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Growing Science » Countries » Cameroon

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1.

Entrepreneurship orientation and performance of small and medium sizes enterprises in bamenda III Pages 63-70 Right click to download the paper Download PDF

Authors: Paul Akumbom, Andrew Wujung Vukenkeng

doi 10.5267/j.msl.2024.5.004 Crossmark

🔑 Keywords: Entrepreneurial Orientation, Business Performance, SMEs, Bamenda III

Abstract:
Economic growth is mostly dependent on small and medium-sized businesses (SMEs), especially in Bamenda III and similar districts. Examining how an entrepreneurial mindset affects the success of small and medium-sized enterprises (SMEs) in Bamenda III was the primary goal of this research. The study implemented a structured questionnaire and analyzed based on both descriptive and inferential statistics. Results from the ordinary least squares revealed that proactiveness behavior exerted a positive significant effect on SMEs_Performance in Bamenda III. Similarly, risk taking had a coefficient of 0.788, indicating a positive relationship with SMEs_Performance. Competitive aggressiveness had a positive coefficient indicating a positive association with SMEs_Performance, although it was not statistically significant at the conventional significance level. Innovativeness behavior had a positive statistically significant effect on SMEs_Performance. From a policy perspective, enhancing the entrepreneurial skills and mindset of SME owners and employees can foster a greater entrepreneurial orientation, leading to improved business performance.
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Journal: MSL | Year: 2025 | Volume: 15 | Issue: 2 | Views: 1082

 

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