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Growing Science » Decision Science Letters » A path analysis study of repurchase intention of food with health claim under the effect of food attributes

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Decision Science Letters

ISSN 1929-5812 (Online) - ISSN 1929-5804 (Print)
Quarterly Publication
Volume 11 Issue 3 pp. 263-272 , 2022

A path analysis study of repurchase intention of food with health claim under the effect of food attributes Pages 263-272 Right click to download the paper Download PDF

Authors: Suree Khemthong, Puripat Charnkit

DOI: 10.5267/j.dsl.2022.3.001

Keywords: Foods with Health Claims, Food Attributes, Perceived Value, Trust, Repurchase Intention

Abstract: The aim of this study is to identify the influence of food attributes, perceived value, consumer trust and nutritional health behavior that contribute to consumer repurchase intention of foods with health claims. Descriptive Statistics was used to analyze the demographic profile of the 313 sample of respondents. Path analysis was conducted for analyzing the causal and effect relationship between variables expressed by means of a path coefficient. The results showed that there were only indirect effects between food attributes and Intention to repurchase. However, perceived value was shown to have both positive direct and indirect effects on intention to repurchase, which were significantly mediated by nutritional health behavior and consumer trust. Research results suggest food managers develop the value of food products and monitor the customer trust and the changes of market on the food with health claims for the competition in a current environment.

How to cite this paper
Khemthong, S & Charnkit, P. (2022). A path analysis study of repurchase intention of food with health claim under the effect of food attributes.Decision Science Letters , 11(3), 263-272.

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Journal: Decision Science Letters | Year: 2022 | Volume: 11 | Issue: 3 | Views: 1655 | Reviews: 0

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