In this paper, we present an empirical study to detect important factors, which could increase the number of moviegoers. The study distributes a questionnaire among different people at four age groups including 35.2% (men), and 64.8% (women), most of them are single (between 21 to 30 years) living at 3- to 4-member families, holding BA degree with 4 to 7 million Rials monthly salary. Inferential statistics tests, including Kolmogorov–Smirnov, binominal or ratio, Chi Square and Friedman, show that type of story, genre and artists, casts are considered as the most important factors in selection of film while quality of sound, seat comfort, ventilation of cinema hall are regarded as the most important factors in selection of cinema. In addition, cinema is not predominant pastime or hobby of individuals during holidays and existence of more attractive pastimes than cinema is the most important factor, which hinders individuals from going to cinema. Individuals go to cinema fewer than three times a year, primarily during the afternoon of holidays at the weekend. TV teasers and word of mouth advertisements are the most significant publicity tools for those individuals who intend to go to cinema halls. These two factors, i.e. TV teasers and word of mouth advertisements, are the most significant sources of studying individuals for the selection of film. Individuals almost select their favorite movies before going to cinema and if ticket is finished at the box office of cinema, they suspend watching film in another time and finally, they re-plan watching film. It should be noted that satisfaction of individuals from cinema is much more effective than their satisfaction from film.

Chocolate is one of popular gifts among people in many societies. Packaging of such product plays an important role on marketing this item and the primary question of this survey is to determine the impact of packaging on better introducing a product. The inference statistical tests show that packaging is an important item in selection of chocolate as a gift. Percentage of chocolate is the most important information on packaging and color of packaging is of paramount significance when customers purchase chocolate for individuals with official relationship. In this paper, we present an empirical study to measure the effects of chocolates' packaging on purchasing them. The proposed study of this paper designs a questionnaire and distributes them among different people. The results are analyzed using some non-parametric tests and they are discussed. The preliminary results indicate that the number of purchased packages within a year, cost of purchasing chocolate within a year, type of relationship of recipients of chocolate as gift, gender of recipient of chocolate as gift, age group of recipient of gift, type of store, nationality of chocolate, significance of packaging in various price ranges, type of packaging, insertion of information on package and color of packaging, are important factors influencing people to buy more.

International film market of Iran (IFM) is one of the most important presenters of different films and television programs to be sold in the world market especially in Middle East. The primary purpose of this paper is to investigate different methods to promote this market. The study uses a questionnaire and distributes it among buyers and sales agents of IFM. The results of hypothetic tests prove that the socio-cultural factors are the most important reasons for the participants. Another important criterion promoting sales of movies is different awards from various movie festivals dedicated to moviemakers. The opening date and place of market, publication and publicity are other important criteria influencing sales of movies. The paper illustrates film-marketing mix for film marketers. Indicators, which are important for participants in international film festivals, are also illustrated for international film market holders.