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How to cite this paper
APA: Demircioglu, A., Bhatti, F & Ababneh, B. (2021). Improving student satisfaction through social media marketing activities: The mediating role of perceived quality. International Journal of Data and Network Science, 5(2), 143-150.
Chicago/Turabian: Demircioglu, A., Bhatti, F & Ababneh, B. 2021. "Improving student satisfaction through social media marketing activities: The mediating role of perceived quality." International Journal of Data and Network Science 5, no. 2 (2021): 143-150.
AMA: Demircioglu, A., Bhatti, F & Ababneh, B. Improving student satisfaction through social media marketing activities: The mediating role of perceived quality. International Journal of Data and Network Science. 2021;5(2):143-150.
References
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Appleton-Knapp, S. L., & Krentler, K. A. (2006). Measuring student expectations and their effects on satisfaction: The importance of managing student expectations. Journal of Marketing Education, 28(3), 254-264.
Assimakopoulos, C., Antoniadis, I., Kayas, O. G., and Dvizac, D. (2017). Effective social media marketing strategy: Facebook as an opportunity for universities. International Journal of Retail & Distribution Management. 45(5), 532-549.
Athiyaman, A. (1997). Linking student satisfaction and service quality perceptions: the case of university education. European Journal of Marketing, 31(7), 528-540.
Bilgin, Y. (2018). The effect of social media marketing activities on brand awareness, brand image and brand loyalty. Business & Management Studies: An International Journal, 6(1), 128-148.
Census XLS,TRNC General Population and Housing Unit (Retrieved 2020, October 10 from http://nufussayimi.devplan.org/Census%202006.pdf )
Constantinides, E., & Stagno, M.C.Z. (2011). Potential of the social media as instruments of higher education marketing: a segmentation study, Journal of Marketing for Higher Education, 21(1), 7-24.
Duesterhaus, A. (2015). Strengthening brand positioning through price transparency in higher education. Journal of Brand Strategy, 4(1), 58–69.
Digital 2020 July Report (Retrieved March 25,2020 from on:https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media- research/#:~:text=More%20than%20half%20of%20the,5.15%20billion%20unique%20mobile%20users)
Engel, J.F., Blackwell, R.D., & Miniard, P.W. (1995). Consumer Behavior, 8th ed., The Dryden Press, New York, NY.
Gibbs, P., & Murphy, P. (2009). Implementation of ethical higher education marketing. Tertiary Education and Management, 15(4), 341-354.
Hemsley-Brown, J., & Oplatka, I. (2006). Universities in a competitive global marketplace: a systematic review of the literature on higher education marketing. International Journal of Public Sector Management, 19, 316-338.
Hanna, R., Rohm, A., & Crittenden, V. L. (2011). We’re all connected: The power of the social media ecosystem. Business Horizons, 54, 265-273. http://dx.doi.org/10.1016/j.bushor.2011.01.007
Hayes, T. J., Ruschman, D., & Walker, M. M. (2009). Social networking as an admission tool: A case study in success. Journal of Marketing for Higher Education, 19(2), 109–124.
Helgesen, Ø. (2008). Marketing for higher education: A relationship marketing approach. Journal of Marketing for Higher Education, 18(1), 50-78.
Hill, F.(1995). Managing service quality in higher education: The role of the student as primary consumer. Quality Assurance in Education, 3, 10-21.
Ismail, A. R. (2017). The influence of perceived social media marketing activities on brand loyalty: The mediation effect of brand and value consciousness. Asia Pacific Journal of Marketing and Logistics, 29(1), 129-144.
Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brands. Journal of Business Research, 65(10), 1480-1486.
Kumar, V., Choi, J. B., & Greene, M. (2017). Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects. Journal of the Academy of Marketing Science, 45(2), 268-288.
Kuzma, J. M., & Wright, W. (2013). Using social networks as a catalyst for change in global higher education marketing and recruiting. International Journal of Continuing Engineering Education and LifeLong Learning, 23(1), 53-66.
Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business Horizons, 52, 357-365.http://dx.doi.org/10.1016/j.bushor.2009.03.002
Marzo-Navarro, M., Iglesias, M., & Torres, M. (2005). A new management element for universities: satisfaction with the offered courses. International Journal of Educational Management, 19(6), 505-526.
Parasuraman, A., Zeithaml, V., & Berry, L. (1988). SERVQUAL: A multiple item scale for measuring customer perceptions of service quality. Journal of Retailing, 64(1), 12-37.
Seo, E. J., & Park, J. W. (2018). A study on the effects of social media marketing activities on brand equity and customer response in the airline industry. Journal of Air Transport Management, 66, 36-41.
Sprout Social Index (2019).(Retrieved October 12,2020 from https://sproutsocial.com/insights/data/2019-index/)
Shanka, T., Quintal, V., & Taylor, R. (2006). Factors influencing international students' choice of an education destination–A correspondence analysis. Journal of Marketing for Higher Education, 15(2), 31-46.
The QS International Student Survey 2019 (ISS). (Retrieved January 25,2020 from International Student Survey https://www.internationalstudentsurvey.com/international-student-survey-2019/)
TRNC Ministry of National Education and Culture. (2020).(Retrieved October 22, 2020 from Higher Education and Foreign Relations https://yobis.mebnet.net)
Tiago, M. T. P. M. B., & Veríssimo, J. M. C. (2014). Digital marketing and social media: Why bother? Business Horizons, 57(6), 703–708.
Xiong, L., Alsadoon, A., Maag, A., Prasad, P. W. C., Hoe, L. S., & Elchouemi, A. (2018). Rise of Social Media Marketing: A Perspective on Higher Education. 2018 13th International Conference on Computer Science & Education (ICCSE), Colombo, 2018, pp. 1-6, doi: 10.1109/ICCSE.2018.8468683.
Zeithaml, V.A. (1988). Consumer perceptions of price, quality, and value: A means–end model and synthesis of evidence. Journal of Marketing, 52(3), 2–22.
Appleton-Knapp, S. L., & Krentler, K. A. (2006). Measuring student expectations and their effects on satisfaction: The importance of managing student expectations. Journal of Marketing Education, 28(3), 254-264.
Assimakopoulos, C., Antoniadis, I., Kayas, O. G., and Dvizac, D. (2017). Effective social media marketing strategy: Facebook as an opportunity for universities. International Journal of Retail & Distribution Management. 45(5), 532-549.
Athiyaman, A. (1997). Linking student satisfaction and service quality perceptions: the case of university education. European Journal of Marketing, 31(7), 528-540.
Bilgin, Y. (2018). The effect of social media marketing activities on brand awareness, brand image and brand loyalty. Business & Management Studies: An International Journal, 6(1), 128-148.
Census XLS,TRNC General Population and Housing Unit (Retrieved 2020, October 10 from http://nufussayimi.devplan.org/Census%202006.pdf )
Constantinides, E., & Stagno, M.C.Z. (2011). Potential of the social media as instruments of higher education marketing: a segmentation study, Journal of Marketing for Higher Education, 21(1), 7-24.
Duesterhaus, A. (2015). Strengthening brand positioning through price transparency in higher education. Journal of Brand Strategy, 4(1), 58–69.
Digital 2020 July Report (Retrieved March 25,2020 from on:https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media- research/#:~:text=More%20than%20half%20of%20the,5.15%20billion%20unique%20mobile%20users)
Engel, J.F., Blackwell, R.D., & Miniard, P.W. (1995). Consumer Behavior, 8th ed., The Dryden Press, New York, NY.
Gibbs, P., & Murphy, P. (2009). Implementation of ethical higher education marketing. Tertiary Education and Management, 15(4), 341-354.
Hemsley-Brown, J., & Oplatka, I. (2006). Universities in a competitive global marketplace: a systematic review of the literature on higher education marketing. International Journal of Public Sector Management, 19, 316-338.
Hanna, R., Rohm, A., & Crittenden, V. L. (2011). We’re all connected: The power of the social media ecosystem. Business Horizons, 54, 265-273. http://dx.doi.org/10.1016/j.bushor.2011.01.007
Hayes, T. J., Ruschman, D., & Walker, M. M. (2009). Social networking as an admission tool: A case study in success. Journal of Marketing for Higher Education, 19(2), 109–124.
Helgesen, Ø. (2008). Marketing for higher education: A relationship marketing approach. Journal of Marketing for Higher Education, 18(1), 50-78.
Hill, F.(1995). Managing service quality in higher education: The role of the student as primary consumer. Quality Assurance in Education, 3, 10-21.
Ismail, A. R. (2017). The influence of perceived social media marketing activities on brand loyalty: The mediation effect of brand and value consciousness. Asia Pacific Journal of Marketing and Logistics, 29(1), 129-144.
Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brands. Journal of Business Research, 65(10), 1480-1486.
Kumar, V., Choi, J. B., & Greene, M. (2017). Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects. Journal of the Academy of Marketing Science, 45(2), 268-288.
Kuzma, J. M., & Wright, W. (2013). Using social networks as a catalyst for change in global higher education marketing and recruiting. International Journal of Continuing Engineering Education and LifeLong Learning, 23(1), 53-66.
Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business Horizons, 52, 357-365.http://dx.doi.org/10.1016/j.bushor.2009.03.002
Marzo-Navarro, M., Iglesias, M., & Torres, M. (2005). A new management element for universities: satisfaction with the offered courses. International Journal of Educational Management, 19(6), 505-526.
Parasuraman, A., Zeithaml, V., & Berry, L. (1988). SERVQUAL: A multiple item scale for measuring customer perceptions of service quality. Journal of Retailing, 64(1), 12-37.
Seo, E. J., & Park, J. W. (2018). A study on the effects of social media marketing activities on brand equity and customer response in the airline industry. Journal of Air Transport Management, 66, 36-41.
Sprout Social Index (2019).(Retrieved October 12,2020 from https://sproutsocial.com/insights/data/2019-index/)
Shanka, T., Quintal, V., & Taylor, R. (2006). Factors influencing international students' choice of an education destination–A correspondence analysis. Journal of Marketing for Higher Education, 15(2), 31-46.
The QS International Student Survey 2019 (ISS). (Retrieved January 25,2020 from International Student Survey https://www.internationalstudentsurvey.com/international-student-survey-2019/)
TRNC Ministry of National Education and Culture. (2020).(Retrieved October 22, 2020 from Higher Education and Foreign Relations https://yobis.mebnet.net)
Tiago, M. T. P. M. B., & Veríssimo, J. M. C. (2014). Digital marketing and social media: Why bother? Business Horizons, 57(6), 703–708.
Xiong, L., Alsadoon, A., Maag, A., Prasad, P. W. C., Hoe, L. S., & Elchouemi, A. (2018). Rise of Social Media Marketing: A Perspective on Higher Education. 2018 13th International Conference on Computer Science & Education (ICCSE), Colombo, 2018, pp. 1-6, doi: 10.1109/ICCSE.2018.8468683.
Zeithaml, V.A. (1988). Consumer perceptions of price, quality, and value: A means–end model and synthesis of evidence. Journal of Marketing, 52(3), 2–22.