The aim of this study is to investigate the impact of entrepreneurial orientation (EO) on differentiation strategy. In this study, the components of EO are innovativeness, proactiveness and risk-taking. On the other hand, differentiation strategy indicates the product, process, market and brand differentiation. The study uses survey questionnaire for data collection. The data are collected from Muslim entrepreneurs of the apparel industry from Bangladesh. The study uses 339 data to conduct the research. After data collection, SmartPLS is applied for quantitative analysis to examine the effect of EO on differentiation strategy. The study indicates a positive and significant effect of innovativeness, proactiveness and risk-taking (EO) on differentiation strategy. Among the three components of EO, proactiveness is found the most significant component on differentiation strategy followed by innovativeness and risk-taking.

This study examines the impact of entrepreneurial orientation (EO) dimensions on the apparel industry's export performance. EO considers as innovativeness, proactiveness, and risk-taking dimensions. The determinants of export performance are firms' financial, strategic, and satisfaction levels of performance. A cross-sectional survey is carried out by providing a questionnaire to high-level managers and owners of the MLEs. Primary data of 339 treated by partial least squares (PLS-SEM) technique examines EO dimensions' impact on export performance. The findings of this study revealed that innovativeness and proactiveness positively and significantly impact export performance. However, risk-taking dimension does not affect export performance.