How to cite this paper
Muna, N., Yasa, N., Ekawati, N., Wibawa, I., Sriathi, A & Adi, I. (2022). Market entry agility in the process of enhancing firm performance: A dynamic capability perspective.International Journal of Data and Network Science, 6(1), 99-106.
Refrences
Ahmad, S. Z., Abu Bakar, A. R., & Ahmad, N. (2019). Social media adoption and its impact on firm performance: the case of the UAE. International Journal of Entrepreneurial Behavior & Research, 25(1), 84-111. doi:10.1108/ijebr-08-2017-0299
Al-Rawabdeh, H., Ghadir, H., & Al-Abdallah. (2021). The effects of user generated content and traditional reference groups on purchase intentions of young consumers: A comparative study on electronic products. International Journal of Data Network Science, 5(4), 691-702.
Alhaimer, R. S. (2021). The Role of Social Media in the Innovation and Performance of Kuwaiti Enterprises in the Food Sector. Journal of Theoretical and Applied Electronic Commerce Research, 16(6), 1960-1972.
Belghitar, Y., Clark, E., & Kassimatis, K. (2019). A measure of total firm performance: new insights for the corporate ob-jective. Annals of Operations Research, 281(1), 121-141. doi:10.1007/s10479-018-2983-z
Cenamor, J., Rönnberg Sjödin, D., & Parida, V. (2017). Adopting a platform approach in servitization: Leveraging the value of digitalization. International Journal of Production Economics, 192, 54-65. doi:10.1016/j.ijpe.2016.12.033
Damarwulan, L. M., & Farida, N. (2018). The Role of Quality of Entrepreneurial Networking and Responsiveness to Global Business Environment in improving the Marketing Performance of Indonesian Exporting SMEs. Quality-Access to Success, 19(165).
Eisenhardt, K. M., & Martin, J. A. (2000). Dynamic capabilities: what are they? Strategic Management Journal, 21(10-11)
Ferreira, J., & Coelho, A. (2020). Dynamic capabilities, innovation and branding capabilities and their impact on compet-itive advantage and SME's performance in Portugal: the moderating effects of entrepreneurial orientation. Interna-tional Journal of Innovation Science, 12(3), 255-286. doi:10.1108/ijis-10-2018-0108
Flor, C. R., & Moritzen, M. R. (2020). Entering a new market: Market profitability and first-mover advantages. Journal of Corporate Finance, 101604. doi:10.1016/j.jcorpfin.2020.101604
Foltean, F. S., Trif, S. M., & Tuleu, D. L. (2019). Customer relationship management capabilities and social media tech-nology use: Consequences on firm performance. Journal of Business Research, 104, 563-575. doi:10.1016/j.jbusres.2018.10.047
Garrido-Moreno, A., García-Morales, V., King, S., & Lockett, N. (2020). Social Media use and value creation in the digi-tal landscape: a dynamic-capabilities perspective. Journal of Service Management, 31(3), 313-343. doi:10.1108/JOSM-09-2018-0286
Guo, C., Wang, Y. J., Hao, A. W., & Saran, A. (2018). Strategic positioning, timing of entry, and new product perfor-mance in business-to-business markets: do market-oriented firms make better decisions? Journal of Business-to-Business Marketing, 25(1), 51-64. doi:10.1080/1051712x.2018.1424690
Gupta, A., Kumar, A., Grewal, R., & Lilien, G. L. (2019). Within-Seller and Buyer–Seller Network Structures and Key Account Profitability. Journal of Marketing, 83(1), 108-132. doi:http://dx.doi.org/10.1177/0022242918812056
Hiong, L. S., Ferdinand, A. T., & Listiana, E. (2020). Techno-Resonance Innovation Capability for Enhancing Marketing Performance: A Perspective of Ra-Theory. Business: Theory and Practice, 21(1), 329-339. doi:10.3846/btp.2020.12117
Hou, B., Hong, J., & Zhu, R. (2019). Exploration/exploitation innovation and firm performance: the mediation of entre-preneurial orientation and moderation of competitive intensity. Journal of Asia Business Studies, 13(4), 489-506. doi:10.1108/jabs-11-2017-0206
Hunt, S. D., & Madhavaram, S. (2020). Adaptive marketing capabilities, dynamic capabilities, and renewal competences: The “outside vs. inside” and “static vs. dynamic” controversies in strategy. Industrial Marketing Management, 89, 129-139. doi:10.1016/j.indmarman.2019.07.004
Hunt, S. D., & Morgan, R. M. (1995). The comparative advantage theory of competition. Journal of marketing, 59(2), 1-15.
Hunter, G. K. (2014). Customer business development: identifying and responding to buyer-implied information prefer-ences. Industrial Marketing Management, 43(7), 1204-1215. doi:10.1016/j.indmarman.2014.06.008
Jimi, P., & Shijin, Y. (2016). Are competitive reactions changing over time? Management Decision, 54(3), 683-699. doi:10.1108/MD-08-2015-0357
Jones, N., Borgman, R., & Ulusoy, E. (2015). Impact of social media on small businesses. Journal of Small Business and Enterprise Development, 22(4), 611-632. doi:10.1108/JSBED-09-2013-0133
Kahle, J. H., Marcon, É., Ghezzi, A., & Frank, A. G. (2020). Smart Products value creation in SMEs innovation ecosys-tems. Technological Forecasting and Social Change, 156, 120024.. doi:10.1016/j.techfore.2020.120024
Kim, J. (2018). Market entry strategy for a digital platform provider. Baltic Journal of Management, 13(3), 390-406. doi:10.1108/bjm-07-2017-0228
Latifi, M.-A., Nikou, S., & Bouwman, H. (2021). Business model innovation and firm performance: Exploring causal mechanisms in SMEs. Technovation, 107, 102274. doi:https://doi.org/10.1016/j.technovation.2021.102274
Leih, S., & Teece, D. (2014). Market Entry Strategies. Palgrave Encyclopedia of Strategic Management, London.
Li, Y., Li, J., & Cai, Z. (2014). The timing of market entry and firm performance: A perspective of institutional theory. Industrial Marketing Management, 43(5), 754-759. doi:https://doi.org/10.1016/j.indmarman.2014.04.007
Nash, J. (2019). Exploring how social media platforms influence fashion consumer decisions in the UK retail sector. Journal of Fashion Marketing and Management: An International Journal, 23(1), 82-103. doi:10.1108/jfmm-01-2018-0012
Neirotti, P., Raguseo, E., & Paolucci, E. (2018). How SMEs develop ICT-based capabilities in response to their environ-ment. Journal of Enterprise Information Management, 31(1), 10-37. doi:10.1108/jeim-09-2016-0158
Nuryakin, & Ardyan, E. (2018). SMEs’ marketing performance: the mediating role of market entry capability. Journal of Research in Marketing and Entrepreneurship, 20(2), 122-146. doi:10.1108/jrme-03-2016-0005
Onufrey, K., & Bergek, A. (2020). Second wind for exploitation: Pursuing high degrees of product and process innova-tiveness in mature industries. Technovation, 89. doi:10.1016/j.technovation.2019.02.004
Paparoidamis, N. G., & Tran, H. T. T. (2019). Making the world a better place by making better products. European Journal of Marketing, 53(8), 1546-1584. doi:10.1108/ejm-11-2017-0888
Pratono, A. H. (2018). From social network to firm performance. The mediating effect of trust, selling capability and pricing capability. Management Research Review, 41(6). doi:10.1108/MRR-03-2017-0080
Presutti, M., Cappiello, G., & Johanson, M. (2020). Analysing Social Capital and Product Innovativeness in the Relation-ship Evolution of Born-Global Companies the Mediating Role of Knowledge Acquisition. International Entrepreneur-ship and Management Journal. doi:10.1007/s11365-020-00663-0
Prifti, R., & Alimehmeti, G. (2017). Market orientation, innovation, and firm performance—an analysis of Albanian firms. Journal of Innovation and Entrepreneurship, 6(1), 8. doi:10.1186/s13731-017-0069-9
Rajapathirana, R. P. J., & Hui, Y. (2018). Relationship between innovation capability, innovation type, and firm perfor-mance. Journal of Innovation & Knowledge, 3(1), 44-55. doi:https://doi.org/10.1016/j.jik.2017.06.002
Ramadani, V., Hisrich, R. D., Abazi-Alili, H., Dana, L.-P., Panthi, L., & Abazi-Bexheti, L. (2019). Product innovation and firm performance in transition economies: A multi-stage estimation approach. Technological Forecasting and Social Change, 140, 271-280. doi:10.1016/j.techfore.2018.12.010
Rezvani, M., Lashgari, M., & Yadolahi Farsi, J. (2019). International entrepreneurial alertness in opportunity discovery for market entry. Journal of Research in Marketing and Entrepreneurship, 21(2), 76-102. doi:10.1108/jrme-01-2018-0003
Saunila, M. (2020). Innovation capability in SMEs: A systematic review of the literature. Journal of Innovation & Knowledge, 5(4), 260-265. doi:https://doi.org/10.1016/j.jik.2019.11.002
Sears, J. B. (2019). A real options model of market entry: Endogenous uncertainty and exogenous uncertainty. Journal of International Management, 25(3). doi:10.1016/j.intman.2019.03.003
Seidel, V. P., Hannigan, T. R., & Phillips, N. (2020). Rumor communities, social media, and forthcoming innovations: The shaping of technological frames in product market evolution. Academy of Management Review, 45(2), 304-324.
Shehata, G. M. (2020). Exploiting market-oriented collective learning cycle to leverage competitive advantage at a for-eign subsidiary in emerging markets. European Business Review, 32(1), 86-128. doi:10.1108/ebr-03-2018-0063
Hunt, S. D. (2010). Marketing theory: foundations. Controversy, Strategy, Resource-Advantage Theory, ME Sharpe, Ar-monk, NY.
Sheth, J. N. (2020). Borderless Media: Rethinking International Marketing. Journal of International Marketing, 28(1), 3-12. doi:10.1177/1069031x19897044
Spralls, S. A., Hunt, S. D., & Wilcox, J. B. (2011). Extranet Use and Building Relationship Capital in Interfirm Distribu-tion Networks: The Role of Extranet Capability. Journal of Retailing, 87(1), 59-74. doi:10.1016/j.jretai.2010.09.001
Tabachnick, B. G., & Fidell, L. S. (2012). Using Multivariate Statistics (6 ed.). New York: Pearson Publisher.
Tajvidi, R., & Karami, A. (2021). The effect of social media on firm performance. Computers in Human Behavior, 115, 105174. doi:10.1016/j.chb.2017.09.026
Taneo, S. Y. M., Hadiwidjojo, D., Sunaryo, S., & Sudjatno, S. (2020). Creative destruction and knowledge creation as the mediation between innovation speed and competitiveness of food small and medium-sized enterprises in Malang, In-donesia. Competitiveness Review: An International Business Journal, ahead-of-print(ahead-of-print). doi:10.1108/cr-12-2017-0090
Teece, D. J. (2007). Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise per-formance. Strategic Management Journal, 28(13), 1319-1350.
Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509-533.
Trainor, K. J., Andzulis, J., Rapp, A., & Agnihotri, R. (2014). Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM. Journal of Business Research, 67(6), 1201-1208. doi:10.1016/j.jbusres.2013.05.002
Trivedi, K., Trivedi, P., & Goswami, V. (2018). Sustainable marketing strategies: Creating business value by meeting consumer expectation. International Journal of Management, Economics and Social Sciences (IJMESS), 7(2), 186-205.
Vassolo, R., GarcÍA-SÁNchez, J., & Mesquita, L. (2017). Competitive Dynamics and Early Mover Advantages under Economic Recessions. Revista de Administração de Empresas, 57(1), 22-36. doi:10.1590/s0034-759020170103
Yasa, N. N. K., Adnyani, I. G. A. D., & Rahmayanti, P. L. D. (2020). The influence of social media usage on the perceived business value and its impact on business performance of Silver Craft Smes in Celuk Village, Gianyar-Bali. Academy of Strategic Management Journal, 19(1), 1-10.
Yasa, N., Giantari, I., Sukaatmadja, I., Sukawati, T., Ekawati, N., Nurcaya, I., Rahanatha, G & Astari, A. (2021). The role of relational and informational capabilities in mediating the effect of social media adoption on business performance in fashion industry.International Journal of Data and Network Science, 5(4), 569-578.
Zachary, M. A., Gianiodis, P. T., Payne, G. T., & Markman, G. D. (2014). Entry Timing. Journal of Management, 41(5), 1388-1415. doi:10.1177/0149206314563982
Zhang, H., Gupta, S., Sun, W., & Zou, Y. (2020). How social-media-enabled co-creation between customers and the firm drives business value? The perspective of organizational learning and social Capital. Information & Management, 57(3), 103200. doi:10.1016/j.im.2019.103200
Zhang, J., & Du, M. (2019). Appropriating value from industrial buyer-seller relationships by leveraging network capa-bility. Management Decision, 57(11), 2911-2939. doi:10.1108/md-03-2017-0183
Zhou, Y., Zhang, X., Zhuang, G., & Zhou, N. (2015). Relational norms and collaborative activities: Roles in reducing op-portunism in marketing channels. Industrial Marketing Management, 46, 147-159. doi:10.1016/j.indmarman.2015.01.014
Zollo, L., Filieri, R., Rialti, R., & Yoon, S. (2020). Unpacking the relationship between social media marketing and brand equity: The mediating role of consumers’ benefits and experience. Journal of Business Research, 117, 256-267. doi:10.1016/j.jbusres.2020.05.001
Al-Rawabdeh, H., Ghadir, H., & Al-Abdallah. (2021). The effects of user generated content and traditional reference groups on purchase intentions of young consumers: A comparative study on electronic products. International Journal of Data Network Science, 5(4), 691-702.
Alhaimer, R. S. (2021). The Role of Social Media in the Innovation and Performance of Kuwaiti Enterprises in the Food Sector. Journal of Theoretical and Applied Electronic Commerce Research, 16(6), 1960-1972.
Belghitar, Y., Clark, E., & Kassimatis, K. (2019). A measure of total firm performance: new insights for the corporate ob-jective. Annals of Operations Research, 281(1), 121-141. doi:10.1007/s10479-018-2983-z
Cenamor, J., Rönnberg Sjödin, D., & Parida, V. (2017). Adopting a platform approach in servitization: Leveraging the value of digitalization. International Journal of Production Economics, 192, 54-65. doi:10.1016/j.ijpe.2016.12.033
Damarwulan, L. M., & Farida, N. (2018). The Role of Quality of Entrepreneurial Networking and Responsiveness to Global Business Environment in improving the Marketing Performance of Indonesian Exporting SMEs. Quality-Access to Success, 19(165).
Eisenhardt, K. M., & Martin, J. A. (2000). Dynamic capabilities: what are they? Strategic Management Journal, 21(10-11)
Ferreira, J., & Coelho, A. (2020). Dynamic capabilities, innovation and branding capabilities and their impact on compet-itive advantage and SME's performance in Portugal: the moderating effects of entrepreneurial orientation. Interna-tional Journal of Innovation Science, 12(3), 255-286. doi:10.1108/ijis-10-2018-0108
Flor, C. R., & Moritzen, M. R. (2020). Entering a new market: Market profitability and first-mover advantages. Journal of Corporate Finance, 101604. doi:10.1016/j.jcorpfin.2020.101604
Foltean, F. S., Trif, S. M., & Tuleu, D. L. (2019). Customer relationship management capabilities and social media tech-nology use: Consequences on firm performance. Journal of Business Research, 104, 563-575. doi:10.1016/j.jbusres.2018.10.047
Garrido-Moreno, A., García-Morales, V., King, S., & Lockett, N. (2020). Social Media use and value creation in the digi-tal landscape: a dynamic-capabilities perspective. Journal of Service Management, 31(3), 313-343. doi:10.1108/JOSM-09-2018-0286
Guo, C., Wang, Y. J., Hao, A. W., & Saran, A. (2018). Strategic positioning, timing of entry, and new product perfor-mance in business-to-business markets: do market-oriented firms make better decisions? Journal of Business-to-Business Marketing, 25(1), 51-64. doi:10.1080/1051712x.2018.1424690
Gupta, A., Kumar, A., Grewal, R., & Lilien, G. L. (2019). Within-Seller and Buyer–Seller Network Structures and Key Account Profitability. Journal of Marketing, 83(1), 108-132. doi:http://dx.doi.org/10.1177/0022242918812056
Hiong, L. S., Ferdinand, A. T., & Listiana, E. (2020). Techno-Resonance Innovation Capability for Enhancing Marketing Performance: A Perspective of Ra-Theory. Business: Theory and Practice, 21(1), 329-339. doi:10.3846/btp.2020.12117
Hou, B., Hong, J., & Zhu, R. (2019). Exploration/exploitation innovation and firm performance: the mediation of entre-preneurial orientation and moderation of competitive intensity. Journal of Asia Business Studies, 13(4), 489-506. doi:10.1108/jabs-11-2017-0206
Hunt, S. D., & Madhavaram, S. (2020). Adaptive marketing capabilities, dynamic capabilities, and renewal competences: The “outside vs. inside” and “static vs. dynamic” controversies in strategy. Industrial Marketing Management, 89, 129-139. doi:10.1016/j.indmarman.2019.07.004
Hunt, S. D., & Morgan, R. M. (1995). The comparative advantage theory of competition. Journal of marketing, 59(2), 1-15.
Hunter, G. K. (2014). Customer business development: identifying and responding to buyer-implied information prefer-ences. Industrial Marketing Management, 43(7), 1204-1215. doi:10.1016/j.indmarman.2014.06.008
Jimi, P., & Shijin, Y. (2016). Are competitive reactions changing over time? Management Decision, 54(3), 683-699. doi:10.1108/MD-08-2015-0357
Jones, N., Borgman, R., & Ulusoy, E. (2015). Impact of social media on small businesses. Journal of Small Business and Enterprise Development, 22(4), 611-632. doi:10.1108/JSBED-09-2013-0133
Kahle, J. H., Marcon, É., Ghezzi, A., & Frank, A. G. (2020). Smart Products value creation in SMEs innovation ecosys-tems. Technological Forecasting and Social Change, 156, 120024.. doi:10.1016/j.techfore.2020.120024
Kim, J. (2018). Market entry strategy for a digital platform provider. Baltic Journal of Management, 13(3), 390-406. doi:10.1108/bjm-07-2017-0228
Latifi, M.-A., Nikou, S., & Bouwman, H. (2021). Business model innovation and firm performance: Exploring causal mechanisms in SMEs. Technovation, 107, 102274. doi:https://doi.org/10.1016/j.technovation.2021.102274
Leih, S., & Teece, D. (2014). Market Entry Strategies. Palgrave Encyclopedia of Strategic Management, London.
Li, Y., Li, J., & Cai, Z. (2014). The timing of market entry and firm performance: A perspective of institutional theory. Industrial Marketing Management, 43(5), 754-759. doi:https://doi.org/10.1016/j.indmarman.2014.04.007
Nash, J. (2019). Exploring how social media platforms influence fashion consumer decisions in the UK retail sector. Journal of Fashion Marketing and Management: An International Journal, 23(1), 82-103. doi:10.1108/jfmm-01-2018-0012
Neirotti, P., Raguseo, E., & Paolucci, E. (2018). How SMEs develop ICT-based capabilities in response to their environ-ment. Journal of Enterprise Information Management, 31(1), 10-37. doi:10.1108/jeim-09-2016-0158
Nuryakin, & Ardyan, E. (2018). SMEs’ marketing performance: the mediating role of market entry capability. Journal of Research in Marketing and Entrepreneurship, 20(2), 122-146. doi:10.1108/jrme-03-2016-0005
Onufrey, K., & Bergek, A. (2020). Second wind for exploitation: Pursuing high degrees of product and process innova-tiveness in mature industries. Technovation, 89. doi:10.1016/j.technovation.2019.02.004
Paparoidamis, N. G., & Tran, H. T. T. (2019). Making the world a better place by making better products. European Journal of Marketing, 53(8), 1546-1584. doi:10.1108/ejm-11-2017-0888
Pratono, A. H. (2018). From social network to firm performance. The mediating effect of trust, selling capability and pricing capability. Management Research Review, 41(6). doi:10.1108/MRR-03-2017-0080
Presutti, M., Cappiello, G., & Johanson, M. (2020). Analysing Social Capital and Product Innovativeness in the Relation-ship Evolution of Born-Global Companies the Mediating Role of Knowledge Acquisition. International Entrepreneur-ship and Management Journal. doi:10.1007/s11365-020-00663-0
Prifti, R., & Alimehmeti, G. (2017). Market orientation, innovation, and firm performance—an analysis of Albanian firms. Journal of Innovation and Entrepreneurship, 6(1), 8. doi:10.1186/s13731-017-0069-9
Rajapathirana, R. P. J., & Hui, Y. (2018). Relationship between innovation capability, innovation type, and firm perfor-mance. Journal of Innovation & Knowledge, 3(1), 44-55. doi:https://doi.org/10.1016/j.jik.2017.06.002
Ramadani, V., Hisrich, R. D., Abazi-Alili, H., Dana, L.-P., Panthi, L., & Abazi-Bexheti, L. (2019). Product innovation and firm performance in transition economies: A multi-stage estimation approach. Technological Forecasting and Social Change, 140, 271-280. doi:10.1016/j.techfore.2018.12.010
Rezvani, M., Lashgari, M., & Yadolahi Farsi, J. (2019). International entrepreneurial alertness in opportunity discovery for market entry. Journal of Research in Marketing and Entrepreneurship, 21(2), 76-102. doi:10.1108/jrme-01-2018-0003
Saunila, M. (2020). Innovation capability in SMEs: A systematic review of the literature. Journal of Innovation & Knowledge, 5(4), 260-265. doi:https://doi.org/10.1016/j.jik.2019.11.002
Sears, J. B. (2019). A real options model of market entry: Endogenous uncertainty and exogenous uncertainty. Journal of International Management, 25(3). doi:10.1016/j.intman.2019.03.003
Seidel, V. P., Hannigan, T. R., & Phillips, N. (2020). Rumor communities, social media, and forthcoming innovations: The shaping of technological frames in product market evolution. Academy of Management Review, 45(2), 304-324.
Shehata, G. M. (2020). Exploiting market-oriented collective learning cycle to leverage competitive advantage at a for-eign subsidiary in emerging markets. European Business Review, 32(1), 86-128. doi:10.1108/ebr-03-2018-0063
Hunt, S. D. (2010). Marketing theory: foundations. Controversy, Strategy, Resource-Advantage Theory, ME Sharpe, Ar-monk, NY.
Sheth, J. N. (2020). Borderless Media: Rethinking International Marketing. Journal of International Marketing, 28(1), 3-12. doi:10.1177/1069031x19897044
Spralls, S. A., Hunt, S. D., & Wilcox, J. B. (2011). Extranet Use and Building Relationship Capital in Interfirm Distribu-tion Networks: The Role of Extranet Capability. Journal of Retailing, 87(1), 59-74. doi:10.1016/j.jretai.2010.09.001
Tabachnick, B. G., & Fidell, L. S. (2012). Using Multivariate Statistics (6 ed.). New York: Pearson Publisher.
Tajvidi, R., & Karami, A. (2021). The effect of social media on firm performance. Computers in Human Behavior, 115, 105174. doi:10.1016/j.chb.2017.09.026
Taneo, S. Y. M., Hadiwidjojo, D., Sunaryo, S., & Sudjatno, S. (2020). Creative destruction and knowledge creation as the mediation between innovation speed and competitiveness of food small and medium-sized enterprises in Malang, In-donesia. Competitiveness Review: An International Business Journal, ahead-of-print(ahead-of-print). doi:10.1108/cr-12-2017-0090
Teece, D. J. (2007). Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise per-formance. Strategic Management Journal, 28(13), 1319-1350.
Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509-533.
Trainor, K. J., Andzulis, J., Rapp, A., & Agnihotri, R. (2014). Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM. Journal of Business Research, 67(6), 1201-1208. doi:10.1016/j.jbusres.2013.05.002
Trivedi, K., Trivedi, P., & Goswami, V. (2018). Sustainable marketing strategies: Creating business value by meeting consumer expectation. International Journal of Management, Economics and Social Sciences (IJMESS), 7(2), 186-205.
Vassolo, R., GarcÍA-SÁNchez, J., & Mesquita, L. (2017). Competitive Dynamics and Early Mover Advantages under Economic Recessions. Revista de Administração de Empresas, 57(1), 22-36. doi:10.1590/s0034-759020170103
Yasa, N. N. K., Adnyani, I. G. A. D., & Rahmayanti, P. L. D. (2020). The influence of social media usage on the perceived business value and its impact on business performance of Silver Craft Smes in Celuk Village, Gianyar-Bali. Academy of Strategic Management Journal, 19(1), 1-10.
Yasa, N., Giantari, I., Sukaatmadja, I., Sukawati, T., Ekawati, N., Nurcaya, I., Rahanatha, G & Astari, A. (2021). The role of relational and informational capabilities in mediating the effect of social media adoption on business performance in fashion industry.International Journal of Data and Network Science, 5(4), 569-578.
Zachary, M. A., Gianiodis, P. T., Payne, G. T., & Markman, G. D. (2014). Entry Timing. Journal of Management, 41(5), 1388-1415. doi:10.1177/0149206314563982
Zhang, H., Gupta, S., Sun, W., & Zou, Y. (2020). How social-media-enabled co-creation between customers and the firm drives business value? The perspective of organizational learning and social Capital. Information & Management, 57(3), 103200. doi:10.1016/j.im.2019.103200
Zhang, J., & Du, M. (2019). Appropriating value from industrial buyer-seller relationships by leveraging network capa-bility. Management Decision, 57(11), 2911-2939. doi:10.1108/md-03-2017-0183
Zhou, Y., Zhang, X., Zhuang, G., & Zhou, N. (2015). Relational norms and collaborative activities: Roles in reducing op-portunism in marketing channels. Industrial Marketing Management, 46, 147-159. doi:10.1016/j.indmarman.2015.01.014
Zollo, L., Filieri, R., Rialti, R., & Yoon, S. (2020). Unpacking the relationship between social media marketing and brand equity: The mediating role of consumers’ benefits and experience. Journal of Business Research, 117, 256-267. doi:10.1016/j.jbusres.2020.05.001