How to cite this paper
Mandagie, W & Rana, J. (2023). Creating employee-based brand equity through integrated marketing communication and social media adoption: Indonesian private universities.International Journal of Data and Network Science, 7(2), 707-716.
Refrences
Ahmed, S., Shuja, A., & Chaudhry, R. M. (2014). The worldwide web and social media as communication channels for propagating brand messages of higher education institutions in the developing world. European Scientific Journal, June 2014 /SPECIAL/ edition vol.1 ISSN: 1857 – 7881 (Print) e - ISSN 1857- 7431
Alkhas, A.B. (2011). An examination of internet social media marketing in higher education institutions. Ph.D. thesis, California State University, Stanislaus. Retrieved February 17, 2018, from https://www.learntechlib.org/p/123648/.
Bezjian-Avery, A., Calder, B., & Iacobucci, D. (1998). New media interactive advertising vs. traditional advertising. Jour-nal of Advertising Research, 38(4), 23-32.
Blackshaw, P., & Nazzaro, M., (2004). Consumer-Generated Media (CGM) 101: Word-of-mouth in the age of the Web-fortified consumer. Retrieved on August 5, 2016, from http://www.nielsenbuzzmetrics.com/whitepapers
Brunello, A. (2013). The relationship between integrated marketing communication and brand equity, International Jour-nal of Communication Research, 3(1), 9-14.
Bunzel, D.L. (2007). Universities sell their brands. Journal of Product and Brand Management, 16(2), 152-3.
Callarisa, L., García, J. S., Cardiff, J., & Roshchina, A. (2012). Harnessing social media platforms to measure customer-based hotel brand equity. Tourism Management Perspectives,4, 73-79. doi:10.1016/j.tmp.2012.04.005
Chin, W. W. (2010). How to Write up and Report PLS Analyses. In Handbook of Partial Least Squares: Concepts, Meth-ods and Application, edited by V. Esposito Vinzi, W. W. Chin, J. Henseler, and H. Wang, 645–689. Berlin: Springer.
Chin, W. W., & Newsted, P. R. (1999). Structural Equation Modeling Analysis with Small Samples Using Partial Least Squares. In Statistical Strategies for Small Sample Research, edited by R. Hoyle, 307–341. Thousand Oaks, CA: Sage Publications.
Curtis, T., Abratt, R., & Minor, W. (2009). Corporate brand management in higher education: the case of ERAU. Journal of Product and Brand Management, 18(6), 404-13.
Delgado-Ballester, E., A. Navarro, and M. Sicilia. (2012). Revitalizing brands through communication messages: The role of brand familiarity. European Journal of Marketing 46(1), 31–51.
DePerro, D. R. (2006). The visibility is clear: Integrated marketing makes a difference in higher education (Doctoral dis-sertation, University of Pennsylvania, 2006). Retrieved May 11, 2016, from ProQuest dissertations and theses data-base.
Edmiston-Strasser, D. (2009). An Examination of Integrated Marketing Communication in U.S. Public Institutions of Higher Education. Journal Of Marketing For Higher Education, 19(2), 142-165. DOI: 10.1080/08841240903423166
Gould, S. J. (2004). IMC as Theory and a Poststructural Set of Practices and Discourses: A Continuously Evolving Para-digm Shift. Journal of Advertising Research, 44 (March), p. 66-70.
Gray, B. J., Fam, K.S., & Llanes, V. A. (2003). Branding universities in Asian markets. Journal of Product and Brand Management, 12(2), 108-20.
Hair Jr, F. J., Sarstedt, M., Hopkins, L., & G. Kuppelwieser, V. (2014). Partial least squares structural equation modeling (PLS-SEM). European Business Review, 26(2), 106-121. DOI: 10.1108/ebr-10-2013-0128
Harvey, J.A. (1996). Marketing schools and consumer choice. The International Journal of Educational Management, 10(4), pp. 26-38.
Henseler, J., Hubona, G., & Ray, P. A. (2016). Using PLS Path Modeling in New Technology Research: Updated Guide-lines. Industrial Management & Data Systems 116(1), 2–20. doi:10.1108/IMDS-09-2015-0382.
Hsu, L., & Lawrence, B. (2016). The role of social media and brand equity during a product recall crisis: A shareholder value perspective. International Journal of Research in Marketing, 33(1), 59-77. doi:10.1016/j.ijresmar.2015.04.004
Keller, K. L. (2001). Mastering the Marketing Communications Mix: Micro and Macro Perspectives on Integrated Mar-keting Communication Programs. Journal of Marketing Management, 17(September), 819-847.
Keller, K. L. (2003). Strategic Brand Management. Upper Saddle River, NJ: Prentice-Hall.
Kim, A. J., & Ko, E. (2012). Impacts of luxury fashion brand's social media marketing on customer relationship and pur-chase intention. Journal of Global Fashion Mark 2010a, 1(3), 164–71.
King, C., & Grace, D. (2010). Building and measuring employee-based brand equity. European Journal of Marketing, 44(7/8), 938-971
Kock, N. (2015). Common method bias in PLS-SEM: A full collinearity assessment approach. International Journal of e-Collaboration, 11(4), 1-10.
Lin, K. Y., & Lu, H. P. (2011). Why people use social networking sites: An empirical study integrating network externali-ties and motivation theory. Computers in human behavior, 27(3), 1152-1161.
Luxton, S. M., Reid, & Mavondo, F. (2017). IMC Capability: Antecedents and Implications for Brand Performance. Eu-ropean Journal of Marketing, 51(3), 421–444. doi:10.1108/EJM-08-2015-0583.
Madhavaram, S., Badrinarayanan, V., & Mcdonald, R. E. (2005). Integrated Marketing Communication (Imc) And Brand Identity As Critical Components Of Brand Equity Strategy: A Conceptual Framework and Research Propositions. Journal of Advertising, 34(4), 69-80. doi:10.1080/00913367.2005.10639213
McGrath, J. M. (2005). A pilot study testing aspects of the integrated marketing communications concept. Journal of Marketing Communications, 11, 191–214.
Mongkol, K. (2014). Integrated Marketing Communication to Increase Brand Equity: The Case of a Thai Beverage Com-pany. International Journal of Trade, Economics, and Finance, 5, 445-448. 10.7763/IJTEF.2014.V5.413.
Morris, L. M. (2003). Integrated marketing: The process and challenge of implementing this evolving concept at three private universities (Doctoral dissertation, Texas Tech University, 2003). Retrieved May 15, 2016, from ProQuest dis-sertations and theses database.
Mulnix, M. W. (1996). The focus and scope of marketing in higher education: Key indicators of organizational structure (Doctoral dissertation, University of Maryland, 1996). Retrieved May 10, 2016, from ProQuest dissertations and theses database.
Nasir, M. (2016, May 2). Let’s work, be innovative, and competitive! The Jakarta Post, pp. 12. Retrieved from
http://www.thejakartapost.com/news/2016/05/02/focus-issue-let-s-work-be-innovative-and-competitive.html
Neilson, B. (2012). Five theses on understanding logistics as power. Distinktion: Scandinavian Journal of Social Theory. 13. 322-339. 10.1080/1600910X.2012.728533.
Primary Research Group. (2003). Marketing the college (2004 ed.). New York: Author.
Quatroche, T. J. (2004). A study of promotional marketing methods of contact and college choice preferences among freshman community college students. (Doctoral dissertation, State University of New York at Buffalo, 2004). Re-trieved May 15, 2016, from ProQuest dissertations and theses database.
Schultz, D. E., & Schultz, H. F. (2004). IMC: The next generation. New York: McGraw-Hill.
Šerić, M. (2017). Relationships between Social Web, IMC and Overall Brand Equity: An Empirical Examination from the Cross-Cultural Perspective. European Journal of Marketing 51(3), 646–667. doi:10.1108/EJM-08-2015-0613.
Seric, M., & Gil-Saura, I. (2012). ICT, IMC, and Brand Equity in High-Quality Hotels of Dalmatia: An Analysis From Guest Perceptions. Journal of Hospitality Marketing & Management, 21(8), 821-851. doi:10.1080/19368623.2012.633211
Sovina, J. & Collins, C. (2003). The Effects of Organizational Brand Equity on Employment Brand Equity and Recruit-ment Outcomes. Academy of Management Proceedings. 2003. 10.5465/AMBPP.2003.13792994.
Strategic Direction (2006). The importance of marketing strategy: Gaining the competitive edge with Integrated Market-ing Communications (IMC), 22(8), pp.23 – 25
Tortosa, V., Moliner, M. A., & Sanchez, J. (2009). Internal Market Orientation and Its Influence on Organisational Per-formance. European Journal of Marketing, 43(11–12): 1435–1456. doi:10.1108/03090560910989975.
Alkhas, A.B. (2011). An examination of internet social media marketing in higher education institutions. Ph.D. thesis, California State University, Stanislaus. Retrieved February 17, 2018, from https://www.learntechlib.org/p/123648/.
Bezjian-Avery, A., Calder, B., & Iacobucci, D. (1998). New media interactive advertising vs. traditional advertising. Jour-nal of Advertising Research, 38(4), 23-32.
Blackshaw, P., & Nazzaro, M., (2004). Consumer-Generated Media (CGM) 101: Word-of-mouth in the age of the Web-fortified consumer. Retrieved on August 5, 2016, from http://www.nielsenbuzzmetrics.com/whitepapers
Brunello, A. (2013). The relationship between integrated marketing communication and brand equity, International Jour-nal of Communication Research, 3(1), 9-14.
Bunzel, D.L. (2007). Universities sell their brands. Journal of Product and Brand Management, 16(2), 152-3.
Callarisa, L., García, J. S., Cardiff, J., & Roshchina, A. (2012). Harnessing social media platforms to measure customer-based hotel brand equity. Tourism Management Perspectives,4, 73-79. doi:10.1016/j.tmp.2012.04.005
Chin, W. W. (2010). How to Write up and Report PLS Analyses. In Handbook of Partial Least Squares: Concepts, Meth-ods and Application, edited by V. Esposito Vinzi, W. W. Chin, J. Henseler, and H. Wang, 645–689. Berlin: Springer.
Chin, W. W., & Newsted, P. R. (1999). Structural Equation Modeling Analysis with Small Samples Using Partial Least Squares. In Statistical Strategies for Small Sample Research, edited by R. Hoyle, 307–341. Thousand Oaks, CA: Sage Publications.
Curtis, T., Abratt, R., & Minor, W. (2009). Corporate brand management in higher education: the case of ERAU. Journal of Product and Brand Management, 18(6), 404-13.
Delgado-Ballester, E., A. Navarro, and M. Sicilia. (2012). Revitalizing brands through communication messages: The role of brand familiarity. European Journal of Marketing 46(1), 31–51.
DePerro, D. R. (2006). The visibility is clear: Integrated marketing makes a difference in higher education (Doctoral dis-sertation, University of Pennsylvania, 2006). Retrieved May 11, 2016, from ProQuest dissertations and theses data-base.
Edmiston-Strasser, D. (2009). An Examination of Integrated Marketing Communication in U.S. Public Institutions of Higher Education. Journal Of Marketing For Higher Education, 19(2), 142-165. DOI: 10.1080/08841240903423166
Gould, S. J. (2004). IMC as Theory and a Poststructural Set of Practices and Discourses: A Continuously Evolving Para-digm Shift. Journal of Advertising Research, 44 (March), p. 66-70.
Gray, B. J., Fam, K.S., & Llanes, V. A. (2003). Branding universities in Asian markets. Journal of Product and Brand Management, 12(2), 108-20.
Hair Jr, F. J., Sarstedt, M., Hopkins, L., & G. Kuppelwieser, V. (2014). Partial least squares structural equation modeling (PLS-SEM). European Business Review, 26(2), 106-121. DOI: 10.1108/ebr-10-2013-0128
Harvey, J.A. (1996). Marketing schools and consumer choice. The International Journal of Educational Management, 10(4), pp. 26-38.
Henseler, J., Hubona, G., & Ray, P. A. (2016). Using PLS Path Modeling in New Technology Research: Updated Guide-lines. Industrial Management & Data Systems 116(1), 2–20. doi:10.1108/IMDS-09-2015-0382.
Hsu, L., & Lawrence, B. (2016). The role of social media and brand equity during a product recall crisis: A shareholder value perspective. International Journal of Research in Marketing, 33(1), 59-77. doi:10.1016/j.ijresmar.2015.04.004
Keller, K. L. (2001). Mastering the Marketing Communications Mix: Micro and Macro Perspectives on Integrated Mar-keting Communication Programs. Journal of Marketing Management, 17(September), 819-847.
Keller, K. L. (2003). Strategic Brand Management. Upper Saddle River, NJ: Prentice-Hall.
Kim, A. J., & Ko, E. (2012). Impacts of luxury fashion brand's social media marketing on customer relationship and pur-chase intention. Journal of Global Fashion Mark 2010a, 1(3), 164–71.
King, C., & Grace, D. (2010). Building and measuring employee-based brand equity. European Journal of Marketing, 44(7/8), 938-971
Kock, N. (2015). Common method bias in PLS-SEM: A full collinearity assessment approach. International Journal of e-Collaboration, 11(4), 1-10.
Lin, K. Y., & Lu, H. P. (2011). Why people use social networking sites: An empirical study integrating network externali-ties and motivation theory. Computers in human behavior, 27(3), 1152-1161.
Luxton, S. M., Reid, & Mavondo, F. (2017). IMC Capability: Antecedents and Implications for Brand Performance. Eu-ropean Journal of Marketing, 51(3), 421–444. doi:10.1108/EJM-08-2015-0583.
Madhavaram, S., Badrinarayanan, V., & Mcdonald, R. E. (2005). Integrated Marketing Communication (Imc) And Brand Identity As Critical Components Of Brand Equity Strategy: A Conceptual Framework and Research Propositions. Journal of Advertising, 34(4), 69-80. doi:10.1080/00913367.2005.10639213
McGrath, J. M. (2005). A pilot study testing aspects of the integrated marketing communications concept. Journal of Marketing Communications, 11, 191–214.
Mongkol, K. (2014). Integrated Marketing Communication to Increase Brand Equity: The Case of a Thai Beverage Com-pany. International Journal of Trade, Economics, and Finance, 5, 445-448. 10.7763/IJTEF.2014.V5.413.
Morris, L. M. (2003). Integrated marketing: The process and challenge of implementing this evolving concept at three private universities (Doctoral dissertation, Texas Tech University, 2003). Retrieved May 15, 2016, from ProQuest dis-sertations and theses database.
Mulnix, M. W. (1996). The focus and scope of marketing in higher education: Key indicators of organizational structure (Doctoral dissertation, University of Maryland, 1996). Retrieved May 10, 2016, from ProQuest dissertations and theses database.
Nasir, M. (2016, May 2). Let’s work, be innovative, and competitive! The Jakarta Post, pp. 12. Retrieved from
http://www.thejakartapost.com/news/2016/05/02/focus-issue-let-s-work-be-innovative-and-competitive.html
Neilson, B. (2012). Five theses on understanding logistics as power. Distinktion: Scandinavian Journal of Social Theory. 13. 322-339. 10.1080/1600910X.2012.728533.
Primary Research Group. (2003). Marketing the college (2004 ed.). New York: Author.
Quatroche, T. J. (2004). A study of promotional marketing methods of contact and college choice preferences among freshman community college students. (Doctoral dissertation, State University of New York at Buffalo, 2004). Re-trieved May 15, 2016, from ProQuest dissertations and theses database.
Schultz, D. E., & Schultz, H. F. (2004). IMC: The next generation. New York: McGraw-Hill.
Šerić, M. (2017). Relationships between Social Web, IMC and Overall Brand Equity: An Empirical Examination from the Cross-Cultural Perspective. European Journal of Marketing 51(3), 646–667. doi:10.1108/EJM-08-2015-0613.
Seric, M., & Gil-Saura, I. (2012). ICT, IMC, and Brand Equity in High-Quality Hotels of Dalmatia: An Analysis From Guest Perceptions. Journal of Hospitality Marketing & Management, 21(8), 821-851. doi:10.1080/19368623.2012.633211
Sovina, J. & Collins, C. (2003). The Effects of Organizational Brand Equity on Employment Brand Equity and Recruit-ment Outcomes. Academy of Management Proceedings. 2003. 10.5465/AMBPP.2003.13792994.
Strategic Direction (2006). The importance of marketing strategy: Gaining the competitive edge with Integrated Market-ing Communications (IMC), 22(8), pp.23 – 25
Tortosa, V., Moliner, M. A., & Sanchez, J. (2009). Internal Market Orientation and Its Influence on Organisational Per-formance. European Journal of Marketing, 43(11–12): 1435–1456. doi:10.1108/03090560910989975.