Organizational intelligence (OI) plays an important role on creating competitive strategy. This paper measure the effect of OI differentiation through value chain of organizational activities. The proposed study is applied in companies, which are active in the field of producing powder coating. Literature and background of research was reviewed to compile theoretical framework of the research model and after conducting library studies and performing exploratory interviews, important factors influencing OI on various sectors of the organization were extracted. In the same direction, these components were assessed through survey research and questionnaire tool. The proposed study uses structural equation modeling is implemented to study the effects of various factors and the validity of relationship among components was confirmed through a conceptual model.