This study aims to examine the supply chain management perspective of subjective norms, attitude, perceived behavioral control, and intention on e-waste recycling behavior, and the mediating role of intention in the relationship between the factors of extended theory of planned behavior and e-waste recycling behavior. The research sample was students at some universities in Jakarta, Indonesia with data collected through an online questionnaire. The results of the analysis show that subjective norms, attitudes, perceived behavioral control, and intentions have significant effects on e-waste recycling behavior. In addition, intention can mediate the relationship between attitude and perceived behavioral control on e-waste recycling behavior. The implication highlighted the importance of the role of subjective norms, attitude, perceived behavioral control, and intention in influencing one's e-waste recycling behavior. Therefore, public awareness can pay attention to the factors of extended theory of planned behavior in helping to increase the awareness of e-waste recycling. From a theoretical point of view, the findings show that the Theory of Planned Behavior is a useful theoretical framework for understanding the behavior of e-waste recycling. Practically speaking, significant findings about the role of subjective norms, attitudes, perceived behavioral controls, and intentions in influencing e-waste recycling behavior can inform policies and programs aimed at promoting more responsible e-waste management.