Organizational intelligence (OI) plays an important role on creating competitive strategy. This paper measure the effect of OI differentiation through value chain of organizational activities. The proposed study is applied in companies, which are active in the field of producing powder coating. Literature and background of research was reviewed to compile theoretical framework of the research model and after conducting library studies and performing exploratory interviews, important factors influencing OI on various sectors of the organization were extracted. In the same direction, these components were assessed through survey research and questionnaire tool. The proposed study uses structural equation modeling is implemented to study the effects of various factors and the validity of relationship among components was confirmed through a conceptual model.

Today and in highly competitive and fast-paced arena of the world, industrial companies focus on achieving technological superiority through the effective use of world modern-day technologies in the production and operation process associated with all their available resources. With using this procedure, these industrial companies try to achieve long-term and sustainable competitive advantages. On the other hand, applying world modern technologies does not solely guarantee success of these companies, rather, preparing preliminary grounds associated with the acceptance of technology will be decisive in this field. This article deals with clarifying factors affecting the adoption of new technologies and showing relationship of these factors together. For this purpose, Unified Theory of Acceptance and Use of Technology (UTAUT) Model has been used to study factors affecting the adoption of new technologies. In the same direction, relationship between constituent components of this model has been studied with regard to the acceptance of new technology of Electro-Slag Remelting (ESR) in Esfarayen Steel Industry Complex using FUZZY DEMATEL Technique.

Quality Function Deployment (QFD) as one of the quality engineering methods; originates from market study and product or service customers identification, where by determining their needs; tries to involve them in all stages of product or service development. This study uses QFD method to apply customers’ criteria in production of Coach Plasma in Mashhad`s Sahateb Company. Coach Plasma is used for healthy bloodletting. The proposed study of this paper designed and distributed a questionnaire, which includes identification & determination of customers’ needs and investigation of their satisfaction of manufactured products, while looking for technical and engineering characteristics related to their needs. The Coach Plasma costumers are categorized into two groups of local and external customers. Data collection was done based on available documents, experts opinions, structured interview with managers and questionnaire. Customers’ needs were studied in QFD teams. Collecting essential information such as needs importance degree and competitive benchmarking of customer`s needs, the weight of each need has been evaluated. In this research, House of Quality was used from first matrix of QFD leading to estimation of engineering & technical characteristics in order to enter to the quality deployment matrix. Take a look at obtained results, we could mention the role of each of these external factors in satisfaction of Sahateb Company customers and technical characteristics of the company in providing these factors and the prioritization of the customer & apos; s needs.