanto, A. (2022). The role of customer e-trust, customer e-service quality and customer e-satisfaction on customer e-loyalty. International journal of data and network science, 6(2), 477-486.
Kamkankaew, P., Sribenjachot, S., Wongmahatlek, J., Phattarowas, V., & Khumwongpin, S. (2022). Reconsidering the Mystery of Digital Marketing Strategy in the Technological Environment: Opportunities and Challenges in Digital Consumer Behavior. International Journal of Sociologies and Anthropologies Science Reviews, 2(4), 43-60.
Khalayleh, M., & Al-Hawary, S. (2022). The impact of digital content of marketing mix on marketing performance: An experimental study at five-star hotels in Jordan. International Journal of Data and Network Science, 6(4), 1023-1032.
Khiong, K. (2022). Impact and Challenges of Digital Marketing in Healthcare Industries during Digital Era and Covid-19 Pandemic. Journal of Industrial Engineering & Management Research, 3(5), 112-118. https://doi.org/10.7777/jiemar.v3i5.408
Kurniawan, A. (2022). Digital Marketing-Based Tourism Planning Policy in Order to Realize Regional Tourism Competi-tiveness: (Study on Regional Tourism Development in East Java). Journal of Industrial Engineering & Management Research, 3(6), 185-190. https://doi.org/10.7777/jiemar.v3i6.425
Lestari, R., Pradani, T., & Digdowiseiso, K. (2022). The Effects of Digital Marketing, Entrepreneurship Orientation, and Product Innovation on Competitive Advantage and Its Impact on the Marketing Performance of Talas Bolu Sangku-riang in Bogor City. Budapest International Research and Critics Institute-Journal (BIRCI-Journal), 5(1), 2081-2087.
Lukiyаnа, L., & Yusuf, N. M. (2022). The Influence of Digital Marketing and E-commerce on MSME Marketing Perfor-mance with Entrepreneurship Orientation as Moderating. Budapest International Research and Critics Institute-Journal (BIRCI-Journal), 5(2), 13473-13487.
Novitasari, D. (2022). SMEs E-commerce Buying Intention: How the Effect of Perceived Value, Service Quality, Online Customer Review , Digital Marketing and Influencer Marketing. Journal of Information Systems and Management (JISMA), 1(5), 61–69. https://doi.org/10.4444/jisma.v1i5.256
Nuseir, M., & Refae, G. E. (2022). The effect of digital marketing capabilities on business performance enhancement: Mediating the role of customer relationship management (CRM). International Journal of Data and Network Sci-ence, 6(2), 295-304.
Nyarko, B., Oppong Mensah, N., Boateng, K. A., & Donkor, A. (2022). Influences of E-commerce Adoption on Sales per-formance among agrochemical input dealers in the Ghanaian City. Cogent Business & Management, 9(1), 2038763.
Phumpa, P., Satchapappichit, S., & Phanniphong, K. (2022). The Impact Of Digital Marketing On Hospitality Industry Performance In Thailand During COVID-19: Eastern Economic Corridor. Journal of Positive School Psychology, 6(9), 1995-2004.
Saura, J. R., Palos-Sanchez, P., & Rodríguez Herráez, B. (2020). Digital marketing for sustainable growth: Business mod-els and online campaigns using sustainable strategies. Sustainability, 12(3), 1003.
Tolstoy, D., Nordman, E. R., & Vu, U. (2022). The indirect effect of online marketing capabilities on the international per-formance of e-commerce SMEs. International Business Review, 31(3), 101946.
Zhang, L., Yang, W., Yang, L., & Gao, L. (2022). How does the value co-creation of e-commerce platform and manufactur-ers affect channel performance? The moderating role of innovation capability and market turbulence. Electronic Com-merce Research and Applications, 52, 101120.