As in today’s workplace, firms are thriving to achieve their stability and cope up with the performance to remain competitive as for that appropriate talent is required to meet up the needs and fulfill the challenges, concerning certain factors: work environment and other compensation factors show positive association attract talent and maintain their organizational performance. This research tends to find out the mediation effect of talent attraction while gaining organizational performance with the help of compensation and work environment factors among pharmaceutical of Karachi Pakistan with the sample of 220 extracted of the HR professionals, survey method with likerd questionnaire approach is used to find the consistency and accuracy of the data related to the respondents with the help of Smart pls and SEM technique relationship among various variables are find out. Although findings reveal that work environment certain factors such supervisor support, work-life balance, the physical working condition shows a positive association with the attraction of the talent and maintain organizational performance similar goes with direct and indirect compensation as they found relatable well secured and comforted environment talent is attracted apart from that they also looked to gain certain skills, development opportunities, and professional growth. This research is limited to the pharmaceutical sector of Karachi Pakistan and the results are also restricted to the boundaries, moreover, generalizability is low as we cannot implement the results overall.

As in today's era firms are looking to sustain while facing multiple challenges. Ultimately talented employees are the backbone of any firm that provides a sustainable competitive position at a global level. The major aspect is to make appropriate strategies to stay effective and efficient. Firms are focused on their strategies of recruitment and selection, training, and leadership capabilities to build up. A sample is collected from top-level management of the pharmaceutical sector sample data is of 320 Professionals from the different pharmaceutical sector of Karachi Pakistan. For Data collection Survey method is adopted with a close-ended Questionnaire. The study reveals the impact of artificial intelligence on competitive advantage. This research finds out certain strategies to be aligned with the mediation of Artificial intelligence to gain sustainable competitive advantage and serial mediation of the talent management process among the pharmaceutical sector of Karachi Pakistan. Talent management and Artificial Intelligence serial mediation aligned with HR practices to gain competitive advantage. As the study indicates that recruitment and selection are positively aligned with Artificial intelligence and serial mediation of talent management, further aspects of talent development and talent retention are directly linked with a competitive advantage as suitable components. This research merely focused on the pharmaceutical sector of Karachi Pakistan and the results generalized on the professionals of this particular sector, while new aspects of HR practices could be linked up with Artificial intelligence that will help to boost and find better insight into other industries.