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Growing Science » International Journal of Data and Network Science » Factors influencing attitudes and intentions towards smart retail technology

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International Journal of Data and Network Science
ISSN 2561-8156 (Online) - ISSN 2561-8148 (Print)
Quarterly Publication
Volume 6 Issue 2 pp. 595-602, 2022

Factors influencing attitudes and intentions towards smart retail technology Pages 595-602 PDF Download PDF

Authors: Selvan Perumal, Yeoh Rong Qing, Mathivannan Jaganathan

📋 Author Affiliations:
S. Perumal ORCID , Y.R. Qing, M. Jaganathan ORCID
¹ School of Business Management, College of Business, Universiti Utara Malaysia, Malaysia
doi 10.5267/j.ijdns.2021.11.005
25 Source: Scopus
Crossref 15 Source: CrossRef

🔑 Keywords: Smart Retail Technology (SRT), Technology Acceptance Model (TAM), Brick-and-mortar stores

Abstract: Today, the ever-changing technology development is bringing an impact to the Malaysian retail industry. Smart Retail Technology is one of the outcomes of Industry Revolution 4.0 to deepen integration between digital and physical characteristics that can serve extraordinary shopping experiences in brick-and-mortar stores. Smart retail technology is attaining greater attention in the information system literature. In this study, the researchers aimed to investigate the relationships between perceived usefulness (PU), perceived ease of use (PEOU), perceived enjoyment (PE), perceived risk (PR), attitudes (ATD) and behavioral intentions towards smart retail technology (BI). The 170 respondents were collected through an online survey and processed in the PLS-SEM data analysis. The results indicated that perceived ease of use is the main variable influencing people's acceptance of SRT, followed by perceived enjoyment. However, perceived usefulness and perceived risk performed insignificant roles to link with attitudes and behavioral intentions towards SRT. This study provided some insightful implications for both academicians and practitioners to understand the current situation of smart retail technology in developing countries, especially Malaysia.

How to cite this paper
APA: Perumal, S., Qing, Y & Jaganathan, M. (2022). Factors influencing attitudes and intentions towards smart retail technology. International Journal of Data and Network Science, 6(2), 595-602.
Chicago/Turabian: Perumal, S., Qing, Y & Jaganathan, M. 2022. "Factors influencing attitudes and intentions towards smart retail technology." International Journal of Data and Network Science 6, no. 2 (2022): 595-602.
AMA: Perumal, S., Qing, Y & Jaganathan, M. Factors influencing attitudes and intentions towards smart retail technology. International Journal of Data and Network Science. 2022;6(2):595-602.

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📚 Journal: International Journal of Data and Network Science | 📅 Year: 2022 | 📖 Volume: 6 | 📄 Issue: 2 | 👁️ Views: 3083 | 📊 Crossref: 15

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