How to cite this paper
Al-Gasawneh, J., Al-Adamat, A., Al-Qeed, M., Nusairat, N., Ahmed, A., Ngah, A & Judeh, M. (2021). Moderator-moderator: Digital coupon sales promotion, online reviews, website design, and the online shopping intention of consumers in Jordan.International Journal of Data and Network Science, 5(4), 757-768.
Refrences
Al-Gasawneh, J. A., & Al-Adamat, A. M. (2020). The relationship between perceived destination image, social media in-teraction and travel intentions relating to Neom city. Academy of Strategic Management Journal, 19(2), 1-12.
Al-Gasawneh, J. A., Alnaser, A. S., Nusairat, N. M., & Anuar, M. M. (2020). Website Usability, Content Marketing and Reuse Intention of Airline E-Tickets Services. Retrieved July 10, from https://testmagzine.biz/index.php/testmagzine/article/view/13746
Al-Gasawneh, J., Al-Wadi, M., Al-Wadi, B., Alown, B. & Nuseirat, N. (2020). The Interaction Effect of Comprehensive-ness Between social media and Online Purchasing Intention in Jordanian Pharmacies. International Association of Online Engineering. Retrieved October 13, 2020 from https://www.learntechlib.org/p/217794/
Al Mana, A. M., & Mirza, A. A. (2013). The impact of electronic word of mouth on consumers' purchasing deci-sions. International Journal of Computer Applications, 82(9).
Al-Shukri, H. K. H. Udayanan.(2019). Factors Influencing Online Shopping Intention: A study among online shoppers in Oman. International Journal of Academic Research in Business and Social Sciences, 9(3), 691-709.
Baron, R. M., & Kenny, D. A. (1986). The moderator–mediator variable distinction in social psychological research: Con-ceptual, strategic, and statistical considerations. Journal of personality and social psychology, 51(6), 1173.
Bataineh, A. Q. (2015). The impact of perceived e-WOM on purchase intention: The mediating role of corporate im-age. International Journal of marketing studies, 7(1), 126.
Becker, J. M., Klein, K., & Wetzels, M. (2012). Hierarchical latent variable models in PLS-SEM: guidelines for using re-flective-formative type models. Long Range Planning, 45(5-6), 359-394.
Berkey, A. (2019, July 11). 6 Sales Promotion Tips for Marketing Success. https://www.salesforce.com/blog/5-key-elements-successful-sales-promotion/
Bibi, P. A. L. W. A. S. H. A., Pangil, F., & Johari, J. (2016). HRM practices and employees’ retention: The Moderating Role of Work Environment. European Academic Research, 3(12), 12994-13015.
Bevan-Dye, A.L. (2020). Antecedents of Generation Y consumers’ usage frequency of online consumer reviews. Spanish Journal of Marketing - ESIC, 24 (2), 193-212. https://doi.org/10.1108/SJME-12-2019-0102
Chen, L. Y., Guo, C. S., & Gondwe, T. (2016). The effects of E-cash coupons value and consumer involvement on behav-ioral intentions. International Journal of Innovation Science Engineering Technology, 3(5), 105-112.
Cheung, C. M., & Thadani, D. R. (2010). The Effectiveness of Electronic Word-of-Mouth Communication: A Literature Analysis. Bled eConference, 23, 329-345.
Cheung, C. M., Lee, M. K., & Rabjohn, N. (2008). The impact of electronic word‐of‐mouth: The adoption of online opin-ions in online customer communities. Internet research, 18 (3), 229-247
Chin, W.W. (1998). Commentary: Issues and opinion on structural equation modelling. Management Information Systems Quarterly, 22(1), 7-16
Chin, W. W. (2010). How to write up and report PLS analyses. In Handbook of partial least squares (pp. 655-690). Springer, Berlin, Heidelberg.
Cho, N., & Park, S. (2001). Development of electronic commerce user‐consumer satisfaction index (ECUSI) for Internet shopping. Industrial Management & Data Systems.101, (8), 400–405.
Close, A. G., & Kukar-Kinney, M. (2010). Beyond buying: Motivations behind consumers' online shopping cart use. Journal of Business Research, 63(9-10), 986-992.
Cyr, D. (2008). Modeling web site design across cultures: relationships to trust, satisfaction, and e-loyalty. Journal of management information systems, 24(4), 47-72.
Elwalda, A., & Lu, K. (2016). The impact of online customer reviews (OCRs) on customers' purchase decisions: An explo-ration of the main dimensions of OCRs. Journal of Customer Behaviour, 15(2), 123-152.
Fassott, G., Henseler, J., & Coelho, P. S. (2016). Testing moderating effects in PLS path models with composite varia-bles. Industrial Management & Data Systems.116(9), 1887-1900
Ganguly, B., Dash, S. B., Cyr, D., & Head, M. (2010). The effects of website design on purchase intention in online shop-ping: the mediating role of trust and the moderating role of culture. International Journal of Electronic Business, 8(4-5), 302-330.
Gefen, D., Rigdon, E. E., & Straub, D. (2011). Editor's comments: an update and extension to SEM guidelines for adminis-trative and social science research. Mis Quarterly, 35(2), 3-14.
Hair, J., Hollingsworth, C. L., Randolph, A. B., & Chong, A. Y. L. (2017). An updated and expanded assessment of PLS-SEM in information systems research. Industrial Management & Data Systems, 117, 442–458.
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review. 31 (1), 2–24.
Hair Jr, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2016). A primer on partial least squares structural equation mod-eling (PLS-SEM). Sage publications.
Hansen, J. M., Saridakis, G., & Benson, V. (2018). Risk, trust, and the interaction of perceived ease of use and behavioral control in predicting consumers’ use of social media for transactions. Computers in Human Behavior, 80, 197-206.
Hasan, B. (2016). Perceived irritation in online shopping: The impact of website design characteristics. Computers in Hu-man Behavior, 54, 224-230.
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115-135.
Hsu, C. L., Yu, L. C., & Chang, K. C. (2017). Exploring the effects of online customer reviews, regulatory focus, and product type on purchase intention: Perceived justice as a moderator. Computers in Human Behavior, 69, 335-346.
Iqbal, S., Hunjra, A. I., & Rehman, K. U. (2012). Consumer intention to shop online: B2C E-commerce in developing countries. Middle-East Journal of Scientific Research, 12(4), 424-432.
Jamali, H. R., Russell, B., Nicholas, D., & Watkinson, A. (2014). Do online communities support research collaboration?. Aslib Journal of Information Management, 66 (6), 603-622. https://doi.org/10.1108/AJIM-08-2013-0072
Kim, J., & Lee, J. (2002). Critical design factors for successful e-commerce systems. Behaviour & Information Technolo-gy, 21(3), 185-199.
Kotler, P., Keller, K. L., Ancarani, F., & Costabile, M. (2014). Marketing management 14/e. Pearson.
Lee, G. G., & Lin, H. F. (2005). Customer perceptions of e‐service quality in online shopping. International Journal of Re-tail & Distribution Management. 33 (2), 161–176
Lee, J., Park, D. H., & Han, I. (2008). The effect of negative online consumer reviews on product attitude: An information processing view. Electronic commerce research and applications, 7(3), 341-352.
Lee, S. H. (2009). How do online reviews affect purchasing intention?. African Journal of Business Management, 3(10), 576-581.
Li, N., & Zhang, P. (2002). Consumer online shopping attitudes and behavior: An assessment of research. AMCIS 2002 proceedings, 74.
López, M., & Sicilia, M. (2014). Determinants of E-WOM influence: The role of consumers’ internet experience. Journal of Theoretical and Applied Electronic Commerce Research, 9(1), 28-43.
Masoud, E. Y. (2013). The effect of perceived risk on online shopping in Jordan. European Journal of Business and Man-agement, 5(6), 76-87.
Ngah, A.H., Ramayah, T., Ali, M.H., & Khan, M.I. (2020). Halal transportation adoption among pharmaceuticals and co-mestics manufacturers. Journal of Islamic Marketing, 11(6), 1619-1639. https://doi.org/10.1108/JIMA-10-2018-0193
Obiedat, R. (2013). Impact of online consumer reviews on buying intention of consumers in UK: Need for cognition as the moderating role. International Journal of Advanced Corporate Learning (IJAC), 6(2), 16-21.
Oliver, R. L., & Shor, M. (2003). Digital redemption of coupons: Satisfying and dissatisfying effects of promotion codes. Journal of Product & Brand Management., 12(2), 121-134.
Park, C., & Lee, T. M. (2009). Information direction, website reputation and eWOM effect: A moderating role of product type. Journal of Business Research, 62(1), 61-67.
Park, D. H., Lee, J., & Han, I. (2007). The effect of on-line consumer reviews on consumer purchasing intention: The moderating role of involvement. International Journal of Electronic Commerce, 11(4), 125-148.
Park, J., & Kim, J. (2000). Contextual navigation aids for two World Wide Web systems. International Journal of Human-Computer Interaction, 12(2), 193-217.
Ranganathan, C., & Ganapathy, S. (2002). Key dimensions of business-to-consumer web sites. Information & Manage-ment, 39(6), 457-465.
Schlosser, A. E., White, T. B., & Lloyd, S. M. (2006). Converting web site visitors into buyers: how web site investment increases consumer trusting beliefs and online purchase intentions. Journal of marketing, 70(2), 133-148.
Sigala, M. (2013). A framework for designing and implementing effective online coupons in tourism and hospitali-ty. Journal of Vacation Marketing, 19(2), 165-180.
Suryaningsih, I. B., Farida, L., Revanica, O., & MAWARDI, A. A. K. (2019). The Effect of Coupon Sales Promotion, Online Customer Review and Perceived Enjoyment on Repurchase Intention in E-Commerce Shopee. International Journal of Scientific & Technology Research. Volume 8(08). 435-440
Sutanto, M. A., & Aprianingsih, A. (2016). The effect of online consumer review toward purchase intention: A study in premium cosmetic in Indonesia. In Journal International Conference on Ethics of Business, Economics, and Social Science (218-230).
Tehseen, S., Ramayah, T., & Sajilan, S. (2017). Testing and controlling for common method variance: A review of availa-ble methods. Journal of Management Sciences, 4(2), 142-168.
Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS quarterly, 425-478.
Wolfinbarger, M., & Gilly, M. C. (2003). eTailQ: dimensionalizing, measuring and predicting etail quality. Journal of re-tailing, 79(3), 183-198.
Zhang, T., Bilgihan, A., Kandampully, J., & Lu, C. (2018). Building stronger hospitality brands through online communi-ties. Journal of Hospitality and Tourism Technology, 9(2), 158-171.
Al-Gasawneh, J. A., Alnaser, A. S., Nusairat, N. M., & Anuar, M. M. (2020). Website Usability, Content Marketing and Reuse Intention of Airline E-Tickets Services. Retrieved July 10, from https://testmagzine.biz/index.php/testmagzine/article/view/13746
Al-Gasawneh, J., Al-Wadi, M., Al-Wadi, B., Alown, B. & Nuseirat, N. (2020). The Interaction Effect of Comprehensive-ness Between social media and Online Purchasing Intention in Jordanian Pharmacies. International Association of Online Engineering. Retrieved October 13, 2020 from https://www.learntechlib.org/p/217794/
Al Mana, A. M., & Mirza, A. A. (2013). The impact of electronic word of mouth on consumers' purchasing deci-sions. International Journal of Computer Applications, 82(9).
Al-Shukri, H. K. H. Udayanan.(2019). Factors Influencing Online Shopping Intention: A study among online shoppers in Oman. International Journal of Academic Research in Business and Social Sciences, 9(3), 691-709.
Baron, R. M., & Kenny, D. A. (1986). The moderator–mediator variable distinction in social psychological research: Con-ceptual, strategic, and statistical considerations. Journal of personality and social psychology, 51(6), 1173.
Bataineh, A. Q. (2015). The impact of perceived e-WOM on purchase intention: The mediating role of corporate im-age. International Journal of marketing studies, 7(1), 126.
Becker, J. M., Klein, K., & Wetzels, M. (2012). Hierarchical latent variable models in PLS-SEM: guidelines for using re-flective-formative type models. Long Range Planning, 45(5-6), 359-394.
Berkey, A. (2019, July 11). 6 Sales Promotion Tips for Marketing Success. https://www.salesforce.com/blog/5-key-elements-successful-sales-promotion/
Bibi, P. A. L. W. A. S. H. A., Pangil, F., & Johari, J. (2016). HRM practices and employees’ retention: The Moderating Role of Work Environment. European Academic Research, 3(12), 12994-13015.
Bevan-Dye, A.L. (2020). Antecedents of Generation Y consumers’ usage frequency of online consumer reviews. Spanish Journal of Marketing - ESIC, 24 (2), 193-212. https://doi.org/10.1108/SJME-12-2019-0102
Chen, L. Y., Guo, C. S., & Gondwe, T. (2016). The effects of E-cash coupons value and consumer involvement on behav-ioral intentions. International Journal of Innovation Science Engineering Technology, 3(5), 105-112.
Cheung, C. M., & Thadani, D. R. (2010). The Effectiveness of Electronic Word-of-Mouth Communication: A Literature Analysis. Bled eConference, 23, 329-345.
Cheung, C. M., Lee, M. K., & Rabjohn, N. (2008). The impact of electronic word‐of‐mouth: The adoption of online opin-ions in online customer communities. Internet research, 18 (3), 229-247
Chin, W.W. (1998). Commentary: Issues and opinion on structural equation modelling. Management Information Systems Quarterly, 22(1), 7-16
Chin, W. W. (2010). How to write up and report PLS analyses. In Handbook of partial least squares (pp. 655-690). Springer, Berlin, Heidelberg.
Cho, N., & Park, S. (2001). Development of electronic commerce user‐consumer satisfaction index (ECUSI) for Internet shopping. Industrial Management & Data Systems.101, (8), 400–405.
Close, A. G., & Kukar-Kinney, M. (2010). Beyond buying: Motivations behind consumers' online shopping cart use. Journal of Business Research, 63(9-10), 986-992.
Cyr, D. (2008). Modeling web site design across cultures: relationships to trust, satisfaction, and e-loyalty. Journal of management information systems, 24(4), 47-72.
Elwalda, A., & Lu, K. (2016). The impact of online customer reviews (OCRs) on customers' purchase decisions: An explo-ration of the main dimensions of OCRs. Journal of Customer Behaviour, 15(2), 123-152.
Fassott, G., Henseler, J., & Coelho, P. S. (2016). Testing moderating effects in PLS path models with composite varia-bles. Industrial Management & Data Systems.116(9), 1887-1900
Ganguly, B., Dash, S. B., Cyr, D., & Head, M. (2010). The effects of website design on purchase intention in online shop-ping: the mediating role of trust and the moderating role of culture. International Journal of Electronic Business, 8(4-5), 302-330.
Gefen, D., Rigdon, E. E., & Straub, D. (2011). Editor's comments: an update and extension to SEM guidelines for adminis-trative and social science research. Mis Quarterly, 35(2), 3-14.
Hair, J., Hollingsworth, C. L., Randolph, A. B., & Chong, A. Y. L. (2017). An updated and expanded assessment of PLS-SEM in information systems research. Industrial Management & Data Systems, 117, 442–458.
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review. 31 (1), 2–24.
Hair Jr, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2016). A primer on partial least squares structural equation mod-eling (PLS-SEM). Sage publications.
Hansen, J. M., Saridakis, G., & Benson, V. (2018). Risk, trust, and the interaction of perceived ease of use and behavioral control in predicting consumers’ use of social media for transactions. Computers in Human Behavior, 80, 197-206.
Hasan, B. (2016). Perceived irritation in online shopping: The impact of website design characteristics. Computers in Hu-man Behavior, 54, 224-230.
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115-135.
Hsu, C. L., Yu, L. C., & Chang, K. C. (2017). Exploring the effects of online customer reviews, regulatory focus, and product type on purchase intention: Perceived justice as a moderator. Computers in Human Behavior, 69, 335-346.
Iqbal, S., Hunjra, A. I., & Rehman, K. U. (2012). Consumer intention to shop online: B2C E-commerce in developing countries. Middle-East Journal of Scientific Research, 12(4), 424-432.
Jamali, H. R., Russell, B., Nicholas, D., & Watkinson, A. (2014). Do online communities support research collaboration?. Aslib Journal of Information Management, 66 (6), 603-622. https://doi.org/10.1108/AJIM-08-2013-0072
Kim, J., & Lee, J. (2002). Critical design factors for successful e-commerce systems. Behaviour & Information Technolo-gy, 21(3), 185-199.
Kotler, P., Keller, K. L., Ancarani, F., & Costabile, M. (2014). Marketing management 14/e. Pearson.
Lee, G. G., & Lin, H. F. (2005). Customer perceptions of e‐service quality in online shopping. International Journal of Re-tail & Distribution Management. 33 (2), 161–176
Lee, J., Park, D. H., & Han, I. (2008). The effect of negative online consumer reviews on product attitude: An information processing view. Electronic commerce research and applications, 7(3), 341-352.
Lee, S. H. (2009). How do online reviews affect purchasing intention?. African Journal of Business Management, 3(10), 576-581.
Li, N., & Zhang, P. (2002). Consumer online shopping attitudes and behavior: An assessment of research. AMCIS 2002 proceedings, 74.
López, M., & Sicilia, M. (2014). Determinants of E-WOM influence: The role of consumers’ internet experience. Journal of Theoretical and Applied Electronic Commerce Research, 9(1), 28-43.
Masoud, E. Y. (2013). The effect of perceived risk on online shopping in Jordan. European Journal of Business and Man-agement, 5(6), 76-87.
Ngah, A.H., Ramayah, T., Ali, M.H., & Khan, M.I. (2020). Halal transportation adoption among pharmaceuticals and co-mestics manufacturers. Journal of Islamic Marketing, 11(6), 1619-1639. https://doi.org/10.1108/JIMA-10-2018-0193
Obiedat, R. (2013). Impact of online consumer reviews on buying intention of consumers in UK: Need for cognition as the moderating role. International Journal of Advanced Corporate Learning (IJAC), 6(2), 16-21.
Oliver, R. L., & Shor, M. (2003). Digital redemption of coupons: Satisfying and dissatisfying effects of promotion codes. Journal of Product & Brand Management., 12(2), 121-134.
Park, C., & Lee, T. M. (2009). Information direction, website reputation and eWOM effect: A moderating role of product type. Journal of Business Research, 62(1), 61-67.
Park, D. H., Lee, J., & Han, I. (2007). The effect of on-line consumer reviews on consumer purchasing intention: The moderating role of involvement. International Journal of Electronic Commerce, 11(4), 125-148.
Park, J., & Kim, J. (2000). Contextual navigation aids for two World Wide Web systems. International Journal of Human-Computer Interaction, 12(2), 193-217.
Ranganathan, C., & Ganapathy, S. (2002). Key dimensions of business-to-consumer web sites. Information & Manage-ment, 39(6), 457-465.
Schlosser, A. E., White, T. B., & Lloyd, S. M. (2006). Converting web site visitors into buyers: how web site investment increases consumer trusting beliefs and online purchase intentions. Journal of marketing, 70(2), 133-148.
Sigala, M. (2013). A framework for designing and implementing effective online coupons in tourism and hospitali-ty. Journal of Vacation Marketing, 19(2), 165-180.
Suryaningsih, I. B., Farida, L., Revanica, O., & MAWARDI, A. A. K. (2019). The Effect of Coupon Sales Promotion, Online Customer Review and Perceived Enjoyment on Repurchase Intention in E-Commerce Shopee. International Journal of Scientific & Technology Research. Volume 8(08). 435-440
Sutanto, M. A., & Aprianingsih, A. (2016). The effect of online consumer review toward purchase intention: A study in premium cosmetic in Indonesia. In Journal International Conference on Ethics of Business, Economics, and Social Science (218-230).
Tehseen, S., Ramayah, T., & Sajilan, S. (2017). Testing and controlling for common method variance: A review of availa-ble methods. Journal of Management Sciences, 4(2), 142-168.
Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS quarterly, 425-478.
Wolfinbarger, M., & Gilly, M. C. (2003). eTailQ: dimensionalizing, measuring and predicting etail quality. Journal of re-tailing, 79(3), 183-198.
Zhang, T., Bilgihan, A., Kandampully, J., & Lu, C. (2018). Building stronger hospitality brands through online communi-ties. Journal of Hospitality and Tourism Technology, 9(2), 158-171.