How to cite this paper
Putri, F., Purwosaputro, R., Putri, S & Ananda, A. (2023). Analysis of the influence of perceived value on browsing behavior in C2C E-Commerce with depth of review as antecedent.International Journal of Data and Network Science, 7(4), 1613-1626.
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Arnold, M.J., & Reynolds, K.E. (2003). Hedonic shopping motivations. Journal of Retailing, 79(2), 77-95.
Association of Indonesian Internet Service Providers. (2020). Survey of E-Commerce Users in Indonesia. Available online: https://apjii.or.id/.
Babin, B. J., & Attaway, J.S. (2000). Atmospheric affect as a tool for creating value and gaining share of customer. Jour-nal of Business Research, 49(2), 91–99.
Babin, B. J., Darden, W. R., & Griffin, M. (1994). Work and/or fun: measuring hedonic and utilitarian shopping value. Journal of consumer research, 20(4), 644-656. https://doi.org/ 10.1086/209376.
Beatty, S. E., & Ferrell, M. E. (1998). Impulse buying: Modeling its precursors. Journal of retailing, 74(2), 169-191.
Bhandari, R. S., & Bansal, A. (2019). A study of characteristics of e-WoM affecting consumer's social media opinion be-havior. JIMS8M: The Journal of Indian Management & Strategy, 24(1), 33-43.
Bloch, P. H., Ridgway, N. M., & Sherrell, D. L. (1989). Extending the concept of shopping: An investigation of browsing activity. Journal of the Academy of Marketing Science, 17, 13-21. https://doi.org/10.1007/BF02726349.
Bloch, P. H., Sherrell, D. L., & Ridgway, N. M. (1986). Consumer search: An extended framework. Journal of consumer research, 13(1), 119-126.
Chan, K.W., & Li, S.Y. (2010). Understanding consumer-to-consumer interactions in virtual communities: The salience of reciprocity. Journal of Business Research, 63(9-10), 1033–1040. doi:10.1016/j.jbusres.2008.08.009
Chan, T. K., Cheung, C. M., & Lee, Z. W. (2017). The state of online impulse-buying research: A literature analysis. In-formation & Management, 54(2), 204-217.
Chang, R. (2010). Chemistry 10th edition. New York: McGraw-Hill
Chen, C. C., & Tseng, Y. D. (2011). Quality evaluation of product reviews using an information quality framework. Deci-sion Support Systems, 50(4), 755-768.
Do, H. N., Shih, W., & Ha, Q. A. (2020). Effects of mobile augmented reality apps on impulse buying behavior: An inves-tigation in the tourism field. Heliyon, 6(8).
Eroglu, S. A., Machleit, K. A., & Davis, L. M. (2001). Atmospheric qualities of online retailing: A conceptual model and implications. Journal of Business research, 54(2), 177-184.
Faqih, K. M., & Jaradat, M. I. R. M. (2015). Assessing the moderating effect of gender differences and individualism col-lectivism at individual-level on the adoption of mobile commerce technology: TAM3 perspective. Journal of Retailing and Consumer Services, 22, 37-52.
Farki, A., Baihaqi, I., & Wibawa, M. (2016). Pengaruh online customer reviews rating terhadap kepercayaan place di in-donesia. Jurnal Teknik ITS, 5(2).
Forney, J. C., & Park, E. J. (2009). Browsing Perspectives for Impulse Buying.
Gan, C., & Wang, W. (2017). The influence of perceived value on purchase intention in social commerce context. Internet research, 27(4), 772-785.
Genc-Nayebi, N., & Abran, A. (2017). A systematic literature review: Opinion mining studies from mobile app store user reviews. Journal of Systems and Software, 125, 207-219. doi:10.1016/j.jss.2016.11.027
Grönroos, C. (1997). Value‐driven relational marketing: from products to resources and competencies. Journal of market-ing management, 13(5), 407-419.
Guffey, M. E., & Loewy, D. (2016). Essentials of business communication (10th ed.). Boston, MA: Cengage Learning
Gultekin, B., & Ozer, L. (2012). The Influence of Hedonic Motives and Browsing On Impulse Buying. Journal of Econom-ics and Behavioral Studies, 4(3), 180–189. https://doi.org/10.22610/jebs.v4i3.315.
Güngördü Belbağ, A. (2022). Impacts of Covid‐19 pandemic on consumer behavior in Turkey: A qualitative study. Jour-nal of Consumer Affairs, 56(1), 339-358.
Gupta, A. (2014). E-Commerce: Role of E-Commerce in today’s business. International Journal of Computing and Cor-porate Research, 4(1), 1-8.
Hair Jr, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. European business review, 26(2), 106-121.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2014). Multivariate data analysis: Pearson new international edi-tion. Essex: Pearson Education Limited, 1(2).
Hajli, M. (2013). A research framework for social commerce adoption. Information Management & Computer Security, 21(3), 144-154.
Hajli, N., & Sims, J. (2015). Social commerce: The transfer of power from sellers to buyers. Technological Forecasting and Social Change, 94, 350–358.
Ham, J., Lee, K., Kim, T., & Koo, C. (2019). Subjective perception patterns of online reviews: A comparison of utilitarian and hedonic values. Information Processing & Management, 56(4), 1439-1456. https://doi.org/10.1016/j.ipm.2019.03.011.
Hamdani, T. (2019). Survey Results: Indonesians Shop Online 5 Times/Month, detik Finance. Available online: https://finance.detik.com/industri/d-4805460/hasil-survei-orang-indonesia-belanja-online-5-kalibulan (accessed on October 2021)
Hawkins, D., Mothersbaugh, D., & Best, R. (2013). Consumer Behavior: Building Marketing Strategy. New York: McGraw-Hill.
Hong, H., Xu, D., Wang, G. A., & Fan, W. (2017). Understanding the determinants of online review helpfulness: A meta-analytic investigation. Decision Support Systems, 102, 1-11. doi:10.1016/j.dss.2017.06.007
Hossain, A., Hasan, S., Begum, S., & Sarker, M. A. H. (2022). Consumers' Online Buying Behaviour during COVID-19 Pandemic Using Structural Equation Modeling. Transnational Marketing Journal, 10(2), 311-334.
Hu, N., Zhang, T., Gao, B., & Bose, I. (2019). What do hotel customers complain about? Text analysis using structural topic model. Tourism Management, 72, 417-426.
Ismagilova, E., Dwivedi, Y. K., & Slade, E. (2020). Perceived helpfulness of eWOM: Emotions, fairness and rationality. Journal of Retailing and Consumer Services, 53, 101748. https:// doi.org/10.1016/j.jretconser.2019.02.002.
Iyer, E.S. (1989). Unplanned purchasing: knowledge of shopping environment and time pressure. Journal of Retailing, 65(1), 40-57.
Jacoby, J. (2002). Stimulus-organism-response reconsidered: an evolutionary step in modeling (consumer) behavior. Journal of Consumer Psychology, 12(1), 51-57, doi: 10.1207/ 153276602753338081.
Janani, V., & Krishnamoorthy, K. (2015). Evaluation of cloud based performance testing for online shopping websites. In-dian Journal of Science and Technology, 8(35), 1-7.
Jarboe, G. R., & McDaniel, C. D. (1987). A profile of browsers in regional shopping malls. Journal of the Academy of Marketing Science, 15, 46-53.
Kim, S., Kandampully, J., & Bilgihan, A. (2018). The influence of eWOM communications: An application of online so-cial network framework. Computers in Human Behavior, 80, 243-254.
King, R. A., Racherla, P., & Bush, V. D. (2014). What we know and don't know about online word-of-mouth: A review and synthesis of the literature. Journal of interactive marketing, 28(3), 167-183. doi:10.1016/j.intmar.2014.02.001
Laudon, K., & Laudon, J. (2009). Management Information Systems: International Edition, 11/E. London, UK: Pearson Higher Education.
Lavuri, R. (2023). Intrinsic factors affecting online impulsive shopping during the COVID-19 in emerging markets. Inter-national Journal of Emerging Markets, 18(4), 958-977.
Lee, J., Park, D. H., & Han, I. (2008). The effect of negative online consumer reviews on product attitude: An information processing view. Electronic commerce research and applications, 7(3), 341-352.
Li, H., Meng, F., & Pan, B. (2020). How does review disconfirmation influence customer online review behavior? A mixed-method investigation. International journal of contemporary hospitality management, 32(11), 3685-3703.
Liang, T. P., Ho, Y. T., Li, Y. W., & Turban, E. (2011). What drives social commerce: The role of social support and rela-tionship quality. International journal of electronic commerce, 16(2), 69-90.
Liu, Y. (2006). Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue. Journal of Marketing, 70(3), 74–89. doi:10.1509/jmkg.70.3.74
Lo, A. S., & Yao, S. S. (2019). What makes hotel online reviews credible? An investigation of the roles of reviewer exper-tise, review rating consistency and review valence. International Journal of Contemporary Hospitality Management, 31(1), 41-60. doi:10.1108/ijchm-10-2017-0671
Lu, Y., Kong, X.F., Quan, X.J., Liu, W.Y., & Xu, Y.L. (2010). Exploring the sentiment strength of user reviews. Proceed-ings of Web-Age Information Management, 6184, 471–482.
Mangleburg, T. F., Doney, P. M., & Bristol, T. (2004). Shopping with friends and teens’ susceptibility to peer influence. Journal of retailing, 80(2), 101-116.
McDougall, G.H.G., & Levesque, T. (2000). Customer satisfaction with services: putting perceived value into the equa-tion. Journal of Services Marketing, 14(5), 392–410.
Mikalef, P., Giannakos, M., & Pateli, A. (2012). Shopping and word-of-mouth intentions on social media. Journal of The-oretical and Applied Electronic Commerce Research, 8(1), 17–34. https://doi.org/10.4067/S0718-18762013000100003.
Mudambi, S. M., & Schuff, D. (2010). What makes a helpful review? A study of customer reviews on Amazon.com. MIS quarterly, 34(1), 185-200.
Ningsih, W. (2012). Modeling Indonesian Food Security Using Partial Least Square Path Modeling (PLS-PM). Bogor Ag-ricultural University thesis.
Ningsih, W. S., & Rahmawati, I. (2021). Analysis of the Factors That Determine Purchase Decisions at the Online Shop “Shopee”. JIP (Journal of Research Innovation), 2(3), 779–784.
Pantano, E., Pizzi, G., Scarpi, D., & Dennis, C. (2020). Competing during pandemic? Retailers' ups and downs during the COVID-19 outbreak. Journal of Business Research,116, 209–213.
Picot-Coupey, K., Krey, N., Huré, E., & Ackermann, C. L. (2021). Still work and/or fun? Corroboration of the hedonic and utilitarian shopping value scale. Journal of Business Research, 126, 578-590. https://doi.org/10.1016/j.jbusres.2019.12.018.
Qazi, A., Tamjidyamcholo, A., Raj, R. G., Hardaker, G., & Standing, C. (2017). Assessing consumers' satisfaction and ex-pectations through online opinions: Expectation and disconfirmation approach. Computers in Human Behavior, 75, 450-460.
Rahayu, N. (2019). Rapid Growth of E-Commerce in Indonesia. Warta Ekonomi Online, 19 February 2019. Accessed from: https://www.wartaonomi.co.id/read216302/permbuh-e-commercepesat-di-indonesia.html, 21 August 2019.
Rintamäki, T., Kanto, A., Kuusela, H., & Spence, M. T. (2006). Decomposing the value of department store shopping into utilitarian, hedonic and social dimensions: Evidence from Finland. International Journal of retail & distribution Man-agement, 34(1), 6-24.
Rowley, J. (2014). Designing and using research questionnaires. Management Research Review, 37(3), 308–330.
Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill building approach. john wiley & sons.
Shanmugam, M., Sun, S., Amidi, A., Khani, F., & Khani, F. (2016). The applications of social commerce constructs. In-ternational Journal of Information Management, 36(3), 425–432. doi:10.1016/j.ijinfomgt.2016.01.007
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Arnold, M.J., & Reynolds, K.E. (2003). Hedonic shopping motivations. Journal of Retailing, 79(2), 77-95.
Association of Indonesian Internet Service Providers. (2020). Survey of E-Commerce Users in Indonesia. Available online: https://apjii.or.id/.
Babin, B. J., & Attaway, J.S. (2000). Atmospheric affect as a tool for creating value and gaining share of customer. Jour-nal of Business Research, 49(2), 91–99.
Babin, B. J., Darden, W. R., & Griffin, M. (1994). Work and/or fun: measuring hedonic and utilitarian shopping value. Journal of consumer research, 20(4), 644-656. https://doi.org/ 10.1086/209376.
Beatty, S. E., & Ferrell, M. E. (1998). Impulse buying: Modeling its precursors. Journal of retailing, 74(2), 169-191.
Bhandari, R. S., & Bansal, A. (2019). A study of characteristics of e-WoM affecting consumer's social media opinion be-havior. JIMS8M: The Journal of Indian Management & Strategy, 24(1), 33-43.
Bloch, P. H., Ridgway, N. M., & Sherrell, D. L. (1989). Extending the concept of shopping: An investigation of browsing activity. Journal of the Academy of Marketing Science, 17, 13-21. https://doi.org/10.1007/BF02726349.
Bloch, P. H., Sherrell, D. L., & Ridgway, N. M. (1986). Consumer search: An extended framework. Journal of consumer research, 13(1), 119-126.
Chan, K.W., & Li, S.Y. (2010). Understanding consumer-to-consumer interactions in virtual communities: The salience of reciprocity. Journal of Business Research, 63(9-10), 1033–1040. doi:10.1016/j.jbusres.2008.08.009
Chan, T. K., Cheung, C. M., & Lee, Z. W. (2017). The state of online impulse-buying research: A literature analysis. In-formation & Management, 54(2), 204-217.
Chang, R. (2010). Chemistry 10th edition. New York: McGraw-Hill
Chen, C. C., & Tseng, Y. D. (2011). Quality evaluation of product reviews using an information quality framework. Deci-sion Support Systems, 50(4), 755-768.
Do, H. N., Shih, W., & Ha, Q. A. (2020). Effects of mobile augmented reality apps on impulse buying behavior: An inves-tigation in the tourism field. Heliyon, 6(8).
Eroglu, S. A., Machleit, K. A., & Davis, L. M. (2001). Atmospheric qualities of online retailing: A conceptual model and implications. Journal of Business research, 54(2), 177-184.
Faqih, K. M., & Jaradat, M. I. R. M. (2015). Assessing the moderating effect of gender differences and individualism col-lectivism at individual-level on the adoption of mobile commerce technology: TAM3 perspective. Journal of Retailing and Consumer Services, 22, 37-52.
Farki, A., Baihaqi, I., & Wibawa, M. (2016). Pengaruh online customer reviews rating terhadap kepercayaan place di in-donesia. Jurnal Teknik ITS, 5(2).
Forney, J. C., & Park, E. J. (2009). Browsing Perspectives for Impulse Buying.
Gan, C., & Wang, W. (2017). The influence of perceived value on purchase intention in social commerce context. Internet research, 27(4), 772-785.
Genc-Nayebi, N., & Abran, A. (2017). A systematic literature review: Opinion mining studies from mobile app store user reviews. Journal of Systems and Software, 125, 207-219. doi:10.1016/j.jss.2016.11.027
Grönroos, C. (1997). Value‐driven relational marketing: from products to resources and competencies. Journal of market-ing management, 13(5), 407-419.
Guffey, M. E., & Loewy, D. (2016). Essentials of business communication (10th ed.). Boston, MA: Cengage Learning
Gultekin, B., & Ozer, L. (2012). The Influence of Hedonic Motives and Browsing On Impulse Buying. Journal of Econom-ics and Behavioral Studies, 4(3), 180–189. https://doi.org/10.22610/jebs.v4i3.315.
Güngördü Belbağ, A. (2022). Impacts of Covid‐19 pandemic on consumer behavior in Turkey: A qualitative study. Jour-nal of Consumer Affairs, 56(1), 339-358.
Gupta, A. (2014). E-Commerce: Role of E-Commerce in today’s business. International Journal of Computing and Cor-porate Research, 4(1), 1-8.
Hair Jr, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. European business review, 26(2), 106-121.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2014). Multivariate data analysis: Pearson new international edi-tion. Essex: Pearson Education Limited, 1(2).
Hajli, M. (2013). A research framework for social commerce adoption. Information Management & Computer Security, 21(3), 144-154.
Hajli, N., & Sims, J. (2015). Social commerce: The transfer of power from sellers to buyers. Technological Forecasting and Social Change, 94, 350–358.
Ham, J., Lee, K., Kim, T., & Koo, C. (2019). Subjective perception patterns of online reviews: A comparison of utilitarian and hedonic values. Information Processing & Management, 56(4), 1439-1456. https://doi.org/10.1016/j.ipm.2019.03.011.
Hamdani, T. (2019). Survey Results: Indonesians Shop Online 5 Times/Month, detik Finance. Available online: https://finance.detik.com/industri/d-4805460/hasil-survei-orang-indonesia-belanja-online-5-kalibulan (accessed on October 2021)
Hawkins, D., Mothersbaugh, D., & Best, R. (2013). Consumer Behavior: Building Marketing Strategy. New York: McGraw-Hill.
Hong, H., Xu, D., Wang, G. A., & Fan, W. (2017). Understanding the determinants of online review helpfulness: A meta-analytic investigation. Decision Support Systems, 102, 1-11. doi:10.1016/j.dss.2017.06.007
Hossain, A., Hasan, S., Begum, S., & Sarker, M. A. H. (2022). Consumers' Online Buying Behaviour during COVID-19 Pandemic Using Structural Equation Modeling. Transnational Marketing Journal, 10(2), 311-334.
Hu, N., Zhang, T., Gao, B., & Bose, I. (2019). What do hotel customers complain about? Text analysis using structural topic model. Tourism Management, 72, 417-426.
Ismagilova, E., Dwivedi, Y. K., & Slade, E. (2020). Perceived helpfulness of eWOM: Emotions, fairness and rationality. Journal of Retailing and Consumer Services, 53, 101748. https:// doi.org/10.1016/j.jretconser.2019.02.002.
Iyer, E.S. (1989). Unplanned purchasing: knowledge of shopping environment and time pressure. Journal of Retailing, 65(1), 40-57.
Jacoby, J. (2002). Stimulus-organism-response reconsidered: an evolutionary step in modeling (consumer) behavior. Journal of Consumer Psychology, 12(1), 51-57, doi: 10.1207/ 153276602753338081.
Janani, V., & Krishnamoorthy, K. (2015). Evaluation of cloud based performance testing for online shopping websites. In-dian Journal of Science and Technology, 8(35), 1-7.
Jarboe, G. R., & McDaniel, C. D. (1987). A profile of browsers in regional shopping malls. Journal of the Academy of Marketing Science, 15, 46-53.
Kim, S., Kandampully, J., & Bilgihan, A. (2018). The influence of eWOM communications: An application of online so-cial network framework. Computers in Human Behavior, 80, 243-254.
King, R. A., Racherla, P., & Bush, V. D. (2014). What we know and don't know about online word-of-mouth: A review and synthesis of the literature. Journal of interactive marketing, 28(3), 167-183. doi:10.1016/j.intmar.2014.02.001
Laudon, K., & Laudon, J. (2009). Management Information Systems: International Edition, 11/E. London, UK: Pearson Higher Education.
Lavuri, R. (2023). Intrinsic factors affecting online impulsive shopping during the COVID-19 in emerging markets. Inter-national Journal of Emerging Markets, 18(4), 958-977.
Lee, J., Park, D. H., & Han, I. (2008). The effect of negative online consumer reviews on product attitude: An information processing view. Electronic commerce research and applications, 7(3), 341-352.
Li, H., Meng, F., & Pan, B. (2020). How does review disconfirmation influence customer online review behavior? A mixed-method investigation. International journal of contemporary hospitality management, 32(11), 3685-3703.
Liang, T. P., Ho, Y. T., Li, Y. W., & Turban, E. (2011). What drives social commerce: The role of social support and rela-tionship quality. International journal of electronic commerce, 16(2), 69-90.
Liu, Y. (2006). Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue. Journal of Marketing, 70(3), 74–89. doi:10.1509/jmkg.70.3.74
Lo, A. S., & Yao, S. S. (2019). What makes hotel online reviews credible? An investigation of the roles of reviewer exper-tise, review rating consistency and review valence. International Journal of Contemporary Hospitality Management, 31(1), 41-60. doi:10.1108/ijchm-10-2017-0671
Lu, Y., Kong, X.F., Quan, X.J., Liu, W.Y., & Xu, Y.L. (2010). Exploring the sentiment strength of user reviews. Proceed-ings of Web-Age Information Management, 6184, 471–482.
Mangleburg, T. F., Doney, P. M., & Bristol, T. (2004). Shopping with friends and teens’ susceptibility to peer influence. Journal of retailing, 80(2), 101-116.
McDougall, G.H.G., & Levesque, T. (2000). Customer satisfaction with services: putting perceived value into the equa-tion. Journal of Services Marketing, 14(5), 392–410.
Mikalef, P., Giannakos, M., & Pateli, A. (2012). Shopping and word-of-mouth intentions on social media. Journal of The-oretical and Applied Electronic Commerce Research, 8(1), 17–34. https://doi.org/10.4067/S0718-18762013000100003.
Mudambi, S. M., & Schuff, D. (2010). What makes a helpful review? A study of customer reviews on Amazon.com. MIS quarterly, 34(1), 185-200.
Ningsih, W. (2012). Modeling Indonesian Food Security Using Partial Least Square Path Modeling (PLS-PM). Bogor Ag-ricultural University thesis.
Ningsih, W. S., & Rahmawati, I. (2021). Analysis of the Factors That Determine Purchase Decisions at the Online Shop “Shopee”. JIP (Journal of Research Innovation), 2(3), 779–784.
Pantano, E., Pizzi, G., Scarpi, D., & Dennis, C. (2020). Competing during pandemic? Retailers' ups and downs during the COVID-19 outbreak. Journal of Business Research,116, 209–213.
Picot-Coupey, K., Krey, N., Huré, E., & Ackermann, C. L. (2021). Still work and/or fun? Corroboration of the hedonic and utilitarian shopping value scale. Journal of Business Research, 126, 578-590. https://doi.org/10.1016/j.jbusres.2019.12.018.
Qazi, A., Tamjidyamcholo, A., Raj, R. G., Hardaker, G., & Standing, C. (2017). Assessing consumers' satisfaction and ex-pectations through online opinions: Expectation and disconfirmation approach. Computers in Human Behavior, 75, 450-460.
Rahayu, N. (2019). Rapid Growth of E-Commerce in Indonesia. Warta Ekonomi Online, 19 February 2019. Accessed from: https://www.wartaonomi.co.id/read216302/permbuh-e-commercepesat-di-indonesia.html, 21 August 2019.
Rintamäki, T., Kanto, A., Kuusela, H., & Spence, M. T. (2006). Decomposing the value of department store shopping into utilitarian, hedonic and social dimensions: Evidence from Finland. International Journal of retail & distribution Man-agement, 34(1), 6-24.
Rowley, J. (2014). Designing and using research questionnaires. Management Research Review, 37(3), 308–330.
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