Processing, Please wait...

  • Publisher Home
  • Home
  • 🔙 Back
  • 📚 Journals
    • ⚙️ IJIEC - Industrial Engineering Computations
    • 🌐 IJDNS - Data and Network Science
    • 🧪 CCL - Current Chemistry Letters
    • 💹 AC - Accounting
    • 🎯 DSL - Decision Science Letters
    • 🚛 USCM - Uncertain Supply Chain Management
    • 🏗️ JPM - Journal of Project Management
    • 🏥 HE - Healthcare Engineering
    • 📈 SCI - Scientometrica
    • 🔩 ESM - Engineering Solid Mechanics
    • 🌿 JFS - Journal of Future Sustainability
    • 💼 MSL - Management Science Letters
  • 📝 Submit Article
  • 📊 Statistics
  • 📋 About
    • 📄 About Us
    • 📰 Blog
    • 📢 News
    • 📧 Contact
  • 📺 Tutorial
  • Search:
  • Advanced Search

Growing Science » Decision Science Letters » Factors affecting loyalty to student support services: a study of dormitory service quality at a university in Vietnam

⭐ Highly Cited Articles

  • Jaya Algorithm
  • Rao Algorithm
  • TLBO Algorithm
  • ChatGPT and Blended Learning

Journals

  • IJIEC (804)
  • IJDS (992)
  • DSL (722)
  • ESM (434)
  • CCL (544)
  • JPM (323)
  • AC (567)
  • JFS (101)
  • MSL (2653)
  • USCM (1104)
  • HE (49)
  • SCI (50)

DSL Volumes

    • ▼ Volume 15 (73)
      • Issue 1 (19)
      • Issue 2 (22)
      • Issue 3 (32)
    • ▼ Volume 14 (87)
      • Issue 1 (21)
      • Issue 2 (23)
      • Issue 3 (25)
      • Issue 4 (18)
    • ▼ Volume 13 (78)
      • Issue 1 (21)
      • Issue 2 (18)
      • Issue 3 (19)
      • Issue 4 (20)
    • ▼ Volume 12 (64)
      • Issue 1 (12)
      • Issue 2 (24)
      • Issue 3 (13)
      • Issue 4 (15)
    • ▼ Volume 11 (49)
      • Issue 1 (9)
      • Issue 2 (9)
      • Issue 3 (14)
      • Issue 4 (17)
    • ▼ Volume 10 (43)
      • Issue 1 (7)
      • Issue 2 (8)
      • Issue 3 (20)
      • Issue 4 (8)
    • ▼ Volume 9 (39)
      • Issue 1 (8)
      • Issue 2 (9)
      • Issue 3 (14)
      • Issue 4 (8)
    • ▼ Volume 8 (38)
      • Issue 1 (8)
      • Issue 2 (6)
      • Issue 3 (14)
      • Issue 4 (10)
    • ▼ Volume 7 (41)
      • Issue 1 (8)
      • Issue 2 (8)
      • Issue 3 (8)
      • Issue 4 (17)
    • ▼ Volume 6 (30)
      • Issue 1 (8)
      • Issue 2 (6)
      • Issue 3 (9)
      • Issue 4 (7)
    • ▼ Volume 5 (39)
      • Issue 1 (12)
      • Issue 2 (10)
      • Issue 3 (8)
      • Issue 4 (9)
    • ▼ Volume 4 (48)
      • Issue 1 (10)
      • Issue 2 (12)
      • Issue 3 (14)
      • Issue 4 (12)
    • ▼ Volume 3 (53)
      • Issue 1 (15)
      • Issue 2 (10)
      • Issue 3 (19)
      • Issue 4 (9)
    • ▼ Volume 2 (30)
      • Issue 1 (5)
      • Issue 2 (6)
      • Issue 3 (9)
      • Issue 4 (10)
    • ▼ Volume 1 (10)
      • Issue 1 (5)
      • Issue 2 (5)

🔑 Keywords

Supply chain management(168)
Jordan(167)
Vietnam(154)
Customer satisfaction(124)
Performance(116)
Supply chain(113)
Artificial intelligence(99)
Competitive advantage(98)
Service quality(98)
Tehran Stock Exchange(94)
SMEs(92)
Sustainability(91)
optimization(88)
TOPSIS(85)
Trust(84)
Financial performance(84)
Job satisfaction(81)
Knowledge Management(80)
Genetic Algorithm(80)
Social media(79)


» Show all keywords

✍️ Authors

Naser Azad(83)
Zeplin Jiwa Husada Tarigan(67)
Mohammad Reza Iravani(64)
Endri Endri(45)
Muhammad Alshurideh(42)
Hotlan Siagian(40)
Dmaithan Almajali(38)
Jumadil Saputra(36)
Muhammad Turki Alshurideh(35)
Ahmad Makui(33)
Barween Al Kurdi(32)
Sautma Ronni Basana(31)
Basrowi Basrowi(31)
Hassan Ghodrati(31)
Mohammad Khodaei Valahzaghard(30)
Haitham M. Alzoubi(30)
Shankar Chakraborty(29)
Ni Nyoman Kerti Yasa(29)
Prasadja Ricardianto(28)
Sulieman Ibraheem Shelash Al-Hawary(28)


» Show all authors

🌍 Countries

1. Algeria (52)
2. Angola (2)
3. Argentina (22)
4. Armenia (2)
5. Australia (52)
6. Austria (2)
7. Bahrain (26)
8. Bangladesh (58)
9. Belarus (4)
10. Belgium (3)
11. Benin (2)
12. Benin Republic (1)
13. Bhutan (1)
14. Bosnia and Herzegovina (1)
15. Botswana (8)
16. Brazil (40)
17. Brunei (1)
18. Bulgaria (1)
19. Burkina Faso (1)
20. Cameroon (1)
Total: 121 countries

Show all countries
Decision Science Letters
ISSN 1929-5812 (Online) - ISSN 1929-5804 (Print)
Quarterly Publication
Volume 14 Issue 4 pp. 1003-1010, 2025

Factors affecting loyalty to student support services: a study of dormitory service quality at a university in Vietnam Pages 1003-1010 Right click to download the paper Download PDF

Authors: Nguyen Van Tac, Duong Bich Tuyen, Nguyen Tran Trong Vinh, Nguyen Van Dinh

📋 Author Affiliations:
N. Van Tac, D.B. Tuyen ORCID , N.T.T. Vinh, N. Van Dinh ORCID
¹ Nam Can Tho University, Can Tho City, Viet Nam
doi 10.5267/j.dsl.2025.6.003
1 Source: Scopus
Crossref 2 Source: CrossRef

🔑 Keywords: Dormitory, Loyalty, University, Students

Abstract: The research objective is to determine the relationship between service quality and student satisfaction and loyalty to the Dormitory of Nam Can Tho University. The research uses a combination of qualitative and quantitative research methods. The research model is built to include service quality (reliability, responsiveness, tangibles, assurance, empathy), perceived price, and satisfaction, all affecting student loyalty. Using a non-probability convenience sampling method, the survey was conducted through Google Forms to collect data on students staying at the Dormitory of Nam Can Tho University. The results of the survey data analysis with 220 students were carried out through the steps of assessing the scale's reliability using Cronbach's Alpha, evaluating the Measurement Model and the Structural Equation Model. The analysis results determined that all three independent factors with decreasing impact levels affect student loyalty. Service quality and perceived price affect satisfaction. At the same time, satisfaction and service quality impact student loyalty. Based on the research, solutions are proposed to improve student loyalty.

How to cite this paper
APA: Tac, N., Tuyen, D., Vinh, N & Dinh, N. (2025). Factors affecting loyalty to student support services: a study of dormitory service quality at a university in Vietnam. Decision Science Letters, 14(4), 1003-1010.
Chicago/Turabian: Tac, N., Tuyen, D., Vinh, N & Dinh, N. 2025. "Factors affecting loyalty to student support services: a study of dormitory service quality at a university in Vietnam." Decision Science Letters 14, no. 4 (2025): 1003-1010.
AMA: Tac, N., Tuyen, D., Vinh, N & Dinh, N. Factors affecting loyalty to student support services: a study of dormitory service quality at a university in Vietnam. Decision Science Letters. 2025;14(4):1003-1010.

References
Aaker, D. A. (1991). Brand equity. La gestione del valore della marca. FrancoAngeli.
Adi, P. H., Dhiaulhaq, M. I., & Novandari, W. (2019). Customer satisfaction as the moderating variable of customer loyalty of indihome customers. Jurnal Akuntansi, Manajemen Dan Ekonomi, 21(1), 13-22.
Annamdevula, S., & Bellamkonda, R. S. (2016). The effects of service quality on student loyalty: the mediating role of student satisfaction. Journal of Modelling in Management, 11(2), 446-462. https://doi.org/https://doi.org/10.1108/JM2-04-2014-0031.
Chat, T. T., Anh, N. T. V., & Nhung, N. T. T. (2020). Perceptions of dormitory service quality and student loyalty at Hanoi University of Industry. Student journal of scientific research, Hanoi University of Industry, 10, 304-313.
Chaudhary, S., & Dey, A. K. (2021). Influence of student-perceived service quality on sustainability practices of university and student satisfaction. Quality Assurance in Education, 29(1), 29-40. https://doi.org/http://doi.org/10.1108/QAE-10-2019-0107.
Cheng, C. Y., & Tam, M. W. (1997). Multi‐models of quality in education. Quality Assurance in Education, 5(1), 22-31.
Cronin Jr, J. J., & Taylor, S. A. (1992). Measuring service quality: a reexamination and extension. Journal of marketing, 56(3), 55-68.
Dhnachpiyathund, V., & Vichit, U. (2024). Influence Of Service Quality On Customer Loyalty Of Generation Z Students At Private Universities In Thailand. Library Progress International, 44(5), 230-242.
Drucker, P. F. (2008). Managing oneself. Harvard Business Review Press.
Grönroos, C. (1984). A service quality model and its marketing implications. European Journal of marketing, 18(4), 36-44.
Hair, Black, W. C., Babin, B. J., & Anderson, R.E., Hollingsworth, C. L., Randolph, A. B., & Chong, A. Y. L. (2017). An updated and expanded assessment of PLS-SEM in information systems research. Industrial management & data systems, 117(3), 442-458. https://doi.org/https://doi.org/10.1108/IMDS-04-2016-0130.
Hair, J., Black, W.C., Babin, B. J., & Anderson, R.E. . (2010). Multivariate Data Analysis (7th Edition).
Kirmani, A., & Zeithaml, V. (2013). Advertising, perceived quality, and brand image. In Brand equity & advertising (143-161). Psychology Press.
Latif, K. F., Bunce, L., & Ahmad, M. S. (2021). How can universities improve student loyalty? The roles of university social responsibility, service quality, and “customer” satisfaction and trust. International Journal of Educational Management, 35(4), 815-829. https://doi.org/https://doi.org/10.1108/IJEM-11-2020-0524.
Nhlabathi, M. (2021). Dimensions of students’ satisfaction with residential housing and its impact on their Loyalty–A South African study. Real Estate Management and Valuation, 29(4), 53-66.
Nimako, S. G., & Bondinuba, F. K. (2013). Relative importance of student accommodation quality in higher education. Current Research Journal of Social Sciences, 5(4), 134-142.
Oliver, R. L. (1999). Whence consumer loyalty? Journal of marketing, 63(4_suppl1), 33-44.
Ozdemir, Y., Kaya, S. K., & Turhan, E. (2020). A scale to measure sustainable campus services in higher education:“Sustainable Service Quality”. Journal of Cleaner Production, 245, 118839. https://doi.org/https://doi.org/10.1016/j.jclepro.2019.118839.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A conceptual model of service quality and its implications for future research. Journal of marketing, 49(4), 41-50.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). Servqual: A multiple-item scale for measuring consumer perc. Journal of retailing, 64(1), 12-40.
Putri, N. T., & Anggraini, L. (2018). Improving student satisfaction of Andalas University dormitory through service quality and importance performance analysis. IOP Conference Series: Materials Science and Engineering.
Rani, L. A. S., & Nugraha, J. (2021). The Effect of Service Quality, School Image, and Student Satisfaction on Loyalty. Economic Education Analysis Journal, 10(3), 432-443. https://doi.org/https://doi.org/10.15294/eeaj.v10i3.48566.
Reichheld, F. F. (1996). Learning from customer defections. Harvard business review, 74(2), 56-67.
Shurair, A. S., & Pokharel, S. (2019). Stakeholder’s perception of service quality: a case in Qatar. Quality Assurance in Education, 27(4), 493-510. https://doi.org/https://doi.org/10.1108/QAE-05- 2017-0023.
Surahman, I. G. N., Yasa, P. N. S., & Wahyuni, N. M. (2020). The effect of service quality on customer loyalty mediated by customer satisfaction in tourism villages in Badung Regency. Jurnal Ekonomi dan Bisnis Jagaditha, 7(1), 46-52. https://doi.org/https://doi.org/10.22225/jj.7.1.1626.46-52.
Trisela, L. (2022). The The Effect Of Service Quality And Student Satisfaction On Student Loyalty. Jurnal Manajemen, 26(2), 179-199. https://doi.org/https://doi.org/10.24912/jm.v26i2.900
Yen, T. D. K., & Tiep, L. T. (2022). The impact of service quality and brand image on student loyalty at non-public universities: the mediating role of satisfaction. Industry and Trade Journal, 6, 1-7.
Zeithaml, Berry, & Parasuraman, A. (1996). The behavioral consequences of service quality. Journal of marketing, 60(2), 31-46.
Zeithaml, & Bitner. (2000). Services Marketing: Integrating Customer Focus Across the Firm. McGraw-Hill.
  • 0
  • 1
  • 2
  • 3
  • 4
  • 5

📚 Journal: Decision Science Letters | 📅 Year: 2025 | 📖 Volume: 14 | 📄 Issue: 4 | 👁️ Views: 688 | 📊 Crossref: 2

Related Articles:
  • The effect of service quality and customer satisfaction toward customer loyalty in service industry
  • Improving student satisfaction through social media marketing activities: The mediating role of perceived quality
  • Students’ loyalty in higher education: The mediating effect of satisfaction, trust, commitment on student loyalty to Alma Mater
  • An empirical investigation on factors influencing customer loyalty and their relationships with quality of services: A case study of insurance firm
  • Measuring customer satisfaction using SERQUAL survey

📝 Ready to share your research?

Decision Science Letters is accepting new submissions for upcoming issues. Join our community of authors and publish your work with us.

✓ Open access
✓ Rigorous peer review
✓ Fast publication
📤 Submit Your Manuscript →

📖 Author Guidelines

® 2010-2026 GrowingScience.Com