This paper presents a social work study to measure the impact of various cultural factors on consumerism in city of Esfahan, Iran. The proposed study uses clustering technique to choose a sample of 300 families out of 70,000 residences of this city. The study designs a questionnaire in Likert scale and distributes it among participants. Cronbach alpha have been calculated as 0.85 and 0.92 for cultural factors and consumerism, respectively. The results of Pearson correlation ratios indicate that there are statistically meaningful relationships between consumerism and four components of culture including religious believes, tendency to luxuries, using different multi medias and adherence to traditions.

During the past two decades, internet has penetrated into people’s personal lives, significantly. People communicate with each other through internet facilities such as email services, social web pages, etc. Internet has influenced so much of our lives that many people get addicted and it has become a serious issue among different societies. In this study, we perform an empirical study to find the relationship of three issues of age, gender and employment status on internet addiction behavior. The survey selects 190 men and 160 women from a city of NajafAbad located in province of Esfahan, Iran and a questionnaire consists of 35 questions are distributed among them. The survey uses Chi-Square statistics to examine the effects of three mentioned factors and the results indicate that internet addiction is more among singles than married (Chi-Square=19.94). The survey also indicates that internet addition is more on men than women do (Chi-Square=6.64). However, our survey does not find any evidence to believe job employment has any impact on internet addiction.