How to cite this paper
Ali, H & Alqudah, O. (2022). The effects of influencer marketing on overall brand equity through brand awareness and customer brand engagement.International Journal of Data and Network Science, 6(3), 651-658.
Refrences
Adaileh, M., Alrwashdeh, M., AlZeat, H., & Almatarneh, N. (2022). The antecedents of supply chain performance: Busi-ness analytics, business process orientation, and information systems support. Uncertain Supply Chain Manage-ment, 10(2), 399-408.
Adaileh, M. J., Alrawashdeh, M., Elrehail, H., & Aladayleh, K. J. (2020). Assessing the nexus between knowledge management and firm performance: A data article. Data in brief, 32, 106283.
Alshanty, A., Emeagwali, O., Ibrahim, B., & Alrwashdeh, M. (2019). The effect of market-sensing capability on knowledge creation process and innovation Evidence from SMEs in Jordan. Management Science Letters, 9(5), 727-736.
Alrwashdeh, M., Emeagwali, O., & Aljuhmani, H. (2019). The effect of electronic word of mouth communica-tion on purchase intention and brand image: An applicant smartphone brands in North Cyprus. Manage-ment Science Letters, 9(4), 505-518.
Alrwashdeh, M., Jahmani, A., Ibrahim, B., & Aljuhmani, H. Y. (2020). Data to model the effects of perceived telecommunication service quality and value on the degree of user satisfaction and e-WOM among tele-communications users in North Cyprus. Data in brief, 28, 104981.
Alrwashdeh, M., Emeagwali, O., & Aljuhmani, H. (2019). The effect of electronic word of mouth communication on pur-chase intention and brand image: An applicant smartphone brands in North Cyprus. Management Science Letters, 9(4), 505-518.
Alrwashdeh, M., Ali, H., Helalat, A., & Alkhodar, D. (2022). The mediating role of brand credibility between social media influencers and patronage intentions. International Journal of Data and Network Science, 6(2), 305-314.
Abreu, R. (2019). Social media micro-infleuncer marketing and purchasing intention of millenials: The role of perceived authenticity and trust [Doctoral dissertation].
Arli, D. (2017). Does Social Media Matter? Investigating the Effect of Social Media Features on Consumer Attitudes. Journal of Promotion Management, 23(4), 521–539. https://doi. org/10.1080/10496491.2017.1297974.
Bagozzi, R. P., & Edwards, J. R. (1998). A general approach for representing constructs in organizational research. Organ-izational research methods, 1(1), 45-87.
Ball, L., & Harris, R. (1982). SMIS members: a membership analysis. MiS Quarterly, 6(1), 19-38.
Calder, B. J., & Malthouse, E. C. (2005). Managing media and advertising change with integrated marketing. Journal of Advertising Research, 45(4), 356-361.
Campbell, C., & Farrell, J. R. (2020). More than meets the eye: The functional components underlying influencer market-ing. Business Horizons, 63(4), 469-479.
Chen, C. C., & Lin, Y. C. (2018). What drives live-stream usage intention? The perspectives of flow, entertainment, social interaction, and endorsement. Telematics and Informatics, 35(1), 293–303. https://doi.org/10.1016/j.tele.2017.12.003.
Creyer, E. H., & Ross Jr, W. T. (1997). Tradeoffs between price and quality: How a value index affects. Journal of Con-sumer Affairs, 31(2), 280-302.
De Veirman, M., Cauberghe, V., & Hudders, L. (2017). Marketing through instagram influencers: The impact of number of followers and product divergence on brand attitude. International Journal of Advertising, 36(5), 798–828. https://doi.org/10.1080/02650487. 2017.1348035
Fornell, C., & Larcker, D. F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measure-ment Error. Journal of Marketing Research, 18(1), 39–5 https://doi.org/10.1177/002224378101800104
Freberg, K., Graham, K., McGaughey, K., & Freberg, L. A. (2011). Who are the social media influencers? A study of pub-lic perceptions of personality. Public Relations Review, 37(1), 90–92. https://doi.org/10.1016/j.pubrev.2010.11.001
Gass, R., & Seiter, J. (2011). Persuasion, social influence and compliance gaining, 4e ed.
Gautam, V., & Sharma, V. (2017). The Mediating Role of Customer Relationship on the Social Media Marketing and Pur-chase Intention Relationship with Special Reference to Luxury Fashion Brands. Journal of Promotion Management, 23(6), 872–888. https://doi.org/10.1080/10496491.2017.132326
Hair, J. F., Jr, & Lukas, B. (2014). Marketing research. (Vol. 2). McGraw-Hill Education.
Hair, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., & Thiele, K. O. (2017). Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods. Journal of the Academy of Marketing Science, 45(5), 616–632. https://doi. org/10.1007/s11747-017-0517-x
Hair, J. F., Ringle, C. M., & Sarstedt, M. (2013). Partial Least Squares Structural Equation Modeling: Rigorous Applica-tions, Better Results and Higher Acceptance. Long Range Planning, 46(1-2), 1–12. https://doi.org/10.1016/j.lrp.2013.01.001
Hall, J. (2015). Build Authentic Audience Experiences Through Influencer Marketing. Retrieved July 5, 2020, from https://www.forbes.com/sites/johnhall/2015/12/17/build authentic-audience-experiences-through-influencer-marketing/#5f75d5624ff2
Hayes, R. A., & Carr, C. T. (2015). Does Being Social Matter? Effects of Enabled Commenting on Credibility and Brand Attitude in Social Media. Journal of Promotion Management, 21(3), 371–390. https://doi.org/10.1080/10496491.2015.1039178
Hollebeek, L. D., Glynn, M. S., & Brodie, R. J. (2014). Consumer brand engagement in social media: Conceptualization, scale development and validation. Journal of interactive marketing, 28(2), 149-165.
Keller, M. (2013). Affairs of State. In Affairs of State. Harvard University Press.
Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business Research, 65(10), 1480–1486. https://doi.org/10.1016/j.jbusres.2011.10.014
Kumar, S., Spais, G. S., Kumar, D., & Sureka, R. (2020). A Bibliometric History of the Journal of Promotion Management (1992–2019). Journal of Promotion Management, 26(1), 97–120. https://doi.org/10.1080/10496491.2019.1685622
Lou, C., & Yuan, S. (2019). Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media. Journal of Interactive Advertising, 19(1), 58–73. https://doi.org/10.1080/15252019.2018.1533501
Maslowska, E., Malthouse, E. C., & Collinger, T. (2016). The customer engagement ecosystem. Journal of Marketing Management, 32(5-6), 469-501.
Maignan, I., & Ferrell, O. C. (2004). Corporate social responsibility and marketing: An integrative framework. Journal of the Academy of Marketing science, 32(1), 3-19.
Moussetis, R. C., Rahma, A. A., & Nakos, G. (2005). Strategic behavior and national culture: the case of the banking in-dustry in Jordan. Competitiveness Review: An International Business Journal, 15(2), 101-115.
Ohanian, R. (1990). Construction and validation of a scale to measure celebrity endorsers’ perceived expertise, trustwor-thiness, and attractiveness. Journal of Advertising, 19(3),39–52. https://doi.org/10.1080/00913367.1990.10673191
Olsen, C. Ø., & Sandholmen, G. M. (2019). The Dark Side of Influencer Marketing (Master's thesis, Handelshøyskolen BI).
Ong, Y. X., & Ito, N. (2019). “I want to go there too!” Evaluating social media influencer marketing effectiveness: a case study of Hokkaido’s DMO. In Information and communication technologies in tourism 2019 (pp. 132-144). Springer, Cham.
Pina, L. S., Loureiro, S. M. C., Rita, P., Sarmento, E. M., Bilro, R. G., & Guerreiro, J.(2019). Analysing Consumer-Brand Engagement Through Appreciative Listening on Social Network Platforms. Journal of Promotion Management, 25(3), 304–313. https://doi. org/10.1080/10496491.2019.1557805
Reysen, S. (2005). Construction of a new scale: The Reysen likeability scale. Journal of Social Behavior and Personality, 33(2), 201– 208.
Rudd, M., Vohs, K. D., & Aaker, J. (2012). Awe expands people’s perception of time, alters decision making, and enhanc-es well-being. Psychological science, 23(10), 1130-1136.
Schivinski, B., & Dabrowski, D. (2015). The impact of brand communication on brand equity through Facebook. Journal of Research in Interactive Marketing, 9(1), 31-53.
Schouten, P. (2011). Using social media in study abroad. In Higher Education Administration with Social Media. Emerald Group Publishing Limited.
Statista (2020). Number of social network users in India from 2015 to 2018 with a forecast until 2023. Retrieved July 4, 2020, from https://www.statista.com/statistics/278407/number-of-social-network-users-in-india/
Statista (2020). Social media usage in India - statistics & facts. https://www.statista.com/ topics/5113/social-media-usage-in-india/ Retrieved August 7, 2020, from https://www.statista.com/topics/5113/social-media-usage-in-india/
Stubb, C., Nyström, A. G., & Colliander, J. (2019). Influencer marketing: The impact of disclosing sponsorship compensa-tion justification on sponsored content effectiveness. Journal of Communication Management, 23(2), 109-122.
Trivedi, J., & Sama, R. (2020). The Effect of Influencer Marketing on Consumers’ Brand Admiration and Online Purchase Intentions: An Emerging Market Perspective. Journal of Internet Commerce, 19(1), 103–124. https://doi.org/10.1080/15332861.2019.1700741
Voss, K. E., Spangenberg, E. R., & Grohmann, B. (2003). Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude. Journal of Marketing Research, 40(3), 310–320. https://doi.org/10.1509/jmkr.40.3.310.19238
Wang, S. W., Kao, G. H. Y., & Ngamsiriudom, W. (2017). Consumers’ attitude of endorser credibility, brand and inten-tion with respect to celebrity endorsement of the airline sector. Journal of Air Transport Management, 60, 10–17. https://doi.org/10.1016/j.jairtraman.2016.12.007
Wang, S. W., & Scheinbaum, A. C. (2018). Enhancing brand credibility via celebrity endorsement trustworthiness trumps attractiveness and expertise. Journal of Advertising Research, 58(1), 16–32. https://doi.org/10.2501/JAR-2017-042
Yoo, B., & Donthu, N. (2001). Developing a scale to measure the perceived quality of an Internet shopping site (SITE-QUAL). Quarterly journal of electronic commerce, 2(1), 31-45.
Adaileh, M. J., Alrawashdeh, M., Elrehail, H., & Aladayleh, K. J. (2020). Assessing the nexus between knowledge management and firm performance: A data article. Data in brief, 32, 106283.
Alshanty, A., Emeagwali, O., Ibrahim, B., & Alrwashdeh, M. (2019). The effect of market-sensing capability on knowledge creation process and innovation Evidence from SMEs in Jordan. Management Science Letters, 9(5), 727-736.
Alrwashdeh, M., Emeagwali, O., & Aljuhmani, H. (2019). The effect of electronic word of mouth communica-tion on purchase intention and brand image: An applicant smartphone brands in North Cyprus. Manage-ment Science Letters, 9(4), 505-518.
Alrwashdeh, M., Jahmani, A., Ibrahim, B., & Aljuhmani, H. Y. (2020). Data to model the effects of perceived telecommunication service quality and value on the degree of user satisfaction and e-WOM among tele-communications users in North Cyprus. Data in brief, 28, 104981.
Alrwashdeh, M., Emeagwali, O., & Aljuhmani, H. (2019). The effect of electronic word of mouth communication on pur-chase intention and brand image: An applicant smartphone brands in North Cyprus. Management Science Letters, 9(4), 505-518.
Alrwashdeh, M., Ali, H., Helalat, A., & Alkhodar, D. (2022). The mediating role of brand credibility between social media influencers and patronage intentions. International Journal of Data and Network Science, 6(2), 305-314.
Abreu, R. (2019). Social media micro-infleuncer marketing and purchasing intention of millenials: The role of perceived authenticity and trust [Doctoral dissertation].
Arli, D. (2017). Does Social Media Matter? Investigating the Effect of Social Media Features on Consumer Attitudes. Journal of Promotion Management, 23(4), 521–539. https://doi. org/10.1080/10496491.2017.1297974.
Bagozzi, R. P., & Edwards, J. R. (1998). A general approach for representing constructs in organizational research. Organ-izational research methods, 1(1), 45-87.
Ball, L., & Harris, R. (1982). SMIS members: a membership analysis. MiS Quarterly, 6(1), 19-38.
Calder, B. J., & Malthouse, E. C. (2005). Managing media and advertising change with integrated marketing. Journal of Advertising Research, 45(4), 356-361.
Campbell, C., & Farrell, J. R. (2020). More than meets the eye: The functional components underlying influencer market-ing. Business Horizons, 63(4), 469-479.
Chen, C. C., & Lin, Y. C. (2018). What drives live-stream usage intention? The perspectives of flow, entertainment, social interaction, and endorsement. Telematics and Informatics, 35(1), 293–303. https://doi.org/10.1016/j.tele.2017.12.003.
Creyer, E. H., & Ross Jr, W. T. (1997). Tradeoffs between price and quality: How a value index affects. Journal of Con-sumer Affairs, 31(2), 280-302.
De Veirman, M., Cauberghe, V., & Hudders, L. (2017). Marketing through instagram influencers: The impact of number of followers and product divergence on brand attitude. International Journal of Advertising, 36(5), 798–828. https://doi.org/10.1080/02650487. 2017.1348035
Fornell, C., & Larcker, D. F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measure-ment Error. Journal of Marketing Research, 18(1), 39–5 https://doi.org/10.1177/002224378101800104
Freberg, K., Graham, K., McGaughey, K., & Freberg, L. A. (2011). Who are the social media influencers? A study of pub-lic perceptions of personality. Public Relations Review, 37(1), 90–92. https://doi.org/10.1016/j.pubrev.2010.11.001
Gass, R., & Seiter, J. (2011). Persuasion, social influence and compliance gaining, 4e ed.
Gautam, V., & Sharma, V. (2017). The Mediating Role of Customer Relationship on the Social Media Marketing and Pur-chase Intention Relationship with Special Reference to Luxury Fashion Brands. Journal of Promotion Management, 23(6), 872–888. https://doi.org/10.1080/10496491.2017.132326
Hair, J. F., Jr, & Lukas, B. (2014). Marketing research. (Vol. 2). McGraw-Hill Education.
Hair, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., & Thiele, K. O. (2017). Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods. Journal of the Academy of Marketing Science, 45(5), 616–632. https://doi. org/10.1007/s11747-017-0517-x
Hair, J. F., Ringle, C. M., & Sarstedt, M. (2013). Partial Least Squares Structural Equation Modeling: Rigorous Applica-tions, Better Results and Higher Acceptance. Long Range Planning, 46(1-2), 1–12. https://doi.org/10.1016/j.lrp.2013.01.001
Hall, J. (2015). Build Authentic Audience Experiences Through Influencer Marketing. Retrieved July 5, 2020, from https://www.forbes.com/sites/johnhall/2015/12/17/build authentic-audience-experiences-through-influencer-marketing/#5f75d5624ff2
Hayes, R. A., & Carr, C. T. (2015). Does Being Social Matter? Effects of Enabled Commenting on Credibility and Brand Attitude in Social Media. Journal of Promotion Management, 21(3), 371–390. https://doi.org/10.1080/10496491.2015.1039178
Hollebeek, L. D., Glynn, M. S., & Brodie, R. J. (2014). Consumer brand engagement in social media: Conceptualization, scale development and validation. Journal of interactive marketing, 28(2), 149-165.
Keller, M. (2013). Affairs of State. In Affairs of State. Harvard University Press.
Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business Research, 65(10), 1480–1486. https://doi.org/10.1016/j.jbusres.2011.10.014
Kumar, S., Spais, G. S., Kumar, D., & Sureka, R. (2020). A Bibliometric History of the Journal of Promotion Management (1992–2019). Journal of Promotion Management, 26(1), 97–120. https://doi.org/10.1080/10496491.2019.1685622
Lou, C., & Yuan, S. (2019). Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media. Journal of Interactive Advertising, 19(1), 58–73. https://doi.org/10.1080/15252019.2018.1533501
Maslowska, E., Malthouse, E. C., & Collinger, T. (2016). The customer engagement ecosystem. Journal of Marketing Management, 32(5-6), 469-501.
Maignan, I., & Ferrell, O. C. (2004). Corporate social responsibility and marketing: An integrative framework. Journal of the Academy of Marketing science, 32(1), 3-19.
Moussetis, R. C., Rahma, A. A., & Nakos, G. (2005). Strategic behavior and national culture: the case of the banking in-dustry in Jordan. Competitiveness Review: An International Business Journal, 15(2), 101-115.
Ohanian, R. (1990). Construction and validation of a scale to measure celebrity endorsers’ perceived expertise, trustwor-thiness, and attractiveness. Journal of Advertising, 19(3),39–52. https://doi.org/10.1080/00913367.1990.10673191
Olsen, C. Ø., & Sandholmen, G. M. (2019). The Dark Side of Influencer Marketing (Master's thesis, Handelshøyskolen BI).
Ong, Y. X., & Ito, N. (2019). “I want to go there too!” Evaluating social media influencer marketing effectiveness: a case study of Hokkaido’s DMO. In Information and communication technologies in tourism 2019 (pp. 132-144). Springer, Cham.
Pina, L. S., Loureiro, S. M. C., Rita, P., Sarmento, E. M., Bilro, R. G., & Guerreiro, J.(2019). Analysing Consumer-Brand Engagement Through Appreciative Listening on Social Network Platforms. Journal of Promotion Management, 25(3), 304–313. https://doi. org/10.1080/10496491.2019.1557805
Reysen, S. (2005). Construction of a new scale: The Reysen likeability scale. Journal of Social Behavior and Personality, 33(2), 201– 208.
Rudd, M., Vohs, K. D., & Aaker, J. (2012). Awe expands people’s perception of time, alters decision making, and enhanc-es well-being. Psychological science, 23(10), 1130-1136.
Schivinski, B., & Dabrowski, D. (2015). The impact of brand communication on brand equity through Facebook. Journal of Research in Interactive Marketing, 9(1), 31-53.
Schouten, P. (2011). Using social media in study abroad. In Higher Education Administration with Social Media. Emerald Group Publishing Limited.
Statista (2020). Number of social network users in India from 2015 to 2018 with a forecast until 2023. Retrieved July 4, 2020, from https://www.statista.com/statistics/278407/number-of-social-network-users-in-india/
Statista (2020). Social media usage in India - statistics & facts. https://www.statista.com/ topics/5113/social-media-usage-in-india/ Retrieved August 7, 2020, from https://www.statista.com/topics/5113/social-media-usage-in-india/
Stubb, C., Nyström, A. G., & Colliander, J. (2019). Influencer marketing: The impact of disclosing sponsorship compensa-tion justification on sponsored content effectiveness. Journal of Communication Management, 23(2), 109-122.
Trivedi, J., & Sama, R. (2020). The Effect of Influencer Marketing on Consumers’ Brand Admiration and Online Purchase Intentions: An Emerging Market Perspective. Journal of Internet Commerce, 19(1), 103–124. https://doi.org/10.1080/15332861.2019.1700741
Voss, K. E., Spangenberg, E. R., & Grohmann, B. (2003). Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude. Journal of Marketing Research, 40(3), 310–320. https://doi.org/10.1509/jmkr.40.3.310.19238
Wang, S. W., Kao, G. H. Y., & Ngamsiriudom, W. (2017). Consumers’ attitude of endorser credibility, brand and inten-tion with respect to celebrity endorsement of the airline sector. Journal of Air Transport Management, 60, 10–17. https://doi.org/10.1016/j.jairtraman.2016.12.007
Wang, S. W., & Scheinbaum, A. C. (2018). Enhancing brand credibility via celebrity endorsement trustworthiness trumps attractiveness and expertise. Journal of Advertising Research, 58(1), 16–32. https://doi.org/10.2501/JAR-2017-042
Yoo, B., & Donthu, N. (2001). Developing a scale to measure the perceived quality of an Internet shopping site (SITE-QUAL). Quarterly journal of electronic commerce, 2(1), 31-45.