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Growing Science » Countries » Benin Republic

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1.

Integrating technology acceptance model and organizational innovativeness in the adoption of mobile commerce Pages 497-512 Right click to download the paper Download PDF

Authors: Maruf Gbadebo Salimon, Jibril Adewale Bamgbade, Ajulor Olusegun Nathaniel, Tijani A. Adekunle

doi 10.5267/j.msl.2017.7.001 Crossmark

🔑 Keywords: Adoption, M-Commerce, Organizational innovativeness, TAM

Abstract:
The primary objective of this paper is to consider the influence of perceived usefulness, per-ceived ease of use, business innovativeness and product innovativeness on the adoption of mo-bile commerce. For the model of this study to be tested empirically, data were collected from mobile commerce users in Nigeria. A total of 405 questionnaires were used for the analysis via PLS-SEM. The results of the study revealed a positive and significant relationship between per-ceived usefulness, perceived ease of use, business innovativeness and product innovativeness. The results of this study provide some guides for mobile commerce practitioners.

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Journal: MSL | Year: 2017 | Volume: 7 | Issue: 10 | Views: 2987

 

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