How to cite this paper
Alzoubi, H., Alshurideh, M., Kurdi, B., Akour, I & Aziz, R. (2022). Does BLE technology contribute towards improving marketing strategies, customers’ satisfaction and loyalty? The role of open innovation.International Journal of Data and Network Science, 6(2), 449-460.
Refrences
Abu Zayyad, H. M., Obeidat, Z. M., Alshurideh, M. T., Abuhashesh, M., Maqableh, M., & Masa’deh, R. (2021). Corporate social responsibility and patronage intentions: The mediating effect of brand credibility. Journal of Marketing Communications, 27(5), 510–533. https://doi.org/10.1080/13527266.2020.1728565
Abuhashesh, M. Y., Alshurideh, M. T., & Sumadi, M. (2021). The effect of culture on customers’ attitudes toward Facebook advertising: the moderating role of gender. Review of International Business and Strategy.
Ahmad, A., Alshurideh, M. T., Al Kurdi, B. H., & Salloum, S. A. (2021). Factors Impacts Organization Digital Transformation and Organization Decision Making During Covid19 Pandemic. The Effect of Coronavirus Disease (COVID-19) on Business Intelligence, 95.
Akbar, M. M., & Parvez, N. (2009). IMPACT OF SERVICE QUALITY , TRUST , AND CUSTOMER Mohammad Muzahid Akbar and Noorjahan Parvez. ABAC Journal, 29(1), 24–38.
Al-Khayyal, A., Alshurideh, M., Al Kurdi, B., & Salloum, S. A. (2020). Factors Influencing Electronic Service Quality on Electronic Loyalty in Online Shopping Context: Data Analysis Approach. In Enabling AI Applications in Data Science (pp. 367–378). Springer.
Al Dmour, H., Alshurideh, M., & Shishan, F. (2014). The influence of mobile application quality and attributes on the continuance intention of mobile shopping. Life Science Journal, 11(10), 172–181.
Al Kurdi, B, Alshurideh, M., & Al afaishata, T. (2020). Employee retention and organizational performance: Evidence from banking industry. Management Science Letters, 10(16), 3981–3990.
Al Kurdi, Barween, Alshurideh, M., & Salloum, S. A. (2020). Investigating a theoretical framework for e-learning technology acceptance. International Journal of Electrical and Computer Engineering (IJECE), 10(6), 6484–6496.
Al Kurdi, Barween, Alshurideh, M., Salloum, S. A., Obeidat, Z. M., & Al-dweeri, R. M. (2020). An Empirical Investigation into Examination of Factors Influencing University Students’ Behavior towards Elearning Acceptance Using SEM Approach. International Journal of Interactive Mobile Technologies (IJIM), 14(02), 19–41.
Alaali, N., Al Marzouqi, A., Albaqaeen, A., Dahabreh, F., Alshurideh, M., Mouzaek, E., … Aburayya, A. (2021). The impact of adopting corporate governance strategic performance in the tourism sector: A case study in the Kingdom of Bahrain. Journal of Legal, Ethical and Regulatory Issues, 24(Special Issue 1), 1–18. Retrieved from https://www.scopus.com/inward/record.uri?eid=2-s2.0-85112793391&partnerID=40&md5=fefbffeaf1d5d7307d9b3107bdfadb47
Alameeri, K. A., Alshurideh, M. T., & Al Kurdi, B. (2021). The Effect of Covid-19 Pandemic on Business Systems’ Innovation and Entrepreneurship and How to Cope with It: A Theatrical View. The Effect of Coronavirus Disease (COVID-19) on Business Intelligence, 334, 275–288.
Alameeri, K., Alshurideh, M., Al Kurdi, B., & Salloum, S. A. (2021). The Effect of Work Environment Happiness on Employee Leadership. Advances in Intelligent Systems and Computing, pp. 668–680. https://doi.org/10.1007/978-3-030-58669-0_60
Alhamad, A. Q. M., Akour, I., Alshurideh, M., Al-Hamad, A. Q., Kurdi, B. Al, & Alzoubi, H. (2021). Predicting the intention to use google glass: A comparative approach using machine learning models and PLS-SEM. International Journal of Data and Network Science, 5(3), 311–320. https://doi.org/10.5267/j.ijdns.2021.6.002
Ali, N., Ahmed, A., Anum, L., Ghazal, T. M., Abbas, S., Khan, M. A., … Ahmad, M. (2021). Modelling supply chain information collaboration empowered with machine learning technique. Intelligent Automation and Soft Computing, 30(1), 243–257. https://doi.org/10.32604/iasc.2021.018983
Aljumah, A., Nuseir, M. T., & Alshurideh, M. T. (2021). The Impact of Social Media Marketing Communications on Consumer Response During the COVID-19: Does the Brand Equity of a University Matter. The Effect of Coronavirus Disease (COVID-19) on Business Intelligence, 334, 384–367.
Alkitbi, S. S., Alshurideh, M., Al Kurdi, B., & Salloum, S. A. (2021). Factors Affect Customer Retention: A Systematic Review. In Advances in Intelligent Systems and Computing. https://doi.org/10.1007/978-3-030-58669-0_59
Alnazer, N. N., Alnuaimi, M. A., & Alzoubi, H. M. (2017). Analysing the appropriate cognitive styles and its effect on strategic innovation in Jordanian universities. International Journal of Business Excellence, 13(1), 127–140.
Alnuaimi, M., Alzoubi, H. M., Ajelat, D., & Alzoubi, A. A. (2021). Towards intelligent organisations: an empirical investigation of learning orientation’s role in technical innovation. International Journal of Innovation and Learning, 29(2), 207–221.
AlShehhi, H., Alshurideh, M., Al Kurdi, B., & Salloum, S. A. (2020). The impact of ethical leadership on employees performance: A systematic review. International Conference on Advanced Intelligent Systems and Informatics, 417–426. Springer.
Alshraideh, A., Al-Lozi, M., & Alshurideh, M. (2017). The Impact of Training Strategy on Organizational Loyalty via the Mediating Variables of Organizational Satisfaction and Organizational Performance: An Empirical Study on Jordanian Agricultural Credit Corporation Staff. Journal of Social Sciences (COES&RJ-JSS), 6, 383–394.
Alshurideh. (2019). Do electronic loyalty programs still drive customer choice and repeat purchase behaviour? International Journal of Electronic Customer Relationship Management, 12(1), 40–57.
Alshurideh, M., Masa’deh, R. M. d. T., & Alkurdi, B. (2012). The effect of customer satisfaction upon customer retention in the Jordanian mobile market: An empirical investigation. European Journal of Economics, Finance and Administrative Sciences, 47(47), 69–78.
Alsuwaidi, M., Alshurideh, M., Al Kurdi, B., & Salloum, S. A. (2020). Performance appraisal on employees’ motivation: A comprehensive analysis. International Conference on Advanced Intelligent Systems and Informatics, 681–693. Springer.
Alzoubi, H. M., Ahmed, G., Al-Gasaymeh, A., & Al Kurdi, B. (2020). Empirical study on sustainable supply chain strategies and its impact on competitive priorities: The mediating role of supply chain collaboration. Management Science Letters, 10(3), 703–708. https://doi.org/10.5267/j.msl.2019.9.008
Alzoubi, H. M., Alshurideh, M., & Ghazal, T. M. (2021). Integrating BLE Beacon Technology with Intelligent Information Systems IIS for Operations’ Performance: A Managerial Perspective. The International Conference on Artificial Intelligence and Computer Vision, 527–538.
Alzoubi, H. M., & Aziz, R. (2021). Does Emotional Intelligence Contribute to Quality of Strategic Decisions? The Mediating Role of Open Innovation. Journal of Open Innovation: Technology, Market, and Complexity, 7(2), 130.
Alzoubi, H. M., Vij, M., Vij, A., & Hanaysha, J. R. (2021). What leads guests to satisfaction and loyalty in UAE five-star hotels? AHP analysis to service quality dimensions. Enlightening Tourism, 11(1), 102–135. https://doi.org/10.33776/et.v11i1.5056
Alzoubi, H. M., & Yanamandra, R. (2020). Investigating the mediating role of Information Sharing Strategy on Agile Supply Chain in Supply Chain Performance. Uncertain Supply Chain Management, 8(2), 273–284.
Alzoubi, H. (2018). The role of intelligent information system in e-supply chain management performance. International Journal of Multidisciplinary Thought, 7(2), 363–370.
Alzoubi, Haitham, & Ahmed, G. (2019). Do TQM practices improve organisational success? A case study of electronics industry in the UAE. International Journal of Economics and Business Research, 17(4), 459–472.
Bhattacharya, D., Canul, M., & Knight, S. (2016). Impact of the Physical Web and BLE Beacons. RIIT 2016 - Proceedings of the 5th Annual Conference on Research in Information Technology, 53. https://doi.org/10.1145/2978178.2978179
Bhosale, A., Benny, G., Jaison, R., Khot, A., & Pati, S. (2019). Beacons. (Icnte).
Bulusu, N., Heidemann, J., & Estrin, D. (2001). Adaptive beacon placement. Proceedings - International Conference on Distributed Computing Systems, (May), 489–498. https://doi.org/10.1109/icdsc.2001.918979
Chen, D., Shin, K. G., Jiang, Y., & Kim, K.-H. (2017). Locating and tracking ble beacons with smartphones. Proceedings of the 13th International Conference on Emerging Networking EXperiments and Technologies, 263–275.
Dudhane, N. A., & Pitambare, S. T. (2015). Location Based and Contextual Services Using Bluetooth Beacons: New Way to Enhance Customer Experience. Lecture Notes on Information Theory, 3(1), 31–34. https://doi.org/10.18178/lnit.3.1.31-34
Fernandes, K. (2021). Designing a Returns Logistics Process for an E-commerce Business Model. (April).
Gajanova, L. (2019). The potential of using Bluetooth-based system as a part of proximity marketing in the Slovak Republic. Marketing and Management of Innovations, 2(2), 239–252. https://doi.org/10.21272/mmi.2019.2-21
Ghazal, T. M., Hasan, M. K., Alshurideh, M. T., Alzoubi, H. M., Ahmad, M., Akbar, S. S., … Akour, I. A. (2021). IoT for Smart Cities: Machine Learning Approaches in Smart Healthcare—A Review. Future Internet, 13(8), 218. https://doi.org/10.3390/fi13080218
Girolami, M., Mavilia, F., & Delmastro, F. (2020). Sensing social interactions through BLE beacons and commercial mobile devices. Pervasive and Mobile Computing, 67, 1–16.
Gómez-de-Gabriel, J. M., Fernández-Madrigal, J. A., López-Arquillos, A., & Rubio-Romero, J. C. (2019). Monitoring harness use in construction with BLE beacons. Measurement, 131, 329–340.
Hamadneh, S., & Al Kurdi, B. (2021). The Effect of Brand Personality on Consumer Self-Identity: The Moderation Effect of Cultural Orientations Among British and Chinese Consumers. Journal of Legal, Ethical and Regulatory Issues, 24(Special Issue 1), 1–14.
Joghee, S., Al Kurdi, B., Alshurideh, M., Alzoubi, H., Vij, A., Muthusamy, M. & HamadneH, S. (2021). Expats Impulse Buying Behaviour in UAE: A Customer Perspective. Journal of Management Information and Decision Sciences, 24(Special Issue 1), 1–24.
Joghee, S., Alzoubi, H. M., & Dubey, A. R. (2020). Decisions effectiveness of FDI investment biases at real estate industry: Empirical evidence from Dubai smart city projects. International Journal of Scientific and Technology Research, 9(3), 3499–3503.
Johnson, E. C., Karlay, J. S., Fregidou-Malama, M., Hyder, A., & Johnson, E. C. (2018). Impact of Service Quality on customer Satisfaction Liberia Revenue Authority.
Kalbandhe, A. A., & Patil, S. C. (2017). Indoor Positioning System using Bluetooth Low Energy. International Conference on Computing, Analytics and Security Trends, CAST 2016, (December 2016), 451–455. https://doi.org/10.1109/CAST.2016.7915011
Konečnik Ruzzier, M., Ruzzier, M., & Hisrich, R. (2014). Value, satisfaction and customer loyalty. Marketing for Entrepreneurs and SMEs, (November), 21–36. https://doi.org/10.4337/9781781955970.00008
Al Kurdi, B., Elrehail, H., Alzoubi, H., Alshurideh, M., & Al-Adaila, R. (2021). The interplay among HRM practices, job satisfaction and intention to leave: An empirical investigation. Journal of Legal, Ethical and Regulatory, 24(1), 1-14.
Kurdi, B, Alshurideh, M., & Alnaser, A. (2020). The impact of employee satisfaction on customer satisfaction: Theoretical and empirical underpinning. Management Science Letters, 10(15), 3561–3570.
Kusaladharma, S., & Tellambura, C. (2013). Impact of beacon misdetection on aggregate interference for hybrid underlay-interweave networks. IEEE Communications Letters, 17(11), 2052–2055.
Levesque, N., & Boeck, H. (2017). Proximity Marketing as an Enabler of Mass Customization and Personalization in a Customer Service Experience. (December 2016), 405–420. https://doi.org/10.1007/978-3-319-29058-4_32
Levesque, N., Durif, F., Boeck, H., & Bilolo, A. (2015). The impact of Proximity Marketing on consumer reaction and firm performance: A conceptual and integrative model. 2015 Americas Conference on Information Systems, AMCIS 2015, (August).
Madi Odeh, R. B. S., Obeidat, B. Y., Jaradat, M. O., Masa’deh, R., & Alshurideh, M. T. (2021). The transformational leadership role in achieving organizational resilience through adaptive cultures: the case of Dubai service sector. International Journal of Productivity and Performance Management. https://doi.org/10.1108/IJPPM-02-2021-0093
Mashaqi, E., Al-Hajri, S., Alshurideh, M., & Al Kurdi, B. (2020). The impact of E-Service quality, E-Recovery services on E-Loyalty in online shopping: theoretical foundation And qualitative proof. PalArch's Journal of Archaeology of Egypt/Egyptology, 17(10), 2291-2316..
Mehmood, T., Alzoubi, H. M., Alshurideh, M., Al-Gasaymeh, A., & Ahmed, G. (2019). Schumpeterian entrepreneurship theory: evolution and relevance. Academy of Entrepreneurship Journal, 25(4), 1–10.
Moody, M. (2015). Analysis of Promising Beacon Technology for Consumers. The Elon Journal of Undergraduate Research in Communications, 6(1), 59–68.
Nemati, A. R., Khan, K., & Iftikhar, M. (2010). Impact of innovation on customer satisfaction and brand loyalty, a study of mobile phones users in Pakistan. European Journal of Social Sciences, 16(2), 307–314.
Ng, P. C., She, J., & Ran, R. (2020). A reliable smart interaction with physical thing attached with ble beacon. IEEE Internet of Things Journal, 7(4), 3650–3662.
Nicholas, G., & Shapiro, A. (2021). Failed hybrids: The death and life of Bluetooth proximity marketing. Mobile Media and Communication, 9(3), 465–487. https://doi.org/10.1177/2050157920975836
Nuseir, M. T., Aljumah, A., & Alshurideh, M. T. (2021). How the Business Intelligence in the New Startup Performance in UAE During COVID-19: The Mediating Role of Innovativeness. The Effect of Coronavirus Disease (COVID-19) on Business Intelligence, 63–79.
Obeidat, U., Obeidat, B., Alrowwad, A., Alshurideh, M., Masadeh, R., & Abuhashesh, M. (2021). The effect of intellectual capital on competitive advantage: The mediating role of innovation. Management Science Letters, 11(4), 1331–1344.
Okamoto, T., Sasaki, Y., & Suzuki, S. (2017). Targeted advertising using BLE beacon. 2017 IEEE 6th Global Conference on Consumer Electronics (GCCE), 1–5. IEEE.
Rajamohanan, D., Hariharan, B., & Menon, K. A. U. (2019). Survey on Smart Health Management using BLE and BLE Beacons. 2019 9th International Symposium on Embedded Computing and System Design (ISED), 1–5. IEEE.
Ryding, D. (2010). The impact of new technologies on customer satisfaction and business to business customer relationships: Evidence from the soft drinks industry. Journal of Retailing and Consumer Services, 17(3), 224–228. https://doi.org/10.1016/j.jretconser.2010.03.008
Santouridis, I., & Trivellas, P. (2010). Investigating the impact of service quality and customer satisfaction on customer loyalty in mobile telephony in Greece. TQM Journal, 22(3), 330–343. https://doi.org/10.1108/17542731011035550
Shirkhodaie, M., & Rastgoo-deylami, M. (2016). Positive Word of Mouth Marketing: Explaining the Roles of Value Congruity and Brand Love. Journal of Competitiveness, 8(1), 19–37. https://doi.org/10.7441/joc.2016.01.02
Siddiqi, K. O. (2011). Interrelations between Service Quality Attributes, Customer Satisfaction and Customer Loyalty in the Retail Banking Sector in Bangladesh. International Journal of Business and Management, 6(3), 12–36. https://doi.org/10.5539/ijbm.v6n3p12
Spachos, P., & Plataniotis, K. (2020). Ble beacons in the smart city: Applications, challenges, and research opportunities. IEEE Internet of Things Magazine, 3(1), 14–18.
Swamy, B. S., Harinishree, M. S., Harshitha, R., Venkatesh, S., & Firdaus, R. (2018). BLE Beacon Based Museum Knowledge Sharing Platform. 3rd National Conference on Image Processing, Computing, Communication, Networking and Data Analytics, 94–98.
Turki, A. M., Barween, A. K., Ra’ed, M., & A., S. S. (2021, January 1). The moderation effect of gender on accepting electronic payment technology: a study on United Arab Emirates consumers. Review of International Business and Strategy. https://doi.org/10.1108/RIBS-08-2020-0102
Yanagaimoto, H., Hashimoto, K., & Matsuo, T. (2018). Indoor Positioning Estimation Using BLE Beacons. 2018 International Joint Symposium on Artificial Intelligence and Natural Language Processing (ISAI-NLP), 1–6. IEEE.
Abuhashesh, M. Y., Alshurideh, M. T., & Sumadi, M. (2021). The effect of culture on customers’ attitudes toward Facebook advertising: the moderating role of gender. Review of International Business and Strategy.
Ahmad, A., Alshurideh, M. T., Al Kurdi, B. H., & Salloum, S. A. (2021). Factors Impacts Organization Digital Transformation and Organization Decision Making During Covid19 Pandemic. The Effect of Coronavirus Disease (COVID-19) on Business Intelligence, 95.
Akbar, M. M., & Parvez, N. (2009). IMPACT OF SERVICE QUALITY , TRUST , AND CUSTOMER Mohammad Muzahid Akbar and Noorjahan Parvez. ABAC Journal, 29(1), 24–38.
Al-Khayyal, A., Alshurideh, M., Al Kurdi, B., & Salloum, S. A. (2020). Factors Influencing Electronic Service Quality on Electronic Loyalty in Online Shopping Context: Data Analysis Approach. In Enabling AI Applications in Data Science (pp. 367–378). Springer.
Al Dmour, H., Alshurideh, M., & Shishan, F. (2014). The influence of mobile application quality and attributes on the continuance intention of mobile shopping. Life Science Journal, 11(10), 172–181.
Al Kurdi, B, Alshurideh, M., & Al afaishata, T. (2020). Employee retention and organizational performance: Evidence from banking industry. Management Science Letters, 10(16), 3981–3990.
Al Kurdi, Barween, Alshurideh, M., & Salloum, S. A. (2020). Investigating a theoretical framework for e-learning technology acceptance. International Journal of Electrical and Computer Engineering (IJECE), 10(6), 6484–6496.
Al Kurdi, Barween, Alshurideh, M., Salloum, S. A., Obeidat, Z. M., & Al-dweeri, R. M. (2020). An Empirical Investigation into Examination of Factors Influencing University Students’ Behavior towards Elearning Acceptance Using SEM Approach. International Journal of Interactive Mobile Technologies (IJIM), 14(02), 19–41.
Alaali, N., Al Marzouqi, A., Albaqaeen, A., Dahabreh, F., Alshurideh, M., Mouzaek, E., … Aburayya, A. (2021). The impact of adopting corporate governance strategic performance in the tourism sector: A case study in the Kingdom of Bahrain. Journal of Legal, Ethical and Regulatory Issues, 24(Special Issue 1), 1–18. Retrieved from https://www.scopus.com/inward/record.uri?eid=2-s2.0-85112793391&partnerID=40&md5=fefbffeaf1d5d7307d9b3107bdfadb47
Alameeri, K. A., Alshurideh, M. T., & Al Kurdi, B. (2021). The Effect of Covid-19 Pandemic on Business Systems’ Innovation and Entrepreneurship and How to Cope with It: A Theatrical View. The Effect of Coronavirus Disease (COVID-19) on Business Intelligence, 334, 275–288.
Alameeri, K., Alshurideh, M., Al Kurdi, B., & Salloum, S. A. (2021). The Effect of Work Environment Happiness on Employee Leadership. Advances in Intelligent Systems and Computing, pp. 668–680. https://doi.org/10.1007/978-3-030-58669-0_60
Alhamad, A. Q. M., Akour, I., Alshurideh, M., Al-Hamad, A. Q., Kurdi, B. Al, & Alzoubi, H. (2021). Predicting the intention to use google glass: A comparative approach using machine learning models and PLS-SEM. International Journal of Data and Network Science, 5(3), 311–320. https://doi.org/10.5267/j.ijdns.2021.6.002
Ali, N., Ahmed, A., Anum, L., Ghazal, T. M., Abbas, S., Khan, M. A., … Ahmad, M. (2021). Modelling supply chain information collaboration empowered with machine learning technique. Intelligent Automation and Soft Computing, 30(1), 243–257. https://doi.org/10.32604/iasc.2021.018983
Aljumah, A., Nuseir, M. T., & Alshurideh, M. T. (2021). The Impact of Social Media Marketing Communications on Consumer Response During the COVID-19: Does the Brand Equity of a University Matter. The Effect of Coronavirus Disease (COVID-19) on Business Intelligence, 334, 384–367.
Alkitbi, S. S., Alshurideh, M., Al Kurdi, B., & Salloum, S. A. (2021). Factors Affect Customer Retention: A Systematic Review. In Advances in Intelligent Systems and Computing. https://doi.org/10.1007/978-3-030-58669-0_59
Alnazer, N. N., Alnuaimi, M. A., & Alzoubi, H. M. (2017). Analysing the appropriate cognitive styles and its effect on strategic innovation in Jordanian universities. International Journal of Business Excellence, 13(1), 127–140.
Alnuaimi, M., Alzoubi, H. M., Ajelat, D., & Alzoubi, A. A. (2021). Towards intelligent organisations: an empirical investigation of learning orientation’s role in technical innovation. International Journal of Innovation and Learning, 29(2), 207–221.
AlShehhi, H., Alshurideh, M., Al Kurdi, B., & Salloum, S. A. (2020). The impact of ethical leadership on employees performance: A systematic review. International Conference on Advanced Intelligent Systems and Informatics, 417–426. Springer.
Alshraideh, A., Al-Lozi, M., & Alshurideh, M. (2017). The Impact of Training Strategy on Organizational Loyalty via the Mediating Variables of Organizational Satisfaction and Organizational Performance: An Empirical Study on Jordanian Agricultural Credit Corporation Staff. Journal of Social Sciences (COES&RJ-JSS), 6, 383–394.
Alshurideh. (2019). Do electronic loyalty programs still drive customer choice and repeat purchase behaviour? International Journal of Electronic Customer Relationship Management, 12(1), 40–57.
Alshurideh, M., Masa’deh, R. M. d. T., & Alkurdi, B. (2012). The effect of customer satisfaction upon customer retention in the Jordanian mobile market: An empirical investigation. European Journal of Economics, Finance and Administrative Sciences, 47(47), 69–78.
Alsuwaidi, M., Alshurideh, M., Al Kurdi, B., & Salloum, S. A. (2020). Performance appraisal on employees’ motivation: A comprehensive analysis. International Conference on Advanced Intelligent Systems and Informatics, 681–693. Springer.
Alzoubi, H. M., Ahmed, G., Al-Gasaymeh, A., & Al Kurdi, B. (2020). Empirical study on sustainable supply chain strategies and its impact on competitive priorities: The mediating role of supply chain collaboration. Management Science Letters, 10(3), 703–708. https://doi.org/10.5267/j.msl.2019.9.008
Alzoubi, H. M., Alshurideh, M., & Ghazal, T. M. (2021). Integrating BLE Beacon Technology with Intelligent Information Systems IIS for Operations’ Performance: A Managerial Perspective. The International Conference on Artificial Intelligence and Computer Vision, 527–538.
Alzoubi, H. M., & Aziz, R. (2021). Does Emotional Intelligence Contribute to Quality of Strategic Decisions? The Mediating Role of Open Innovation. Journal of Open Innovation: Technology, Market, and Complexity, 7(2), 130.
Alzoubi, H. M., Vij, M., Vij, A., & Hanaysha, J. R. (2021). What leads guests to satisfaction and loyalty in UAE five-star hotels? AHP analysis to service quality dimensions. Enlightening Tourism, 11(1), 102–135. https://doi.org/10.33776/et.v11i1.5056
Alzoubi, H. M., & Yanamandra, R. (2020). Investigating the mediating role of Information Sharing Strategy on Agile Supply Chain in Supply Chain Performance. Uncertain Supply Chain Management, 8(2), 273–284.
Alzoubi, H. (2018). The role of intelligent information system in e-supply chain management performance. International Journal of Multidisciplinary Thought, 7(2), 363–370.
Alzoubi, Haitham, & Ahmed, G. (2019). Do TQM practices improve organisational success? A case study of electronics industry in the UAE. International Journal of Economics and Business Research, 17(4), 459–472.
Bhattacharya, D., Canul, M., & Knight, S. (2016). Impact of the Physical Web and BLE Beacons. RIIT 2016 - Proceedings of the 5th Annual Conference on Research in Information Technology, 53. https://doi.org/10.1145/2978178.2978179
Bhosale, A., Benny, G., Jaison, R., Khot, A., & Pati, S. (2019). Beacons. (Icnte).
Bulusu, N., Heidemann, J., & Estrin, D. (2001). Adaptive beacon placement. Proceedings - International Conference on Distributed Computing Systems, (May), 489–498. https://doi.org/10.1109/icdsc.2001.918979
Chen, D., Shin, K. G., Jiang, Y., & Kim, K.-H. (2017). Locating and tracking ble beacons with smartphones. Proceedings of the 13th International Conference on Emerging Networking EXperiments and Technologies, 263–275.
Dudhane, N. A., & Pitambare, S. T. (2015). Location Based and Contextual Services Using Bluetooth Beacons: New Way to Enhance Customer Experience. Lecture Notes on Information Theory, 3(1), 31–34. https://doi.org/10.18178/lnit.3.1.31-34
Fernandes, K. (2021). Designing a Returns Logistics Process for an E-commerce Business Model. (April).
Gajanova, L. (2019). The potential of using Bluetooth-based system as a part of proximity marketing in the Slovak Republic. Marketing and Management of Innovations, 2(2), 239–252. https://doi.org/10.21272/mmi.2019.2-21
Ghazal, T. M., Hasan, M. K., Alshurideh, M. T., Alzoubi, H. M., Ahmad, M., Akbar, S. S., … Akour, I. A. (2021). IoT for Smart Cities: Machine Learning Approaches in Smart Healthcare—A Review. Future Internet, 13(8), 218. https://doi.org/10.3390/fi13080218
Girolami, M., Mavilia, F., & Delmastro, F. (2020). Sensing social interactions through BLE beacons and commercial mobile devices. Pervasive and Mobile Computing, 67, 1–16.
Gómez-de-Gabriel, J. M., Fernández-Madrigal, J. A., López-Arquillos, A., & Rubio-Romero, J. C. (2019). Monitoring harness use in construction with BLE beacons. Measurement, 131, 329–340.
Hamadneh, S., & Al Kurdi, B. (2021). The Effect of Brand Personality on Consumer Self-Identity: The Moderation Effect of Cultural Orientations Among British and Chinese Consumers. Journal of Legal, Ethical and Regulatory Issues, 24(Special Issue 1), 1–14.
Joghee, S., Al Kurdi, B., Alshurideh, M., Alzoubi, H., Vij, A., Muthusamy, M. & HamadneH, S. (2021). Expats Impulse Buying Behaviour in UAE: A Customer Perspective. Journal of Management Information and Decision Sciences, 24(Special Issue 1), 1–24.
Joghee, S., Alzoubi, H. M., & Dubey, A. R. (2020). Decisions effectiveness of FDI investment biases at real estate industry: Empirical evidence from Dubai smart city projects. International Journal of Scientific and Technology Research, 9(3), 3499–3503.
Johnson, E. C., Karlay, J. S., Fregidou-Malama, M., Hyder, A., & Johnson, E. C. (2018). Impact of Service Quality on customer Satisfaction Liberia Revenue Authority.
Kalbandhe, A. A., & Patil, S. C. (2017). Indoor Positioning System using Bluetooth Low Energy. International Conference on Computing, Analytics and Security Trends, CAST 2016, (December 2016), 451–455. https://doi.org/10.1109/CAST.2016.7915011
Konečnik Ruzzier, M., Ruzzier, M., & Hisrich, R. (2014). Value, satisfaction and customer loyalty. Marketing for Entrepreneurs and SMEs, (November), 21–36. https://doi.org/10.4337/9781781955970.00008
Al Kurdi, B., Elrehail, H., Alzoubi, H., Alshurideh, M., & Al-Adaila, R. (2021). The interplay among HRM practices, job satisfaction and intention to leave: An empirical investigation. Journal of Legal, Ethical and Regulatory, 24(1), 1-14.
Kurdi, B, Alshurideh, M., & Alnaser, A. (2020). The impact of employee satisfaction on customer satisfaction: Theoretical and empirical underpinning. Management Science Letters, 10(15), 3561–3570.
Kusaladharma, S., & Tellambura, C. (2013). Impact of beacon misdetection on aggregate interference for hybrid underlay-interweave networks. IEEE Communications Letters, 17(11), 2052–2055.
Levesque, N., & Boeck, H. (2017). Proximity Marketing as an Enabler of Mass Customization and Personalization in a Customer Service Experience. (December 2016), 405–420. https://doi.org/10.1007/978-3-319-29058-4_32
Levesque, N., Durif, F., Boeck, H., & Bilolo, A. (2015). The impact of Proximity Marketing on consumer reaction and firm performance: A conceptual and integrative model. 2015 Americas Conference on Information Systems, AMCIS 2015, (August).
Madi Odeh, R. B. S., Obeidat, B. Y., Jaradat, M. O., Masa’deh, R., & Alshurideh, M. T. (2021). The transformational leadership role in achieving organizational resilience through adaptive cultures: the case of Dubai service sector. International Journal of Productivity and Performance Management. https://doi.org/10.1108/IJPPM-02-2021-0093
Mashaqi, E., Al-Hajri, S., Alshurideh, M., & Al Kurdi, B. (2020). The impact of E-Service quality, E-Recovery services on E-Loyalty in online shopping: theoretical foundation And qualitative proof. PalArch's Journal of Archaeology of Egypt/Egyptology, 17(10), 2291-2316..
Mehmood, T., Alzoubi, H. M., Alshurideh, M., Al-Gasaymeh, A., & Ahmed, G. (2019). Schumpeterian entrepreneurship theory: evolution and relevance. Academy of Entrepreneurship Journal, 25(4), 1–10.
Moody, M. (2015). Analysis of Promising Beacon Technology for Consumers. The Elon Journal of Undergraduate Research in Communications, 6(1), 59–68.
Nemati, A. R., Khan, K., & Iftikhar, M. (2010). Impact of innovation on customer satisfaction and brand loyalty, a study of mobile phones users in Pakistan. European Journal of Social Sciences, 16(2), 307–314.
Ng, P. C., She, J., & Ran, R. (2020). A reliable smart interaction with physical thing attached with ble beacon. IEEE Internet of Things Journal, 7(4), 3650–3662.
Nicholas, G., & Shapiro, A. (2021). Failed hybrids: The death and life of Bluetooth proximity marketing. Mobile Media and Communication, 9(3), 465–487. https://doi.org/10.1177/2050157920975836
Nuseir, M. T., Aljumah, A., & Alshurideh, M. T. (2021). How the Business Intelligence in the New Startup Performance in UAE During COVID-19: The Mediating Role of Innovativeness. The Effect of Coronavirus Disease (COVID-19) on Business Intelligence, 63–79.
Obeidat, U., Obeidat, B., Alrowwad, A., Alshurideh, M., Masadeh, R., & Abuhashesh, M. (2021). The effect of intellectual capital on competitive advantage: The mediating role of innovation. Management Science Letters, 11(4), 1331–1344.
Okamoto, T., Sasaki, Y., & Suzuki, S. (2017). Targeted advertising using BLE beacon. 2017 IEEE 6th Global Conference on Consumer Electronics (GCCE), 1–5. IEEE.
Rajamohanan, D., Hariharan, B., & Menon, K. A. U. (2019). Survey on Smart Health Management using BLE and BLE Beacons. 2019 9th International Symposium on Embedded Computing and System Design (ISED), 1–5. IEEE.
Ryding, D. (2010). The impact of new technologies on customer satisfaction and business to business customer relationships: Evidence from the soft drinks industry. Journal of Retailing and Consumer Services, 17(3), 224–228. https://doi.org/10.1016/j.jretconser.2010.03.008
Santouridis, I., & Trivellas, P. (2010). Investigating the impact of service quality and customer satisfaction on customer loyalty in mobile telephony in Greece. TQM Journal, 22(3), 330–343. https://doi.org/10.1108/17542731011035550
Shirkhodaie, M., & Rastgoo-deylami, M. (2016). Positive Word of Mouth Marketing: Explaining the Roles of Value Congruity and Brand Love. Journal of Competitiveness, 8(1), 19–37. https://doi.org/10.7441/joc.2016.01.02
Siddiqi, K. O. (2011). Interrelations between Service Quality Attributes, Customer Satisfaction and Customer Loyalty in the Retail Banking Sector in Bangladesh. International Journal of Business and Management, 6(3), 12–36. https://doi.org/10.5539/ijbm.v6n3p12
Spachos, P., & Plataniotis, K. (2020). Ble beacons in the smart city: Applications, challenges, and research opportunities. IEEE Internet of Things Magazine, 3(1), 14–18.
Swamy, B. S., Harinishree, M. S., Harshitha, R., Venkatesh, S., & Firdaus, R. (2018). BLE Beacon Based Museum Knowledge Sharing Platform. 3rd National Conference on Image Processing, Computing, Communication, Networking and Data Analytics, 94–98.
Turki, A. M., Barween, A. K., Ra’ed, M., & A., S. S. (2021, January 1). The moderation effect of gender on accepting electronic payment technology: a study on United Arab Emirates consumers. Review of International Business and Strategy. https://doi.org/10.1108/RIBS-08-2020-0102
Yanagaimoto, H., Hashimoto, K., & Matsuo, T. (2018). Indoor Positioning Estimation Using BLE Beacons. 2018 International Joint Symposium on Artificial Intelligence and Natural Language Processing (ISAI-NLP), 1–6. IEEE.