How to cite this paper
Asnawati, A., Nadir, M., Wardhani, W & Setini, M. (2022). The effects of perceived ease of use, electronic word of mouth and content marketing on purchase decision.International Journal of Data and Network Science, 6(1), 81-90.
Refrences
Al-Dmour, H., Aloqaily, A., Al-Qaimari, R., & Al-Hassan, M. (2021). The effect of the electronic word of mouth on pur-chase intention via the brand image as a mediating factor: an empirical study. International Journal of Networking and Virtual Organisations, 24(2), 182-199. https://doi.org/10.1504/IJNVO.2021.114732
Al-Rawabdeh, H., Ghadir, H., & Al-Abdallah, G. (2021). The effects of user generated content and traditional reference groups on purchase intentions of young consumers: A comparative study on electronic products. International Journal of Data and Network Science, 5(4), 691-702.
Aghekyan-Simonian, M., Forsythe, S., Kwon, W. S., & Chattaraman, V. (2012). The role of product brand image and online store image on perceived risks and online purchase intentions for apparel. Journal of Retailing and Consumer Services, 19(3), 325-331. https://doi.org/10.1016/j.jretconser.2012.03.006
Amoozad Mahdiraji, H., Hafeez, K., Kord, H. and Abbasi Kamardi, A. (2020). Analysing the voice of customers by a hy-brid fuzzy decision-making approach in a developing country's automotive market. Management Decision, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/MD-12-2019-1732
Bonn, M. A., Kim, W. G., Kang, S., & Cho, M. (2016). Purchasing wine online: The effects of social influence, perceived usefulness, perceived ease of use, and wine involvement. Journal of Hospitality Marketing & Management, 25(7), 841-869.
Bi, Y., & Kim, I. (2020). Older Travelers’ E-Loyalty: The Roles of Service Convenience and Social Presence in Travel Websites. Sustainability, 12(1), 410. https://doi.org/10.3390/su12010410
Bu, Y., Parkinson, J., & Thaichon, P. (2021). Digital content marketing as a catalyst for e-WOM in food tourism. Austral-asian Marketing Journal, 29(2), 142-154.
Byun, H., Chiu, W., & Bae, J. S. (2018). Exploring the adoption of sports brand apps: An application of the modified tech-nology acceptance model. International Journal of Asian Business and Information Management (IJABIM), 9(1), 52-65.
Chouk, I. and Mani, Z. (2019). Factors for and against resistance to smart services: role of consumer lifestyle and eco-system related variables. Journal of Services Marketing, Vol. 33 No. 4, pp. 449-462. https://doi.org/10.1108/JSM-01-2018-0046
Chen, J. L., & Dermawan, A. (2020). The Influence of YouTube Beauty Vloggers on Indonesian Consumers’ Purchase In-tention of Local Cosmetic Products. International Journal of Business and Management, 15(5), 100-116.
Choi, J. (2020). HOW CONSUMERS ENGAGE IN & UTILIZE THE SOURCE OF ELECTRONIC WORD-OF-MOUTH (e-WOM)?. Academy of Strategic Management Journal, 19(2), 1-12.
Daylysocial. Online Travel Agencies (OTA) survey 2018. Vailable online: https://dailysocial.id/research/online-travel-agencies-ota-survey-2018 (Accesed 20 September 2021)
Diemer, N., Staudacher, P., Atuhaire, A., Fuhrimann, S., & Inauen, J. (2020). Smallholder farmers’ information behavior differs for organic versus conventional pest management strategies: A qualitative study in Uganda. Journal of cleaner production, 257, 120465.
Dhiman, R., Chand, P. K., & Gupta, S. (2018). Behavioural aspects influencing decision to purchase apparels amongst young Indian consumers. FIIB Business Review, 7(3), 188-200.
Ekawati, N., Yasa, N., Kusumadewi, N., & Setini, M. (2021). The effect of hedonic value, brand personality appeal, and attitude towards behavioral intention. Management Science Letters, 11(1), 253-260. https://doi.org/10.5267/j.msl.2020.8.008
Fortunata, R., & Toni, N. (2020). The influence of service quality, tuition fee and promotion on student decisions to con-tinue study in postgraduate of prima indonesia university. Budapest International Research and Critics Institute-Journal (BIRCI-Journal), 829-837.
Febriyantoro, M. T. (2020). Exploring YouTube Marketing Communication: Brand awareness, brand image and purchase intention in the millennial generation. Cogent Business & Management, 7(1), 1787733.
Garcia, J. E., Pereira, J. S., & Cairrão, Á. (2021). Social media content marketing strategy for Higher Education: a case study approach. In Marketing and Smart Technologies (pp. 493-505). Springer, Singapore.
Ho, J., Pang, C. and Choy, C. (2020). Content marketing capability building: a conceptual framework. Journal of Research in Interactive Marketing, 14(1), 133-151. https://doi.org/10.1108/JRIM-06-2018-0082
Hussain, S., Melewar, T. C., Priporas, C. V., Foroudi, P., & Dennis, C. (2020). Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility. Journal of Business Research, 109, 472-488.
Holliman, G. and Rowley, J. (2014). Business to business digital content marketing: marketers’ perceptions of best prac-tice. Journal of Research in Interactive Marketing, 8(4), 269-293. https://doi.org/10.1108/JRIM-02-2014-0013
Hildebrand, C., & Bergner, A. (2021). Conversational robo advisors as surrogates of trust: onboarding experience, firm perception, and consumer financial decision making. Journal of the Academy of Marketing Science, 49(4), 659-676.
Horváth, C. and Birgelen, M.v. (2015). The role of brands in the behavior and purchase decisions of compulsive versus noncompulsive buyers. European Journal of Marketing, 49(1/2), 2-21. https://doi.org/10.1108/EJM-10-2012-0627
Hajarian, M., Camilleri, M.A., Díaz, P. and Aedo, I. (2021). A Taxonomy of Online Marketing Methods. Camilleri, M.A. (Ed.) Strategic Corporate Communication in the Digital Age, Emerald Publishing Limited, Bingley, pp. 235-250. https://doi.org/10.1108
Järvinen, J., & Taiminen, H. (2016). Harnessing marketing automation for B2B content marketing. Industrial Marketing Management, 54, 164-175.
Kamil, N. A. I., & Albert, A. (2020). The effect of e-wom and brand image towards Sushi Masa consumer purchasing de-cision. Journal of Social Studies (JSS), 16(1), 19-34.
Kowalska, M. (2016). Influence of the Context Marketing on the Effectiveness of the Content Marketing. Handel Wewnętrzny, 364(5), 128-136.
Kajtazi, K., & Zeqiri, J. (2020). The effect of e-WOM and content marketing on customers' purchase intention. Interna-tional Journal of Islamic Marketing and Branding, 5(2), 114-131. https://doi.org/10.1504/IJIMB.2020.111144
Kitirattarkarn, G.P., Tao, W., & Tsai, W.-H.S. (2021). Intended audience and valence of electronic word-of-mouth on so-cial media: a study of Dutch consumers. Internet Research, 31(3), 990-1017. https://doi.org/10.1108/INTR-03-2020-0133
Lutfie, H., & Marcelino, D. (2020). Creating online purchase decision and brand image based on advertising effectiveness with epic model. Jurnal Ilmiah Manajemen, 10(3), 346-366.
Lou, C., & Xie, Q. (2021). Something social, something entertaining? How digital content marketing augments consumer experience and brand loyalty. International Journal of Advertising, 40(3), 376-402.
Mani, Z., & Chouk, I. (2021). Creation and destruction of the perceived value of a smart service: application to banking. Decisions Marketing, 2, 229-246.
McLean, G., Osei-Frimpong, K., & Barhorst, J. (2021). Alexa, do voice assistants influence consumer brand engage-ment?–Examining the role of AI powered voice assistants in influencing consumer brand engagement. Journal of Business Research, 124, 312-328. https://doi.org/10.1016/j.jbusres.2020.11.045
Mao, Y., Lai, Y., Luo, Y., Liu, S., Du, Y., Zhou, J., ... & Bonaiuto, M. (2020). Apple or Huawei: understanding flow, brand image, brand identity, brand personality and purchase intention of smartphone. Sustainability, 12(8), 3391. https://doi.org/10.3390/su12083391
MIN, S. R., & LEE, S. M. (2020). A study on the behavior of the user according to the distribution development of online travel agency. The Journal of Distribution Science, 18(6), 25-35.
Miandari, G. A. K. D. D., Yasa, N. N. K., Wardana, M., Giantari, I. G. A. K., & Setini, M. (2021). Application of Technol-ogy Acceptance Model to Explain Repurchase Intention in Online Shopping Consumers. Webology, 18(1).
Mathew, V., & Soliman, M. (2021). Does digital content marketing affect tourism consumer behavior? An extension of t echnology acceptance model. Journal of Consumer Behaviour, 20(1), 61-75.
Mansour, O., & Farmanesh, P. (2020). Does gender matter? Acceptance and forwarding of electronic word of mouth: A moderated mediation analysis. Management Science Letters, 10(7), 1481-1486.
Marques, C., da Silva, R. V., Davcik, N. S., & Faria, R. T. (2020). The role of brand equity in a new rebranding strategy of a private label brand. Journal of Business Research, 117, 497-507. https://doi.org/10.1016/j.jbusres.2020.06.022
Miller, C. J., Wiltsey‐Stirman, S., & Baumann, A. A. (2020). Iterative Decision‐making for Evaluation of Adaptations (IDEA): A decision tree for balancing adaptation, fidelity, and intervention impact. Journal of Community Psychology, 48(4), 1163-1177.
Pratama, R. I., Megadini, D. D., & Kusriandini, T. (2019). Effect of perceived ease of use, word-of-mouth communication, and brand image on decision to use Lazada E-commerce services. International Journal of Multicultural and Multire-ligious Understanding, 6(1), 173-186.
Pitafi, A. H., Kanwal, S., & Khan, A. N. (2020). Effects of perceived ease of use on SNSs-addiction through psychological dependence, habit: The moderating role of perceived usefulness. International Journal of Business Information Sys-tems, 33(3), 383-407.
Reza Jalilvand, M. and Samiei, N. (2012). The effect of electronic word of mouth on brand image and purchase intention: An empirical study in the automobile industry in Iran. Marketing Intelligence & Planning, 30(4), 460-476. https://doi.org/10.1108/02634501211231946
Rezaei, R., Safa, L., & Ganjkhanloo, M. M. (2020). Understanding farmers’ ecological conservation behavior regarding the use of integrated pest management-an application of the technology acceptance model. Global Ecology and Con-servation, 22, e00941. https://doi.org/10.1016/j.gecco.2020.e00941
Setini, M., Asih, D., Yasa, N., Utami, N., & Giantari, I. (2020). The role of brand image in mediating the influence of cus-tomer perceived value on the loyalty of facebook users. Journal of Advanced Research in Dynamical & Control Sys-tems, 12(5), 1284-1293.
Smith, K. T., & Brower, T. R. (2012). Longitudinal study of green marketing strategies that influence Millennials. Journal of Strategic Marketing, 20(6), 535-551.
Shrafat, F., Zeglat, D., Ensour, W., & Sarhan, N. M. (2021). Analysis of the factors that influence adoption of information from managerial responses to negative electronic word-of-mouth. International Journal of Services and Operations Management, 39(4), 495-527.
Şehirli, M. (2021). Transformation of WOM (Word of Mouth) From Traditional to Digital and Current Recommendations for e-WOM. In Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing (pp. 380-400). IGI Global.
Siddiqui, M. S., Siddiqui, U. A., Khan, M. A., Alkandi, I. G., Saxena, A. K., & Siddiqui, J. H. (2021). Creating Electronic Word of Mouth Credibility through Social Networking Sites and Determining Its Impact on Brand Image and Online Purchase Intentions in India. Journal of Theoretical and Applied Electronic Commerce Research, 16(4), 1008-1024. https://doi.org/10.3390/jtaer16040057
Said, S., Gani, A. A., Taufan, R. R., Syahnur, M. H., & Basalamah, J. (2020). Green Marketing Practice In Purchasing De-cision Home Care Product. International Journal Of Scientific & Technology Research, 9(06), 893-896.
Suhud, U. (2021). Influence of Social Media Marketing, Electronic Word of Mouth and Consumer Engagement to Brand Loyalty in Indonesia Grab Company. International Journal of Business and Social Science Research, 2(2), 16-26.
Tsai, T. H., Wong, A. M., Lee, H. F., & Tseng, K. C. (2020). The Influence of Brand Image on Brand Extension Evalua-tion: Design of the Living Intention Service Model and Brand Positioning of a Retirement Community. Sustainability, 12(18), 7478. https://doi.org/10.3390/su12187478
Utama, R., Bagus, I. G., Ruspendi Junaedi, I. W., Krismawintari, D., Putu, N., Pramono, J., & Laba, I. N. (2020). New Normal Acceleration Strategy for Bali Tourism Destination Recovery with E-Tourism and Special Health Protocol for the Tourism Sector. Technium Society Science Journal, 10, 156.
Wang, C., Wang, D., Abbas, J., Duan, K., & Mubeen, R. (2021). Global financial crisis, smart lockdown strategies, and the COVID-19 spillover impacts: A global perspective implications from Southeast Asia. Frontiers in Psychiatry, 12.
Wijaya, O. R. C., & Susilo, C. L. (2021). THE INFLUENCE OF TECHNOLOGY ACCEPTANCE MODEL (TAM) AND BRAND TRUST TOWARD CONSUMER’S INTENTION TO BUY IN TIKET. COM WITH E-WOM AS A MODER-ATING VARIABLE. JOURNAL OF TOURISM, CULINARY AND ENTREPRENEURSHIP (JTCE), 1(1), 15-24.
Wilson, N., Alvita, M., & Wibisono, J. (2021). The Effect of Perceived Ease of Use and Perceived Security Toward Satis-faction and Repurchase Intention. Jurnal Muara Ilmu Ekonomi dan Bisnis, 5(1), 145-159.
Xie, Q., & Lou, C. (2020). Curating Luxe experiences online? Explicating the mechanisms of luxury content marketing in cultivating brand loyalty. Journal of Interactive Advertising, 20(3), 209-224.
Yi, J., & Oh, Y.K. (2021). Does brand type affect what consumers discuss? A comparison of attribute-based reviews of value and premium brands of an innovative product. Internet Research, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/INTR-08-2020-0478
Yodi, H. P., Widyastuti, S., & Noor, L. S. (2020). The effects of content and influencer marketing on purchasing decisions of fashion erigo company. Dinasti International Journal of Economics, Finance & Accounting, 1(2), 345-357. https://doi.org/10.38035/dijefa.v1i2.309
Yaghtin, S., Safarzadeh, H., & Karimi Zand, M. (2020). Planning a goal-oriented B2B content marketing strategy. Market-ing Intelligence & Planning, 38(7), 1007-1020. https://doi.org/10.1108/MIP-11-2019-0559
Younis, R.A.A., & Hammad, R. (2021). Employer image, corporate image and organizational attractiveness: the moderat-ing role of social identity consciousness. Personnel Review, 50(1), 244-263. https://doi.org/10.1108/PR-02-2019-0058
Zhang, Y., Zhang, J., & Liu, C. (2021). Motives for Employees Communicate Positive Electronic Word of Mouth (eWOM) on Social Network Sites: Exploring Moderating Mechanisms. Australasian Marketing Journal, 1839334921999475.
Zhao, Y., Wang, L., Tang, H., & Zhang, Y. (2020). Electronic word-of-mouth and consumer purchase intentions in social e-commerce. Electronic Commerce Research and Applications, 41, 100980. https://doi.org/10.1016/j.elerap.2020.100980
Zahratu, S. A., & Hurriyati, R. (2020, February). Electronic Word of Mouth and Purchase Intention on Traveloka. In 3rd Global Conference On Business, Management, and Entrepreneurship (GCBME 2018) (pp. 33-36). Atlantis Press.
Al-Rawabdeh, H., Ghadir, H., & Al-Abdallah, G. (2021). The effects of user generated content and traditional reference groups on purchase intentions of young consumers: A comparative study on electronic products. International Journal of Data and Network Science, 5(4), 691-702.
Aghekyan-Simonian, M., Forsythe, S., Kwon, W. S., & Chattaraman, V. (2012). The role of product brand image and online store image on perceived risks and online purchase intentions for apparel. Journal of Retailing and Consumer Services, 19(3), 325-331. https://doi.org/10.1016/j.jretconser.2012.03.006
Amoozad Mahdiraji, H., Hafeez, K., Kord, H. and Abbasi Kamardi, A. (2020). Analysing the voice of customers by a hy-brid fuzzy decision-making approach in a developing country's automotive market. Management Decision, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/MD-12-2019-1732
Bonn, M. A., Kim, W. G., Kang, S., & Cho, M. (2016). Purchasing wine online: The effects of social influence, perceived usefulness, perceived ease of use, and wine involvement. Journal of Hospitality Marketing & Management, 25(7), 841-869.
Bi, Y., & Kim, I. (2020). Older Travelers’ E-Loyalty: The Roles of Service Convenience and Social Presence in Travel Websites. Sustainability, 12(1), 410. https://doi.org/10.3390/su12010410
Bu, Y., Parkinson, J., & Thaichon, P. (2021). Digital content marketing as a catalyst for e-WOM in food tourism. Austral-asian Marketing Journal, 29(2), 142-154.
Byun, H., Chiu, W., & Bae, J. S. (2018). Exploring the adoption of sports brand apps: An application of the modified tech-nology acceptance model. International Journal of Asian Business and Information Management (IJABIM), 9(1), 52-65.
Chouk, I. and Mani, Z. (2019). Factors for and against resistance to smart services: role of consumer lifestyle and eco-system related variables. Journal of Services Marketing, Vol. 33 No. 4, pp. 449-462. https://doi.org/10.1108/JSM-01-2018-0046
Chen, J. L., & Dermawan, A. (2020). The Influence of YouTube Beauty Vloggers on Indonesian Consumers’ Purchase In-tention of Local Cosmetic Products. International Journal of Business and Management, 15(5), 100-116.
Choi, J. (2020). HOW CONSUMERS ENGAGE IN & UTILIZE THE SOURCE OF ELECTRONIC WORD-OF-MOUTH (e-WOM)?. Academy of Strategic Management Journal, 19(2), 1-12.
Daylysocial. Online Travel Agencies (OTA) survey 2018. Vailable online: https://dailysocial.id/research/online-travel-agencies-ota-survey-2018 (Accesed 20 September 2021)
Diemer, N., Staudacher, P., Atuhaire, A., Fuhrimann, S., & Inauen, J. (2020). Smallholder farmers’ information behavior differs for organic versus conventional pest management strategies: A qualitative study in Uganda. Journal of cleaner production, 257, 120465.
Dhiman, R., Chand, P. K., & Gupta, S. (2018). Behavioural aspects influencing decision to purchase apparels amongst young Indian consumers. FIIB Business Review, 7(3), 188-200.
Ekawati, N., Yasa, N., Kusumadewi, N., & Setini, M. (2021). The effect of hedonic value, brand personality appeal, and attitude towards behavioral intention. Management Science Letters, 11(1), 253-260. https://doi.org/10.5267/j.msl.2020.8.008
Fortunata, R., & Toni, N. (2020). The influence of service quality, tuition fee and promotion on student decisions to con-tinue study in postgraduate of prima indonesia university. Budapest International Research and Critics Institute-Journal (BIRCI-Journal), 829-837.
Febriyantoro, M. T. (2020). Exploring YouTube Marketing Communication: Brand awareness, brand image and purchase intention in the millennial generation. Cogent Business & Management, 7(1), 1787733.
Garcia, J. E., Pereira, J. S., & Cairrão, Á. (2021). Social media content marketing strategy for Higher Education: a case study approach. In Marketing and Smart Technologies (pp. 493-505). Springer, Singapore.
Ho, J., Pang, C. and Choy, C. (2020). Content marketing capability building: a conceptual framework. Journal of Research in Interactive Marketing, 14(1), 133-151. https://doi.org/10.1108/JRIM-06-2018-0082
Hussain, S., Melewar, T. C., Priporas, C. V., Foroudi, P., & Dennis, C. (2020). Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility. Journal of Business Research, 109, 472-488.
Holliman, G. and Rowley, J. (2014). Business to business digital content marketing: marketers’ perceptions of best prac-tice. Journal of Research in Interactive Marketing, 8(4), 269-293. https://doi.org/10.1108/JRIM-02-2014-0013
Hildebrand, C., & Bergner, A. (2021). Conversational robo advisors as surrogates of trust: onboarding experience, firm perception, and consumer financial decision making. Journal of the Academy of Marketing Science, 49(4), 659-676.
Horváth, C. and Birgelen, M.v. (2015). The role of brands in the behavior and purchase decisions of compulsive versus noncompulsive buyers. European Journal of Marketing, 49(1/2), 2-21. https://doi.org/10.1108/EJM-10-2012-0627
Hajarian, M., Camilleri, M.A., Díaz, P. and Aedo, I. (2021). A Taxonomy of Online Marketing Methods. Camilleri, M.A. (Ed.) Strategic Corporate Communication in the Digital Age, Emerald Publishing Limited, Bingley, pp. 235-250. https://doi.org/10.1108
Järvinen, J., & Taiminen, H. (2016). Harnessing marketing automation for B2B content marketing. Industrial Marketing Management, 54, 164-175.
Kamil, N. A. I., & Albert, A. (2020). The effect of e-wom and brand image towards Sushi Masa consumer purchasing de-cision. Journal of Social Studies (JSS), 16(1), 19-34.
Kowalska, M. (2016). Influence of the Context Marketing on the Effectiveness of the Content Marketing. Handel Wewnętrzny, 364(5), 128-136.
Kajtazi, K., & Zeqiri, J. (2020). The effect of e-WOM and content marketing on customers' purchase intention. Interna-tional Journal of Islamic Marketing and Branding, 5(2), 114-131. https://doi.org/10.1504/IJIMB.2020.111144
Kitirattarkarn, G.P., Tao, W., & Tsai, W.-H.S. (2021). Intended audience and valence of electronic word-of-mouth on so-cial media: a study of Dutch consumers. Internet Research, 31(3), 990-1017. https://doi.org/10.1108/INTR-03-2020-0133
Lutfie, H., & Marcelino, D. (2020). Creating online purchase decision and brand image based on advertising effectiveness with epic model. Jurnal Ilmiah Manajemen, 10(3), 346-366.
Lou, C., & Xie, Q. (2021). Something social, something entertaining? How digital content marketing augments consumer experience and brand loyalty. International Journal of Advertising, 40(3), 376-402.
Mani, Z., & Chouk, I. (2021). Creation and destruction of the perceived value of a smart service: application to banking. Decisions Marketing, 2, 229-246.
McLean, G., Osei-Frimpong, K., & Barhorst, J. (2021). Alexa, do voice assistants influence consumer brand engage-ment?–Examining the role of AI powered voice assistants in influencing consumer brand engagement. Journal of Business Research, 124, 312-328. https://doi.org/10.1016/j.jbusres.2020.11.045
Mao, Y., Lai, Y., Luo, Y., Liu, S., Du, Y., Zhou, J., ... & Bonaiuto, M. (2020). Apple or Huawei: understanding flow, brand image, brand identity, brand personality and purchase intention of smartphone. Sustainability, 12(8), 3391. https://doi.org/10.3390/su12083391
MIN, S. R., & LEE, S. M. (2020). A study on the behavior of the user according to the distribution development of online travel agency. The Journal of Distribution Science, 18(6), 25-35.
Miandari, G. A. K. D. D., Yasa, N. N. K., Wardana, M., Giantari, I. G. A. K., & Setini, M. (2021). Application of Technol-ogy Acceptance Model to Explain Repurchase Intention in Online Shopping Consumers. Webology, 18(1).
Mathew, V., & Soliman, M. (2021). Does digital content marketing affect tourism consumer behavior? An extension of t echnology acceptance model. Journal of Consumer Behaviour, 20(1), 61-75.
Mansour, O., & Farmanesh, P. (2020). Does gender matter? Acceptance and forwarding of electronic word of mouth: A moderated mediation analysis. Management Science Letters, 10(7), 1481-1486.
Marques, C., da Silva, R. V., Davcik, N. S., & Faria, R. T. (2020). The role of brand equity in a new rebranding strategy of a private label brand. Journal of Business Research, 117, 497-507. https://doi.org/10.1016/j.jbusres.2020.06.022
Miller, C. J., Wiltsey‐Stirman, S., & Baumann, A. A. (2020). Iterative Decision‐making for Evaluation of Adaptations (IDEA): A decision tree for balancing adaptation, fidelity, and intervention impact. Journal of Community Psychology, 48(4), 1163-1177.
Pratama, R. I., Megadini, D. D., & Kusriandini, T. (2019). Effect of perceived ease of use, word-of-mouth communication, and brand image on decision to use Lazada E-commerce services. International Journal of Multicultural and Multire-ligious Understanding, 6(1), 173-186.
Pitafi, A. H., Kanwal, S., & Khan, A. N. (2020). Effects of perceived ease of use on SNSs-addiction through psychological dependence, habit: The moderating role of perceived usefulness. International Journal of Business Information Sys-tems, 33(3), 383-407.
Reza Jalilvand, M. and Samiei, N. (2012). The effect of electronic word of mouth on brand image and purchase intention: An empirical study in the automobile industry in Iran. Marketing Intelligence & Planning, 30(4), 460-476. https://doi.org/10.1108/02634501211231946
Rezaei, R., Safa, L., & Ganjkhanloo, M. M. (2020). Understanding farmers’ ecological conservation behavior regarding the use of integrated pest management-an application of the technology acceptance model. Global Ecology and Con-servation, 22, e00941. https://doi.org/10.1016/j.gecco.2020.e00941
Setini, M., Asih, D., Yasa, N., Utami, N., & Giantari, I. (2020). The role of brand image in mediating the influence of cus-tomer perceived value on the loyalty of facebook users. Journal of Advanced Research in Dynamical & Control Sys-tems, 12(5), 1284-1293.
Smith, K. T., & Brower, T. R. (2012). Longitudinal study of green marketing strategies that influence Millennials. Journal of Strategic Marketing, 20(6), 535-551.
Shrafat, F., Zeglat, D., Ensour, W., & Sarhan, N. M. (2021). Analysis of the factors that influence adoption of information from managerial responses to negative electronic word-of-mouth. International Journal of Services and Operations Management, 39(4), 495-527.
Şehirli, M. (2021). Transformation of WOM (Word of Mouth) From Traditional to Digital and Current Recommendations for e-WOM. In Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing (pp. 380-400). IGI Global.
Siddiqui, M. S., Siddiqui, U. A., Khan, M. A., Alkandi, I. G., Saxena, A. K., & Siddiqui, J. H. (2021). Creating Electronic Word of Mouth Credibility through Social Networking Sites and Determining Its Impact on Brand Image and Online Purchase Intentions in India. Journal of Theoretical and Applied Electronic Commerce Research, 16(4), 1008-1024. https://doi.org/10.3390/jtaer16040057
Said, S., Gani, A. A., Taufan, R. R., Syahnur, M. H., & Basalamah, J. (2020). Green Marketing Practice In Purchasing De-cision Home Care Product. International Journal Of Scientific & Technology Research, 9(06), 893-896.
Suhud, U. (2021). Influence of Social Media Marketing, Electronic Word of Mouth and Consumer Engagement to Brand Loyalty in Indonesia Grab Company. International Journal of Business and Social Science Research, 2(2), 16-26.
Tsai, T. H., Wong, A. M., Lee, H. F., & Tseng, K. C. (2020). The Influence of Brand Image on Brand Extension Evalua-tion: Design of the Living Intention Service Model and Brand Positioning of a Retirement Community. Sustainability, 12(18), 7478. https://doi.org/10.3390/su12187478
Utama, R., Bagus, I. G., Ruspendi Junaedi, I. W., Krismawintari, D., Putu, N., Pramono, J., & Laba, I. N. (2020). New Normal Acceleration Strategy for Bali Tourism Destination Recovery with E-Tourism and Special Health Protocol for the Tourism Sector. Technium Society Science Journal, 10, 156.
Wang, C., Wang, D., Abbas, J., Duan, K., & Mubeen, R. (2021). Global financial crisis, smart lockdown strategies, and the COVID-19 spillover impacts: A global perspective implications from Southeast Asia. Frontiers in Psychiatry, 12.
Wijaya, O. R. C., & Susilo, C. L. (2021). THE INFLUENCE OF TECHNOLOGY ACCEPTANCE MODEL (TAM) AND BRAND TRUST TOWARD CONSUMER’S INTENTION TO BUY IN TIKET. COM WITH E-WOM AS A MODER-ATING VARIABLE. JOURNAL OF TOURISM, CULINARY AND ENTREPRENEURSHIP (JTCE), 1(1), 15-24.
Wilson, N., Alvita, M., & Wibisono, J. (2021). The Effect of Perceived Ease of Use and Perceived Security Toward Satis-faction and Repurchase Intention. Jurnal Muara Ilmu Ekonomi dan Bisnis, 5(1), 145-159.
Xie, Q., & Lou, C. (2020). Curating Luxe experiences online? Explicating the mechanisms of luxury content marketing in cultivating brand loyalty. Journal of Interactive Advertising, 20(3), 209-224.
Yi, J., & Oh, Y.K. (2021). Does brand type affect what consumers discuss? A comparison of attribute-based reviews of value and premium brands of an innovative product. Internet Research, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/INTR-08-2020-0478
Yodi, H. P., Widyastuti, S., & Noor, L. S. (2020). The effects of content and influencer marketing on purchasing decisions of fashion erigo company. Dinasti International Journal of Economics, Finance & Accounting, 1(2), 345-357. https://doi.org/10.38035/dijefa.v1i2.309
Yaghtin, S., Safarzadeh, H., & Karimi Zand, M. (2020). Planning a goal-oriented B2B content marketing strategy. Market-ing Intelligence & Planning, 38(7), 1007-1020. https://doi.org/10.1108/MIP-11-2019-0559
Younis, R.A.A., & Hammad, R. (2021). Employer image, corporate image and organizational attractiveness: the moderat-ing role of social identity consciousness. Personnel Review, 50(1), 244-263. https://doi.org/10.1108/PR-02-2019-0058
Zhang, Y., Zhang, J., & Liu, C. (2021). Motives for Employees Communicate Positive Electronic Word of Mouth (eWOM) on Social Network Sites: Exploring Moderating Mechanisms. Australasian Marketing Journal, 1839334921999475.
Zhao, Y., Wang, L., Tang, H., & Zhang, Y. (2020). Electronic word-of-mouth and consumer purchase intentions in social e-commerce. Electronic Commerce Research and Applications, 41, 100980. https://doi.org/10.1016/j.elerap.2020.100980
Zahratu, S. A., & Hurriyati, R. (2020, February). Electronic Word of Mouth and Purchase Intention on Traveloka. In 3rd Global Conference On Business, Management, and Entrepreneurship (GCBME 2018) (pp. 33-36). Atlantis Press.