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Growing Science » International Journal of Data and Network Science » Technological Readiness Index (TRI) and the intention to use smartphone apps for tourism: A focus on inDubai mobile tourism app

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International Journal of Data and Network Science

ISSN 2561-8156 (Online) - ISSN 2561-8148 (Print)
Quarterly Publication
Volume 4 Issue 3 pp. 297-304 , 2020

Technological Readiness Index (TRI) and the intention to use smartphone apps for tourism: A focus on inDubai mobile tourism app Pages 297-304 Right click to download the paper Download PDF

Authors: Yosra Jarrar, Ayodeji Olalekan Awobamise, Pedro Sigaud Sellos

DOI: 10.5267/j.ijdns.2020.6.003

Keywords: Technological Readiness Index, Optimism, Innovation, Insecurity, Discomfort, InDubai app

Abstract: The study sought to find out the effect of Technological Readiness Index (TRI) on the adoption of the inDubai application by potential tourists to Dubai. The finding showed a distinct relationship between TRI dimensions and the intention to make use of the inDubai mobile application. The findings of the study further proved that the TRI model as developed by Parasuraman can indeed prove the intention of individuals to adopt a new technology. The study showed that if the first two dimensions (Optimism and Innovation) are present, then a traveler will most likely see the perceived benefits of using the product or technology which in turn will lead to a positive intention to adopt such a technology. The findings also showed that if the last two dimensions (Insecurity and Discomfort) are present then such individuals exhibiting these behaviors are less likely to want to adopt this new technology. This implies that applications like the inDubai application and other similar applications need to address issues that lead to insecurity and discomfort among users if they are to attract a lot of adopters.

How to cite this paper
Jarrar, Y., Awobamise, A & Sellos, P. (2020). Technological Readiness Index (TRI) and the intention to use smartphone apps for tourism: A focus on inDubai mobile tourism app.International Journal of Data and Network Science, 4(3), 297-304.

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Journal: International Journal of Data and Network Science | Year: 2020 | Volume: 4 | Issue: 3 | Views: 7339 | Reviews: 0

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