How to cite this paper
Daabseh, T & Aljarah, A. (2021). The relationship between online sale and customer value co-creation: The mediating role of e-satisfaction and e-trust.International Journal of Data and Network Science, 5(2), 97-106.
Refrences
Al-Adaileh, M.J.A. (2015). The role of social media networks in influencing consumer purchasing decision online: An an-alytical study at Qassim University - Saudi Arabia, The Jordanian Journal of Business Administration, 11(1), 153-170.
Al-Bourini, F. A., Aljawarneh, N. M., Bourini, I., Almaaitah, M. F., & kader Alomari, K. A. (2020). Directing Strategic Decision and Perceived Faculty Performance Using PLS Analysis and Monte Carlo Simulation in Jordanian Private Universities. Journal of Talent Development and Excellence, 12(3s), 2235-2252.
Al-Da’abseh, T., Aljawarneh, N., & Shwiyat, Z. (2018). Marketing Mix strategies and its impact on organizational per-formance efficiency in the Jordanian company for investment and supply-Safeway: An empirical study. Invention Journal of Research Technology in Engineering & Management, 2(2), 14-23.
Al-dweeri, R. M., Obeidat, Z. M., Al-dwiry, M. A., Alshurideh, M. T., & Alhorani, A. M. (2017). The impact of e-service quality and e-loyalty on online shopping: moderating effect of e-satisfaction and e-trust. International Journal of Mar-keting Studies, 9(2), 92-103.
Al-Jawarneh, N. M. S. (2016). Case study: Business management school at the Turkish republic of north Cyprus and how strategic thinking and planning can improve the performance of the organization to maintain stable between competi-tors. Invention Journal of Research Technology in Engineering & Management (IJRTEM), 1(5), 64-72.
Aljawarneh, N. M. S., & Atan, T. (2018). Linking tolerance to workplace incivility, service innovative, knowledge hiding, and job search behavior: The mediating role of employee cynicism. Negotiation and Conflict Management Research, 11(4), 298-320.
Aljawarneh, N. M., Abd kader Alomari, K., Alomari, Z. S., & Taha, O. (2020). Cyber incivility and knowledge hoarding: Does interactional justice matter?. VINE Journal of Information and Knowledge Management Systems.
Aljawarneh, N. M., Sokiyna, M., Obeidat, A. M., Alomari, K. A. K., Alradaideh, A. T., & Alomari, Z. S. (2020). The role of CRM Fog computing on innovation and customer service quality: An empirical study. Marketing and Management of Innovations, 2, 286-297.
Aljawarneh, N., & Al-Omari, Z. (2018). The role of enterprise resource planning systems ERP in improving customer re-lationship management CRM: An empirical study of Safeway company of Jordan. International Journal of Business and Management, 13(8), 86-100.
Alomari, K. A. K., Aljawarneh, N. M., Alomari, Z. S., Albdareen, R., & Alawneh, A. (2020). Innovations in Knowledge Management Perspectives: An Empirical Study in the Jordanian Commercial and Islamic Banks. Marketing and Man-agement of Innovation, 4, 102-119.
Al-Omari, Z. S., Aljawarneh, N., Davut, S., & Salah, A. (2018). The Impact of Marketing Mix Elements on Forming Men-tal Images about Islamic Banks in Jordan: An Empirical Study. OFFICIAL, 12, 54.
Al-Omari, Z., Alomari, K., & Aljawarneh, N. (2020). The role of empowerment in improving internal process, customer satisfaction, learning and growth. Management Science Letters, 10(4), 841-848.
Alsafadi, Y., Aljawarneh, N., Çağlar, D., Bayram, P., & Zoubi, K. (2020). The mediating impact of entrepreneurs among administrative entrepreneurship, imitative entrepreneurship and acquisitive entrepreneurship on creativity. Manage-ment Science Letters, 10(15), 3571-3576.
Al-Shabeel, S. (2012), Applications of Customer Relationship Management in the stages of e-procurement and its impact on building customer value, Master Thesis, Middle East University, Amman.
Alshare, F., Aljawarneh, N., Alomari, K., Alomari, Z., Albdareen, R., Alwagfi, A., & Alradaideh, A. (2020). Factors influ-encing cellular device purchase decisions in Jordan. Management Science Letters, 10(11), 2501-2506.
Alsmadi, S. (2002, October). Consumer attitudes towards online shopping in Jordan: Opportunities and challenges. In The 1st Marketing Conference, UAE.
Alwagfi, A. A., Aljawarneh, N. M., & Alomari, K. A (2020). Work Ethics and Social Responsibility: Actual and Aspira-tion. Journal of Management Research, (12)1, 26-36.
Alzoubi, K., Aljawarneh, N. M., Alsafadi, Y., Al-Radaideh, A. T., &Altahat, S. (2020). Role of Cloud Computing in Ser-vice Quality, Information Quality & Low Costs: An Empirical Study on Jordanian Customs. International Journal of Academic Research in Business and Social Sciences, 10(6), 522–532.
Bagozzi, R., & Yi, Y. (1988). On the evaluation of structural evaluation models. Journal of the Academy of Marketing Sci-ence, 16, 74–94.
Bagozzi, R.P. (1980). On the construct validity of the expectancy-value model of attitude. New York City, NY; Cam-bridge, MA: Mimeo; Massachusetts Institute of Technology.
Banyhamdan, K. M. T., Aljawarneh, N. M., Alomari, M. A., Almasarweh, M. S., Harafsheh, I. M., & Alwagfi, A. A. Im-pact of Human Capital in Quality and Strategic Excellences. International Journal of Advanced Science and Technolo-gy, 29 (7), 11702-11710.
Bowden, J. L. H., Conduit, J., Hollebeek, L. D., Luoma-Aho, V., & Solem, B. A. (2017). Engagement valence duality and spillover effects in online brand communities. Journal of Service Theory and Practice.
Byrne, B.M. (2013). Structural equation modeling with Mplus: Basic concepts, applications, and programming. Routledge.
Yao, C., & Liao, S. (2011). Measuring the antecedent effects of service cognition and Internet shopping anxiety on con-sumer satisfaction with e-tailing service. Management & Marketing Challenges for the Knowledge Society, 6(1), 59-78.
Cronbach, L. J. (1951). Coefficient alpha and the internal structure of tests. psychometrika, 16(3), 297-334.
Cyr, D., Kindra, G. S., & Dash, S. (2008). Web site design, trust, satisfaction and e‐loyalty: the Indian experience. Online Information Review.
Dabholkar, P. A. (1996). Consumer evaluations of new technology-based self-service options: an investigation of alterna-tive models of service quality. International Journal of research in Marketing, 13(1), 29-51.
Devaraj, S., Fan, M., & Kohli, R. (2002). Antecedents of B2C channel satisfaction and preference: validating e-commerce metrics. Information Systems Research, 13(3), 316-333.
Dwidri. (2000). Scientific research, its theoretical foundations, and scientific practices. Contemporary House of Thought.
Gefen, D., & Straub, D. W. (2000). The relative importance of perceived ease of use in IS adoption: A study of e-commerce adoption. Journal of the Association for Information Systems, 1(1), 8.
Guo, X., Ling, K. C., & Liu, M. (2012). Evaluating factors influencing consumer satisfaction towards online shopping in China. Asian Social Science, 8(13), 40.
Hair, J.F., Jr, Anderson, R.E., Tatham, R.L., & Black, W.C. (1998). Multivariate Data Analysis, (5thEdition). Upper Sad-dle River, NJ: Prentice-Hall.
Haro, M. A. G., Ruiz, M. P. M., &Cañas, R. M. (2014). The effects of the value co-creation process on the consumer and the company. Expert Journal of Marketing, 2(2).
Hernandez, B., Jimenez, J. and Martin, M. J. (2009). The impact of self-efficacy, ease of use and usefulness on e-purchasing: An analysis of experienced e-shoppers. Interacting with Computer, 21, 146–156.
Hou, Y., Chen, H., & Yang, S. (2016). Research on the Business Model of E-commerce Platform based on Value Co-creation Theory. International Journal of u and e-Service, Science and Technology, 9(3), 415-424.
Joreskog, K.G. (1971). Statistical analysis of sets of congeneric tests. Psychometrika, 36(2), 109–133. https://doi. org/10.1007/BF02291393.
Kim E. Y., & Jackson V. P. (2009). The effect of e-SERVQUAL on e-loyalty for apparel online shopping. Journal of Global Academy of Marketing Science, 19(4), 57-65.
Kitaneh, K. (2009). E-commerce. Amman: Dar Al Masirah for Publishing and Distribution.
Kotler, P., Kartajaya, H., &Setiawan, I. (2010). Marketing 3.0: From products to customers to the human spirit. John Wiley & Sons.
Lee, G.-G. & Lin, H.-F. (2005). Customer perceptions of e service quality in online shopping. International Journal Retail & Distribution Management, 33(2), 161-176.
Ma, B., & Wei, Q. (2012). Measuring the coverage and redundancy of information search services on e-commerce plat-forms. Electronic Commerce Research and Applications, 11(6), 560-569.
Mahafzah, A. G., Aljawarneh, N. M., Alomari, K. A. K., Altahat, S., & Alomari, Z. S. Impact of customer relationship management on food and beverage service quality: The mediating role of employees satisfaction. Humanities & Social Sciences Reviews, 8(2), 222-230.
Masa'd, F., & Aljawarneh, N. (2020). Administrative creativity and job performance: An Empirical Study at Jadara Uni-versity. International Journal of Psychosocial Rehabilitation, 24, 2020.
McKinney, V., Yoon, K., & Zahedi, F. M. (2002). The measurement of web-customer satisfaction: An expectation and disconfirmation approach. Information Systems Research, 13(3), 296-315..
Modanisa website. (2016). Retrieved September 05, 2016, from https://www.almrsal.com/post/379645
Morris, M. G., & Turner, J. M. (2001). Assessing users' subjective quality of experience with the world wide web: an ex-ploratory examination of temporal changes in technology acceptance. International Journal of Human-Computer Stud-ies, 54(6), 877-901.
Mustafa I. Eid (2011). Determinants of E-Commerce Customer Satisfaction, Trust, And Loyalty In Saudi Arabia. Journal of Electronic Commerce Research, 12(1),
Nadeem, W., Juntunen, M., Shirazi, F., &Hajli, N. (2020). Consumers’ value co-creation in sharing economy: The role of social support, consumers’ ethical perceptions and relationship quality. Technological Forecasting and Social Change, 151, 119786.
Pappas, I., Mikalef, P., Giannakos, M., & Pavlou, P. (2017). Value co-creation and trust in social commerce: An fsQCA approach.
Pavlou, P. A. (2003). Consumer acceptance of electronic commerce: Integrating trust and risk with the technology ac-ceptance model. International journal of electronic commerce, 7(3), 101-134.
Perrewe, P.L., Hochwarter, W.A., Rossi, A.M., Wallace, A., Maignan, I., Castro, S.L., et al. (2002). Are work stress rela-tionships universal? A nine-region examination of role stressors, general self-efficacy, and burnout. Journal of Inter-national Management, 8(2), 163–187.
Prahalad, C. K., & Ramaswamy, V. (2004). Co‐creation experiences: The next practice in value creation. Journal of Inter-active Marketing, 18(3), 5-14.
Ranjan, K. R., & Read, S. (2014). Value co-creation: Concept and measurement. Journal of the Academy of Marketing Science, 44(3), 290–315.
Reichheld, F. F., & Schefter, P. (2000). E-loyalty: your secret weapon on the web. Harvard Business Review, 78(4), 105-113.
Ribbink, D., Van Riel, A.C.R., Liljander, V. and Streukens, S. (2004). Comfort your online customer: quality, trust, and loyalty on the internet. Managing Service Quality, 14(6), 446-56.
Ringle, C. M., Sarstedt, M., Mitchell, R., & Gudergan, S. P. (2020). Partial least squares structural equation modeling in HRM research. The International Journal of Human Resource Management, 31(12), 1617-1643.
Safa, N. S., & Ismail, M. A. (2013). A customer loyalty formation model in electronic commerce. Economic Model-ling, 35, 559-564.
Szarucki, M., & Menet, G. (2018). Service marketing, value co-creation and customer satisfaction in the airsoft industry: case of a technology-based firm. Business, Management and Education, 16, 94-107.
Szymanski, D. M., &Henard, D. H. (2001). Why some new products are more successful than others. Journal of marketing Research, 38(3), 362-375.
Szymanski, D. M., & Hise, R. T. (2000). E-satisfaction: an initial examination. Journal of Retailing, 76(3), 309-322.
Tan, M. & Teo, T. (2000) Factors Influencing the Adoption of Internet Banking, Journal of the Association for Infor-mation Systems, 1(5), 1-42.
Vargo, S. L., Maglio, P. P., & Akaka, M. A. (2008). On value and value co-creation: A service systems and service logic perspective. European Management Journal, 26(3), 145-152.
Wang, E. S.-T., & Chou, N. P.-Y. (2014). Consumer Characteristics, Social Influence, and System Factors On Online Group-Buying Repurchasing Intention, Journal Of Electronic Commerce Research, 15(2), 119-132.
Xue, M., & Harker, P. T. (2002). Customer efficiency: Concept and its impact on e-business management. Journal of Ser-vice Research, 4(4), 253-267.
Yi, Y., & Gong, T. (2013) Customer value co-creation behavior: scale development and validation. Journal of Business Research, 66, 1279–1284.
Zeglat, D., Shrafat, F., & Al-Smadi, Z. (2016). The Impact of the E-Service Quality (E-SQ) of Online Databases on Users' Behavioural Intentions: A Perspective of Postgraduate Students. International Review of Management and Market-ing, 6(1).
Zhang, P., & Von Dran, G. M. (2000). Satisfiers and dissatisfiers: A two‐factor model for website design and evalua-tion. Journal of the American Society for Information Science, 51(14), 1253-1268.
Zhang, T., Lu, C., Torres, E., & Chen, P. J. (2018). Engaging customers in value co-creation or co-destruction online. Journal of Services Marketing.
Ziaullah, M., Yi, F., & Akhter, S. N. (2014). E-loyalty: The influence of product quality and delivery services on e-trust and e-satisfaction in China. International Journal of Advancements in Research & Technology, 3(10), 20-31.
Al-Bourini, F. A., Aljawarneh, N. M., Bourini, I., Almaaitah, M. F., & kader Alomari, K. A. (2020). Directing Strategic Decision and Perceived Faculty Performance Using PLS Analysis and Monte Carlo Simulation in Jordanian Private Universities. Journal of Talent Development and Excellence, 12(3s), 2235-2252.
Al-Da’abseh, T., Aljawarneh, N., & Shwiyat, Z. (2018). Marketing Mix strategies and its impact on organizational per-formance efficiency in the Jordanian company for investment and supply-Safeway: An empirical study. Invention Journal of Research Technology in Engineering & Management, 2(2), 14-23.
Al-dweeri, R. M., Obeidat, Z. M., Al-dwiry, M. A., Alshurideh, M. T., & Alhorani, A. M. (2017). The impact of e-service quality and e-loyalty on online shopping: moderating effect of e-satisfaction and e-trust. International Journal of Mar-keting Studies, 9(2), 92-103.
Al-Jawarneh, N. M. S. (2016). Case study: Business management school at the Turkish republic of north Cyprus and how strategic thinking and planning can improve the performance of the organization to maintain stable between competi-tors. Invention Journal of Research Technology in Engineering & Management (IJRTEM), 1(5), 64-72.
Aljawarneh, N. M. S., & Atan, T. (2018). Linking tolerance to workplace incivility, service innovative, knowledge hiding, and job search behavior: The mediating role of employee cynicism. Negotiation and Conflict Management Research, 11(4), 298-320.
Aljawarneh, N. M., Abd kader Alomari, K., Alomari, Z. S., & Taha, O. (2020). Cyber incivility and knowledge hoarding: Does interactional justice matter?. VINE Journal of Information and Knowledge Management Systems.
Aljawarneh, N. M., Sokiyna, M., Obeidat, A. M., Alomari, K. A. K., Alradaideh, A. T., & Alomari, Z. S. (2020). The role of CRM Fog computing on innovation and customer service quality: An empirical study. Marketing and Management of Innovations, 2, 286-297.
Aljawarneh, N., & Al-Omari, Z. (2018). The role of enterprise resource planning systems ERP in improving customer re-lationship management CRM: An empirical study of Safeway company of Jordan. International Journal of Business and Management, 13(8), 86-100.
Alomari, K. A. K., Aljawarneh, N. M., Alomari, Z. S., Albdareen, R., & Alawneh, A. (2020). Innovations in Knowledge Management Perspectives: An Empirical Study in the Jordanian Commercial and Islamic Banks. Marketing and Man-agement of Innovation, 4, 102-119.
Al-Omari, Z. S., Aljawarneh, N., Davut, S., & Salah, A. (2018). The Impact of Marketing Mix Elements on Forming Men-tal Images about Islamic Banks in Jordan: An Empirical Study. OFFICIAL, 12, 54.
Al-Omari, Z., Alomari, K., & Aljawarneh, N. (2020). The role of empowerment in improving internal process, customer satisfaction, learning and growth. Management Science Letters, 10(4), 841-848.
Alsafadi, Y., Aljawarneh, N., Çağlar, D., Bayram, P., & Zoubi, K. (2020). The mediating impact of entrepreneurs among administrative entrepreneurship, imitative entrepreneurship and acquisitive entrepreneurship on creativity. Manage-ment Science Letters, 10(15), 3571-3576.
Al-Shabeel, S. (2012), Applications of Customer Relationship Management in the stages of e-procurement and its impact on building customer value, Master Thesis, Middle East University, Amman.
Alshare, F., Aljawarneh, N., Alomari, K., Alomari, Z., Albdareen, R., Alwagfi, A., & Alradaideh, A. (2020). Factors influ-encing cellular device purchase decisions in Jordan. Management Science Letters, 10(11), 2501-2506.
Alsmadi, S. (2002, October). Consumer attitudes towards online shopping in Jordan: Opportunities and challenges. In The 1st Marketing Conference, UAE.
Alwagfi, A. A., Aljawarneh, N. M., & Alomari, K. A (2020). Work Ethics and Social Responsibility: Actual and Aspira-tion. Journal of Management Research, (12)1, 26-36.
Alzoubi, K., Aljawarneh, N. M., Alsafadi, Y., Al-Radaideh, A. T., &Altahat, S. (2020). Role of Cloud Computing in Ser-vice Quality, Information Quality & Low Costs: An Empirical Study on Jordanian Customs. International Journal of Academic Research in Business and Social Sciences, 10(6), 522–532.
Bagozzi, R., & Yi, Y. (1988). On the evaluation of structural evaluation models. Journal of the Academy of Marketing Sci-ence, 16, 74–94.
Bagozzi, R.P. (1980). On the construct validity of the expectancy-value model of attitude. New York City, NY; Cam-bridge, MA: Mimeo; Massachusetts Institute of Technology.
Banyhamdan, K. M. T., Aljawarneh, N. M., Alomari, M. A., Almasarweh, M. S., Harafsheh, I. M., & Alwagfi, A. A. Im-pact of Human Capital in Quality and Strategic Excellences. International Journal of Advanced Science and Technolo-gy, 29 (7), 11702-11710.
Bowden, J. L. H., Conduit, J., Hollebeek, L. D., Luoma-Aho, V., & Solem, B. A. (2017). Engagement valence duality and spillover effects in online brand communities. Journal of Service Theory and Practice.
Byrne, B.M. (2013). Structural equation modeling with Mplus: Basic concepts, applications, and programming. Routledge.
Yao, C., & Liao, S. (2011). Measuring the antecedent effects of service cognition and Internet shopping anxiety on con-sumer satisfaction with e-tailing service. Management & Marketing Challenges for the Knowledge Society, 6(1), 59-78.
Cronbach, L. J. (1951). Coefficient alpha and the internal structure of tests. psychometrika, 16(3), 297-334.
Cyr, D., Kindra, G. S., & Dash, S. (2008). Web site design, trust, satisfaction and e‐loyalty: the Indian experience. Online Information Review.
Dabholkar, P. A. (1996). Consumer evaluations of new technology-based self-service options: an investigation of alterna-tive models of service quality. International Journal of research in Marketing, 13(1), 29-51.
Devaraj, S., Fan, M., & Kohli, R. (2002). Antecedents of B2C channel satisfaction and preference: validating e-commerce metrics. Information Systems Research, 13(3), 316-333.
Dwidri. (2000). Scientific research, its theoretical foundations, and scientific practices. Contemporary House of Thought.
Gefen, D., & Straub, D. W. (2000). The relative importance of perceived ease of use in IS adoption: A study of e-commerce adoption. Journal of the Association for Information Systems, 1(1), 8.
Guo, X., Ling, K. C., & Liu, M. (2012). Evaluating factors influencing consumer satisfaction towards online shopping in China. Asian Social Science, 8(13), 40.
Hair, J.F., Jr, Anderson, R.E., Tatham, R.L., & Black, W.C. (1998). Multivariate Data Analysis, (5thEdition). Upper Sad-dle River, NJ: Prentice-Hall.
Haro, M. A. G., Ruiz, M. P. M., &Cañas, R. M. (2014). The effects of the value co-creation process on the consumer and the company. Expert Journal of Marketing, 2(2).
Hernandez, B., Jimenez, J. and Martin, M. J. (2009). The impact of self-efficacy, ease of use and usefulness on e-purchasing: An analysis of experienced e-shoppers. Interacting with Computer, 21, 146–156.
Hou, Y., Chen, H., & Yang, S. (2016). Research on the Business Model of E-commerce Platform based on Value Co-creation Theory. International Journal of u and e-Service, Science and Technology, 9(3), 415-424.
Joreskog, K.G. (1971). Statistical analysis of sets of congeneric tests. Psychometrika, 36(2), 109–133. https://doi. org/10.1007/BF02291393.
Kim E. Y., & Jackson V. P. (2009). The effect of e-SERVQUAL on e-loyalty for apparel online shopping. Journal of Global Academy of Marketing Science, 19(4), 57-65.
Kitaneh, K. (2009). E-commerce. Amman: Dar Al Masirah for Publishing and Distribution.
Kotler, P., Kartajaya, H., &Setiawan, I. (2010). Marketing 3.0: From products to customers to the human spirit. John Wiley & Sons.
Lee, G.-G. & Lin, H.-F. (2005). Customer perceptions of e service quality in online shopping. International Journal Retail & Distribution Management, 33(2), 161-176.
Ma, B., & Wei, Q. (2012). Measuring the coverage and redundancy of information search services on e-commerce plat-forms. Electronic Commerce Research and Applications, 11(6), 560-569.
Mahafzah, A. G., Aljawarneh, N. M., Alomari, K. A. K., Altahat, S., & Alomari, Z. S. Impact of customer relationship management on food and beverage service quality: The mediating role of employees satisfaction. Humanities & Social Sciences Reviews, 8(2), 222-230.
Masa'd, F., & Aljawarneh, N. (2020). Administrative creativity and job performance: An Empirical Study at Jadara Uni-versity. International Journal of Psychosocial Rehabilitation, 24, 2020.
McKinney, V., Yoon, K., & Zahedi, F. M. (2002). The measurement of web-customer satisfaction: An expectation and disconfirmation approach. Information Systems Research, 13(3), 296-315..
Modanisa website. (2016). Retrieved September 05, 2016, from https://www.almrsal.com/post/379645
Morris, M. G., & Turner, J. M. (2001). Assessing users' subjective quality of experience with the world wide web: an ex-ploratory examination of temporal changes in technology acceptance. International Journal of Human-Computer Stud-ies, 54(6), 877-901.
Mustafa I. Eid (2011). Determinants of E-Commerce Customer Satisfaction, Trust, And Loyalty In Saudi Arabia. Journal of Electronic Commerce Research, 12(1),
Nadeem, W., Juntunen, M., Shirazi, F., &Hajli, N. (2020). Consumers’ value co-creation in sharing economy: The role of social support, consumers’ ethical perceptions and relationship quality. Technological Forecasting and Social Change, 151, 119786.
Pappas, I., Mikalef, P., Giannakos, M., & Pavlou, P. (2017). Value co-creation and trust in social commerce: An fsQCA approach.
Pavlou, P. A. (2003). Consumer acceptance of electronic commerce: Integrating trust and risk with the technology ac-ceptance model. International journal of electronic commerce, 7(3), 101-134.
Perrewe, P.L., Hochwarter, W.A., Rossi, A.M., Wallace, A., Maignan, I., Castro, S.L., et al. (2002). Are work stress rela-tionships universal? A nine-region examination of role stressors, general self-efficacy, and burnout. Journal of Inter-national Management, 8(2), 163–187.
Prahalad, C. K., & Ramaswamy, V. (2004). Co‐creation experiences: The next practice in value creation. Journal of Inter-active Marketing, 18(3), 5-14.
Ranjan, K. R., & Read, S. (2014). Value co-creation: Concept and measurement. Journal of the Academy of Marketing Science, 44(3), 290–315.
Reichheld, F. F., & Schefter, P. (2000). E-loyalty: your secret weapon on the web. Harvard Business Review, 78(4), 105-113.
Ribbink, D., Van Riel, A.C.R., Liljander, V. and Streukens, S. (2004). Comfort your online customer: quality, trust, and loyalty on the internet. Managing Service Quality, 14(6), 446-56.
Ringle, C. M., Sarstedt, M., Mitchell, R., & Gudergan, S. P. (2020). Partial least squares structural equation modeling in HRM research. The International Journal of Human Resource Management, 31(12), 1617-1643.
Safa, N. S., & Ismail, M. A. (2013). A customer loyalty formation model in electronic commerce. Economic Model-ling, 35, 559-564.
Szarucki, M., & Menet, G. (2018). Service marketing, value co-creation and customer satisfaction in the airsoft industry: case of a technology-based firm. Business, Management and Education, 16, 94-107.
Szymanski, D. M., &Henard, D. H. (2001). Why some new products are more successful than others. Journal of marketing Research, 38(3), 362-375.
Szymanski, D. M., & Hise, R. T. (2000). E-satisfaction: an initial examination. Journal of Retailing, 76(3), 309-322.
Tan, M. & Teo, T. (2000) Factors Influencing the Adoption of Internet Banking, Journal of the Association for Infor-mation Systems, 1(5), 1-42.
Vargo, S. L., Maglio, P. P., & Akaka, M. A. (2008). On value and value co-creation: A service systems and service logic perspective. European Management Journal, 26(3), 145-152.
Wang, E. S.-T., & Chou, N. P.-Y. (2014). Consumer Characteristics, Social Influence, and System Factors On Online Group-Buying Repurchasing Intention, Journal Of Electronic Commerce Research, 15(2), 119-132.
Xue, M., & Harker, P. T. (2002). Customer efficiency: Concept and its impact on e-business management. Journal of Ser-vice Research, 4(4), 253-267.
Yi, Y., & Gong, T. (2013) Customer value co-creation behavior: scale development and validation. Journal of Business Research, 66, 1279–1284.
Zeglat, D., Shrafat, F., & Al-Smadi, Z. (2016). The Impact of the E-Service Quality (E-SQ) of Online Databases on Users' Behavioural Intentions: A Perspective of Postgraduate Students. International Review of Management and Market-ing, 6(1).
Zhang, P., & Von Dran, G. M. (2000). Satisfiers and dissatisfiers: A two‐factor model for website design and evalua-tion. Journal of the American Society for Information Science, 51(14), 1253-1268.
Zhang, T., Lu, C., Torres, E., & Chen, P. J. (2018). Engaging customers in value co-creation or co-destruction online. Journal of Services Marketing.
Ziaullah, M., Yi, F., & Akhter, S. N. (2014). E-loyalty: The influence of product quality and delivery services on e-trust and e-satisfaction in China. International Journal of Advancements in Research & Technology, 3(10), 20-31.