How to cite this paper
Yu, C., Chan, T & Zolkepli, I. (2023). Bridging social media content and re-purchasing behavior: The mediation role of interactivity and e-WO.International Journal of Data and Network Science, 7(1), 251-264.
Refrences
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Ariel, Y., & Avidar, R. (2015). Information, interactivity and social media. Atlantic Journal of Communication, 23(1), 19-30.
Ariffin, S., Yusof, J. M., Putit, L., & Shah, M. I. A. (2016). Factors influencing perceived quality and repurchase intention towards green products. Procedia Economics and Finance, 37(1), 391-396.
Astuti, B., & Putri, A. P. (2018). Analysis on the effect of Instagram use on consumer purchase intensity. Review of Inte-grative Business and Economics Research, 7(2), 24-38.
Balroo, S. A., & Saleh, M. A. H. (2019). Perceived eWOM and students’ university enrolment intentions: The corporate image as a mediator. Journal of Economics, Management and Trade, 24(1), 1-14.
Belanche, D., Flavian, C., & Rueda, A. (2020). Consumer empowerment in interactive advertising and eWOM conse-quences: The PITRE model. Journal of Marketing Communications, 26(1), 1-20.
Busalim, A. H., & Hussin, A. R. C. (2016). Understanding social commerce: A systematic literature review and directions for further research. International Journal of Information Management, 36(6), 1075-1088.
Chakraborty, U., & Bhat, S. (2018). Credibility of online reviews and its impact on brand image. Management Research Review, 41(1), 148-164.
Chang, Y. T., Yu, H., & Lu, H. P. (2015). Persuasive messages, popularity cohesion, and message diffusion in social media marketing. Journal of Business Research, 68(1), 777-782.
Cheung, M. L., Pires, G. D., Rosenberger, P. J., Leung, W. K. S., & Ting, H. (2020). Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong. Australasian Marketing Journal, 29(2), 118-131.
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Hossain, M., Jahan, N., Fang, Y., Hoque, S., & Hossain, M. (2019). Nexus of electronic word-of-mouth to social network-ing sites: A sustainable chatter of new digital social media. Sustainability, 11(3), 759.
Hussain, H., Murtaza, H., Ajmal, M., & Ahmed, A. (2020). A study on the effects of social media advertisement on con-sumer’s attitude and customer response. Munich Personal RePEc Archive, 5(14), 6-54.
Hussain, S., Li, Y., & Li, W. (2021). Influence of platform characteristics on purchase intention in social commerce: Mechanism of psychological contracts. Journal of Theoretical and Applied Electronic Commerce Research, 16(1), 1-17.
Imaduddin, M., Muhammad, A., Basri, M., & Salim, B. (2020). What drives consumers repurchase intention in mobile apps? An empirical study from Indonesia. Revista ESPACIOS, 41(19), 197-211.
Jiang, Z., Chan, J., Tan, B., & Chua, W. (2010). Effects of interactivity on website involvement and purchase intention. Journal of the Association for Information Systems, 11(1), 34-59.
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Ariel, Y., & Avidar, R. (2015). Information, interactivity and social media. Atlantic Journal of Communication, 23(1), 19-30.
Ariffin, S., Yusof, J. M., Putit, L., & Shah, M. I. A. (2016). Factors influencing perceived quality and repurchase intention towards green products. Procedia Economics and Finance, 37(1), 391-396.
Astuti, B., & Putri, A. P. (2018). Analysis on the effect of Instagram use on consumer purchase intensity. Review of Inte-grative Business and Economics Research, 7(2), 24-38.
Balroo, S. A., & Saleh, M. A. H. (2019). Perceived eWOM and students’ university enrolment intentions: The corporate image as a mediator. Journal of Economics, Management and Trade, 24(1), 1-14.
Belanche, D., Flavian, C., & Rueda, A. (2020). Consumer empowerment in interactive advertising and eWOM conse-quences: The PITRE model. Journal of Marketing Communications, 26(1), 1-20.
Busalim, A. H., & Hussin, A. R. C. (2016). Understanding social commerce: A systematic literature review and directions for further research. International Journal of Information Management, 36(6), 1075-1088.
Chakraborty, U., & Bhat, S. (2018). Credibility of online reviews and its impact on brand image. Management Research Review, 41(1), 148-164.
Chang, Y. T., Yu, H., & Lu, H. P. (2015). Persuasive messages, popularity cohesion, and message diffusion in social media marketing. Journal of Business Research, 68(1), 777-782.
Cheung, M. L., Pires, G. D., Rosenberger, P. J., Leung, W. K. S., & Ting, H. (2020). Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong. Australasian Marketing Journal, 29(2), 118-131.
Cohen, J. (1988). Statistical Power Analysis for the Behavioral Sciences (2nd ed.). Lawrence Erlbaum, Associates, Hills-dale, NJ.
Confetto, M. G., & Siano, A. (2018). Social media content: A management framework. International Journal of Business and Management, 13(6), 84-96.
Corrada, M., Flecha, J. A., & Lopez, E. (2020). The gratifications in the experience of the use of social media and its im-pact on the purchase and repurchase of products and services. European Business Review, 32(2), 297-315.
Decker, L. J. (2021). How COVID-19 hit the beauty market. Nutritional Outlook. Retrieved from https://www.nutritionaloutlook.com/view/how-COVID-19-hit- the-beauty-market
Dehghani, M., Niaki, M. K., Ramezani, I., & Sali, R. (2016). Evaluating the influence of YouTube advertising for attrac-tion of young customers. Computers in Human Behavior, 59(1), 165-172.
Etikan, I., Musa, S. A., & Alkassim, R. S. (2016). Comparison of convenience sampling and purposive sampling. American Journal of Theoretical and Applied Statistics, 5(1), 1-4.
Fahmy, M. M., & Ghoneim, A. I. (2016). The impact of interactivity on advertising effectiveness of corporate websites: A mediated moderation model. International Journal of Marketing Studies, 8(5), 41-55.
Ferreira, M., & Zambaldi, F. (2019). The mediating role of consumer engagement with the brand community and its effect on corporate reputation. International Journal on Media Management, 21(1), 45-64.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 48(1), 39-50.
Gasawneh, J. A., & Adamat, A. M. (2020). The mediating role of e-word of mouth on the relationship between content marketing and green purchase intention. Management Science Letters, 10(8), 1701-1708.
Geisser, S. (1974). A predictive approach to the random effects model. Biometrika, 61(1), 101-107.
Gerstell, E., Marchessou, S., Schmidt, J., & Spagnulo, E. (2020). How COVID-19 is changing the world of beauty. McKin-sey & Company. Retrieved from https://www.mckinsey.com/~/media/McKinsey/Industries/Consumer%20Packaged%20Goods/Our%20Insights/How%20COVID%2019%20is%20changing%20the%20world%20of%20beauty/How-COVID-19-is-changing-the-world-of-beauty-vF.pdf
Goyette, I., Ricard, L., Bergeron, J., & Marticotte, F. (2010). e-WOM scale: Word-of-mouth measurement scale for e-services context. Canadian Journal of Administrative Sciences / Revue Canadienne Des Sciences de l’Administration, 27(1), 5-23.
Gumus, N. (2017). The effects of social media content marketing activities of firms on consumers’ brand following behav-ior. Academic Research International, 8(1), 1-8.
Hair, J., Hollingsworth, C. L., Randolph, A. B. & Chong, A. Y. L. (2017). An updated and expanded assessment of PLS-SEM in information systems research. Industrial Management & Data Systems, 117(3), 442-458.
Hair, J. F., Hult, G., Tomas, M., Ringle, C. M., & Sarstedt, M. (2017). A Primer on Partial Least Squares Structural Equa-tion Modeling (PLS-SEM), Sage, Thousand Oaks, CA.
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2018). When to use and how to report the results of PLS-SEM. Eu-ropean Business Review, 31(1), 2-24.
Henseler, J., Ringle, C. M. & Sinkovics, R. R. (2009). The use of partial least squares path modeling in international mar-keting. Advances in International Marketing, 20(1), 277-319.
Henseler, J., Ringle, C. M. & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115-135.
Ho, M. H. W., & Chung, H. F. L. (2020). Customer engagement, customer equity and repurchase intention in mobile apps. Journal of Business Research, 121(3), 13-21.
Holt, D. (1997), Poststructuralist lifestyle analysis: Conceptualizing the social patterning of consumption in postmoderni-ty. Journal of Consumer Research, 23(4), 326-350.
Hossain, M., Jahan, N., Fang, Y., Hoque, S., & Hossain, M. (2019). Nexus of electronic word-of-mouth to social network-ing sites: A sustainable chatter of new digital social media. Sustainability, 11(3), 759.
Hussain, H., Murtaza, H., Ajmal, M., & Ahmed, A. (2020). A study on the effects of social media advertisement on con-sumer’s attitude and customer response. Munich Personal RePEc Archive, 5(14), 6-54.
Hussain, S., Li, Y., & Li, W. (2021). Influence of platform characteristics on purchase intention in social commerce: Mechanism of psychological contracts. Journal of Theoretical and Applied Electronic Commerce Research, 16(1), 1-17.
Imaduddin, M., Muhammad, A., Basri, M., & Salim, B. (2020). What drives consumers repurchase intention in mobile apps? An empirical study from Indonesia. Revista ESPACIOS, 41(19), 197-211.
Jiang, Z., Chan, J., Tan, B., & Chua, W. (2010). Effects of interactivity on website involvement and purchase intention. Journal of the Association for Information Systems, 11(1), 34-59.
Kadam, A., & Deshmukh, R. (2020). Malaysia skin care products market by product type, demographic, distribution chan-nel: Opportunity analysis and industry forecast. Allied Market Research. Retrieved from https://www.alliedmarketresearch.com/malaysia-skin-care-products-market-A06647
Kanagal, N. (2016). An extended model of behavioural process in consumer decision making. International Journal of Marketing Studies, 8(4), 87-93.
Keller, K. L. (2009). Building strong brands in a modern marketing communications environment. Journal of Marketing Communications, 15(2/3), 139-155.
Kemp, S. (2021). Digital 2021: Malaysia. Datareportal. Retrieved from https://datareportal.com/reports/digital-2021-malaysia
Killian, G., & McManus, K. (2015). A marketing communications approach for the digital era: Managerial guidelines for social media integration. Business Horizons, 58(5), 539-549.
Konar, R., Balasubramanian, K., & Kumar, J. (2020). The impact of social media on consumers’ purchasing behaviour in Malaysian restaurants. Journal of Spatial and Organizational Dynamics, 7(3), 190-262.
Kotler, P. (1997), Marketing Management: Analysis, Planning, Implementation and Control (9th ed). Prentice Hall, India.
Lim, X.-J., Cheah, J.-H., Waller, D. S., Ting, H., & Ng, S. I. (2019). What s-commerce implies? Repurchase intention and its antecedents. Marketing Intelligence & Planning, 38(6), 760-776.
Lu, C.-S., Poon, H. Y., & Weng, H.-K. (2018). A safety marketing stimuli-response model of passenger behaviour in the ferry context. Maritime Business Review, 3(4), 354-374.
MajlesiRad, Z., & Shoushtari, A. H. (2020). Analysis of the impact of social network sites and eWOM marketing, consid-ering the reinforcing dimensions of the concept of luxury, on tendency toward luxury brand. Future Business Journal, 6(19), 1-19.
Mamun, A., Nawi, N. C., Hayat, N., & Zainol, N. R. B. (2020). Predicting the purchase intention and behaviour towards green skincare products among Malaysian consumers. Sustainability, 12(24), 10663.
Man, Q., & Rahman, J. (2019). The impact of cosmetics industry social media marketing on brand loyalty. Academy of Marketing Studies Journal, 23(2), 1-15.
Mariappan, N., & Md Saad, N. H. (2020). Exploring Facebook marketing strategy in healthcare retailer: Case study of Watson Malaysia. In & Z. Ahmad (Ed.), Progressing Beyond and Better: Leading Businesses for a Sustainable Future, vol 88. European Proceedings of Social and Behavioural Sciences (pp. 651-661). European Publisher.
Mazza, B., & Palermo, A. (2018). Social media content for business and user engagement on Facebook. Journal for Com-munication Studies, 11(1), 49-73.
Memon, M. A., Ting, H., Cheah, J. H., Thurasamy, R., Chua, F., & Cham, T. H. (2020). Sample size for survey research: Review and recommendations. Journal of Applied Structural Equation Modeling, 4(2), i-xx.
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