Processing, Please wait...

  • Publisher Home
  • Home
  • 🔙 Back
  • 📚 Journals
    • ⚙️ IJIEC - Industrial Engineering Computations
    • 🌐 IJDNS - Data and Network Science
    • 🧪 CCL - Current Chemistry Letters
    • 💹 AC - Accounting
    • 🎯 DSL - Decision Science Letters
    • 🚛 USCM - Uncertain Supply Chain Management
    • 🏗️ JPM - Journal of Project Management
    • 🏥 HE - Healthcare Engineering
    • 📈 SCI - Scientometrica
    • 🔩 ESM - Engineering Solid Mechanics
    • 🌿 JFS - Journal of Future Sustainability
    • 💼 MSL - Management Science Letters
  • 📝 Submit Article
  • 📊 Statistics
  • 📋 About
    • 📄 About Us
    • 📰 Blog
    • 📢 News
    • 📧 Contact
  • 📺 Tutorial
  • Search:
  • Advanced Search

Growing Science » Authors » Magdalena Wullu

⭐ Highly Cited Articles

  • Jaya Algorithm
  • Rao Algorithm
  • TLBO Algorithm
  • ChatGPT and Blended Learning

Journals

  • IJIEC (840)
  • IJDS (1032)
  • DSL (759)
  • ESM (434)
  • CCL (563)
  • JPM (350)
  • AC (572)
  • JFS (106)
  • MSL (2658)
  • USCM (1104)
  • HE (54)
  • SCI (53)

🔑 Keywords

Jordan(175)
Supply chain management(172)
Vietnam(154)
Customer satisfaction(124)
Performance(117)
Supply chain(115)
Artificial intelligence(108)
Service quality(101)
Competitive advantage(100)
SMEs(95)
Sustainability(94)
Tehran Stock Exchange(94)
optimization(88)
Financial performance(86)
TOPSIS(85)
Trust(85)
Genetic Algorithm(81)
Organizational performance(81)
Job satisfaction(81)
Social media(80)


» Show all keywords

✍️ Authors

Naser Azad(82)
Zeplin Jiwa Husada Tarigan(70)
Mohammad Reza Iravani(65)
Endri Endri(45)
Hotlan Siagian(43)
Muhammad Alshurideh(42)
Dmaithan Almajali(39)
Jumadil Saputra(37)
Muhammad Turki Alshurideh(35)
Ahmad Makui(33)
Sautma Ronni Basana(33)
Barween Al Kurdi(32)
Basrowi Basrowi(31)
Mohammad Khodaei Valahzaghard(30)
Haitham M. Alzoubi(30)
Ni Nyoman Kerti Yasa(30)
Hassan Ghodrati(30)
Shankar Chakraborty(29)
Sulieman Ibraheem Shelash Al-Hawary(28)
Mahmoud Allahham(28)


» Show all authors

🌍 Countries

1. Algeria (52)
2. Angola (2)
3. Argentina (22)
4. Armenia (2)
5. Australia (52)
6. Austria (2)
7. Bahrain (26)
8. Bangladesh (58)
9. Belarus (4)
10. Belgium (3)
11. Benin (2)
12. Benin Republic (1)
13. Bhutan (1)
14. Bosnia and Herzegovina (1)
15. Botswana (9)
16. Brazil (40)
17. Brunei (1)
18. Bulgaria (1)
19. Burkina Faso (1)
20. Cameroon (1)
Total: 121 countries

Show all countries
Sort articles by: 📖 Volume | 📅 Date | ⭐ Most Rates | 👁️ Most Views | 🚀 Rising Stars | 🔗 Citations (Scopus) | 🔥 Hot Papers
1.

Enhancing dine-out decisions: The role of precautionary measures and digital marketing in mitigating perceived risk at small eateries in Bali's tourist hubs Pages 967-980 PDF Download PDF

Authors: I Nyoman Sutapa, Alexander Duncan Rachmad, Zeplin Jiwa Husada Tarigan, Magdalena Wullu

doi 10.5267/j.ijdns.2024.10.009

🔑 Keywords: Digital marketing, Intention to dine out, Perceived risk, Precautionary measures

Abstract:
Perceived risk is important in home-based restaurant businesses in tourist areas, especially in influencing tourists' views of risk when deciding to eat at a home-based restaurant. This perception of physical and psychological risks can influence tourists' intentions to dine out. This research aims to measure the magnitude of the influence of perceived risk on tourists' intention to dine out, as well as the role of precautionary measures and digital marketing strategies as moderating variables. Data was collected from 143 respondents who were consumers of home restaurants in several tourist areas in Bali, Indonesia. Data analysis used SmartPLS version 4.0 to test the relationship between research variables. The results show that perceived physical risk does not significantly impact tourists' intention to dine out. In contrast, perceived psychological risk has a strong negative influence on the perceived psychological risk the more likely tourists will dine on site. Health prevention measures implemented by restaurants (precautionary measures) and digital marketing strategies directly affect tourists' intention to dine out. Interesting digital content on social media related to food and beverage products has also been proven to increase this intention. However, precautionary measures and digital marketing as moderating variables do not significantly strengthen the relationship between perceived risk and intention to dine out. This research provides insight for home restaurant business owners to pay attention to consumer risk perceptions and utilize digital marketing strategies effectively. Creating interactive and informative content on social media is very important to increase tourist intent. This research also enriches the literature on consumer behavior and service science in tourism.
Details
  • 0
  • 1
  • 2
  • 3
  • 4
  • 5

Journal: IJDS | Year: 2025 | Volume: 9 | Issue: 4 | Views: 1070

 

® 2010-2026 GrowingScience.Com