The telecommunications industry continues to experience fierce competition due to the growth in subscribers and the rapid development of new technologies in the sector. With that hindsight, this study explores the dimensionality of factors that affect mobile phone subscribers’ intention to switch operators. Survey data was collected from 235 mobile phone network subscribers and analyzed using the Partial Least Square Approach to Structural Equation Modelling (SEM). The SEM model was assessed based on the measurement model and the structural model. Factor Loadings, Cross Loadings, Average Variance Extracted Cronbach’s alpha, and Composite reliabilities of the latent variables examined showed that the measurement model exhibited sufficient reliability, discriminant validity and convergent validity. Assessment of the Structural model shows that 77% of the variation in Satisfaction is explained by our model (R2 = 0.77). Furthermore, 18% (R2 = 0.18) of the variation in Intention to Switch was explained by the model. Stone-Geiser Q2 for the endogenous showed that the proposed Structural Equation Model exhibited sufficient predictive relevance. Conclusions were drawn with practical implications of the results also discussed.