This study aims to review the factors which influence the form of green advertising and their impacts on green awareness improvement. The study is conducted with 200 students from Indonesia and Malaysia as respondents. Data from respondents is obtained through a questionnaire, and it is analyzed by two stages, which are confirmatory factor analysis and structural equation model. It emphasizes the results conducted two research hypotheses based on the t-value. The research results state that respondents’ point of view associated with the media of green advertising was different between Indonesia and Malaysia, but the issue used in green advertising had similarities. It has known that green advertising is advertising media, which is formed from three dimensions; namely green theme, green impact, and green message. Furthermore, it is found that green advertising had an impact on green awareness improvement. The finding of this research is useful for a company that uses green marketing strategy, considering the factors assumed to be important from green advertising to improve customer green awareness on environmentally friendly products.

Halal industry in Malaysia provides a great opportunity for food manufacturers to expand their businesses, globally. However, the business has faced with some difficulties to improve performance due to complexity in halal supply chain. This paper studies the adoption of halal food supply chain (HFSC) factors on business performance among halal food manufacturers in Malaysia. Data were collected randomly from Halal Development Council (HDC) directory website. Using regres-sion analysis, 103 responses were analyzed to determine the effects of adoption factors of HFSC on business performance. The results indicate that the context of technological, organizational and environmental can improve business performance of halal manufacturer. Perceived benefits in the context of technological gives the best predictor on business performance. In the context of organizational, readiness provides the best predictor of business performance. Meanwhile, halal market demand in the context of environmental gives the best predictor of business performance. The paper examines business performance in food industry; however other industries in halal are not focused. The results provide some insights into business performance among halal industry in Malaysia.

The purpose of this paper is to propose a model to test the factors influencing on spread in Malaysia securitization market. An extension Vink’s model is tested and revalidated to determine and measure the factors influencing spread of securitized firms in Malaysia. The study consists firm characteristics and macroeconomic factors. Firm characteristic factors based on Vink’s model, such as Liquidity and Leverage. In addition, economic and market condition factors such as Interest and Inflation also maintain high impact to spread securitized firms. Ordinary Least square method, Panel data and multiple regression analysis are applied for the study period 2004-2012. The result shows two determinants influence or contribute to the primary market spread and are statistically significant in developing the securitization in Malaysia. It can be concluded that inflation and interest rate significantly contribute to the determinant of primary market spread. From four hypotheses, two hypotheses support that the determinants had a relationship with primary market spread. The result may become a model and benchmark for other ASEAN countries to be used as Malaysia resilient during subprime mortgage in 2008.