This research aimed to 1) study the success factors for knowledge management through electronics industry supply chains, and 2) study guidelines and recommendations regarding the success factors for knowledge management through electronics industry supply chains. The study employed the quantitative research methodology. The statistical devices used included frequency, percentage and Structure Equation Modeling (SEM). The population and sample group comprised executives of the electronics industry in the electronics and electrical appliances sector in Thailand. The results revealed that the factors regarding the information technology system, leadership support and knowledge management had positive effects on the success of the knowledge management through electronics industry supply chains with the statistical significance (β) of 0.519, 0.621 and 0.448, respectively. However, the factors regarding human resource management affected the success of the knowledge management negatively at the statistical significance of 0.323. As for the effects of variables on the success of the knowledge management, it was found that the factors with the most positive indirect effects (IE) and total effects (TE) were those regarding 1) leadership support (IE = 0.278, TE = 0.278), 2) information technology system (IE = 0.233, TE = 0.233), and 3) knowledge management, which had a positive direct effect (DE) at 0.448 and a total effect (TE) at 0.448. However, the factors regarding human resource management had a negative indirect effect (IE) on the success of the knowledge management at -0.145.

This research aims to compare the influence of service quality on intention to use broadband internet through attitudes and technology acceptance, as mediator variables between large and small broadband internet service providers (ISPs) in Thailand. A comprehensive review of the literature has modified the development of this behavioral model that explains intention to use of broadband internet. A data set from two groups: large and small broadband ISPs, nationwide survey was conducted in Thailand (n = 928 consumers). The theoretical model was tested using structural equation modeling. The findings show that integrated models have good explanatory power (78.3 percent) to predict customer’s intention to use broadband internet. The results of this study are as follows. Firstly, service quality: tangible, reliability, responsiveness, assurance and empathy, supports second-order factor analysis. Service quality has an influence on attitude, perceived usefulness, perceived ease of use, and intention to use broadband internet both two types of service providers. Secondly, perceived usefulness has a significant effect on attitude, and intention to use only in small companies. Thirdly, attitude, perceived usefulness, and perceived ease of use as mediator variables have a positive effect between service quality and intention to use broadband internet. This study proposes customer acceptance on broadband internet using a modified TAM.to reveal the impact of service quality on intention to use. The results of this study can be replicated and extended to ASEAN countries. The conclusions and implications for management provide alternatives for companies to increase the number of internet users in order to improve overall quality of life.

This paper proposes the cuckoo search (CS), central force optimization (CFO), chemical reaction optimization (CRO) and 3-Opt for solving the capacitated vehicle routing problem (CVRP). HCSCROCFO-3Opt, which is the parallel hybrid algorithm that is proposed, is a form of augmented HCSCROCFO with a local search process founded on CS that utilizes positive aspects of the other optimization approaches including CRO and CFO in order to enhance quality of initial population and improve local search, correspondingly. The work is motivated by the need to enhance the computational effectiveness through attainment of improved outcomes compared to previous popular solutions, to explore the features of different parameters of to seek some ideal solutions. The first stage entails solving of CVRP through setting a variety of values to tune parameters for the HCSCROCFO-3Opt proposed. Then initialization of algorithm CS, CRO, CFO parameters are accomplished through tuning parameters within a tuning cycle. Subsequently, a novel solution is swapped in a random manner through a levy flight within the central loop, followed by execution of the hybrid solution as well as new CRO, CFO and CS algorithm solutions, whose implementation is supposed to enhance results for the local 3-Opt. Ultimately, the most ideal solution for general hybrid model’s solution space is identified, after which the solution that is best-suited for the CVRP purposes is presented. Within the standard CVRP cases, reported computational tests in large scale in the literature demonstrate the efficiency of presented approach.

The epidemic of the COVID-19 has spread rapidly worldwide. This phenomenon has changed people's lifestyles as well as business activities. Many businesses are unable to operate normally, which is caused /or affected by supply chain disruption. Therefore, supply chain resilience after the COVID-19 pandemic is essential to maintaining the liquidity of businesses and increasing supply chain efficiency. This research aimed to examine factors influencing supply chain resilience and construct a structural equation model for supply chain resilience after the COVID-19 pandemic in Thailand's industries. A research framework was developed according to previous literature in the context of supply chain resilience. Five constructs, namely Technology, Flexibility, Collaboration, Agility, and Supply chain resilience, with seven hypotheses were established. A questionnaire survey was developed from the research framework and previous literature. Then, the validity and reliability test of the questionnaire were performed with the Index of Item Objective Congruence (IOC) technique and Cronbach’s alpha, respectively. The data was obtained from 426 business organizations in both the industrial and service industry in Thailand. The structural equation model (SEM) technique was conducted to examine the relationship between constructs. The results revealed that agility was only a factor that directly influenced supply chain resilience, while technology had an indirect effect on it via agility. However, technology has had direct effects on flexibility, agility, and collaboration.

This study examines the sustainability of Agricultural Trade Supply Chains (ATSC) from the perspective of agricultural sustainable development, with a focus on five key aspects: production, processing and storage, transportation and logistics, trade, and consumer and market. Based on an analysis of 756 academic papers published between 2013 and 2022, scientific metric techniques were used to identify changes in the field's sustainability. The study highlights opportunities for the development of a sustainable agricultural product trade supply chain, including the use of blockchain technology to improve transparency and traceability, increasing consumer demand for sustainable and eco-friendly products, corporate zero-deforestation commitments, bioenergy market expansion, and the role of farm advisors in promoting sustainable production methods. This paper contributes to a structured understanding of the status and future directions of ATSC sustainability, emphasizing the importance of joint efforts across all links of the supply chain to meet the sustainable needs of consumers and promote environmental protection and social-friendly markets.

This study aimed to explore the approaches for transforming Small and Medium Enterprises (SMEs) into high-value markets, focusing on constructing a structural equation model of guidelines for the development of small and medium enterprises into high-value markets. The conceptual research framework consisted of one exogenous latent variable, the Value Discovery element, combined with the four endogenous latent variables, Value Development, Value Communication, Value Distribution, and Value Experiences. The study utilized mixed-methodology research, including qualitative research through in-depth interviews with nine experts, a focus group discussion with 11 successful entrepreneurs, and quantitative research through a survey of 500 SMEs in Thailand. The results revealed that SMEs operating in high-value markets are divided into tangible and intangible products, representing 250 respondents from each group. The five elements of the guidelines for the development of small and medium enterprises into high-value markets were found to be of high importance both overall and in each element. The developed SEM model was consistent with the empirical data of five elements with 27 observed variable factors. Furthermore, the hypothesis test results for analyzing the causal influence between latent variables in the SEM model revealed that all six hypotheses were supported at the 0.001 level of statistical significance. The value of the study is beneficial for SMEs who target to do business in high-value markets and can improve their competitiveness, develop unique value propositions, and provide better customer experiences.

The research objective is to investigate the effect of brand equity on Thai cosmetic purchasing decisions. The study involved 500 individuals aged 20-59 who had purchased and used Thai cosmetic products within the past year. A multistage sampling method was employed to select the participants. Data collection was carried out using questionnaires, and both descriptive and multivariate statistical analyses were conducted, explicitly utilizing Second-order Confirmatory Factor Analysis and Structural Equation Modeling. The research results showed four factors influencing the purchasing decisions of Thai brand cosmetic products: Brand Equity, Buying Behavior, Consumer Satisfaction, and Perceived Value. The Second-order Confirmatory Factor Analysis and Structural Equation Model demonstrated that these factors met the assessment criteria when applied to the empirical data. Consequently, if a brand can establish brand equity that surpasses its competitors in the eyes of consumers, it will contribute to long-term profitability and sustained growth.

The aim of this study is to identify the influence of food attributes, perceived value, consumer trust and nutritional health behavior that contribute to consumer repurchase intention of foods with health claims. Descriptive Statistics was used to analyze the demographic profile of the 313 sample of respondents. Path analysis was conducted for analyzing the causal and effect relationship between variables expressed by means of a path coefficient. The results showed that there were only indirect effects between food attributes and Intention to repurchase. However, perceived value was shown to have both positive direct and indirect effects on intention to repurchase, which were significantly mediated by nutritional health behavior and consumer trust. Research results suggest food managers develop the value of food products and monitor the customer trust and the changes of market on the food with health claims for the competition in a current environment.

This article aims to conceptualize and examine the influence of top management green commitment and green intellectual capital on sustainable business performance of Thailand's thrift and credit cooperatives. Data were collected from a sample of 319 top and middle managers and full-time employees of Thailand's thrift and credit cooperatives and analyzed using Structural Equation Model (SEM). The study's findings demonstrated that top management green commitment and green intellectual capital have a positive influence on sustainable business performance. Top management green commitment and green intellectual capital also have a positive influence on green human resource management. Furthermore, green human resource management has a positive influence on sustainable business performance. Additionally, the novelty of this study is the contribution of green intellectual capital as an intangible resource for organizations integrated with top management green commitment through green human resource management practice to drive an operation in achieving sustainable business performance and a competitive advantage for future researchers. All business sectors can implement this strategy in operation, which may improve their cleaner production and service capacities.

This research aimed to study the factors affecting the supply chain efficiency of water tourism entrepreneurs in the Northeast provinces of Thailand around the Mekong River Basin. A questionnaire was distributed to and subsequently collected from 246 samples in 7 provinces including Loei, Nong Khai, Bueng Kan, Nakhon Phanom, Mukdahan, Ubon Ratchathani, and Amnat Charoen by proportional allocation and convenience sampling using Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA) by ADANGO. According to the results, it was found that customer orientation directly affected the supply chain efficiency of water tourism. Knowledge management directly affected the supply chain efficiency of water tourism and supply chain marketing implementation capability as a transmission factor for the supply chain efficiency of water tourism. For these reasons, water tourism entrepreneurs should focus mainly on customer orientation with full-service efficiency. Internal management should be planned as well, e.g., communication training, service training and cultural revitalization of communities around tourist attractions through cooperation with involved agencies, which will enhance the supply chain efficiency of water tourism.