How to cite this paper
Sutia, S., Riadi, R., Tukirin, T., Pradipta, I & Fahlevi, M. (2023). Celebrity endorsement in social media contexts: understanding the role of advertising credibility, brand credibility, and brand satisfaction.International Journal of Data and Network Science, 7(1), 57-64.
Refrences
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Annur, C. M. (2021). IndiHome Mendominasi Pasar Internet Fixed Broadband di Indonesia | Databoks. https://databoks.katadata.co.id/datapublish/2021/07/30/indihome-mendominasi-pasar-internet-fixed-broadband-di-indonesia
Aren, S. (2006). Comparative Evaluation Of Models Used In The Determination Of Earning Manipulation. Journal of Aca-demic Studies, 8(31).
Arlanda, R., & Suroso, A. (2018). The influence of food and beverage quality, service quality, place, and perceived price to customer satisfaction and repurchase intention. Journal of Research in Management, 1(1), 28–37.
Bergkvist, L., & Zhou, K. Q. (2016). Celebrity endorsements: A literature review and research agenda. International Jour-nal of Advertising, 35(4), 642–663.
Biswas, S., Hussain, M., & O’Donnell, K. (2009). Celebrity endorsements in advertisements and consumer perceptions: A cross-cultural study. Journal of Global Marketing, 22(2), 121–137.
Boisvert, J., & Khan, M. S. (2020). The impact of integrated multi-unit service touchpoints on word-of-mouth recommen-dations, product satisfaction, and repurchase intentions. Journal of Strategic Marketing, 1–21.
Celebi, S. I. (2007). The credibility of advertising vs publicity for new FMCGs in Turkey. Corporate Communications: An International Journal.
Chin, P. N., Isa, S. M., & Alodin, Y. (2019). The impact of endorser and brand credibility on consumers’ purchase inten-tion: The mediating effect of attitude towards brand and brand credibility. Journal of Marketing Communications, 1–17.
Chinomona, R., Mahlangu, D., & Pooe, D. (2013). Brand service quality, satisfaction, trust and preference as predictors of consumer brand loyalty in the retailing industry. Mediterranean Journal of Social Sciences, 4(14), 181.
Chung, S., & Cho, H. (2017). Fostering parasocial relationships with celebrities on social media: Implications for celebrity endorsement. Psychology & Marketing, 34(4), 481–495.
Djafarova, E., & Rushworth, C. (2017). Exploring the credibility of online celebrities’ Instagram profiles in influencing the purchase decisions of young female users. Computers in Human Behavior, 68, 1–7.
Fahlevi, M. (2021). Online consumer behaviour and its relationship to website atmospheric induced flow: Insights into online travel agencies in Indonesia. 729(1), 012114.
Fahlevi, M., & Alharbi, N. S. (2021). The Used of Technology to Improve Health Social Security Agency Services in Indo-nesia. 3rd International Conference on Cybernetics and Intelligent Systems, ICORIS 2021. Scopus. https://doi.org/10.1109/ICORIS52787.2021.9649649
Farooq, R. (2017). A Framework for Identifying Research Gap in Social Sciences: Evidence from the Past. The IUP Jour-nal of Management Research, 16(4), 67–76.
Hair, J., Black, W., Babin, B., & Anderson, R. (2010). Multivariate Data Analysis: A Global Perspective. In Multivariate Data Analysis: A Global Perspective.
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (2nd ed.). Sage.
Hussain, S., Melewar, T. C., Priporas, C. V., Foroudi, P., & Dennis, C. (2020). Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility. Journal of Business Research, 109(November 2019), 472–488. https://doi.org/10.1016/j.jbusres.2019.11.079
Keiningham, T. L., Cooil, B., Aksoy, L., Andreassen, T. W., & Weiner, J. (2007). The value of different customer satisfac-tion and loyalty metrics in predicting customer retention, recommendation, and share‐of‐wallet. Managing Service Quality: An International Journal.
Kim, S. S., Lee, J., & Prideaux, B. (2014). Effect of celebrity endorsement on tourists’ perception of corporate image, cor-porate credibility and corporate loyalty. International Journal of Hospitality Management, 37, 131–145.
Klingner, J. K., & Boardman, A. G. (2011). Addressing the “research gap” in special education through mixed methods. Learning Disability Quarterly, 34(3), 208–218.
Lin, C., & Lekhawipat, W. (2014). Factors affecting online repurchase intention. Industrial Management & Data Systems, 114(4), 597–611.
Lind, D. A., Marchal, W. G., & Wathen, S. A. (2018). Statistical Techniques in Business & Economics (17th ed., p. 897). McGraw Hill Education.
Maskuroh, N., Fahlevi, M., Irma, D., Rita, & Rabiah, A. S. (2022). Social media as a bridge to e-commerce adoption in In-donesia: A research framework for repurchase intention. International Journal of Data and Network Science, 6(1), 107–114. Scopus. https://doi.org/10.5267/J.IJDNS.2021.9.017
Pecot, F., Merchant, A., Valette-Florence, P., & De Barnier, V. (2018). Cognitive outcomes of brand heritage: A signaling perspective. Journal of Business Research, 85, 304–316.
Sahir, S. H., Sugito, S., Hasibuan, A., & Fahlevi, M. (2021). Customer Experience Management: The Online Travel Agen-cies in Indonesia. ICIC Express Letters Part B: Applications, 12(4), 369–375.
Saunders, M., Lewis, P., & Thornhill, A. (2009). Research Methods for Business Students (5th ed.). Prentice Hall.
Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill building approach. John Wiley & Sons.
Soh, H., Reid, L. N., & King, K. W. (2009). Measuring trust in advertising. Journal of Advertising, 38(2), 83–104.
Tong, T. K. P. B. (2020). Analisa pengaruh social media marketing terhadap repurchase intention melalui brand trust se-bagai variabel mediasi pada instagram adidas Indonesia di Surabaya. Jurnal Strategi Pemasaran, 7(1), 10.
Wang, S. W., & Scheinbaum, A. C. (2018). Enhancing brand credibility via celebrity endorsement: Trustworthiness trumps attractiveness and expertise. Journal of Advertising Research, 58(1), 16–32.
Wen, C., Prybutok, V. R., & Xu, C. (2011). An integrated model for customer online repurchase intention. Journal of Com-puter Information Systems, 52(1), 14–23.
Wirapraja, A., & Subriadi, A. P. (2019). Effectiveness of Social Commerce In Influencing Repurchase Intention: A Sys-tematic Literature Review. 2019 International Conference on Computer Science, Information Technology, and Electri-cal Engineering (ICOMITEE), 24–29. https://doi.org/10.1109/ICOMITEE.2019.8921184
Yaakop, A., Anuar, M. M., & Omar, K. (2013). Like it or not: Issue of credibility in Facebook advertising. Asian Social Science, 9(3), 154.
Zhang, Y., Fang, Y., Wei, K.-K., Ramsey, E., McCole, P., & Chen, H. (2011). Repurchase intention in B2C e-commerce—A relationship quality perspective. Information & Management, 48(6), 192–200. https://doi.org/10.1016/j.im.2011.05.003
Annur, C. M. (2021). IndiHome Mendominasi Pasar Internet Fixed Broadband di Indonesia | Databoks. https://databoks.katadata.co.id/datapublish/2021/07/30/indihome-mendominasi-pasar-internet-fixed-broadband-di-indonesia
Aren, S. (2006). Comparative Evaluation Of Models Used In The Determination Of Earning Manipulation. Journal of Aca-demic Studies, 8(31).
Arlanda, R., & Suroso, A. (2018). The influence of food and beverage quality, service quality, place, and perceived price to customer satisfaction and repurchase intention. Journal of Research in Management, 1(1), 28–37.
Bergkvist, L., & Zhou, K. Q. (2016). Celebrity endorsements: A literature review and research agenda. International Jour-nal of Advertising, 35(4), 642–663.
Biswas, S., Hussain, M., & O’Donnell, K. (2009). Celebrity endorsements in advertisements and consumer perceptions: A cross-cultural study. Journal of Global Marketing, 22(2), 121–137.
Boisvert, J., & Khan, M. S. (2020). The impact of integrated multi-unit service touchpoints on word-of-mouth recommen-dations, product satisfaction, and repurchase intentions. Journal of Strategic Marketing, 1–21.
Celebi, S. I. (2007). The credibility of advertising vs publicity for new FMCGs in Turkey. Corporate Communications: An International Journal.
Chin, P. N., Isa, S. M., & Alodin, Y. (2019). The impact of endorser and brand credibility on consumers’ purchase inten-tion: The mediating effect of attitude towards brand and brand credibility. Journal of Marketing Communications, 1–17.
Chinomona, R., Mahlangu, D., & Pooe, D. (2013). Brand service quality, satisfaction, trust and preference as predictors of consumer brand loyalty in the retailing industry. Mediterranean Journal of Social Sciences, 4(14), 181.
Chung, S., & Cho, H. (2017). Fostering parasocial relationships with celebrities on social media: Implications for celebrity endorsement. Psychology & Marketing, 34(4), 481–495.
Djafarova, E., & Rushworth, C. (2017). Exploring the credibility of online celebrities’ Instagram profiles in influencing the purchase decisions of young female users. Computers in Human Behavior, 68, 1–7.
Fahlevi, M. (2021). Online consumer behaviour and its relationship to website atmospheric induced flow: Insights into online travel agencies in Indonesia. 729(1), 012114.
Fahlevi, M., & Alharbi, N. S. (2021). The Used of Technology to Improve Health Social Security Agency Services in Indo-nesia. 3rd International Conference on Cybernetics and Intelligent Systems, ICORIS 2021. Scopus. https://doi.org/10.1109/ICORIS52787.2021.9649649
Farooq, R. (2017). A Framework for Identifying Research Gap in Social Sciences: Evidence from the Past. The IUP Jour-nal of Management Research, 16(4), 67–76.
Hair, J., Black, W., Babin, B., & Anderson, R. (2010). Multivariate Data Analysis: A Global Perspective. In Multivariate Data Analysis: A Global Perspective.
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (2nd ed.). Sage.
Hussain, S., Melewar, T. C., Priporas, C. V., Foroudi, P., & Dennis, C. (2020). Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility. Journal of Business Research, 109(November 2019), 472–488. https://doi.org/10.1016/j.jbusres.2019.11.079
Keiningham, T. L., Cooil, B., Aksoy, L., Andreassen, T. W., & Weiner, J. (2007). The value of different customer satisfac-tion and loyalty metrics in predicting customer retention, recommendation, and share‐of‐wallet. Managing Service Quality: An International Journal.
Kim, S. S., Lee, J., & Prideaux, B. (2014). Effect of celebrity endorsement on tourists’ perception of corporate image, cor-porate credibility and corporate loyalty. International Journal of Hospitality Management, 37, 131–145.
Klingner, J. K., & Boardman, A. G. (2011). Addressing the “research gap” in special education through mixed methods. Learning Disability Quarterly, 34(3), 208–218.
Lin, C., & Lekhawipat, W. (2014). Factors affecting online repurchase intention. Industrial Management & Data Systems, 114(4), 597–611.
Lind, D. A., Marchal, W. G., & Wathen, S. A. (2018). Statistical Techniques in Business & Economics (17th ed., p. 897). McGraw Hill Education.
Maskuroh, N., Fahlevi, M., Irma, D., Rita, & Rabiah, A. S. (2022). Social media as a bridge to e-commerce adoption in In-donesia: A research framework for repurchase intention. International Journal of Data and Network Science, 6(1), 107–114. Scopus. https://doi.org/10.5267/J.IJDNS.2021.9.017
Pecot, F., Merchant, A., Valette-Florence, P., & De Barnier, V. (2018). Cognitive outcomes of brand heritage: A signaling perspective. Journal of Business Research, 85, 304–316.
Sahir, S. H., Sugito, S., Hasibuan, A., & Fahlevi, M. (2021). Customer Experience Management: The Online Travel Agen-cies in Indonesia. ICIC Express Letters Part B: Applications, 12(4), 369–375.
Saunders, M., Lewis, P., & Thornhill, A. (2009). Research Methods for Business Students (5th ed.). Prentice Hall.
Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill building approach. John Wiley & Sons.
Soh, H., Reid, L. N., & King, K. W. (2009). Measuring trust in advertising. Journal of Advertising, 38(2), 83–104.
Tong, T. K. P. B. (2020). Analisa pengaruh social media marketing terhadap repurchase intention melalui brand trust se-bagai variabel mediasi pada instagram adidas Indonesia di Surabaya. Jurnal Strategi Pemasaran, 7(1), 10.
Wang, S. W., & Scheinbaum, A. C. (2018). Enhancing brand credibility via celebrity endorsement: Trustworthiness trumps attractiveness and expertise. Journal of Advertising Research, 58(1), 16–32.
Wen, C., Prybutok, V. R., & Xu, C. (2011). An integrated model for customer online repurchase intention. Journal of Com-puter Information Systems, 52(1), 14–23.
Wirapraja, A., & Subriadi, A. P. (2019). Effectiveness of Social Commerce In Influencing Repurchase Intention: A Sys-tematic Literature Review. 2019 International Conference on Computer Science, Information Technology, and Electri-cal Engineering (ICOMITEE), 24–29. https://doi.org/10.1109/ICOMITEE.2019.8921184
Yaakop, A., Anuar, M. M., & Omar, K. (2013). Like it or not: Issue of credibility in Facebook advertising. Asian Social Science, 9(3), 154.
Zhang, Y., Fang, Y., Wei, K.-K., Ramsey, E., McCole, P., & Chen, H. (2011). Repurchase intention in B2C e-commerce—A relationship quality perspective. Information & Management, 48(6), 192–200. https://doi.org/10.1016/j.im.2011.05.003