Tribal heritage in Jharkhand holds immense potential not just as a cultural asset but as a foundation for sustainable, community-led entrepreneurship. This paper examines the major issues that can help the tribal societies transform their cultural heritage into legitimate business enterprises. Based on the domain, the study makes use of the Best-Worst Method (BWM) to rank significant enablers. It applies Interpretive Structural Modelling (ISM) and MICMAC analysis to discover the structural relationship between them. It is indicated that although the availability of natural resources, indigenous knowledge, and governmental support serve as the foundations of tribal enterprise, psychological preparedness and market access are the key factors in the long-term development. Interestingly, cultural values and education are also discovered as highly ingrained factors that determine an entrepreneurial intent and sustainability. The paper illuminates the multifaceted nature of the problems tribal entrepreneurs have to encounter, such as geographical remoteness and the changing demands of consumers, but also shows the opportunity to interfere by making specific changes. Through mapping of these enablers and their linkage, this study will provide a practical framework to be used by policymakers, NGOs, and local stakeholders to enable and expand tribal entrepreneurship in Jharkhand. Finally, it promotes the model of development in which cultural pride and economic empowerment must go hand in hand.
