How to cite this paper
Alanazi, T. (2023). Impact of social media marketing on brand loyalty in Saudi Arabia.International Journal of Data and Network Science, 7(1), 107-116.
Refrences
Acar, B. (2019). High school students’ social media usage: an application on user behaviors, preferences and reasons based on the uses and gratifications theory (Master's thesis, Sakarya Üniversitesi).
Ahmad, A. M. K., & Al-Zu’bi, H. A. (2011). E-banking functionality and outcomes of customer satisfaction: An empirical investigation. International Journal of Marketing Studies, 3(1), 50–65.
Al-Abbadi, L., Bader, D., Mohammad, A., Al-Quran, A., Aldaihani, F., Al-Hawary, S., & Alathamneh, F. (2022). The ef-fect of online consumer reviews on purchasing intention through product mental image. International Journal of Data and Network Science, 6(4), 1519-1530.
Alhalalmeh, M. I., Almomani, H. M., Altarifi, S., Al- Quran, A. Z., Mohammad, A. A., & Al-Hawary, S. I. (2020). The nexus between Corporate Social Responsibilty and Organizational Performance in Jordan: the mediating role of Or-ganizational Commitment and Organizational Citizenship Behavior. Test Engineering and Management, 83(July), 6391 - 6410.
Alhalalmeh, M., Alkhawaldah, R. A., Mohammad, A., Al-Quran, A., Hijjawi, G., & Al-Hawary, S. (2022). The effect of selected marketing activities and promotions on the consumers buying behavior. Business: Theory and Practice, 23(1), 79-87.
Al-Hawary, S. I. (2013). The Roles of Perceived Quality, Trust, and Satisfaction in Predicting Brand Loyalty: The Empiri-cal Research On Automobile Brands In Jordan Market. International Journal of Business Excellence, 6(6), 656–686. Retrieved from https://ideas.repec.org/a/ids/ijbexc/v6y2013i6p656-686.html
Al-Hawary, S. I. S., & Alhajri, T. M. S. (2020). Effect of Electronic Customer Relationship Management on Customers' Electronic Satisfaction of Communication Companies in Kuwait. Calitatea, 21(175), 97-102.
Al-Hawary, S. I. S., &Obiadat, A. A. (2021). Does mobile marketing affect customer loyalty in Jordan?. International Journal of Business Excellence, 23(2), 226-250.
Al-Nady, B. A. ., Al-Hawary, S. I. ., &Alolayyan, M. . (2016). The Role of Time, Communication, and Cost Management on Project Management Success: an Empirical Study on Sample of Construction Projects Customers in Makkah City, Kingdom of Saudi Arabia. International Journal of Services and Operations Management, 23(1), 76–112. https://doi.org/10.1504/IJSOM.2016.073293
Al-Nawafah, S., Al-Shorman, H., Aityassine, F., Khrisat, F., Hunitie, M., Mohammad, A., & Al-Hawary, S. (2022). The ef-fect of supply chain management through social media on competitiveness of the private hospitals in Jordan. Uncer-tain Supply Chain Management, 10(3), 737-746.
Alolayyan, M., Al-Hawary, S. I., Mohammad, A. A., & Al-Nady, B. A. (2018). Banking Service Quality Provided by Commercial Banks and Customer Satisfaction. A structural Equation Modelling Approaches. International Journal of Productivity and Quality Management, 24(4), 543–565. https://doi.org/10.1504/IJPQM.2018.093454
Alolayyan, M., Al-Rwaidan, R., Hamadneh, S., Ahmad, A., AlHamad, A., Al-Hawary, S., & Alshurideh, M. (2022). The mediating role of operational Flexibility on the relationship between quality of health information technology and management capability. Uncertain Supply Chain Management, 10(4), 1131-1140.
Alshawabkeh, R., AL-Awamleh, H., Alkhawaldeh, M., Kanaan, R., Al-Hawary, S., Mohammad, A., & Alkhawalda, R. (2022). The mediating role of supply chain management on the relationship between big data and supply chain perfor-mance using SCOR model. Uncertain Supply Chain Management, 10(3), 729-736.
Al-Shormana, H., Alshawabkeh, R., Aldaihani, F., Aityassine, F., Mohammad, A., & Al-Hawary, S. (2021). Drivers of E-training Intention to Use in the private universities in Jordan. International Journal of Data and Network Science, 5(4), 831–836.
Altarifi, S., Al-Hawary, S. I. S., & Al Sakkal, M. E. E. (2015). Determinants of E-Shopping and its Effect on Consumer Purchasing Decision in Jordan. International Journal of Business and Social Science, 6(1), 81–92.
Amer, M. Y. (2020). Contested Futures: the Emergent Faces of Nationalism in Egypt from Tahrir Square to Sisi’s Elec-tion (Doctoral dissertation, Fielding Graduate University).
Andika, I. K. (2018). The Effect Of Color Scheme On Purchase Intention With Attitude Towards Website As Mediation Variable (Study Case On Lazada. Co. Id In Malang) (Doctoral dissertation, Universitas Brawijaya).
Barhemmati, Nima& Ahmad, Azhar (2015). Effects of Social Network Marketing (SNM) on Consumer Purchase Behavior Through Customer Engagement. Journal of Advanced management Science, 3(4), 307-311.
Budiman, S. (2021). The Effect of Social Media on Brand Image and Brand Loyalty in Generation Y. The Journal of Asian Finance, Economics and Business, 8(3), 1339–1347. https://doi.org/10.13106/JAFEB.2021.VOL8.NO3.1339
Bulut, I. (2013, June). Some considerations about the new communications paradigm. In CBU International Conference Proceedings (Vol. 1, pp. 61-68).
Chandrasekara, D., & Sedera, D. (2018). Exploring the Boundary Conditions of Social Influence for Social Media Re-search.
Cheung, G. W., & Wang, C. (2017). Current Approaches for Assessing Convergent and Discriminant Validity with SEM: Issues and Solutions. Academy of Management Proceedings, 2017(1), 12706. https://doi.org/10.5465/AMBPP.2017.12706abstract
Dasgupta, S., & Grover, P. (2019). Impact of digital strategies on consumer decision journey: special. Academy of Market-ing Studies Journal, 23(1), 1-14.
Eldahamsheh, M.M., Almomani, H.M., Bani-Khaled, A.K.,Al-Quran, A.Z., Al-Hawary, S.I.S& Mohammad, A.A (2021). Factors Affecting Digital Marketing Success in Jordan. International Journal of Entrepreneurship, 25(S5), 1-12.
Hadi, N. U., Aslam, N., & Gulzar, A. (2019). Sustainable service quality and customer loyalty: the role of customer satis-faction and switching costs in the Pakistan cellphone industry. Sustainability, 11(8), 2408.
Hair, J. F., Page, M., & Brunsveld, N. (2019). The essentials of business research methods (Fourth edition). Routledge.
Hayes, A. F., & Coutts, J. J. (2020). Use Omega Rather than Cronbach’s Alpha for Estimating Reliability. But…. Commu-nication Methods and Measures, 14(1), 1–24. https://doi.org/10.1080/19312458.2020.1718629
Hollenbaugh, E., & Ferris, A. (2014). Facebook Self Disclosure: Examining the Role of Traits, Social Choesion, and mo-tives. Computers in Human behavior, 30, 50-58.
Hootsuite. (2021). Digital 2021: Jordan [Statistic Report]. Hootsuite. https://datareportal.com/reports/digital-2021-jordan
Iqbal, R. M., & Khan, S. (2021). Impact of Social Media Marketing on Building Brand Equity: An Emperical Study of Pa-kistan Apparel Brand. iKSP Journal of Business and Economics, 1(2), 51-59.
Jamil, R. A., Raja, W. A., & Asgher, A. (2019). Determinants of Brand loyalty: evidence from shoes indus-try. International Journal of Information, Business and Management, 11(3), 200-226.
Jazani, Nasrin, Sobhanifard, Yasser &Kharazian, Maryam Akhavan (2012). Analyzing the Relationship Between the Level of E-banking and Customer Satisfaction From E-banking Service Quality in Iran. China-USA Business Review, 11(5), 643-653.
Kalia, P., Kaushal, R., Singla, M., & Parkash, J. (2021). Determining the role of service quality, trust and commitment to customer loyalty for telecom service users: a PLS-SEM approach. The TQM Journal, 33(7).
Kephart, G., Packer, T. L., Audulv, Å., & Warner, G. (2019). The structural and convergent validity of three commonly used measures of self-management in persons with neurological conditions. Quality of Life Research, 28(2), 545–556. https://doi.org/10.1007/s11136-018-2036-8
Khalayleh, M., & Al-Hawary, S. (2022). The impact of digital content of marketing mix on marketing performance: An experimental study at five-star hotels in Jordan. International Journal of Data and Network Science, 6(4), 1023-1032.
Khasawneh, M. A., Abuhashesh, M., Ahmad, A., Alshurideh, M. T., &Masa’deh, R. (2021). Determinants of e-word of mouth on social media during COVID-19 outbreaks: An empirical study. In The Effect of Coronavirus Disease (COVID-19) on Business Intelligence (pp. 347-366). Springer, Cham.
Khorsheed, R. K., Othman, B., & Sadq, Z. M. (2020). The Impacts of Using Social Media Websites for Efficient Market-ing. Journal of Xi'an University of Architecture & Technology, 12(3), 2221-2235.
Kim, D. Y., & Kim, H. Y. (2022). Social media influencers as human brands: an interactive marketing perspec-tive. Journal of Research in Interactive Marketing.
Koshy, S. (2013). Factors That Effect the Use of Facebook and Twitter as Marketing tools in the UAE. The 18th Annual International Systems, United Kingdom, 1-7.
Loanas, E., & Stoica, I. (2014). Social Media and It's Impact on Consumers Behavior. International Journal of Economic Practices and Theories, 4(2), 295-303.
Manzoor, U., Baig, S. A., Hashim, M., & Sami, A. (2020). Impact of Social Media Marketing on Consumer’s Purchase In-tentions: The Mediating role of Customer Trust. International Journal of Entrepreneurial Research, 3(2), 41–48. https://doi.org/10.31580/ijer.v3i2.1386
Maria, S., Pusriadi, T., Hakim, Y. P., &Darma, D. C. (2019). The effect of social media marketing, word of mouth, and ef-fectiveness of advertising on brand awareness and intention to buy. Jurnal Manajemen Indonesia, 19(2), 107-122.
Mariani, M. M., & Nambisan, S. (2021). Innovation analytics and digital innovation experimentation: the rise of research-driven online review platforms. Technological Forecasting and Social Change, 172, 121009.
Marsh, H. W., Guo, J., Dicke, T., Parker, P. D., & Craven, R. G. (2020). Confirmatory Factor Analysis (CFA), Exploratory Structural Equation Modeling (ESEM), and Set-ESEM: Optimal Balance Between Goodness of Fit and Parsimony. Multivariate Behavioral Research, 55(1), 102–119. https://doi.org/10.1080/00273171.2019.1602503
Martinus, H., & Anggraini, L. (2018). The effect of sales promotion in social media on the students: Purchase intention of face cleaner water product. Humaniora, 9(1), 15-22.
Mindrila, D. (2017). Exploratory factor analysis: Applications in school improvement research. Nova Science Publishers, Inc.
Miyonga, J. A. (2019). Effect of Strategic Management Practices On Customer Retention in Commercial Banks in Ken-ya (Doctoral dissertation, JKUAT).
Mohammad, A. A. S. (2020). The effect of customer empowerment and customer engagement on marketing performance: the mediating effect of brand community membership. Verslas: Teorija ir praktika/Business: Theory and Practice, 21(1), 30-38.
Mohammad, A., Aldmour, R., & Al-Hawary, S. (2022). Drivers of online food delivery orientation. International Journal of Data and Network Science, 6(4), 1619-1624.
Mohammad, A.A.S. (2019). Customers' electronic loyalty of banks working in Jordan: The effect of electronic customer relationship management. International Journal of Scientific and Technology Research, 8(12), 3809-3815.
Osei, F., Gloria Ampomah, G., Collins Kankam-Kwarteng, C., Bediako, D. O., & Mensah, R. (2021). Customer Satisfac-tion Analysis of Banks: The Role of Market Segmentation. Science Journal of Business and Management, 9(2), 126-138.
Pan, Y. L. (2018). Understanding the message functions in health communication, promotion and public engagement on Twitter: An exploratory analysis of the SunSmart campaign (Master's thesis, University of Twente).
Qalati, S. A., Yuan, L. W., Khan, M. A. S., & Anwar, F. (2021). A mediated model on the adoption of social media and SMEs’ performance in developing countries. Technology in Society, 64, 101513.
Rather, R. A., Tehseen, S., Itoo, M. H., & Parrey, S. H. (2019). Customer brand identification, affective commitment, cus-tomer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector. Journal of Global Scholars of Marketing Science, 29(2), 196-217.
Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill-building approach (Seventh edition). Wiley.
Shojaee, Somayeh & Azman, Azreen. (2013). An Evaluation of Factors Affecting Brand Awareness in the Context of So-cial Media in Malaysia. Canadian Center of Science and Education, 9(17), 1911-2017.
Tariq, E., Alshurideh, M., Akour, I., & Al-Hawary, S. (2022). The effect of digital marketing capabilities on organization-al ambidexterity of the information technology sector. International Journal of Data and Network Science, 6(2), 401-408.
Tsimonis, G., & Dimitriadis, S. (2014). Brand strategies in social media. Marketing Intelligence & Planning, 32(3), 328-344.
Uddin, M. M. (2020). Impact of social media sentiment on compliance with workplace health and safety standards in the Bangladeshi textile industry/submitted by Mohammad Mezbah UDDIN (Doctoral dissertation, Universität Linz).
Wibowo, A., Chen, S.-C., Wiangin, U., Ma, Y., & Ruangkanjanases, A. (2020). Customer Behavior as an Outcome of So-cial Media Marketing: The Role of Social Media Marketing Activity and Customer Experience. Sustainability, 13(1), 189. https://doi.org/10.3390/su13010189
Wu, L., Morstatter, F., Carley, K. M., & Liu, H. (2019). Misinformation in social media: definition, manipulation, and de-tection. ACM SIGKDD Explorations Newsletter, 21(2), 80-90.
Zhang, X. (2019). Research on the Influence Factors of Brand Experience on Consumers’ Brand Loyalty. Open Journal of Business and Management, 7(2), 556–561. https://doi.org/10.4236/ojbm.2019.72038
Zikmund, William. G., Babin, Barry. J., Carr, Jon. C., & Griffin, M. (2010). Business research methods. (8th ed). South-Western Cengage Learning.
Ahmad, A. M. K., & Al-Zu’bi, H. A. (2011). E-banking functionality and outcomes of customer satisfaction: An empirical investigation. International Journal of Marketing Studies, 3(1), 50–65.
Al-Abbadi, L., Bader, D., Mohammad, A., Al-Quran, A., Aldaihani, F., Al-Hawary, S., & Alathamneh, F. (2022). The ef-fect of online consumer reviews on purchasing intention through product mental image. International Journal of Data and Network Science, 6(4), 1519-1530.
Alhalalmeh, M. I., Almomani, H. M., Altarifi, S., Al- Quran, A. Z., Mohammad, A. A., & Al-Hawary, S. I. (2020). The nexus between Corporate Social Responsibilty and Organizational Performance in Jordan: the mediating role of Or-ganizational Commitment and Organizational Citizenship Behavior. Test Engineering and Management, 83(July), 6391 - 6410.
Alhalalmeh, M., Alkhawaldah, R. A., Mohammad, A., Al-Quran, A., Hijjawi, G., & Al-Hawary, S. (2022). The effect of selected marketing activities and promotions on the consumers buying behavior. Business: Theory and Practice, 23(1), 79-87.
Al-Hawary, S. I. (2013). The Roles of Perceived Quality, Trust, and Satisfaction in Predicting Brand Loyalty: The Empiri-cal Research On Automobile Brands In Jordan Market. International Journal of Business Excellence, 6(6), 656–686. Retrieved from https://ideas.repec.org/a/ids/ijbexc/v6y2013i6p656-686.html
Al-Hawary, S. I. S., & Alhajri, T. M. S. (2020). Effect of Electronic Customer Relationship Management on Customers' Electronic Satisfaction of Communication Companies in Kuwait. Calitatea, 21(175), 97-102.
Al-Hawary, S. I. S., &Obiadat, A. A. (2021). Does mobile marketing affect customer loyalty in Jordan?. International Journal of Business Excellence, 23(2), 226-250.
Al-Nady, B. A. ., Al-Hawary, S. I. ., &Alolayyan, M. . (2016). The Role of Time, Communication, and Cost Management on Project Management Success: an Empirical Study on Sample of Construction Projects Customers in Makkah City, Kingdom of Saudi Arabia. International Journal of Services and Operations Management, 23(1), 76–112. https://doi.org/10.1504/IJSOM.2016.073293
Al-Nawafah, S., Al-Shorman, H., Aityassine, F., Khrisat, F., Hunitie, M., Mohammad, A., & Al-Hawary, S. (2022). The ef-fect of supply chain management through social media on competitiveness of the private hospitals in Jordan. Uncer-tain Supply Chain Management, 10(3), 737-746.
Alolayyan, M., Al-Hawary, S. I., Mohammad, A. A., & Al-Nady, B. A. (2018). Banking Service Quality Provided by Commercial Banks and Customer Satisfaction. A structural Equation Modelling Approaches. International Journal of Productivity and Quality Management, 24(4), 543–565. https://doi.org/10.1504/IJPQM.2018.093454
Alolayyan, M., Al-Rwaidan, R., Hamadneh, S., Ahmad, A., AlHamad, A., Al-Hawary, S., & Alshurideh, M. (2022). The mediating role of operational Flexibility on the relationship between quality of health information technology and management capability. Uncertain Supply Chain Management, 10(4), 1131-1140.
Alshawabkeh, R., AL-Awamleh, H., Alkhawaldeh, M., Kanaan, R., Al-Hawary, S., Mohammad, A., & Alkhawalda, R. (2022). The mediating role of supply chain management on the relationship between big data and supply chain perfor-mance using SCOR model. Uncertain Supply Chain Management, 10(3), 729-736.
Al-Shormana, H., Alshawabkeh, R., Aldaihani, F., Aityassine, F., Mohammad, A., & Al-Hawary, S. (2021). Drivers of E-training Intention to Use in the private universities in Jordan. International Journal of Data and Network Science, 5(4), 831–836.
Altarifi, S., Al-Hawary, S. I. S., & Al Sakkal, M. E. E. (2015). Determinants of E-Shopping and its Effect on Consumer Purchasing Decision in Jordan. International Journal of Business and Social Science, 6(1), 81–92.
Amer, M. Y. (2020). Contested Futures: the Emergent Faces of Nationalism in Egypt from Tahrir Square to Sisi’s Elec-tion (Doctoral dissertation, Fielding Graduate University).
Andika, I. K. (2018). The Effect Of Color Scheme On Purchase Intention With Attitude Towards Website As Mediation Variable (Study Case On Lazada. Co. Id In Malang) (Doctoral dissertation, Universitas Brawijaya).
Barhemmati, Nima& Ahmad, Azhar (2015). Effects of Social Network Marketing (SNM) on Consumer Purchase Behavior Through Customer Engagement. Journal of Advanced management Science, 3(4), 307-311.
Budiman, S. (2021). The Effect of Social Media on Brand Image and Brand Loyalty in Generation Y. The Journal of Asian Finance, Economics and Business, 8(3), 1339–1347. https://doi.org/10.13106/JAFEB.2021.VOL8.NO3.1339
Bulut, I. (2013, June). Some considerations about the new communications paradigm. In CBU International Conference Proceedings (Vol. 1, pp. 61-68).
Chandrasekara, D., & Sedera, D. (2018). Exploring the Boundary Conditions of Social Influence for Social Media Re-search.
Cheung, G. W., & Wang, C. (2017). Current Approaches for Assessing Convergent and Discriminant Validity with SEM: Issues and Solutions. Academy of Management Proceedings, 2017(1), 12706. https://doi.org/10.5465/AMBPP.2017.12706abstract
Dasgupta, S., & Grover, P. (2019). Impact of digital strategies on consumer decision journey: special. Academy of Market-ing Studies Journal, 23(1), 1-14.
Eldahamsheh, M.M., Almomani, H.M., Bani-Khaled, A.K.,Al-Quran, A.Z., Al-Hawary, S.I.S& Mohammad, A.A (2021). Factors Affecting Digital Marketing Success in Jordan. International Journal of Entrepreneurship, 25(S5), 1-12.
Hadi, N. U., Aslam, N., & Gulzar, A. (2019). Sustainable service quality and customer loyalty: the role of customer satis-faction and switching costs in the Pakistan cellphone industry. Sustainability, 11(8), 2408.
Hair, J. F., Page, M., & Brunsveld, N. (2019). The essentials of business research methods (Fourth edition). Routledge.
Hayes, A. F., & Coutts, J. J. (2020). Use Omega Rather than Cronbach’s Alpha for Estimating Reliability. But…. Commu-nication Methods and Measures, 14(1), 1–24. https://doi.org/10.1080/19312458.2020.1718629
Hollenbaugh, E., & Ferris, A. (2014). Facebook Self Disclosure: Examining the Role of Traits, Social Choesion, and mo-tives. Computers in Human behavior, 30, 50-58.
Hootsuite. (2021). Digital 2021: Jordan [Statistic Report]. Hootsuite. https://datareportal.com/reports/digital-2021-jordan
Iqbal, R. M., & Khan, S. (2021). Impact of Social Media Marketing on Building Brand Equity: An Emperical Study of Pa-kistan Apparel Brand. iKSP Journal of Business and Economics, 1(2), 51-59.
Jamil, R. A., Raja, W. A., & Asgher, A. (2019). Determinants of Brand loyalty: evidence from shoes indus-try. International Journal of Information, Business and Management, 11(3), 200-226.
Jazani, Nasrin, Sobhanifard, Yasser &Kharazian, Maryam Akhavan (2012). Analyzing the Relationship Between the Level of E-banking and Customer Satisfaction From E-banking Service Quality in Iran. China-USA Business Review, 11(5), 643-653.
Kalia, P., Kaushal, R., Singla, M., & Parkash, J. (2021). Determining the role of service quality, trust and commitment to customer loyalty for telecom service users: a PLS-SEM approach. The TQM Journal, 33(7).
Kephart, G., Packer, T. L., Audulv, Å., & Warner, G. (2019). The structural and convergent validity of three commonly used measures of self-management in persons with neurological conditions. Quality of Life Research, 28(2), 545–556. https://doi.org/10.1007/s11136-018-2036-8
Khalayleh, M., & Al-Hawary, S. (2022). The impact of digital content of marketing mix on marketing performance: An experimental study at five-star hotels in Jordan. International Journal of Data and Network Science, 6(4), 1023-1032.
Khasawneh, M. A., Abuhashesh, M., Ahmad, A., Alshurideh, M. T., &Masa’deh, R. (2021). Determinants of e-word of mouth on social media during COVID-19 outbreaks: An empirical study. In The Effect of Coronavirus Disease (COVID-19) on Business Intelligence (pp. 347-366). Springer, Cham.
Khorsheed, R. K., Othman, B., & Sadq, Z. M. (2020). The Impacts of Using Social Media Websites for Efficient Market-ing. Journal of Xi'an University of Architecture & Technology, 12(3), 2221-2235.
Kim, D. Y., & Kim, H. Y. (2022). Social media influencers as human brands: an interactive marketing perspec-tive. Journal of Research in Interactive Marketing.
Koshy, S. (2013). Factors That Effect the Use of Facebook and Twitter as Marketing tools in the UAE. The 18th Annual International Systems, United Kingdom, 1-7.
Loanas, E., & Stoica, I. (2014). Social Media and It's Impact on Consumers Behavior. International Journal of Economic Practices and Theories, 4(2), 295-303.
Manzoor, U., Baig, S. A., Hashim, M., & Sami, A. (2020). Impact of Social Media Marketing on Consumer’s Purchase In-tentions: The Mediating role of Customer Trust. International Journal of Entrepreneurial Research, 3(2), 41–48. https://doi.org/10.31580/ijer.v3i2.1386
Maria, S., Pusriadi, T., Hakim, Y. P., &Darma, D. C. (2019). The effect of social media marketing, word of mouth, and ef-fectiveness of advertising on brand awareness and intention to buy. Jurnal Manajemen Indonesia, 19(2), 107-122.
Mariani, M. M., & Nambisan, S. (2021). Innovation analytics and digital innovation experimentation: the rise of research-driven online review platforms. Technological Forecasting and Social Change, 172, 121009.
Marsh, H. W., Guo, J., Dicke, T., Parker, P. D., & Craven, R. G. (2020). Confirmatory Factor Analysis (CFA), Exploratory Structural Equation Modeling (ESEM), and Set-ESEM: Optimal Balance Between Goodness of Fit and Parsimony. Multivariate Behavioral Research, 55(1), 102–119. https://doi.org/10.1080/00273171.2019.1602503
Martinus, H., & Anggraini, L. (2018). The effect of sales promotion in social media on the students: Purchase intention of face cleaner water product. Humaniora, 9(1), 15-22.
Mindrila, D. (2017). Exploratory factor analysis: Applications in school improvement research. Nova Science Publishers, Inc.
Miyonga, J. A. (2019). Effect of Strategic Management Practices On Customer Retention in Commercial Banks in Ken-ya (Doctoral dissertation, JKUAT).
Mohammad, A. A. S. (2020). The effect of customer empowerment and customer engagement on marketing performance: the mediating effect of brand community membership. Verslas: Teorija ir praktika/Business: Theory and Practice, 21(1), 30-38.
Mohammad, A., Aldmour, R., & Al-Hawary, S. (2022). Drivers of online food delivery orientation. International Journal of Data and Network Science, 6(4), 1619-1624.
Mohammad, A.A.S. (2019). Customers' electronic loyalty of banks working in Jordan: The effect of electronic customer relationship management. International Journal of Scientific and Technology Research, 8(12), 3809-3815.
Osei, F., Gloria Ampomah, G., Collins Kankam-Kwarteng, C., Bediako, D. O., & Mensah, R. (2021). Customer Satisfac-tion Analysis of Banks: The Role of Market Segmentation. Science Journal of Business and Management, 9(2), 126-138.
Pan, Y. L. (2018). Understanding the message functions in health communication, promotion and public engagement on Twitter: An exploratory analysis of the SunSmart campaign (Master's thesis, University of Twente).
Qalati, S. A., Yuan, L. W., Khan, M. A. S., & Anwar, F. (2021). A mediated model on the adoption of social media and SMEs’ performance in developing countries. Technology in Society, 64, 101513.
Rather, R. A., Tehseen, S., Itoo, M. H., & Parrey, S. H. (2019). Customer brand identification, affective commitment, cus-tomer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector. Journal of Global Scholars of Marketing Science, 29(2), 196-217.
Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill-building approach (Seventh edition). Wiley.
Shojaee, Somayeh & Azman, Azreen. (2013). An Evaluation of Factors Affecting Brand Awareness in the Context of So-cial Media in Malaysia. Canadian Center of Science and Education, 9(17), 1911-2017.
Tariq, E., Alshurideh, M., Akour, I., & Al-Hawary, S. (2022). The effect of digital marketing capabilities on organization-al ambidexterity of the information technology sector. International Journal of Data and Network Science, 6(2), 401-408.
Tsimonis, G., & Dimitriadis, S. (2014). Brand strategies in social media. Marketing Intelligence & Planning, 32(3), 328-344.
Uddin, M. M. (2020). Impact of social media sentiment on compliance with workplace health and safety standards in the Bangladeshi textile industry/submitted by Mohammad Mezbah UDDIN (Doctoral dissertation, Universität Linz).
Wibowo, A., Chen, S.-C., Wiangin, U., Ma, Y., & Ruangkanjanases, A. (2020). Customer Behavior as an Outcome of So-cial Media Marketing: The Role of Social Media Marketing Activity and Customer Experience. Sustainability, 13(1), 189. https://doi.org/10.3390/su13010189
Wu, L., Morstatter, F., Carley, K. M., & Liu, H. (2019). Misinformation in social media: definition, manipulation, and de-tection. ACM SIGKDD Explorations Newsletter, 21(2), 80-90.
Zhang, X. (2019). Research on the Influence Factors of Brand Experience on Consumers’ Brand Loyalty. Open Journal of Business and Management, 7(2), 556–561. https://doi.org/10.4236/ojbm.2019.72038
Zikmund, William. G., Babin, Barry. J., Carr, Jon. C., & Griffin, M. (2010). Business research methods. (8th ed). South-Western Cengage Learning.