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Growing Science » International Journal of Data and Network Science » The relationship between online sale and customer value co-creation: The mediating role of e-satisfaction and e-trust

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International Journal of Data and Network Science

ISSN 2561-8156 (Online) - ISSN 2561-8148 (Print)
Quarterly Publication
Volume 5 Issue 2 pp. 97-106 , 2021

The relationship between online sale and customer value co-creation: The mediating role of e-satisfaction and e-trust Pages 97-106 Right click to download the paper Download PDF

Authors: Tariq Khairo Issa Al Daabseh, Ahmad Aljarah

DOI: 10.5267/j.ijdns.2021.2.005

Keywords: Online Sale, Customer Value CO-Creation, E-Satisfaction, E-Trust

Abstract: The aim of this research is to identify the relationship between online sale and customer value co-creation. In addition, to identify the mediating role of E-Satisfaction and E-Trust in the relationship between the online sale and customer value co-creation. This study selected a sample of 364 customers who shopped from the Modanisa website in Jordan, and a structural equation modeling (SEM) approach was applied in this study to suit the nature of the study and to achieve the desired goals. This approach is based on showing the variables' relationship with each other. In this study, the relationship between online sale and customer value co-creation was influenced by E-trust and E-satisfaction. As per the results have indicated the foregoing, the analysis exhibited a favorable relation between them. E-trust impacts online sale and customer value relationship CO-creation, E-satisfaction affects the connection between the customer and online sales value. In addition, this study proves that online transactions contribute to the CO-creation of customer value for Modanisa. The customer value of CO-creation is, however, influenced by online purchases by E-trust and E-satisfaction in the Modanisa site. The findings of the study show that consumers with the higher online sale are far more committed to rising customer value by enhancing E-trust and E-satisfaction.

How to cite this paper
Daabseh, T & Aljarah, A. (2021). The relationship between online sale and customer value co-creation: The mediating role of e-satisfaction and e-trust.International Journal of Data and Network Science, 5(2), 97-106.

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Journal: International Journal of Data and Network Science | Year: 2021 | Volume: 5 | Issue: 2 | Views: 2303 | Reviews: 0

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